RateBoard - Zucchetti Group

Name

RateBoard - Zucchetti Group

Legal name

RateBoard GmbH

Website

https://rateboard.io

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Hotel Revenue Management Software

akta.pro primary industry

Hotel Revenue Management Systems (RMS) (THALAOAB)

akta.pro secondary industries

Hotel Pricing & Rate Shopping Intelligence (THALAIAB), Price Intelligence & Competitive Rate Shopping for RM (THALAOAI)

Keywords

• Hotel revenue management
• Dynamic pricing software
• Demand forecasting
• PMS integration
• Hospitality SaaS

Headquarters

HQ city

Innsbruck

HQ country

Austria

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Software Subscription (SaaS): Annual subscription license for the RateBoard revenue management software, with pricing based on hotel size and requirements. Includes access to the platform, updates, and basic support via the RateBoard Help Center.
2. Implementation Services: One-time fees for PMS interface implementation, installation, and setup services performed by RateBoard or certified partners. Customer bears implementation costs.
3. Training and Consulting: Additional paid training, consulting, and extended support services beyond the basic Help Center offering, including telephone or on-site support.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

RateBoard provides a cloud-based revenue management software platform that helps hotels optimize room pricing and increase revenue through AI-driven demand forecasting, dynamic price recommendations, competitive benchmarking, and automated rate transmission to property management systems (PMS). The platform serves 1,500+ hotels ranging from small properties (10 rooms) to large chains across the DACH region and broader Europe, delivering an average 20% revenue uplift.

Product overview

RateBoard is a unified revenue management software platform for hotels, consisting of a core dynamic pricing engine complemented by modular add-ons including the Autopilot automation feature, Benchmarking for competitive analysis, KPI Dashboard for performance tracking, ROI Calculator for investment analysis, and specialized modules for reputation monitoring (Reputationsanalyse), pickup analysis (PickUp Analyse), event-based pricing (Eventkalender), multi-rate management (Multiple Raten), and inventory control (Inventar). The platform integrates with over 80 hotel Property Management Systems (PMS) including vioma, HotelNetSolutions, Ericsoft, Casablanca, Seekda, and ASA HOTEL, and processes reservation and market data to generate intelligent pricing recommendations with optional full automation via the Autopilot feature.

Differentiator

Problem solved

Functional benefit

Products and services

• RateBoard Revenue Management Software Cloud-based revenue management SaaS platform that uses proprietary AI algorithms to forecast demand and recommend optimal room rates for hotels; integrates with 80+ PMS systems to push prices automatically. Sold to hotels, hotel groups, and cooperations as an annual subscription license priced per hotel size and requirements.

Quantifiable outcome

• 20% average revenue increase for customers
• +4 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability5 records

Feature11 records

Partnerships

Eleven partnerships are on record, tiered core, minor and flagship.

• viomacoreTechnology or Integrationvioma is a Property Management System (PMS) integration partner. RateBoard connects with vioma to pull reservation data and push optimized prices automatically.
• HotelNetSolutionscoreTechnology or IntegrationHotelNetSolutions is a PMS provider integrated with RateBoard for seamless data exchange and price synchronization.
• EricsoftcoreTechnology or IntegrationEricsoft provides PMS solutions integrated with RateBoard for hotel revenue management automation.
• Casablanca HotelsoftwarecoreTechnology or IntegrationCasablanca Hotelsoftware is integrated with RateBoard for data connectivity and dynamic pricing synchronization.
• SeekdacoreTechnology or IntegrationSeekda is a hotel technology provider integrated with RateBoard for seamless PMS connectivity.
• ASA HOTELcoreTechnology or IntegrationASA HOTEL is a PMS partner featured in joint webinars with RateBoard, demonstrating integration capabilities for automated pricing workflows.
• BoocoGroupminorGTM or Marketing PartnerBoocoGroup partners with RateBoard for event presence at Hospitality Summit Bern, positioning RateBoard among 1,500 industry executives.
• pro HotelminorGTM or Marketing PartnerPro Hotel co-hosts webinars with RateBoard on revenue management best practices and PMS integration, providing thought leadership content.
• Zucchetti GroupflagshipOthersRateBoard is a member of the Zucchetti Group, a major European ERP and hospitality software provider headquartered in Italy. The Italian office operates as Zucchetti - Sede di Riccione.
• GuestnetminorGTM or Marketing PartnerGuestnet partners with RateBoard for events such as Business Breakfast Ostsee, focusing on digital guest management combined with automated pricing.
• Hotel.ProfiminorGTM or Marketing PartnerHotel.Profi co-presents at events with RateBoard discussing hotel operational tools and revenue optimization.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Duetto: Duetto is a leading cloud-based hotel revenue management platform offering dynamic pricing, forecasting, and Open Pricing technology. It directly competes with RateBoard for mid-market and enterprise hotel chains globally, with stronger brand and broader geographic reach.
• IDeaS Revenue Solutions: IDeaS, a SAS company, provides hotel revenue management software with dynamic pricing, demand forecasting, and group pricing optimization. It is a direct competitor to RateBoard, particularly in enterprise and chain segments, with deep market presence in EMEA.
• Atomize: Atomize is a cloud-native revenue management system for hotels offering real-time dynamic pricing and demand forecasting. Competes directly with RateBoard in the mid-market segment with comparable AI-driven pricing automation.
• Beonprice: Beonprice is a European hotel revenue management SaaS specializing in AI-driven pricing optimization for hotel groups and chains. Directly comparable to RateBoard in target customer (European hotels) and product offering (RMS + benchmarking).
• Lighthouse (formerly OTA Insight): Lighthouse provides hotel revenue management, market intelligence, and rate shopping tools. Directly comparable to RateBoard's benchmarking and competitive intelligence modules, with broader scale and a wider product portfolio.
• Smartpricing: Smartpricing is an Italian hotel revenue management platform focused on small and mid-sized hotels, with strong DACH and Southern European presence. Directly competes with RateBoard for independent and small-chain hotels in overlapping geographies.
• Pace Revenue: Pace Revenue offers AI-powered hotel revenue management and forecasting tools. Direct competitor to RateBoard in mid-market hotel RMS, with comparable feature set including dynamic pricing and demand forecasting.

Emerging players

• SHR (SHR Group): SHR provides hotel CRM, RMS, and distribution technology. Its Wave RMS offering competes with RateBoard in the hotel revenue management space, primarily targeting mid-market hotel groups.
• Wheelhouse: Wheelhouse provides dynamic pricing tools for vacation rentals and short-term rentals with hotel-adjacent capabilities. Adjacent competitor relevant for RateBoard's holiday hotel and vacation rental expansion targets.

Regional players

• PriceLabs: PriceLabs is a market-leading dynamic pricing tool for vacation and short-term rental operators. Adjacent competitor relevant for RateBoard's potential expansion into the vacation rental and STR pricing market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@rateboard
• Facebookfacebook.com/Rateboard
• LinkedInlinkedin.com/company/rateboard
• Instagraminstagram.com/rateboard_zucchetti
• Xx.com/rate_board

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds4 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RateBoard - Zucchetti Group