Engenesis

What Engenesis does

Engenesis is a Sydney-based, privately held "global platform for transformation and growth" operating since 2017 with 51-100 employees. The company runs an integrated ecosystem anchored by the proprietary Being Framework™, developed by founder and CEO Ashkan Tashvir, and the Being Profile® ontometric assessment. The platform serves four customer segments — individual learners, business leaders and executives, coaches/consultants, and entrepreneurs/startups — through courses (e.g., Being Profile Self-Discovery, Being Framework Leadership Foundations, Venture Foundations), multi-year structured programs (Being Mastery, The Elevate, Thrive Coach Training, Being Profile Accreditation, Engenesis Influence Leadership), online communities (eight communities totaling roughly 566 members, the largest being The Being Framework Community at 277), live Zoom events, and three published books (BEING, Metacontent, Sustainabilism).

The business is structured under the Engenesis Group umbrella with three wholly-owned operating sub-brands: Engenesis Coach Academy (coach training and accreditation), Engenesis Ventures (venture building and startup support), and Being Profile (the assessment platform). Technology is a digital learning management and community platform delivered via engenesis.com and sub-domains (eca.engenesis.com, ventures.engenesis.com, beingprofile.com), with no disclosed APIs, mobile apps, or AI components.

Monetization combines freemium registration, paid courses, subscription/program enrollments billed as multi-year contracts, and event ticketing; pricing is not publicly disclosed. The go-to-market is product-led growth via a content-first funnel — articles, YouTube, Instagram, Facebook, and email newsletter — feeding free courses and communities that convert into paid programs and coach accreditation. No external funding rounds, M&A activity, or named enterprise customers are disclosed in the source data.

Name

Engenesis

Legal name

Engenesis Platform

Website

https://engenesis.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

51–100 employees

Short description

Engenesis is a Sydney-based private platform that delivers human transformation and leadership development through courses, multi-year programs, communities, and proprietary frameworks (Being Framework™, Being Profile®), serving individual learners, business leaders, coaches, and entrepreneurs globally.

Ownership category

akta.pro rank

Product category

Professional Coaching and Personal Development Education

NAICS

Software Publishers (513210), Software Publishers (5132)

SIC

Services-Prepackaged Software (7372), Services-Membership Organizations (8600)

akta.pro primary industry

Live Class & Webinar Marketplaces/Directories (EDAFAIAE)

akta.pro secondary industries

Workshops, Webinars & Live Masterclasses (MPACALAD), Learning Experience Design (LXD) & UX for Learning (EDAGAKAF)

Keywords

• Leadership development
• Personal transformation
• Ontological coaching
• Executive training
• Venture building

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Membership Subscriptions: Platform offers free account access with premium programs and courses available to members. The site mentions 'Become a Member' as a key call-to-action, suggesting tiered membership model.
2. Educational Programs: Structured programs including Being Profile Self-Discovery Course Program for Coaches, Engenesis Influence Leadership, Technology Innovation & Entrepreneurship, Being Profile Accreditation, The Elevate, Being Mastery, and Thrive Coach Training.
3. Courses: Individual courses such as Being Framework Leadership Foundations, Venture Foundations Course, and Being Profile Self-Discovery Course.
4. Events: Free and paid events including Practitioner Connect, The Influential Tech Leader, Mirror Moments, and Startup Investment Intensive.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Engenesis operates a digital platform for human transformation built around its proprietary Being Framework™ and Being Profile® ontometric assessment methodology. It sells individual courses, multi-month structured programs, coach accreditation, online communities, and published books aimed at personal development, leadership capability, entrepreneurial venture building, and ontological coaching practice. Offerings are delivered online through the Engenesis platform and live Zoom events.

Product overview

Engenesis is a human transformation and personal development platform offering a unified ecosystem of courses, programs, communities, and content. The core offerings include the Being Profile® Self-Discovery Course and Being Framework™ Leadership Foundations courses, complemented by structured programs such as the Engenesis Influence Leadership Program, Technology Innovation & Entrepreneurship Program, Being Profile Accreditation Program, The Elevate Program, Being Mastery Program, and Thrive Coach Training Program. The platform also hosts communities including The Being Framework Community and The Genesis Framework Community, along with published books like Sustainabilism. The ecosystem is anchored by the proprietary Being Framework methodology developed by founder Ashkan Tashvir for understanding and transforming human performance, effectiveness, leadership, and wellbeing.

Differentiator

Problem solved

Functional benefit

Brands

• Engenesis Coach Academy: Coach training and certification program
• Engenesis Ventures
• Being Profile

Products and services

• Engenesis Platform A comprehensive online platform providing access to articles, events, programs, courses, and communities focused on personal development, leadership, and ontological transformation based on the proprietary Being Framework. Free account registration is available with paid programs and premium content offered to members.
• Being Profile® Self-Discovery Course A self-directed course enabling individuals to understand themselves better by exploring how their understanding impacts decisions and conversations in life. Built around the Being Profile assessment and methodology.
• Being Framework™ Leadership Foundations A foundational course introducing the Being Framework methodology for leadership development and personal transformation. Positioned as a complimentary entry point to the company's leadership offerings.
• Venture Foundations Course A course designed to guide entrepreneurs through the fundamentals of building a successful business, led by Ariya Chittasy. Targeted at startup founders and new business operators.
• Engenesis Influence Leadership Program A structured transformational program for developing leadership capabilities to the next level using the Engenesis Being Framework methodology. Targeted at leaders seeking deeper-than-behavioral capability development.
• Technology Innovation & Entrepreneurship Program An online short course for conducting innovation within organizations or creating innovative businesses independently. Bridges entrepreneurial capability with intrapreneurial application.
• Being Profile Accreditation Program A program for coaches and consultants to position themselves for deeper client transformation work, enabling them to work beyond surface level with clients using the Being Profile methodology.
• The Elevate Program A hands-on 12-month program designed to achieve a new sense of freedom and self-expression while growing one's business. Targeted at business owners and operators.
• Being Mastery Program A twelve-month program taking participants through a process of discovery, application, and practice using the Being Framework Transformation Methodology alongside other changemakers.
• Thrive Coach Training Program Training program to become an ontological Thrive coach, deepening coaching capability and capacity through the Thrive Coach Method and Being Profile integration.
• Sustainabilism Book A book by Ashkan Tashvir titled 'Sustainabilism: Revealing the Sustainability Illusion and Introducing a Framework for Regenerative Enduring Systems.' Exposes hidden forces and unveils a pathway to lasting impact through regenerative enduring systems. Sold via the Engenesis platform.

Quantifiable outcome

• Transformation methodology based on years of multi-disciplinary research and development

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators8 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Mindvalley: Global online personal transformation and learning platform offering courses, masterminds, and community memberships. Closest direct competitor to Engenesis in the premium personal-development subscription/long-program category, with similar freemium → paid cohort funnel.
• MasterClass: Premium online course platform featuring expert-led video lessons across personal development, leadership, and entrepreneurship. Comparable in product format (video courses, subscription tier, celebrity/practitioner instructors) though positioned more mainstream than Engenesis's niche ontology.
• Kajabi: All-in-one platform enabling creators to build, market, and sell courses, coaching programs, communities, and memberships. Directly comparable product surface (courses, communities, programs, subscriptions) though Kajabi is a horizontal enabler while Engenesis is a vertical content creator.
• Teachable: Online course creation and selling platform used by individual creators and small businesses. Comparable product surface (courses, coaching, digital products) though Teachable is infrastructure while Engenesis sells its own proprietary content.

Emerging players

• BetterUp: Enterprise coaching and leadership development platform combining 1:1 coaching with AI-driven behavioral insights. Comparable in the leadership/executive development segment where Engenesis sells influence-leadership and team-effectiveness programs, though BetterUp focuses on the B2B enterprise tier.
• CoachHub: Global digital coaching platform serving enterprise clients with leadership and development coaching. Comparable as a structured coaching/leadership development offering, though Engenesis's Being Profile® accreditations create a parallel coach-certification angle.
• Tony Robbins (Robbins Research International): Iconic personal development brand offering events, programs, coaching academies, and books. Comparable in monetization pattern (live events + long-form programs + coach certification), though at vastly larger scale and broader methodology.
• HeartCore: Enterprise coaching and leadership development provider with technology-enabled coach matching and program management. Comparable as a coach-network-driven leadership development offering, targeting similar executive/leadership buyer personas.

Broad incumbents

• Coursera: Large-scale online learning platform offering courses, specializations, and certificates across personal development and leadership categories. Comparable as a MOOC-style course marketplace, though Coursera serves academic and professional credentialing broadly.
• LinkedIn Learning: Enterprise-focused video course library covering leadership, communication, and personal development, bundled with LinkedIn subscriptions. Comparable in the leadership-development course category, though positioned for enterprise talent development rather than ontological transformation.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCg9NPI_l3YCwzBFzs3WwcEg
• Facebookfacebook.com/EngenesisGroup
• Instagraminstagram.com/engenesisgroup/?hl=en

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Engenesis