Experro
Experro (operated by Rapidops, Inc.) is a private Delaware C corporation headquartered in Charlotte, NC, that offers a Gen AI-native, API-first, headless eCommerce discovery platform combining AI search, personalization, recommendations, conversational agents, and headless CMS for enterprise B2C, B2B, and DTC brands globally.
- Company typePrivate
- Founded2019
- HeadquartersCharlotte, United States
- Headcount251–500
- GTM typeB2B
- OfferingSoftware
What Experro does
Experro (legally Rapidops, Inc. d/b/a Experro, a Delaware C corporation headquartered in Charlotte, NC) was formally launched in 2019 on top of founders' eCommerce expertise dating to 2008, and operates as a private company with no disclosed funding rounds. It markets itself as the 'Agentic Experience Platform' or 'Gen AI Experience Platform for eCommerce,' an API-first, headless, and fully composable product discovery platform built natively on a Generative AI stack that combines large language models, vector search, AI agents, clickstream data, and custom AI models. The platform is hosted on Google Cloud Platform with VPC isolation, AES-256 encryption, and holds SOC 2 Type 2, ISO, PCI, GDPR, CCPA, VAPT, and EU-U.S. Data Privacy Framework certifications.
The product portfolio spans core offerings — Gen AI Search, AI Browse, Conversational AI Agent, Product Recommendations, Gen AI Personalization, AI Product Bundling, Merchant Intelligence, and Gen AI Content Management — extended by platform modules including a Customer Data Platform, B2B Product Discovery, AI Product Enrichment, Visual Builder, Headless CMS, Front-end Hosting, A/B Testing, Content Personalization, Smart Collections, and an Experro Merchant Assistant. A lightweight asynchronous JavaScript Analytics SDK captures anonymous clickstream activity (searches, clicks, page views, commerce events) for AI tuning. Named customers span enterprise B2C, B2B, and DTC brands across jewelry (Diamonds Direct, Fascinating Diamonds, Zoe Chicco, Adamas International), wine (Marquis Wine Cellars), home furnishings (Blinds To Go), beauty (Sleekshop, The Noli Shop), B2B hardware and tools (Pro Torque Tools, Cook & Boardman, Rick Hinderer Knives), oil and energy distribution (Cadence Petroleum), marine (Ameritex Flag & Flagpole), and IT services (Wipro).
The business model is subscription-based (monthly or annual prepaid, non-refundable) with a freemium trial entry point, recurring add-ons, optional usage-based voice/phone services, and a managed 'success-as-a-service' delivery layer that includes a dedicated Success Manager, 24/7 support, and a structured 3-4 week Proof of Value (PoV) program. Go-to-market is enterprise-led with 'Book a Demo' and 'Request a Free Audit' as primary conversion paths, supplemented by self-serve sign-up, a channel partners program, plug-and-play integrations with major commerce and ERP platforms, and event-driven demand generation across North America, EMEA, APAC, and ANZ.
Experro firmographics
Firmographics- Name
- Experro
- Legal name
- Rapidops, Inc.
- Website
- https://experro.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Experro (operated by Rapidops, Inc.) is a private Delaware C corporation headquartered in Charlotte, NC, that offers a Gen AI-native, API-first, headless eCommerce discovery platform combining AI search, personalization, recommendations, conversational agents, and headless CMS for enterprise B2C, B2B, and DTC brands globally.
- Ownership category
- akta.pro rank
Experro industry classification
Industry- Product category
- Ecommerce Product Discovery Platform
- NAICS
- Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- End-to-End Enterprise AI Platforms (MLOps & Model Lifecycle Management) (HDAEANAA)
- akta.pro secondary industry
- E-commerce & Retail Recommendation Engines (HDAAAGAA)
Keywords
Where Experro is headquartered
LocationHeadquarters
- HQ city
- Charlotte
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Experro business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- Subscription plans (monthly/annual): Primary revenue stream. Clients select a plan and are charged in advance on monthly or annual payment intervals; non-refundable. Late payment incurs 1.5% per month interest; upgrades pro-rated, downgrades take effect next billing period.
- Free Trial (lead generation → paid conversion): New clients can access a free trial without credit card; if no plan is selected within ~2 weeks of expiry, the account is permanently deleted, driving conversion to paid plans.
- Add-on features: Certain features are offered as add-ons inside Experro with additional recurring charges per billing cycle for as long as the add-on is active; subject to additional terms.
- Voice / Phone service usage fees: Optional phone/voice service with additional fees and charges, including phone call rates detailed on the website.
- Managed/Success-as-a-Service (white-glove support): Premium service tier offering dedicated Success Manager, 24/7 support, personalized onboarding, and quarterly growth check-ins — included with subscriptions as part of the 'success-as-a-service' delivery model.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Subscription plans with free trial, monthly or annual billing |
| Subscription | Annual | Annual subscription option (alternative billing cadence) |
| Freemium | Pay-as-you-go | Free trial (no credit card required) |
| Usage-based | Pay-as-you-go | Usage-based charges for Voice/Phone service and credits |
| Hybrid | Monthly | Add-on features (recurring per billing cycle while active) |
Go-to-market motion5 records
Distribution channels5 records
Marketing channels10 records
Experro product offering
Product offeringCore offering
Experro offers a Gen AI-native eCommerce product discovery platform (the "Agentic Experience Platform") that combines AI-powered search, browse, personalization, recommendations, conversational shopping, content management, and merchant analytics for B2C, B2B, and DTC retail brands. It is delivered as an API-first, headless, composable software suite hosted on Google Cloud Platform with multimodal (text + image) search, autonomous AI agents, real-time personalization, and a white-glove success-as-a-service delivery model including a structured Proof of Value program.
Product overview
Experro (operated by Rapidops, Inc.) offers the Agentic Experience Platform — also marketed as the Gen AI Experience Platform for eCommerce — a unified, API-first, headless, and fully composable platform built natively for Generative AI. The platform combines a suite of purpose-built products that work together to deliver AI-powered search, discovery, personalization, merchandising, analytics, and content management for B2C, B2B, and DTC retail brands. The flagship products highlighted on the homepage are Gen AI Search, AI Browse, Conversational AI Agent, Product Recommendations, Merchant Intelligence, Gen AI Personalization, AI Product Bundling, and Gen AI Content Management. They are extended by platform modules including Smart Collections, B2B Product Discovery, Customer Data Platform, AI Product Enrichment, Headless CMS, Visual Builder, Front-end Hosting, A/B Testing and Experimentation, Content Personalization, and the Experro Merchant Assistant. The offering is delivered as a managed, success-as-a-service model with hands-on onboarding, a dedicated Success Manager, and 24/7 support, and includes a structured Proof of Value (PoV) program plus an Experro Analytics SDK for behavioral data collection.
Differentiator
Problem solved
Functional benefit
Products and services
- Gen AI Search AI-powered product search engine that uses Generative AI (LLMs, vector search, multi-layered ranking models) to understand shopper intent in real time and serve highly relevant, personalized results; built for enterprise B2C, B2B, and DTC retailers.
- AI Browse AI-personalized category and browse experience that ranks and merchandises product listing pages (PLPs) using AI personalization, ranking, and merchandising to boost conversion, AOV, and shopper engagement for retail brands.
- Conversational AI Agent AI shopping assistant that guides shoppers with smart, human-like, intent-aware product conversations, supporting discovery, recommendations, and post-sale engagement across the shopper journey for online retailers.
- Product Recommendations Gen AI-driven product recommendation engine that boosts up-sell and cross-sell revenue with personalized, real-time behavioral recommendations across the storefront for retail brands.
- Merchant Intelligence Analytics and merchant tooling that unlocks insights, automates manual effort, and drives outcomes with dashboards and AI-powered reporting for eCommerce merchants.
- Gen AI Personalization Delivers tailored shopping with predictive algorithms that adapt in real time, providing 1:1 personalization at scale from the very first click using real-time behavior tracking and AI-driven ranking for online retailers.
- AI Product Bundling Automatically creates shoppable, cross-sell product bundles across industries at scale, eliminating manual merchandising work and boosting conversions for retailers.
- Gen AI Content Management Headless content management system that manages complex enterprise content effortlessly to deliver fast, relevant, on-brand experiences at scale across digital channels.
Quantifiable outcome
- Diamonds Direct: 42% revenue growth in the first year, 40% revenue growth in 4 months
- +8 more outcomes
Companies that use Experro
Customer profileNamed customers29 records
Segments4 records
Ideal customer profiles3 records
Experro technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
AI capability14 records
Feature11 records
Experro partnerships and signals
Strategic signalPartnerships
19 partnerships are on record, tiered flagship integration partner, core integration partner, strategic infrastructure partner, flagship infrastructure partner, core marketing partner, flagship marketing partner, minor marketing partner and core marketing partner (vertical-specific).
- Salesforce (Commerce Cloud)flagship integration partnerExperro lists Salesforce as a plug-and-play integration partner, enabling commerce customers to connect Experro's Gen AI search, discovery, and personalization with the Salesforce Commerce stack without replatforming.
- BigCommercecore integration partnerBigCommerce is showcased as a ready-to-use integration on Experro's homepage, allowing merchants to deploy Experro's discovery and personalization on top of BigCommerce storefronts.
- Shopifycore integration partnerShopify is listed among Experro's ready-to-use integrations, enabling Shopify merchants to add Experro's Gen AI product discovery, search, and personalization.
- Shopwarecore integration partnerShopware is listed as a plug-and-play integration, allowing Shopware merchants to leverage Experro's Gen AI search and discovery.
- Klaviyocore integration partnerKlaviyo integration enables Experro customers to combine Experro's personalization and product discovery signals with Klaviyo's email and SMS marketing automation.
- Oracle NetSuitecore integration partnerOracle NetSuite is showcased as a ready-to-use integration, enabling Experro to connect with ERP/back-office commerce data.
- Magento (Adobe Commerce)flagship integration partnerMagento is featured on the integrations page; Experro is also referenced as a sponsor and exhibitor at Meet Magento India 2026, signaling a deeper commercial relationship with the Magento/Adobe Commerce ecosystem.
- Microsoft Dynamics 365core integration partnerMicrosoft Dynamics 365 is listed as a plug-and-play integration, enabling Experro to connect commerce and customer data with Dynamics 365 ERP/CRM systems.
- Microsoft Azurestrategic infrastructure partnerMicrosoft Azure is listed among Experro's ready-to-use integrations, supporting deployment and infrastructure options alongside the primary Google Cloud Platform hosting.
- Adobe Commerceflagship integration partnerAdobe Commerce is showcased as a ready-to-use integration, allowing merchants on the Adobe Commerce stack to plug in Experro's Gen AI search, discovery, and personalization.
- Google Cloud Platform (GCP)flagship infrastructure partnerExperro's entire platform infrastructure is hosted on Google Cloud Platform using Virtual Private Cloud (VPC) isolation, with Google server-side encryption (AES-256) and continuous vulnerability scanning.
- Google Analytics / Google Ads / DoubleClickcore marketing partnerExperro uses Google Analytics, Google Ads (_gcl_au, _gcl_ls), and DoubleClick (IDE) cookies for site analytics, conversion tracking, and targeted advertising.
- JCK (Jewelers Circular Keystone)core marketing partnerExperro exhibited at JCK 2024 (Booth #55124) and references JCK as a flagship event for connecting with B2B and B2C luxury jewelry brands.
- Shoptalk (event)flagship marketing partnerExperro sponsors and exhibits at Shoptalk Spring, Shoptalk Fall, Shoptalk Europe, and Shoptalk Luxe, using the events as a primary GTM channel to engage retail and eCommerce leaders.
- eTail (conference)core marketing partnerExperro is a recurring exhibitor at eTail Palm Springs (Booth #306), showcasing its Agentic Experience and AI-powered personalization.
- Online Retailer (conference)core marketing partnerExperro sponsors and exhibits at Online Retailer in Sydney (ICC Sydney), driving ANZ/APAC demand and 1:1 executive meetings.
- eCommerce Expo Londoncore marketing partnerExperro sponsors and exhibits at eCommerce Expo at ExCeL London, using the event to engage UK and European eCommerce brands.
- Seamless Middle East (event)minor marketing partnerExperro exhibited at Seamless Middle East 2025 (Dubai World Trade Centre) to showcase its Gen AI personalization and search tools in the MENA region.
- High Point Market (HPMKT)core marketing partner (vertical-specific)Experro attends High Point Market in North Carolina, the world's largest home furnishings trade show, to engage B2B furniture retailers.
Scale indicators11 records
Recent moves6 records
Expansion highlights6 records
Experro competitors and assessment
Company assessmentDirect peers
- Algolia: AI-powered search and discovery API widely used in eCommerce. Closely comparable to Experro's Gen AI Search and Product Recommendations, both targeting developers and merchandisers on digital storefronts.
- Constructor: AI-first product discovery and search platform for retail and eCommerce. Directly comparable to Experro's agentic, AI-native search, browse, and personalization stack.
- Bloomreach: Digital Experience Platform combining headless CMS, search, and personalization for retailers. Overlaps directly with Experro's Gen AI Search, Personalization, and Headless CMS products.
- Klevu: AI-powered site search, recommendations, and merchandising for eCommerce. Explicitly named by Experro in its competitive comparison set; directly comparable in search and discovery.
- Nosto: AI-driven personalization, search, and merchandising platform for online retailers. Closely comparable to Experro's personalization, recommendations, and content modules.
- Coveo: Enterprise AI search and recommendations platform with commerce relevance. Direct peer in AI search, personalization, and Gen AI experiences for digital commerce.
- Searchspring: Ecommerce search, merchandising, and personalization platform. Explicitly listed in Experro's comparison pages; competes in the same SMB-to-mid-market site search category.
- Fast Simon: AI-powered search, personalization, and merchandising for eCommerce. Comparable feature set to Experro across search, recommendations, and AI merchandising.
- Unbxd: AI-driven eCommerce search and product discovery platform. Direct peer named in Experro's competitive content, targeting the same retail personalization segment.
Broad incumbents
- Shopify (with Shopify Magic/Search): Commerce platform increasingly embedding native AI search, personalization, and recommendations. Not a one-to-one competitor but a broad incumbent whose native features directly pressure Experro's wedge on the Shopify ecosystem.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat7 records
Key risks5 records
Key highlights7 records
Customer concentration
Experro social profiles
Digital presenceExperro compliance and trust
Trust signalCompliance7 records
Experro financial estimates
Financial estimateRevenue estimate
Valuation estimate
Experro leadership team
Management profileNumber of profiles
Profiles5 records
Experro funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Experro M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Experro
What does Experro do?
Experro offers a Gen AI-native eCommerce product discovery platform (the "Agentic Experience Platform") that combines AI-powered search, browse, personalization, recommendations, conversational shopping, content management, and merchant analytics for B2C, B2B, and DTC retail brands. It is delivered as an API-first, headless, composable software suite hosted on Google Cloud Platform with multimodal (text + image) search, autonomous AI agents, real-time personalization, and a white-glove success-as-a-service delivery model including a structured Proof of Value program.
Is Experro a public or private company?
Experro is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Experro founded?
Experro was founded in 2019. It employs 251 to 500 people.
Where is Experro based?
Experro is headquartered in Charlotte, United States, in the North America region.
How does Experro make money?
Five revenue lines are on record. Subscription plans (monthly/annual) is the primary driver. The others are free Trial (lead generation → paid conversion), add-on features, voice / Phone service usage fees and managed/Success-as-a-Service (white-glove support).
Who are Experro's main competitors?
Direct peers on record are Algolia, Constructor, Bloomreach, Klevu, Nosto, Coveo, Searchspring, Fast Simon and Unbxd. Shopify (with Shopify Magic/Search) is listed as a broad incumbent.
Does Experro have an API?
Yes. Experro exposes an API-first, headless, and fully composable architecture. An "API Reference" section is available in the developer documentation. The Experro Analytics SDK is a JavaScript library added to the storefront that captures anonymous clickstream activity (searches, clicks, page views, commerce events) and uses a queue-style API (ExpAnalytics.q.push([...])) with built-in event keys such as product_searched, product_added_to_cart, checkout_completed, ac_impression, ac_click, search_no_results, category_viewed, product_viewed, cart_viewed, and checkout_initiated. Custom events can be added via add_event with custom counts, sums, durations, and segmentation fields. The SDK is loaded asynchronously via Script Injection (recommended) or Google Tag Manager. Headers (x-tenant-id, x-workspace-id, x-env-id, x-channel-id, x-channel-locale) configure multi-environment deployments. Developer documentation is at help.experro.com/api-reference/introduction.
What industry is Experro in?
Experro's product category is Ecommerce Product Discovery Platform. Its primary akta.pro industry code is HDAEANAA, End-to-End Enterprise AI Platforms (MLOps & Model Lifecycle Management), with a secondary code of HDAAAGAA, E-commerce & Retail Recommendation Engines. Its NAICS code is 5132 and its SIC code is 7372.