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DinnerTime

Full company profile

uuid00073ph

Namestring
DinnerTime
Websiteurl
dinnertime.com
Company typeenum
Private
Founded yearint
2011
Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
11–50
akta.pro rankint
HeadquartersLutherville Timonium, United States
HQ citystring
Lutherville Timonium
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Keyword5 values
meal planning software, family meal plans, grocery savings, recipe personalization, nutrition education
Product category
Meal Planning Software
Social media profiles2 records
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model1 record
1Subscription Revenue
TypeSubscription Recurring
Description

Monthly and annual subscription plans for meal planning services. Customers pay recurring fees to access the platform's meal planning features, with an annual option offering cost savings compared to monthly billing.

dinnertime.com
Marketing channels3 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels1 record

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components4 values
Technology or R&D, Personnel, Marketing or Sales, Operations
Pricing details2 tiers
1Monthly subscription at $10 per month
ModelSubscriptionBilling cadenceMonthly
Notes

Standard monthly subscription; $10 per month for individual or family access to meal planning platform

dinnertime.com
2Annual subscription at $89 per year (saves $31 vs monthly)
ModelSubscriptionBilling cadenceAnnual
Notes

Annual subscription priced at $89 (equivalent to ~$7.42/month), representing savings of $31 compared to paying monthly ($120 annually).

dinnertime.com
GTM typeB2C
B2C
Offering typeSoftware
Software
Core offering1 text field

DinnerTime provides a web-based personalized meal planning subscription service that generates weekly meal plans for families to reduce grocery spending and food waste. The platform is sold directly to consumers via dinnertime.com, with a 7-day free trial followed by monthly ($10) or annual ($89) subscriptions. The service also includes recipe support, grocery planning, nutrition education content, and a points/rewards program.

Differentiator
Functional benefit
Problem solved
Quantifiable outcome1 value
  • Save more than $100 per month (average family of 4 using DinnerTime each week to plan ahead)
Product and service1 record
1DinnerTime
CategoryMeal Planning Software
Description

Web-based personalized meal planning subscription for families. Generates weekly meal plans aimed at reducing grocery spending and food waste, with recipe support, nutrition education content, and a points/rewards program. Sold directly to consumers via dinnertime.com with a 7-day free trial followed by a $10/month or $89/year subscription.

Scale indicator1 record

Each record includes

Type, Value, Description, Source

Peers10 records
1Plan to Eat
TypeDirect peer
Description

Subscription meal planning tool for families with recipes, calendars, and grocery lists. Closely comparable subscription meal planner targeting households.

2Yummly
TypeBroad incumbent
Description

Large recipe and meal planning platform owned by Whirlpool, with smart appliance integrations and personalization. Broader, well-funded incumbent in the meal planning/recipe category.

3Whisk (Samsung Food)
TypeDirect peer
Description

Meal planning platform acquired by Samsung, offering personalized meal planning, recipe saving, and grocery list generation. Directly overlaps in core functionality.

4PlateJoy
TypeDirect peer
Description

Personalized meal planning subscription service with health and dietary personalization. Closest direct competitor in the paid personalized meal planning category.

5Mealime
TypeDirect peer
Description

Meal planning app offering personalized weekly meal plans with grocery lists, free with premium tier. Directly comparable consumer-facing meal planning SaaS targeting households.

6Eat This Much
TypeDirect peer
Description

Automated meal planning platform with subscription tier and grocery list generation. Directly competes in the personalized, automated meal planning subscription space.

7Prepear
TypeDirect peer
Description

Meal planning and recipe management app with shopping lists, meal calendars, and family sharing. Directly comparable in meal planning and family-oriented workflows.

8HelloFresh
TypeBroad incumbent
Description

Leading meal kit company with digital meal planning, recipe selection, and grocery delivery. Operates a broader fulfillment model but competes for the same family meal planning wallet share.

9Cookpad
TypeRegional player
Description

Large recipe and meal inspiration platform with strong international presence (notably Japan/UK) and meal planning features. Comparable category player primarily operating outside the US.

10Blue Apron
TypeBroad incumbent
Description

Meal kit subscription with weekly menu planning and recipe-guided cooking. Adjacent incumbent serving the family meal planning category with physical fulfillment.

Market position
Customer concentration

Classification, Details

Segment1 record

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile1 record

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
Yes
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles3 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds3 records

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

DinnerTime

Meal Planning Softwaredinnertime.com

DinnerTime firmographics

Firmographics
Name
DinnerTime
Website
https://dinnertime.com
Company type
Private
Founded year
2011
Operating status
Operating
Headcount range
11–50 employees
Ownership category
akta.pro rank

Where DinnerTime is headquartered

Location

Headquarters

HQ city
Lutherville Timonium
HQ country
United States
HQ region
North America

Markets served

DinnerTime business model

Business model
GTM type
B2C
Offering type
Software
Cost components
Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

  1. Subscription Revenue: Monthly and annual subscription plans for meal planning services. Customers pay recurring fees to access the platform's meal planning features, with an annual option offering cost savings compared to monthly billing.

Pricing tiers

ModelBillingPrice
SubscriptionMonthlyMonthly subscription at $10 per month
SubscriptionAnnualAnnual subscription at $89 per year (saves $31 vs monthly)

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

DinnerTime product offering

Product offering

Core offering

DinnerTime provides a web-based personalized meal planning subscription service that generates weekly meal plans for families to reduce grocery spending and food waste. The platform is sold directly to consumers via dinnertime.com, with a 7-day free trial followed by monthly ($10) or annual ($89) subscriptions. The service also includes recipe support, grocery planning, nutrition education content, and a points/rewards program.

Differentiator

Problem solved

Functional benefit

Products and services

  • DinnerTime Web-based personalized meal planning subscription for families. Generates weekly meal plans aimed at reducing grocery spending and food waste, with recipe support, nutrition education content, and a points/rewards program. Sold directly to consumers via dinnertime.com with a 7-day free trial followed by a $10/month or $89/year subscription.

Quantifiable outcome

  • Save more than $100 per month (average family of 4 using DinnerTime each week to plan ahead)

Companies that use DinnerTime

Customer profile

Segments1 record

Ideal customer profiles1 record

DinnerTime technology and API

Technology

Technology focussed Yes

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

DinnerTime partnerships and signals

Strategic signal

Scale indicators1 record

DinnerTime competitors and assessment

Company assessment

Direct peers

  • Plan to Eat: Subscription meal planning tool for families with recipes, calendars, and grocery lists. Closely comparable subscription meal planner targeting households.
  • Whisk (Samsung Food): Meal planning platform acquired by Samsung, offering personalized meal planning, recipe saving, and grocery list generation. Directly overlaps in core functionality.
  • PlateJoy: Personalized meal planning subscription service with health and dietary personalization. Closest direct competitor in the paid personalized meal planning category.
  • Mealime: Meal planning app offering personalized weekly meal plans with grocery lists, free with premium tier. Directly comparable consumer-facing meal planning SaaS targeting households.
  • Eat This Much: Automated meal planning platform with subscription tier and grocery list generation. Directly competes in the personalized, automated meal planning subscription space.
  • Prepear: Meal planning and recipe management app with shopping lists, meal calendars, and family sharing. Directly comparable in meal planning and family-oriented workflows.

Broad incumbents

  • Yummly: Large recipe and meal planning platform owned by Whirlpool, with smart appliance integrations and personalization. Broader, well-funded incumbent in the meal planning/recipe category.
  • HelloFresh: Leading meal kit company with digital meal planning, recipe selection, and grocery delivery. Operates a broader fulfillment model but competes for the same family meal planning wallet share.
  • Blue Apron: Meal kit subscription with weekly menu planning and recipe-guided cooking. Adjacent incumbent serving the family meal planning category with physical fulfillment.

Regional players

  • Cookpad: Large recipe and meal inspiration platform with strong international presence (notably Japan/UK) and meal planning features. Comparable category player primarily operating outside the US.

Market position

Customer concentration

DinnerTime social profiles

Digital presence

DinnerTime financial estimates

Financial estimate

Revenue estimate

Valuation estimate

DinnerTime leadership team

Management profile

Number of profiles

Profiles3 records

DinnerTime funding detail

Funding detail

Funding overview

Funding rounds3 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

DinnerTime M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DinnerTime

What does DinnerTime do?

DinnerTime provides a web-based personalized meal planning subscription service that generates weekly meal plans for families to reduce grocery spending and food waste. The platform is sold directly to consumers via dinnertime.com, with a 7-day free trial followed by monthly ($10) or annual ($89) subscriptions. The service also includes recipe support, grocery planning, nutrition education content, and a points/rewards program.

Is DinnerTime a public or private company?

DinnerTime is a private company. It is classified as venture growth investor backed and is currently operating.

When was DinnerTime founded?

DinnerTime was founded in 2011. It employs 11 to 50 people.

Where is DinnerTime based?

DinnerTime is headquartered in Lutherville Timonium, United States, in the North America region.

How does DinnerTime make money?

One revenue line is on record: subscription Revenue.

Who are DinnerTime's main competitors?

Direct peers on record are Plan to Eat, Whisk (Samsung Food), PlateJoy, Mealime, Eat This Much and Prepear. Broad incumbents are Yummly, HelloFresh and Blue Apron. Cookpad is listed as a regional player.

Does DinnerTime have an API?

No public API is recorded for DinnerTime.

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