Propertybase
Propertybase is a Salesforce-native real estate CRM serving brokerages and agents in 60+ countries, unifying lead management, transaction tracking, e-signatures, and AI-powered lead scoring under Lone Wolf Technologies.
- Company typePrivate
- Founded2010
- HeadquartersMunich, Germany
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Propertybase does
Propertybase is a Salesforce-native CRM platform focused on the residential and luxury real estate brokerage market, serving brokerages ranging from approximately 10 agents to 200+ agents across more than 60 countries. The platform unifies lead capture and routing, listing and deal pipeline management, email marketing, property alerts, compliance checklists, and e-signature (via Authentisign) into a single product branded as Propertybase Salesforce Edition. Propertybase was founded in 2010 in Munich, Germany by Max-Michael Mayer and Michael Wenglein, and now operates as a product brand under Lone Wolf Technologies, a privately held parent entity with no public listing.
Underlying technology is built natively on the Salesforce platform, leveraging Salesforce Flow for workflow automation, Salesforce Agentforce AI for lead scoring and deal predictions, and Salesforce dashboards for real-time reporting. The Force.com license is bundled into pricing, and the company maintains enterprise-grade security claims including SOC 2 Type 2, GDPR compliance, and 99.9% uptime. Distribution combines the Salesforce AppExchange marketplace (where Propertybase holds 363+ verified reviews at 4.77/5, the most-reviewed real estate CRM on Salesforce) with direct enterprise sales targeting mid-market and enterprise brokerages. Mobile CRM is offered on iOS and Android.
The revenue model is a per-seat subscription starting at $89/user/month, with no disclosed add-on Salesforce fees. The customer base includes recognized names such as Sotheby's International Realty, Keller Williams, Hawaii Life, Costa Rica Real Estate, and Who's Who in Luxury Real Estate. Propertybase has executed two acquisitions (BoldLeads in 2019 and Unify CRM in 2021) and historically raised early-stage funding from Bayern Kapital, HTGF, Neuhaus Partners, SaaSgarage, and BayBG Venture Capital, though no recent funding rounds are disclosed in the input data. Leadership is headed by President & CEO Vance Loiselle.
Propertybase firmographics
Firmographics- Name
- Propertybase
- Legal name
- Lone Wolf Technologies
- Website
- https://propertybase.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Propertybase is a Salesforce-native real estate CRM serving brokerages and agents in 60+ countries, unifying lead management, transaction tracking, e-signatures, and AI-powered lead scoring under Lone Wolf Technologies.
- Ownership category
- akta.pro rank
Propertybase industry classification
Industry- Product category
- Real Estate CRM Software
- akta.pro primary industry
- Marketing Automation & Campaign Management CRM (HDAEAFAB)
- akta.pro secondary industry
- CRM Data Quality, Enrichment & CDP-Adjacent CRM (HDAEAFAJ)
Keywords
Where Propertybase is headquartered
LocationHeadquarters
- HQ city
- Munich
- HQ country
- Germany
- HQ region
- Europe
Markets served
Propertybase business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Subscription - Per User: Monthly or annual subscription fees charged per user. Includes Force.com license with no hidden Salesforce fees. Pricing starts at $89/user/month.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Per seat | Monthly | Standard subscription at $89/user/month |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Propertybase product offering
Product offeringCore offering
Propertybase Salesforce Edition is a Salesforce-native real estate CRM that enables brokerages and individual agents to manage leads, listings, transactions, and commissions within a single platform. It includes lead capture and auto-matching to listings, deal pipeline tracking from enquiry to commission payout, built-in email marketing and property alerts, Authentisign e-signature, Salesforce Agentforce AI for lead scoring and deal predictions, Salesforce Flow workflow automation, real-time dashboards, and full-featured mobile CRM access on iOS and Android.
Product overview
Propertybase offers a single unified CRM product — Propertybase Salesforce Edition — built natively on the Salesforce platform. The product integrates core real estate functionality including lead management, listings, transactions, and commission tracking into one platform. It features built-in email marketing, property alerts, compliance checklists via Authentisign, and mobile CRM access for iOS and Android. AI capabilities (Salesforce Agentforce) provide lead scoring and deal predictions, while workflow automation is powered by Salesforce Flow.
Differentiator
Problem solved
Functional benefit
Products and services
- Propertybase Salesforce Edition A Salesforce-native real estate CRM that enables brokerages and agents to manage leads, listings, transactions, and commissions in one unified platform. It includes lead capture, routing, and auto-matching to property listings; deal pipeline tracking from first enquiry through commission payout; built-in email marketing and property alerts; AI-powered lead scoring and deal predictions via Salesforce Agentforce; workflow automation via Salesforce Flow; built-in Authentisign e-signature; real-time Salesforce dashboards; and full-featured mobile CRM access on iOS and Android. Priced per user starting at $89/user/month with the Force.com license included.
Quantifiable outcome
- Over 20,000 users from top real estate brands trust the platform
- +3 more outcomes
Companies that use Propertybase
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles2 records
Propertybase technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature7 records
Propertybase partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- SalesforcecorePropertybase is built natively on Salesforce platform. Leverages Salesforce's robust features including Salesforce Flow for workflow automation, Salesforce Agentforce AI for lead scoring and predictions, and Salesforce dashboards for real-time reporting. The Force.com license is included with no hidden fees. The partnership enables access to 4,000+ apps via Salesforce AgentExchange and regular updates every 3-6 weeks.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
Propertybase competitors and assessment
Company assessmentEmerging players
- Compass: Compass is a large US residential brokerage that has built proprietary technology, including its own internal CRM and agent platform. It represents a self-built alternative to vertical CRMs like Propertybase, demonstrating in-house vertical CRM capability at scale.
Direct peers
- Lofty: Lofty (formerly Chime) is an AI-driven real estate CRM and marketing platform targeting brokerages and teams. It competes head-to-head with Propertybase on lead nurturing, smart CRM, and AI-assisted workflows, with a similar mid-market to enterprise focus.
- Wise Agent: Wise Agent is a real estate CRM combining contact management, transaction tracking, and lead routing for agents and teams. It serves as a comparable CRM alternative for individual agents and small brokerages considering Propertybase.
- LionDesk: LionDesk is a real estate CRM with built-in email marketing, video email, and transaction management features. It targets individual agents and small-to-mid brokerages and competes with Propertybase on integrated marketing automation and CRM functionality.
- Real Geeks: Real Geeks provides real estate CRM, IDX websites, and lead generation tools aimed at agents and teams. It overlaps with Propertybase on lead capture, routing, and CRM functionality for the brokerage market.
- CINC (Commissions Inc): CINC is a real estate CRM and lead generation platform providing websites, CRM, and marketing automation for agents and brokerages. It competes with Propertybase on lead conversion and brokerage marketing workflows.
- BoomTown: BoomTown offers a real estate CRM, lead generation, and consumer-facing IDX platform for brokerages and teams. It is a direct competitor on lead-to-close pipeline management and brokerage marketing automation.
- Inside Real Estate (kvCORE): Inside Real Estate operates kvCORE, a leading real estate CRM and marketing platform serving brokerages and teams. It is the most direct competitor to Propertybase, offering lead generation, CRM, and IDX websites with overlapping enterprise brokerage customers.
- BombBomb: BombBomb is a video email and CRM-adjacent platform widely used by real estate professionals for client communication and follow-up. It overlaps with Propertybase on built-in email marketing and lead nurture capabilities, with a narrower focus on video.
Broad incumbents
- Salesforce: Salesforce is the underlying CRM platform on which Propertybase is built, and also offers its own broad CRM capabilities that real estate brokerages could use without a vertical layer. Salesforce represents both Propertybase's enabling platform and a broad incumbent alternative in the broader CRM market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Propertybase social profiles
Digital presencePropertybase compliance and trust
Trust signalCompliance2 records
Propertybase financial estimates
Financial estimateRevenue estimate
Valuation estimate
Propertybase leadership team
Management profileNumber of profiles
Profiles2 records
Propertybase funding detail
Funding detailFunding overview
Funding rounds3 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Propertybase M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Propertybase
What does Propertybase do?
Propertybase Salesforce Edition is a Salesforce-native real estate CRM that enables brokerages and individual agents to manage leads, listings, transactions, and commissions within a single platform. It includes lead capture and auto-matching to listings, deal pipeline tracking from enquiry to commission payout, built-in email marketing and property alerts, Authentisign e-signature, Salesforce Agentforce AI for lead scoring and deal predictions, Salesforce Flow workflow automation, real-time dashboards, and full-featured mobile CRM access on iOS and Android.
Is Propertybase a public or private company?
Propertybase is a private company. It is classified as corporate owned and is currently operating.
When was Propertybase founded?
Propertybase was founded in 2010. It employs 101 to 250 people.
Where is Propertybase based?
Propertybase is headquartered in Munich, Germany, in the Europe region.
How does Propertybase make money?
One revenue line is on record: subscription - Per User.
Who are Propertybase's main competitors?
Compass is listed as an emerging player. Direct peers are Lofty, Wise Agent, LionDesk, Real Geeks, CINC (Commissions Inc), BoomTown, Inside Real Estate (kvCORE) and BombBomb. Salesforce is listed as a broad incumbent.
Does Propertybase have an API?
No public API is recorded for Propertybase.
What industry is Propertybase in?
Propertybase's product category is Real Estate CRM Software. Its primary akta.pro industry code is HDAEAFAB, Marketing Automation & Campaign Management CRM, with a secondary code of HDAEAFAJ, CRM Data Quality, Enrichment & CDP-Adjacent CRM.