Project Zero

What Project Zero does

Project Zero, now operating under the legal name Ecostal Waregem, is a Belgian B2B wholesale distributor headquartered in Waregem (Groenbek 28, 8790) with a branch in Zoeterwoude, Netherlands. It sells solar PV panels, inverters, battery storage systems, EV chargers, LED lighting, Energy Management Systems (EMS), and smoke detectors to professional installers — electricians and installation companies — that deliver residential, commercial, and industrial (C&I) energy projects across Belgium and the Netherlands. The company positions its portfolio around five zero-emission pillars: produce (solar), store (batteries), manage (EMS), consume (EV charging), and save (LED), and is the authorized distributor for multiple leading brands including Huawei, SolarEdge, SolaX, Wallbox, Peblar, Easee, Smappee, KSTAR, and Poweroad.

The business operates a multi-channel go-to-market combining a dedicated field sales team (at least six named sales representatives across Belgium and the Netherlands), inside technical sales for system design and product selection, and an Odoo-based e-commerce webshop (portal.project-zero.be) for registered professional customers. Revenue is generated primarily from hardware unit margins on wholesale B2B sales, supplemented by value-added technical services — product training (some of it Volta-subsidized), design consultation, and installation support. Pricing is quote-based with volume incentives (e.g., free delivery on orders of 10+ smoke detectors) and promotional campaigns (e.g., Huawei LUNA pricing for orders from 20 April 2026). The customer casebook spans automotive (Smet Jet NV, 560 panels), education (GO Antwerpen LED relighting), construction (Stortbeton Declercq, 330 kW PV), agriculture (Crauwels-Peers, +30% self-consumption with battery), and metal processing (Christiaens BV storage), demonstrating portfolio applicability across SMB and enterprise segments.

Project Zero is a wholly owned operating subsidiary of Ecostal Group, a conglomerate that united the company with Solexis in a strategic combination to become a major European solar-sector player. In 2024, Ecostal Group raised €100 million from institutional and private investors explicitly to fund European expansion beyond the current Belgium/Netherlands footprint. Jan Cieters serves as General Manager, and the broader management team covers sales, technical support, logistics, finance/admin, and digital functions — a sales-and-technical-heavy structure typical of a regionally focused B2B distributor scaling into adjacent product categories and geographies.

Name

Project Zero

Legal name

Ecostal Waregem

Website

https://portal.project-zero.be

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Project Zero (Ecostal Waregem) is a Belgian B2B wholesale distributor of solar PV panels, inverters, battery storage, EV chargers, LED lighting, and energy management systems, serving professional installers across Belgium and the Netherlands as a subsidiary of Ecostal Group.

Ownership category

akta.pro rank

Headquarters

HQ city

Waregem

HQ country

Belgium

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Wholesale Distribution of Energy Equipment: B2B wholesale model selling solar panels, batteries, EV chargers, LED lighting, and inverters to professional installers. Products are sold through direct sales team, technical sales support, and e-commerce webshop. Revenue generated from product margins on hardware sales to installer customers.
2. Technical Services and Training: Provides training, technical support, and design consultation to installer partners. While primarily a product distributor, the company offers value-added services including product training, technical seminars, and installation support.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Project Zero (legally Ecostal Waregem) is a B2B wholesale distributor of sustainable energy equipment serving professional installers in Belgium and the Netherlands. The company distributes solar PV panels, inverters, battery storage systems, EV chargers, LED lighting, smoke detectors, and Energy Management Systems from leading brands. Products are sold through a direct sales team, technical sales support, and an online webshop portal.

Product overview

Project Zero (operated by Ecostal Waregem) is a specialized B2B wholesale distributor serving professional installers in the E-Install market. The product portfolio centers on five pillars for achieving zero emissions: producing electricity via Solar PV panels, storing electricity in batteries, managing electricity through Energy Management Systems, consuming electricity via EV charging infrastructure, and saving electricity through LED lighting. Core products include solar panels, inverters (Huawei, SolarEdge, SMA, Solax, Growatt, Sungrow), battery storage solutions (SolaX, Poweroad, Kstar, Huawei, FoxESS), EV chargers (Peblar, Easee, Smappee, Wallbox, Mennekes, Nrgkick, V2C), LED lighting systems, and smoke detectors. The company operates an Odoo-based online webshop for installers to purchase products and manage orders.

Differentiator

Problem solved

Functional benefit

Products and services

• Peblar Dual EV Charger Compact AC EV charger with two charging points (22kW max power, two Type 2 sockets) that charges two electric vehicles simultaneously via a single power connection. Designed for semi-public and commercial environments such as business parks, shopping centers, and public parking lots.
• Smappee EV Wall V4 Smart EV charger combining refined design with intelligent energy management, easy installation, and strong integration with solar panels, battery storage, and Energy Management Systems.
• Denka V2C DC Charger Ultra-fast DC charging station up to 10x faster than AC charging, suitable for sports clubs, company parking lots, and other commercial applications.
• Huawei LUNA Battery Storage Battery storage system for residential and C&I projects, available in various capacities including 7kWh and 5kWh models.
• KSTAR BlueSpark ESS All-in-one residential energy system combining a hybrid inverter, battery, and intelligent energy management system in one compact solution for simplified installation.
• SolaX Power Products Range of advanced inverters and energy storage solutions for homeowners, businesses, and utilities, including hybrid inverters, batteries, and the XHub energy management system.
• Poweroad Energy Storage Solutions

Quantifiable outcome

• 30% increase in self-consumption of solar energy with home battery installation
• +1 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eleven partnerships are on record, tiered core and supporting.

• PeblarcoreChannel Partner/ Reseller/ Distributor · 1 January 2026Official distributor of Peblar EV chargers in Belgium. Partnership includes exclusive product training, technical support, and marketing collaboration. Peblar Dual (dual charging capacity on single connection) featured prominently in product portfolio.
• PoweroadcoreStrategic or Co-development Partner · 1 January 2026Strategic partnership announced at Intersolar München between Ecostal Belgium and Poweroad, supported by GridSync. Focus on battery storage solutions with comprehensive service backing.
• EaseecoreChannel Partner/ Reseller/ DistributorSelected brand partner for EV charging solutions. Easee smart chargers with MID certification for precise energy measurement are part of core product offering.
• SmappeecoreChannel Partner/ Reseller/ DistributorMore than 5-year partnership with Smappee for smart energy and EV charging solutions. Smappee EV Wall V4 and energy management systems integrated into product portfolio.
• WallboxcoreChannel Partner/ Reseller/ DistributorOfficial distributor of Wallbox Pulsar Max and Pulsar Pro EV chargers. Partnership spanning over 5 years with joint marketing and training initiatives.
• HuaweicoreChannel Partner/ Reseller/ DistributorOfficial distributor of Huawei LUNA battery systems. Active promotional campaigns including trade-in bonuses and training support for installers.
• SolaX PowercoreChannel Partner/ Reseller/ DistributorDistributor of SolaX inverters, batteries, and XHub energy management systems for residential and C&I applications.
• SolarEdgecoreChannel Partner/ Reseller/ DistributorDistributor of SolarEdge inverters, optimizers, and Home Hub energy management solutions.
• GridSyncsupportingImplementation/ SI/ Consulting PartnerService backing partner for Poweroad battery solutions, providing technical support and service capabilities.
• ViyasupportingStrategic or Co-development PartnerCollaboration partner in BESS (Battery Energy Storage System) and C&I storage projects, including dynamic energy management implementations.
• SolexiscoreStrategic or Co-development PartnerEcostal Group and Solexis united forces to become a major player in the European solar sector.

Scale indicators5 records

Recent moves9 records

Expansion highlights6 records

Regional players

• Sunlit Sea / Solarclarity: Benelux-based B2B solar distributor serving Dutch and Belgian installers; closest geographic competitor to Project Zero with overlapping installer base and similar product categories.
• EDP Solar / Solar Plus: Solar distribution arm of EDP active in Iberia and parts of Western Europe; relevant comparable as a regional solar/EV distributor that, like Project Zero, is expanding into adjacent zero-emission categories.

Broad incumbents

• Rexel: Major European electrical distributor with a growing sustainable-energy product offering (solar, EV charging); comparable channel to professional installers but as part of a much broader portfolio.
• Sonepar: Global electrical equipment wholesaler serving installers in Belgium and the Netherlands through brands like Hagemeyer/Cebeo; competes with Project Zero on inverters, EV charging and general electrical infrastructure.
• BayWa r.e. Large incumbent in solar distribution, project development and energy services across Europe; overlaps with Project Zero's PV and storage wholesale role but operates at far greater scale and breadth.

Direct peers

• IBC Solar: Germany-based solar wholesaler and EPC with a broad PV, storage, EV charging and energy management portfolio; similar product mix to Project Zero and serves professional installers throughout Europe.
• Esdec: Specialised wholesaler/distributor of PV mounting systems and balance-of-solar components to installers across Europe; overlaps directly with Project Zero's installer-channel strategy for hardware.
• Krannich Solar: One of Europe's largest dedicated B2B solar wholesalers, distributing PV modules, inverters, batteries, EV chargers and mounting systems to professional installers across dozens of countries — directly comparable to Project Zero's installer-channel distribution model.
• Memodo: European B2B distributor of solar PV, battery storage, heat pumps and EV charging products to installers; comparable business model and customer base to Project Zero in the DACH region.

Emerging players

• Sungrow (distribution subsidiary): Hybrid inverter and storage manufacturer increasingly selling through European distributor channels; an upstream supplier whose direct-channel strategy is a competitive risk to Project Zero.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutu.be/103OzaLv1Dg
• Facebookfacebook.com/Project0.be

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Project Zero