Curseduca
Curseduca was a São Paulo-based Education Marketing platform founded in 2020 that helped education institutions and creators convert educational content into a growth engine. The company has since rebranded to WAID, redirecting to waid.io.
- Company typePrivate
- Founded2020
- HeadquartersSão Paulo, Brazil
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Curseduca does
Curseduca was a Brazilian SaaS company founded in 2020 and headquartered in São Paulo that operated an all-in-one Education Marketing platform. The platform was designed to help education institutions and creators transform educational content into a growth engine, positioning itself as a unified solution that combined community and course functionality with marketing tooling. The product targeted education businesses seeking to leverage educational content as a customer acquisition and retention strategy.
The company was led by João Carrilho (CEO and founder) and Samuel Sena (COO), with a small team of 11-50 employees. From a technology perspective, the available source data reveals limited architectural detail: no public API, SDK, or mobile app was offered, and there is no evidence of proprietary AI/ML capabilities or data assets. The revenue model and pricing structure were not publicly disclosed, and the company generated no documented case studies, named customers, or distribution partnerships.
Most significantly, Curseduca has undergone a corporate rebrand to WAID, with curseduca.com redirecting visitors to waid.io. This signals a strategic pivot from the original Education Marketing positioning to a broader platform identity. The company has also secured two funding events — from SaaSholic in August 2023 and from FJ Labs and NXTP Ventures in March 2025 — though the disclosed round amounts were $0, leaving capitalization and valuation undisclosed. The combined effect of the rebrand, the pivot, and the limited public footprint suggests the company is in a transitional phase, with the WAID identity replacing Curseduca's earlier market positioning.
Curseduca firmographics
Firmographics- Name
- Curseduca
- Website
- https://curseduca.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Acquired
- Headcount range
- 11–50 employees
- Short description
- Curseduca was a São Paulo-based Education Marketing platform founded in 2020 that helped education institutions and creators convert educational content into a growth engine. The company has since rebranded to WAID, redirecting to waid.io.
- Ownership category
- akta.pro rank
Curseduca industry classification
Industry- Product category
- Education Marketing Platform
- NAICS
- Educational Support Services (611710)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Virtual Homeschool Programs & Online Curriculum Schools (EDAJADAJ)
Keywords
Where Curseduca is headquartered
LocationHeadquarters
- HQ city
- São Paulo
- HQ country
- Brazil
- HQ region
- Latin America
Markets served
Curseduca business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Curseduca product offering
Product offeringCore offering
Curseduca was an all-in-one community and courses platform for creators that functioned as an Education Marketing platform, designed to help businesses transform educational content into a growth engine. The product combined course hosting, community management, and marketing capabilities into a single unified offering, and the company has since rebranded to WAID (waid.io).
Product overview
Curseduca was a single unified Education Marketing platform designed to transform education into a growth engine. The company has since rebranded to WAID (https://waid.io/). The platform focused on helping businesses leverage educational content as a marketing strategy.
Differentiator
Problem solved
Functional benefit
Products and services
- Curseduca (now WAID) An all-in-one community and courses platform for creators and education-focused businesses that combines course hosting, community management, and education marketing tooling into a single SaaS product, enabling clients to convert educational content into a growth and revenue channel. The product has since been rebranded to WAID (waid.io).
Companies that use Curseduca
Customer profileIdeal customer profiles1 record
Curseduca technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Curseduca partnerships and signals
Strategic signalRecent moves3 records
Expansion highlights3 records
Curseduca competitors and assessment
Company assessmentDirect peers
- Eduzz: Brazilian creator-platform competitor offering digital product sales, subscriptions, and affiliate tools. Geographic and product overlap with Curseduca in the Brazilian market.
- Thinkific: Course platform enabling creators and businesses to build, market, and sell online learning products. Comparable in target customer and core use case.
- Podia: All-in-one creator platform with courses, downloads, webinars, and community. Targets the same independent creator and small education business segment.
- Mighty Networks: Community-first platform with integrated courses and events. Comparable in bundling community with paid learning content.
- Hotmart: LATAM-based end-to-end creator economy platform offering courses, digital products, and community tools. The most direct comparable for Curseduca in terms of geography, customer segment, and bundled feature set.
- Circle: Community platform for creators that increasingly bundles course and monetization features. Overlaps with Curseduca's community-side value proposition.
- Teachable: Widely adopted course-creation and selling platform serving individual creators and education businesses. Directly competes for the same online-course customer base.
- Kajabi: Global all-in-one platform combining courses, community, email marketing, and websites for creators. Closely aligned product architecture and pricing model to Curseduca's positioning.
Broad incumbents
- Coursera: Enterprise- and university-oriented online learning platform. Indirect overlap with Curseduca's education business customers, though operating at a much larger scale.
- Udemy: Large global course marketplace serving both individual instructors and enterprise learners. Adjacent to Curseduca's use case but operates as a marketplace rather than a creator-owned platform.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights5 records
Customer concentration
Curseduca social profiles
Digital presenceCurseduca financial estimates
Financial estimateRevenue estimate
Valuation estimate
Curseduca leadership team
Management profileNumber of profiles
Profiles2 records
Curseduca funding detail
Funding detailFunding overview
Funding rounds2 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Curseduca M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Curseduca
What does Curseduca do?
Curseduca was an all-in-one community and courses platform for creators that functioned as an Education Marketing platform, designed to help businesses transform educational content into a growth engine. The product combined course hosting, community management, and marketing capabilities into a single unified offering, and the company has since rebranded to WAID (waid.io).
Is Curseduca a public or private company?
Curseduca is a private company. It is classified as venture growth investor backed and is currently acquired.
When was Curseduca founded?
Curseduca was founded in 2020. It employs 11 to 50 people.
Where is Curseduca based?
Curseduca is headquartered in São Paulo, Brazil, in the Latin America region.
Who are Curseduca's main competitors?
Direct peers on record are Eduzz, Thinkific, Podia, Mighty Networks, Hotmart, Circle, Teachable and Kajabi. Broad incumbents are Coursera and Udemy.
Does Curseduca have an API?
No public API is recorded for Curseduca.
What industry is Curseduca in?
Curseduca's product category is Education Marketing Platform. Its primary akta.pro industry code is EDAJADAJ, Virtual Homeschool Programs & Online Curriculum Schools. Its NAICS code is 611710 and its SIC code is 8200.