Name

NetEase Interactive Entertainment Pte. Ltd.

Legal name

NetEase Games

Website

https://neteasegames.com

Company type

Public

Operating status

Operating

Ownership category

akta.pro rank

Product category

Online Gaming

NAICS

Software Publishers (51321)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Mobile & F2P Game Studios (MPAFAAAB)

akta.pro secondary industries

Mobile Game Publishing & App Game Stores (BPAMAKAB), Subscription, Bundling & Membership Distribution (Game Pass-like, Humble-like) (MPAFABAI)

Keywords

• Video game publishing
• Mobile game development
• Online multiplayer games
• Game IP licensing
• Console game development

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices10 records

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Free-to-Play In-Game Purchases: Core monetization through free-to-play model with in-game purchases including character costumes, weapons skins, accessories, and various virtual items. Multiple price points for items with level-gated upgrades.
2. Battle Pass / Season Pass: Seasonal Battle Pass systems offering exclusive rewards, costumes, and progression items. Regular seasonal updates with new battle pass content.
3. Collaboration / Crossover Content: Limited-time collaboration events with major IP holders (Harry Potter, Sanrio, Jujutsu Kaisen, Blue Lock, etc.) featuring exclusive themed items and costumes.
4. Console and PC Sales: Revenue from console and PC game sales, with some titles launching on PlayStation, Xbox, and Steam platforms.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels6 records

Core offering

NetEase Games develops, publishes, and operates video games across mobile, PC, and console platforms. Its portfolio spans original IPs (Identity V, Onmyoji, Naraka: Bladepoint, Eggy Party) and co-developed/co-published titles with major entertainment brands including Marvel Games (Marvel Rivals), Warner Bros (Harry Potter: Magic Awakened), and Mojang AB. The company distributes games globally through its own publishing offices and major digital storefronts, monetizing primarily via free-to-play in-game purchases and seasonal Battle Pass subscriptions.

Product overview

NetEase Games is a leading global developer and publisher of video game IP across multiple genres and platforms. The portfolio includes major titles such as Marvel Rivals (Super Hero Team-Based PVP Shooter), Where Winds Meet (open-world Wuxia ARPG), Knives Out (battle royale), Identity V (asymmetrical horror mobile game), Naraka: Bladepoint (60-player battle royale), Sea of Remnants (ocean-fantasy RPG), Blood Message (AAA single-player action-adventure), and Harry Potter: Magic Awakened (wizarding dueling game). The company also publishes numerous mobile titles including LifeAfter, Onmyoji, Eggy Party, Once Human, and various other games across genres. NetEase Games operates partnerships with major entertainment brands including Warner Bros, Mojang AB (Microsoft subsidiary), and Marvel Games. The company maintains global studios in Canada, Europe, Japan, Singapore, UK, and the United States.

Differentiator

Problem solved

Functional benefit

Brands

• Joker Studio: Game development studio under NetEase Games, known for Identity V and Sea of Remnants
• Everstone Studio
• 24 Entertainment

Products and services

• Marvel Rivals Super Hero Team-Based PVP Shooter where players assemble squads of Marvel Super Heroes and Super Villains, battling with unique powers across destructible maps from the Marvel Multiverse. Available on PC, PlayStation, and Xbox.
• Where Winds Meet Free-to-play open-world Wuxia ARPG set in 10th-century China, where players battle with distinctive martial arts and unique weapons across a seamless landscape in solo, co-op, and PvP adventures. Developed by Everstone Games.
• Naraka: Bladepoint 60-player battle royale survival action game featuring unique melee weapon combat, martial arts gameplay, and extraction mode. Available on PlayStation, Xbox, and PC.
• Identity V First asymmetrical horror mobile game with gothic art style, mysterious storylines, and 1v4 gameplay. Has surpassed 400 million users worldwide.
• Knives Out Battle royale game where 100 players land on a deserted island and fight to be the last one standing, featuring firearms and weapons scattered throughout the island with solo and team multiplayer modes.
• Harry Potter: Magic Awakened Multiplayer wizarding dueling game set ten years after the Battle of Hogwarts, offering immersive role-playing journey with deep strategy gameplay. Co-developed with Warner Bros. Games.
• Sea of Remnants Ocean-fantasy open-world RPG where players assume the role of a puppetfolk sailor navigating treacherous seas, battling bizarre monsters, customizing fleets, and forming bonds with 400+ companions. Developed by Joker Studio.
• Blood Message Narrative-driven single-player AAA action-adventure game set in the late Tang Dynasty Western frontier, following a father and young son delivering a critical message to the capital. Built on Unreal Engine 5.
• Racing Master Ultimate mobile racing experience featuring 100+ licensed cars and real-time PvP on global tracks.
• LifeAfter Post-apocalyptic survival and open-world game where players collect supplies, find companions, build shelters, and survive in a zombie-infested world.
• Onmyoji Turn-based RPG where players collect and train various Shikigami (spirits), featuring rich storytelling and strategic combat set in Heian-era Japan.
• Once Human Large-scale open-world survival game set in a post-apocalyptic world where players gather resources, build territories, fight unknown Deviants, and uncover the truth.
• Eggy Party Party game with over 100 million users featuring ultimate party royale gameplay.
• FragPunk High-tempo 5v5 FPS hero shooter with unpredictable card system that can change the battlefield at any moment.
• Destiny: Rising First mobile game officially licensed from the Destiny franchise, where players choose between first-person and third-person perspectives for an SF shooting experience.
• NBA Dunk City NBA officially licensed 3on3 street basketball game featuring 40+ NBA players including Stephen Curry, LeBron James, and Giannis Antetokounmpo, with fast-paced 11-point match mode.
• Ananta High-freedom urban open-world RPG where players can become various characters, run through commercial districts and mysterious alleyways, meet unique companions across multiple cities, and form their own teams.
• Infinity Lagrange Space and strategy fusion game featuring vast world-building and exciting exploration of unknown worlds.
• Onmyoji Arena MOBA mobile game that inherits the character roster from Onmyoji, bringing innovative MOBA gameplay experience.
• Great Three Kingdoms Strategy game set in the Three Kingdoms era where players experience grand dramas through politics and warfare.
• MARVEL Mystic Mayhem Marvel-themed game where players join forces with iconic Super Heroes to clash with the sinister forces of Nightmare, the malevolent lord of the Nightmare Dimension.
• Planet Party Time Life simulation and party fusion game where players serve as space union adventurers, collecting PADI and residents to revive dead planets, earning rewards through mini-games.
• Justice Online open-world game featuring beautiful graphics, overwhelming immersion, and AI-generated second life experiences.

Quantifiable outcome

• Marvel Rivals reached 10M+ registered users within 72 hours of Steam launch
• +3 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability4 records

Feature4 records

Partnerships

13 partnerships are on record, tiered minor and core.

• SandssoftminorStrategic or Co-development Partner · 25 March 2024Joint venture partnership to publish games in the MENA (Middle East and North Africa) region.
• BulletFarmcoreStrategic or Co-development Partner · 28 February 2024New AAA game studio established under NetEase Games, led by industry veteran David Vonderhaar. Developing original co-op-focused AAA title using Unreal Engine 5.
• Marvel GamescoreStrategic or Co-development PartnerCo-publishing partnership for Marvel Rivals, the Super Hero Team-Based PVP Shooter. Marvel Games and NetEase Games collaborate on development and publishing of the game featuring Marvel characters.
• Warner BroscoreStrategic or Co-development PartnerCo-development and co-publishing partnership for Harry Potter: Magic Awakened, a multiplayer wizarding dueling game set in the Harry Potter universe.
• Mojang AB (Microsoft subsidiary)coreStrategic or Co-development PartnerPartnership for Minecraft-related content and collaborations within NetEase Games titles.
• Joker StudiocoreStrategic or Co-development PartnerInternal studio partnership developing Sea of Remnants. Joker Studio previously created Identity V with 400M+ players globally.
• Quantic DreamminorStrategic or Co-development PartnerPartnership under Quantic Dream's Spotlight by Quantic Dream label for indie games publishing, including Under The Waves.
• GPTRACK50coreStrategic or Co-development Partner100% owned subsidiary of NetEase Games. Game development studio focused on console game software development for global markets. Led by former Capcom producer Kobayashi Hiroyuki.
• Grasshopper ManufactureminorStrategic or Co-development PartnerCollaboration on titles including Shadows of The Damned: Hella Remastered and other projects.
• Quantic DreamminorStrategic or Co-development PartnerPartnership with French game developer Quantic Dream for game publishing and development collaborations.
• Bad BrainminorStrategic or Co-development PartnerCanadian game studio collaboration under NetEase Games global studio network.
• Jar of SparksminorStrategic or Co-development PartnerUS-based game studio collaboration for new game development projects.
• Jackalyptic GamesminorStrategic or Co-development PartnerUS-based game studio collaboration under NetEase Games global studio network.

Scale indicators9 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Ubisoft: Ubisoft overlaps with NetEase in open-world AAA (Where Winds Meet, Ananta vs. Assassin's Creed), and both invest in large-scale world-building and live-service roadmaps.
• Electronic Arts: EA shares NetEase's F2P-multiplayer hero shooter (Apex Legends), sports (FC Mobile), and live-ops focus. Comparable broad-portfolio publishing model across mobile and console.
• Activision Blizzard (Microsoft): Major Western publisher overlapping in hero shooters (Overwatch), battle royale (Call of Duty: Warzone), and mobile F2P (Call of Duty: Mobile). Comparable live-service multiplayer portfolio and IP licensing playbook.
• Take-Two / 2K: Take-Two competes in mobile F2P (NBA Dunk City vs. NBA 2K Mobile), battle royale (GTA Online), and licensed-IP sports. Comparable broad publisher footprint and live-ops execution.

Direct peers

• Supercell: Supercell is a mobile-F2P specialist (Clash Royale, Brawl Stars) with a similar free-to-play studio model and high-quality cross-platform releases. Closely comparable in mobile live-ops economics.
• Riot Games: Riot operates fully-owned hero shooters (Valorant), MOBAs (League of Legends), and live-service games with similar global distribution. NetEase directly competes in hero shooter/competitive multiplayer.
• HoYoverse (miHoYo): HoYoverse is a Chinese-origin F2P game developer/publisher (Genshin Impact, Honkai) with similar mobile-first cross-platform strategy and live-ops intensity. Directly comparable business model and audience.
• Tencent Games: Tencent's game division is the closest direct peer: both are Chinese-rooted, F2P-mobile-anchored publishers with global PC/console expansion and battle royale / MOBA hits. Comparable scale and product model.
• Krafton: Krafton is an Asia-headquartered publisher whose PUBG franchise competes head-to-head with Knives Out and Naraka: Bladepoint in battle royale. Closely comparable in product category and live-ops DNA.
• Bungie (Sony): Bungie's Destiny franchise competes with NetEase's licensed Destiny: Rising mobile title, and its live-ops hero shooter DNA mirrors Marvel Rivals. Directly comparable gameplay and player engagement.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/NetEaseOfficial
• Xx.com/NetEaseGames_EN

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NetEase Interactive Entertainment Pte. Ltd.