Practice Builders

What Practice Builders does

Practice Builders is a private, vertically specialized healthcare digital marketing agency founded in 1979 and headquartered in Durham, North Carolina. The firm exclusively serves medical, dental, and adjacent healthcare practices across more than 35 medical specialties and 8 dental specialties, with a reported cumulative base of nearly 16,000 healthcare professionals served. Its offering is structured as an integrated stack of recurring services spanning website design, medical SEO, social media marketing, content marketing, paid search/social advertising, listing management, reputation management, ADA-compliant accessibility solutions, and a nine-module 5-Star Patient Experience training program.

The company's underlying technology includes the proprietary myPracticeReputation (myPR) automated reputation management system, the myPracticeListing tool that distributes practice data across 50+ online services, the eVideo (Geotarget Video Solutions) geotargeted video marketing platform supported by a nationwide network of 100+ videographers, and ADA / WCAG website accessibility tools. These capabilities are delivered to clients through the PB Access customer portal and sold in subscription tiers ranging from under $400 to over $1,201 per month, with custom enterprise engagements for ambulatory surgery centers, multi-specialty clinics, and hospitals.

The business operates on a sales-led, professional-services-and-recurring-retainer hybrid model. Distribution combines inside sales via dedicated phone (855-898-2710) and web form funnels with enterprise field sales delivered through in-person Strategic Marketing Workshops. Practice Builders merged with Geotarget in September 2023, with Geotarget's founder Paul Mason assuming the CEO role; the combined entity operates with 51-100 employees and no disclosed institutional investment.

Name

Practice Builders

Legal name

Practice Builders

Website

https://practicebuilders.com

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

51–100 employees

Short description

Practice Builders is a private healthcare digital marketing agency founded in 1979 that sells recurring website, SEO, reputation, social, content, advertising, video, and training services to medical, dental, and ambulatory surgery practices across 35+ medical and 8 dental specialties.

Ownership category

akta.pro rank

Product category

Healthcare Marketing Services

NAICS

Professional, Scientific, and Technical Services (541)

SIC

Services-Advertising Agencies (7311)

akta.pro industry

PRIMARYMPAAADAD

Healthcare & Life Sciences PR

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Public Relations & Communications Agencies

Keywords

• Healthcare marketing agency
• Medical practice marketing
• Dental practice marketing
• Healthcare SEO services
• Medical reputation management

Headquarters

HQ city

Durham

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Healthcare Marketing Services: Practice Builders generates revenue through bundled and à la carte digital marketing service packages for medical and dental practices. Services include website design, SEO, reputation management, social media marketing, content marketing, healthcare advertising (PPC), video creation, and listing management. Pricing is structured in monthly budget tiers ranging from under $400 to over $1,201, with customized plans based on specialty, practice size, and service scope. The agency operates on a professional services model with recurring monthly retainer arrangements.
2. 5-Star Patient Experience Training: A nine-module paid training program for medical practice staff covering customer service excellence, patient personality management, de-escalation, patient-centered communication, waiting room management, phone skills, hiring, marketing, and new patient targeting. Offered as paid individual modules or a comprehensive program, with an associated certification (Five-Star Seal).

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels9 records

Core offering

Practice Builders is a full-service healthcare digital marketing agency that designs, builds, and manages integrated marketing programs for medical and dental practices. Its core offering bundles website design, medical SEO, reputation management (myPR), social media marketing, healthcare advertising (PPC), content marketing, listing management, new patient targeting, geotargeted video (eVideo), and staff training into monthly retainer subscriptions priced by practice budget tier. Services are sold on a recurring subscription basis with custom plans tailored by medical/dental specialty and practice size.

Product overview

Practice Builders is a full-service healthcare marketing agency platform offering a comprehensive suite of marketing services designed to help medical and dental practices attract, engage, and convert new patients. The platform operates as a modular ecosystem with core services including Website Design, Medical SEO, myPR Reputation Management, Social Media Marketing, Healthcare Advertising, Content Marketing, My Practice Listing, On-Demand Services (including ADA compliance, video creation, and mobile apps), New Patient Targeting (MyPracticeTargeting), and 5-Star Patient Experience training. The offering also includes Geotarget Video Solutions (eVideo) for geotargeted video marketing. These products work together as an integrated marketing system, with website design and SEO providing digital infrastructure, reputation management and content marketing building online authority, advertising and patient targeting driving new patient acquisition, and training services ensuring staff excellence.

Differentiator

Problem solved

Functional benefit

Products and services

• Website Design and Development Responsive, mobile-friendly medical practice website design services built to increase new patient volume and maximize practice visibility, offered to medical and dental practices of all sizes.
• Medical SEO Services Search engine optimization services for doctors and healthcare practices covering website audit, keyword research, on-page and off-page SEO, content creation, and analytics reporting to improve rankings and drive targeted organic traffic.
• myPR (myPracticeReputation) Automated healthcare reputation management system that generates, captures, and publishes positive reviews from satisfied patients across Google, Facebook, Healthgrades and other platforms, with AI-powered sentiment analysis and centralized review management.
• Social Media Marketing Healthcare social media marketing services including competitor analysis, organic and paid social media campaigns on Facebook/Instagram/LinkedIn/Twitter, campaign tracking, and social reputation management.
• Healthcare Advertising Services Paid media management for healthcare practices including Google Ads, Bing Ads, Facebook Ads, Instagram advertising, and paid social campaigns with audience targeting, strategy optimization, and performance tracking.
• Content Marketing Healthcare content marketing services including blog posts, SEO-optimized content, topic ideation, visual engagement, posting/scheduling, and HTML optimization for search engines, with email/newsletter distribution to new and existing patients.
• My Practice Listing Medical practice listing management service ensuring accurate and consistent online practice information across 50+ online services (Google, Facebook, Yelp, LinkedIn, Instagram, Yahoo, Mapquest, Bing, Citysearch) with real-time single-entry updates for SEO benefits.
• MyPracticeTargeting (New Patient Targeting) New patient and audience targeting service for healthcare practices using strategic marketing approaches and data-driven targeting strategies to identify and reach prospective patients.
• Geotarget Video Solutions (eVideo) Advanced geotargeted video marketing platform that delivers location-targeted video content to local audiences through a nationwide network of 100+ videographers, producing brand videos, office tours, provider introductions, specialty testimonials, and patient education content.
• 5-Star Patient Experience Training Program Nine-module paid training program for medical practice staff covering customer service excellence, patient personality management, de-escalation, patient-centered communication, waiting room management, phone skills, hiring, marketing, and new patient targeting, with associated Five-Star Seal certification.
• On-Demand Services: ADA Website Solutions Website accessibility assessment and implementation service ensuring ADA Standards and WCAG guidelines compliance, including front-end and back-end accessibility evaluation, third-party vendor evaluation, employee-facing website review, and implementation of keyboard navigation, screen-reader integration, and 200% text enlargement.
• On-Demand Services: Logo Design and Branding Healthcare logo design and branding services for medical and dental practices, leveraging a proprietary library of 15,000+ logos designed for private health practices since the late 1970s.
• On-Demand Services: Healthcare Mobile Apps Healthcare mobile app development enabling patient engagement through push notifications, in-app feedback, and SMS communication between doctors and patients.
• On-Demand Services: Form-Filling PDF Solutions Fillable PDF to HTML form conversion service with AcroForm and JavaScript support and HIPAA-compliant data processing for healthcare practices.

Quantifiable outcome

• Revenue increased by 20% for individual physician clients following strategic marketing implementation
• +8 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• GeotargetcoreStrategic or Co-development Partner · 1 September 2023In September 2023, Practice Builders merged with Geotarget, a company founded in 2019 by Paul Mason and his team. Geotarget specialized in geotargeted video marketing (eVideo) with a nationwide network of over 100 videographers. The merger combined Geotarget's video capabilities and audience targeting expertise with Practice Builders' web design, reputation management, social media, content creation, and SEO services. Paul Mason became CEO of the combined entity, and the Geotarget team joined Practice Builders, creating a comprehensive suite of digital marketing services for healthcare practices.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Doctor.com: Doctor.com is a healthcare-specific digital marketing platform offering profile management, reputation, listing, and patient acquisition services to medical and dental practices — closely aligned with Practice Builders' myPR and myPracticeListing offerings.
• Practis: Practis is a healthcare digital marketing agency offering website design, SEO, content, and reputation management for medical practices and health systems — directly competing for the same physician and dental practice customers.
• Advice Media (Crystal Clear Digital): Advice Media, now operating as Crystal Clear Digital, is a healthcare-exclusive digital marketing agency specializing in website design, SEO, and reputation management for medical and dental practices — directly comparable in vertical and service mix.
• Intrepy Healthcare Marketing: Intrepy is a healthcare-focused digital marketing agency serving private practices, specialty groups, and ASCs with SEO, paid media, and patient acquisition — overlapping customer segments and service suite with Practice Builders.
• Etna Interactive: Etna Interactive is a healthcare marketing agency focused on medical specialty practices (notably plastic surgery and elective medicine) offering website design, SEO, and video — comparable in domain specialization within the same healthcare marketing space.
• Healthcare Success: Healthcare Success is a long-standing healthcare marketing agency serving medical practices, hospitals, and DSOs with SEO, paid media, and patient acquisition services — same vertical focus and similar mid-market customer profile.
• PatientPop (Tebra): PatientPop was a direct competitor as a healthcare practice growth/marketing platform for physicians and dentists; it merged into Tebra, the combined practice-growth and EHR platform. Most directly comparable as a technology-enabled healthcare marketing platform targeting the same medical/dental SMB customer.
• MedNet Technologies: MedNet Technologies provides healthcare-exclusive website design, SEO, and digital marketing services to medical and dental practices — directly comparable vertical specialty and service menu to Practice Builders.

Broad incumbents

• WebMD Ignite (formerly Officite): WebMD Ignite (formerly Officite) is a healthcare provider marketing platform owned by WebMD/Internet Brands; competes with Practice Builders in healthcare website design, SEO, and patient acquisition, but as part of a much broader enterprise platform.

Emerging players

• Sculpt B&A: Sculpt is a specialized marketing agency for aesthetic practices, plastic surgeons, and medspas — overlaps with Practice Builders' aesthetic/medspa segment but with narrower specialty focus and similar digital marketing services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/PracticeBuildrs
• LinkedInlinkedin.com/company/practice-builders

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Practice Builders