Narnolia
- Company typePrivate
- Founded1997
- HeadquartersMumbai, India
- Headcount251–500
- GTM typeB2C
- OfferingServices
Narnolia firmographics
Firmographics- Name
- Narnolia
- Legal name
- Narnolia Financial Services Ltd
- Website
- https://narnolia.com
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Ownership category
- akta.pro rank
Narnolia industry classification
Industry- Product category
- Investment Advisory & Portfolio Management
- NAICS
- Portfolio Management and Investment Advice (523940), Portfolio Management and Investment Advice (52394), Funds, Trusts, and Other Financial Vehicles (525)
- SIC
- Investment Advice (6282), Services-Management Consulting Services (8742)
- akta.pro primary industry
- Portfolio Management–Led RIAs (Discretionary/Model-Based) (FSAAACAC)
- akta.pro secondary industry
- Investment Management Advisory (RIA) (FSAEAAAB)
Keywords
Where Narnolia is headquartered
LocationHeadquarters
- HQ city
- Mumbai
- HQ country
- India
- HQ region
- Asia
Offices2 records
Markets served
Narnolia business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Others
Revenue model
- Portfolio Management Services (PMS): Discretionary portfolio management service providing 4 different equity strategies through a single account, targeting core buy-and-hold investors seeking wealth creation in Indian economy
- Alternate Investment Funds (AIF): Category III AIF offerings for sophisticated investors seeking alternative investment opportunities
- Investment Advisory Portfolios (IAP): Research-backed thematic baskets of stocks or mutual funds grouped together to achieve long-term growth with expected returns and corresponding risk degrees
- Mutual Funds Advisory: Advisory services for mutual fund investments providing discipline, professional competency, and long-term approach
- Index Management: Development and management of objective indices including the widely tracked All Shares Index (ASI)
- National Pension Scheme (NPS): NPS Point of Presence (POP) services for retirement planning, regulated by PFRDA, offering low-cost pension product distribution
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Investment Advisory Portfolios - IAP Equity & IAP MF |
| Other | Monthly | PMS Investments |
| Other | Monthly | Mutual Funds Advisory - SIP & Lumpsum |
| Other | Pay-as-you-go | NPS Charge Structure (effective from 01.01.2026) |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
Narnolia product offering
Product offeringCore offering
Narnolia is a fund management and investment advisory firm that provides discretionary Portfolio Management Services (PMS) with 4 equity strategies, Investment Advisory Portfolios (IAP), Mutual Funds Advisory, Category III Alternative Investment Funds (AIF), Index Management services (including the All Shares Index), and Investment Banking services. The firm follows a 'Growth-in-Value' investment philosophy backed by a proprietary 360 degree 5-M Research Framework and a Risk Management framework with 112 sub-processes.
Product overview
Narnolia is a fund management and investment advisory firm offering a diversified portfolio of investment products and services. The core offerings include Portfolio Management Services (PMS) providing 4 different equity strategies through a single account, Investment Advisory Portfolios (IAP) offering research-backed thematic baskets of stocks and mutual funds, and Mutual Funds Advisory services. The firm also operates Index Management services, having developed 69 objective indices including the widely-tracked All Shares Index (ASI), an Investment Banking division, and the AlphaNest mobile application for mobile-based investment access. The company follows a 'Growth-in-Value' investment philosophy supported by a 360-degree 5-M Research Framework and comprehensive risk management. All offerings are distributed through broker partners, fund houses, and institutional investors.
Differentiator
Problem solved
Functional benefit
Brands
- AlphaNest: Mobile app for investment research-backend equity portfolios delivering superior risk-adjusted returns
Products and services
- Portfolio Management Services (PMS) Discretionary portfolio management providing 4 different equity strategies through a single account, designed as a core buy-and-hold portfolio to capitalize on wealth-creation opportunities in the Indian economy based on investor needs and risk profile. Targeted at high net worth and retail investors seeking professional fund management.
- Investment Advisory Portfolios (IAP) Research-backed thematic baskets of stocks or mutual funds grouped together to achieve long-term growth with expected returns and corresponding risk levels. Targeted at investors seeking disciplined thematic equity and mutual fund advisory.
- Mutual Funds Advisory Mutual funds research and advisory services providing investment recommendations across fund categories for SIP and lumpsum investments, offering discipline, professional competency, and a long-term approach for retail investors.
- Index Management Development and management of proprietary objective indices including 69 indices such as the widely-tracked All Shares Index (ASI), serving market participants with benchmarking and reference indices.
- AlphaNest Mobile App Mobile investment application providing research-backed equity portfolios delivering superior risk-adjusted returns since 2009, available on Android and iOS platforms for retail and institutional investors.
- Alternate Investment Funds (AIF) Category III Alternative Investment Fund registered with SEBI, providing alternative investment opportunities for sophisticated investors seeking diversification beyond traditional equity and mutual fund products.
- Investment Banking Investment banking services including advisory, mergers and acquisitions support, and capital market services for corporate and institutional clients.
- National Pension Scheme (NPS) National Pension Scheme Point of Presence (POP) services for retirement planning, regulated by PFRDA, offering low-cost pension product distribution, account opening, and contribution processing for individual investors.
Quantifiable outcome
- Most Consistent Portfolio Manager of the Country - 2018, 2019 (BSE Tefla's)
- +3 more outcomes
Companies that use Narnolia
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles4 records
Narnolia technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature4 records
Narnolia partnerships and signals
Strategic signalPartnerships
35 partnerships are on record, tiered minor and core.
- LGTminorDistribution partner for Narnolia's investment products and services
- MOWMminorDistribution partner for Narnolia's investment products and services
- ICICI SecuritiescoreMajor distribution partner for Narnolia's investment products and services
- IIFL SecuritiescoreMajor distribution partner for Narnolia's investment products and services
- NuvamacoreDistribution partner for Narnolia's investment products and services
- Anand Rathi Private Wealth ManagementcoreDistribution partner for Narnolia's investment products and services
- Aditya BirlacoreDistribution partner for Narnolia's investment products and services
- CSecminorDistribution partner for Narnolia's investment products and services
- PrudentminorDistribution partner for Narnolia's investment products and services
- Religare BrokingminorDistribution partner for Narnolia's investment products and services
- SMC GlobalminorDistribution partner for Narnolia's investment products and services
- BonanzaminorDistribution partner for Narnolia's investment products and services
- fisdomminorDistribution partner for Narnolia's investment products and services
- MarwadiminorDistribution partner for Narnolia's investment products and services
- SKSEminorDistribution partner for Narnolia's investment products and services
- R WadiwalaminorDistribution partner for Narnolia's investment products and services
- Reliance SmartmoneyminorDistribution partner for Narnolia's investment products and services
- Prabhudas LiladharminorDistribution partner for Narnolia's investment products and services
- JainamminorDistribution partner for Narnolia's investment products and services
- JhaveriminorDistribution partner for Narnolia's investment products and services
- lkpminorDistribution partner for Narnolia's investment products and services
- JK SecuritiesminorDistribution partner for Narnolia's investment products and services
- ProfitmartminorDistribution partner for Narnolia's investment products and services
- A c AgarwalminorDistribution partner for Narnolia's investment products and services
- AjmeraminorDistribution partner for Narnolia's investment products and services
- AZHminorDistribution partner for Narnolia's investment products and services
- BhartiaminorDistribution partner for Narnolia's investment products and services
- Fast CapitalminorDistribution partner for Narnolia's investment products and services
- FinolutionsminorDistribution partner for Narnolia's investment products and services
- India AdvantageminorDistribution partner for Narnolia's investment products and services
- LabdhiminorDistribution partner for Narnolia's investment products and services
- RatnkarminorDistribution partner for Narnolia's investment products and services
- RMONEYminorDistribution partner for Narnolia's investment products and services
- VardhamanminorDistribution partner for Narnolia's investment products and services
- Relevance-BrokingminorDistribution partner for Narnolia's investment products and services
Scale indicators4 records
Recent moves4 records
Expansion highlights5 records
Narnolia competitors and assessment
Company assessmentOthers
- Prabhudas Lilladher (PL Wealth): Prabhudas Lilladher operates a wealth management and distribution arm alongside its broking and investment banking businesses, and is one of Narnolia's disclosed distribution partners. Comparable as an ecosystem participant overlapping with Narnolia in HNI research and advisory distribution.
Broad incumbents
- 360 One (formerly IIFL Wealth): 360 One is India's largest listed wealth manager offering PMS, AIF, advisory, distribution, and investment banking across asset classes. A scaled incumbent against which Narnolia competes for the same HNI and institutional client relationships.
- Anand Rathi Wealth Management: Anand Rathi Wealth is a listed Indian wealth manager offering PMS, advisory, and distribution through a large IFA network. Comparable in PMS-led offering to HNI clients, with broader scale and listed-entity governance.
- Kotak Wealth Management: Kotak Wealth offers discretionary PMS, advisory, and distribution as part of the Kotak Mahindra banking group. Comparable to Narnolia on Indian HNI wealth services, though with substantially larger balance sheet, multi-asset reach, and group distribution.
Direct peers
- Sanctum Wealth: Sanctum Wealth offers discretionary PMS, advisory, and alternative investment services to Indian U/HNIs. Comparable to Narnolia on boutique PMS scale, multi-strategy equity offerings, and SEBI-registered investment advisor status.
- Motilal Oswal Wealth Management: Motilal Oswal's wealth arm offers PMS, advisory, and distribution services to Indian HNI investors using a research-driven equity framework — overlapping directly with Narnolia's Growth-in-Value thesis and PMS-led go-to-market.
- Marcellus Investment Managers: Marcellus is a SEBI-registered PMS and advisory firm applying a fundamental, research-driven equity approach to Indian HNI capital. Directly comparable to Narnolia on boutique scale, SEBI registrations, and quality-growth equity philosophy.
- ASK Investment Managers: ASK is a leading Indian discretionary PMS and portfolio advisory firm serving HNI clients with multi-strategy equity and balanced offerings. Highly comparable to Narnolia on product mix (PMS, advisory), target segment, and SEBI RIA footprint.
- ValueQuest Investment Advisors: ValueQuest is a SEBI-registered PMS and AIF manager focused on bottom-up equity research for HNI clients. Closely comparable to Narnolia on boutique scale, equity-first philosophy, and multi-product (PMS + AIF) offering.
- White Oak Capital Management: White Oak Capital is a SEBI-registered PMS and AIF manager offering research-led equity strategies to Indian investors. Comparable to Narnolia in boutique PMS positioning, equity-only mandate focus, and institutional-quality research framework.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Narnolia social profiles
Digital presenceNarnolia compliance and trust
Trust signalCompliance6 records
Narnolia financial estimates
Financial estimateRevenue estimate
Valuation estimate
Narnolia leadership team
Management profileNumber of profiles
Profiles5 records
Narnolia subsidiaries and ownership
Company hierarchySubsidiaries10 records
Narnolia funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Narnolia M&A and investment
M&A and investmentM&A
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Narnolia
What does Narnolia do?
Narnolia is a fund management and investment advisory firm that provides discretionary Portfolio Management Services (PMS) with 4 equity strategies, Investment Advisory Portfolios (IAP), Mutual Funds Advisory, Category III Alternative Investment Funds (AIF), Index Management services (including the All Shares Index), and Investment Banking services. The firm follows a 'Growth-in-Value' investment philosophy backed by a proprietary 360 degree 5-M Research Framework and a Risk Management framework with 112 sub-processes.
Is Narnolia a public or private company?
Narnolia is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Narnolia founded?
Narnolia was founded in 1997. It employs 251 to 500 people.
Where is Narnolia based?
Narnolia is headquartered in Mumbai, India, in the Asia region.
How does Narnolia make money?
Six revenue lines are on record. Portfolio Management Services (PMS) is the primary driver. The others are alternate Investment Funds (AIF), investment Advisory Portfolios (IAP), mutual Funds Advisory, index Management and national Pension Scheme (NPS).
Who are Narnolia's main competitors?
Prabhudas Lilladher (PL Wealth) is listed as an others. Broad incumbents are 360 One (formerly IIFL Wealth), Anand Rathi Wealth Management and Kotak Wealth Management. Direct peers are Sanctum Wealth, Motilal Oswal Wealth Management, Marcellus Investment Managers, ASK Investment Managers, ValueQuest Investment Advisors and White Oak Capital Management.
Does Narnolia have an API?
No public API is recorded for Narnolia.
What industry is Narnolia in?
Narnolia's product category is Investment Advisory & Portfolio Management. Its primary akta.pro industry code is FSAAACAC, Portfolio Management–Led RIAs (Discretionary/Model-Based), with a secondary code of FSAEAAAB, Investment Management Advisory (RIA). Its NAICS code is 523940 and its SIC code is 6282.