Keen.com
Keen.com operates a 25-year-old online marketplace connecting consumers via phone or chat to over 2,000 independent psychic advisors across categories like love, tarot, astrology, and mediumship, monetizing through per-minute fees and a $1-for-5-minutes new customer offer.
- Company typePrivate
- Founded1999
- HeadquartersSan Francisco, United States
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Keen.com does
Keen.com operates an online marketplace that connects individual consumers with a network of over 2,000 independent psychic advisors for on-demand readings delivered by phone or chat. The platform, operated under parent Ingenio, LLC, has been active for approximately 25 years and serves customers globally on a 24/7 basis, with twelve categorized reading types covering general psychic guidance, love and relationships, life path and career advice, mediumship and spirit communication, spiritual development, tarot, astrology, dream interpretation, financial guidance, cartomancy, angel readings, and aura cleansing. The underlying technology is a self-serve web platform with profile browsing, advisor ratings and reviews, session initiation via voice or text, and identity SSO via Google and Apple; no proprietary AI/ML components are disclosed.
The business model is a two-sided usage-based marketplace. Customers purchase per-minute reading time at advisor-set rates ranging from approximately $1.99 to $19.00+ per minute, with a customer acquisition mechanic offering 5 minutes for $1 to new users and a Keen Rewards loyalty program supporting repeat engagement. Keen monetizes by retaining a commission on each transaction between customer and advisor; advisor supply is actively managed through a New Advisors recruitment program and rewards-driven discovery. Distribution is digital-first via the keen.com website, supported by a multi-channel acquisition stack spanning paid search, paid and organic social on TikTok, Facebook, YouTube, and Instagram, podcast and streaming video advertising, content marketing through articles and horoscopes, and an affiliate/influencer program in the spiritual content niche. Customer concentration is structurally low given the long-tail consumer base, no enterprise contracts, and pay-as-you-go pricing.
Keen.com firmographics
Firmographics- Name
- Keen.com
- Legal name
- Ingenio, LLC
- Website
- https://keen.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Keen.com operates a 25-year-old online marketplace connecting consumers via phone or chat to over 2,000 independent psychic advisors across categories like love, tarot, astrology, and mediumship, monetizing through per-minute fees and a $1-for-5-minutes new customer offer.
- Ownership category
- akta.pro rank
Keen.com industry classification
Industry- Product category
- Online Psychic Reading Marketplace
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Interest-Based Communities & Forums (BPAMABAC)
- akta.pro secondary industry
- Spirituality & Personal Growth Publishing (Mindfulness, Contemplative, New Age) (MPAJAHAH)
Keywords
Where Keen.com is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Markets served
Keen.com business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Operations, Marketing or Sales, Technology or R&D, Personnel
Revenue model
- Per-minute reading fees: Customers pay per-minute rates for readings with advisors. Rates vary by advisor, ranging from approximately $1.99/min to $19.00/min or higher for premium advisors. The platform acts as a marketplace, taking a commission from each transaction between advisors and customers.
- New customer acquisition fee: New customers receive an introductory offer of 5 minutes for $1, which serves as a customer acquisition mechanism to encourage trial and conversion to paid per-minute readings.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Per-minute usage-based pricing with introductory offer |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels11 records
Keen.com product offering
Product offeringCore offering
Keen.com operates an online marketplace that connects individual consumers with a network of over 2,000 independent psychic advisors for remote readings delivered by phone call or live chat. Readings are offered across more than a dozen specialty categories — including general psychic, love and relationships, life path, mediumship, spiritual, tarot, astrology, dream interpretation, financial guidance, cartomancy, angel, and aura cleansing — with advisors paid per-minute and the platform retaining a commission on each transaction.
Product overview
Keen.com is an online platform connecting users with a network of over 2,000 psychic advisors offering various spiritual and metaphysical readings. The platform operates as a marketplace with multiple specialized reading categories including Psychic Readings, Love & Relationships, Life Path & Advice, Psychic Mediums, Spiritual Readings, Tarot Card Readings, Astrology Readings, Dream Interpretation, Financial Guidance, Cartomancy, Angel Readings, and Aura Cleansing. Users can connect with advisors via phone call or chat, with new customer promotional offers available. The service also includes a Keen Rewards loyalty program and a New Advisors section showcasing recently onboarded readers.
Differentiator
Problem solved
Functional benefit
Products and services
- Psychic Readings General psychic readings where advisors access information beyond the physical world to provide deep insights and peace of mind through intuitive methods including telepathy, precognition, and clairvoyance, delivered to individual consumers by phone call or chat.
- Love & Relationships Readings Specialized readings for individual consumers focusing on matters of the heart including finding soulmates, engagements, marriage, breakups, and divorce guidance, delivered via phone or chat with relationship-specialist advisors.
- Life Path & Advice Readings Readings providing answers to important life questions for individual consumers seeking career guidance, personal clarity, and destiny exploration, delivered by phone or chat.
- Psychic Medium Readings Readings that connect individual consumers with spirits of deceased loved ones to find comfort and closure through spirit communication, delivered by phone or chat.
- Spiritual Readings Guided journeys of self-discovery for individual consumers to find empowerment, main life purpose, and spiritual connection across past, present, and future lives, delivered by phone or chat.
- Tarot Card Readings Readings using a 78-card Tarot deck where advisors channel present energy to provide insights into current circumstances and help predict the future for individual consumers, delivered by phone or chat.
- Astrology Readings Readings using birth charts and astrological methods including Chinese astrology, Mayan astrology, and Vedic astrology to provide insights about life and relationships to individual consumers, delivered by phone or chat.
- Dream Interpretation Readings that decode dreams and analyze subconscious messages to help individual consumers understand how their nightly visions connect to their waking life, delivered by phone or chat.
- Financial Guidance Readings Readings focused on career, investments, business finances, and monetary guidance to help individual consumers achieve financial success and professional fulfillment, delivered by phone or chat.
- Cartomancy Readings Readings using playing cards to provide insights about destiny and future outcomes for individual consumers, delivered by phone or chat.
- Angel Readings Readings focused on connecting individual consumers with angelic guidance and divine messages for spiritual direction, delivered by phone or chat.
- Aura Cleansing Readings and services that explore the energy fields of individual consumers to uncover energetic imbalances and restore harmony, delivered by phone or chat.
- Keen Rewards Loyalty program where individual users earn points for readings that can be redeemed for future sessions on the platform.
Companies that use Keen.com
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
Keen.com technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Keen.com partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Ingenio, LLCcoreKeen is powered by Ingenio, LLC, which is the parent company operating the Keen platform. The footer states 'Powered by Ingenio' and copyright is held by Ingenio, LLC.
Scale indicators4 records
Recent moves5 records
Expansion highlights4 records
Keen.com competitors and assessment
Company assessmentDirect peers
- California Psychics: Online psychic reading marketplace offering phone and chat readings across love, career, and spiritual categories with a vetted advisor network and per-minute pricing. Directly comparable business model, customer segment, and delivery modalities to Keen.
- Bitwine: Earlier-generation online psychic and spiritual advisor marketplace offering phone and chat readings. Comparable historical position to Keen as a phone/chat-based advisor marketplace.
- Purple Garden: Mobile-first psychic readings marketplace offering live advisors across tarot, astrology, mediums, and spiritual categories. Comparable two-sided marketplace and usage-based pricing to Keen's model.
- Kasamba: Online marketplace for psychic, tarot, astrology, and spiritual readings delivered via chat. Comparable marketplace structure and per-minute pricing model targeting similar consumer use cases as Keen.
- Oranum: Global online psychic and spiritual advisor marketplace with live video, chat, and category coverage (tarot, astrology, mediums). Comparable marketplace architecture and customer use cases, though Oranum adds a video modality.
- Mysticsense: Online psychic readings marketplace with chat, phone, and email advisors and introductory offers. Comparable structure to Keen as a per-minute advisor marketplace serving similar consumer segments.
- Psychic Source: Long-running psychic readings marketplace with new-customer promotional offers, per-minute phone and chat advisors, and a 25+ year operating history. Closely comparable to Keen on marketplace mechanics, category coverage, and target consumer.
Emerging players
- Astrology.com: Astrology-focused platform offering horoscopes, birth charts, and live advisor readings. Partial overlap with Keen's astrology and spiritual categories but more content-driven than marketplace-driven.
Broad incumbents
- Mindbody: Large wellness services marketplace and SaaS platform spanning fitness, beauty, and alternative wellness verticals. Adjacent comparator on two-sided marketplace dynamics for wellness and personal-services practitioners.
- Gaia: Subscription-based streaming platform for spiritual, metaphysical, and yoga content. Thematically adjacent to Keen's spiritual readership but operates as a media subscription rather than a psychic readings marketplace.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Keen.com social profiles
Digital presenceKeen.com financial estimates
Financial estimateRevenue estimate
Valuation estimate
Keen.com leadership team
Management profileNumber of profiles
Keen.com funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Keen.com M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Keen.com
What does Keen.com do?
Keen.com operates an online marketplace that connects individual consumers with a network of over 2,000 independent psychic advisors for remote readings delivered by phone call or live chat. Readings are offered across more than a dozen specialty categories — including general psychic, love and relationships, life path, mediumship, spiritual, tarot, astrology, dream interpretation, financial guidance, cartomancy, angel, and aura cleansing — with advisors paid per-minute and the platform retaining a commission on each transaction.
Is Keen.com a public or private company?
Keen.com is a private company. It is classified as corporate owned and is currently operating.
When was Keen.com founded?
Keen.com was founded in 1999. It employs 11 to 50 people.
Where is Keen.com based?
Keen.com is headquartered in San Francisco, United States, in the North America region.
How does Keen.com make money?
Two revenue lines are on record. Per-minute reading fees are the primary driver. The others are new customer acquisition fee.
Who are Keen.com's main competitors?
Direct peers on record are California Psychics, Bitwine, Purple Garden, Kasamba, Oranum, Mysticsense and Psychic Source. Astrology.com is listed as an emerging player. Broad incumbents are Mindbody and Gaia.
Does Keen.com have an API?
No public API is recorded for Keen.com.
What industry is Keen.com in?
Keen.com's product category is Online Psychic Reading Marketplace. Its primary akta.pro industry code is BPAMABAC, Interest-Based Communities & Forums, with a secondary code of MPAJAHAH, Spirituality & Personal Growth Publishing (Mindfulness, Contemplative, New Age). Its SIC code is 7990.