Double wood
Double Wood Supplements is a privately held, direct-to-consumer dietary supplement company founded in 2013 and based in Sharon Hill, Pennsylvania, selling 161 single-ingredient, third-party tested supplements across 30-plus health categories to health-conscious individual consumers seeking personalized, evidence-based protocols.
- Company typePrivate
- Founded2013
- HeadquartersPhiladelphia, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Double wood does
Double Wood Supplements is a privately held, direct-to-consumer dietary supplement company founded in 2013 and headquartered in Sharon Hill, Pennsylvania (Philadelphia area). The company sells a catalog of 161 single-ingredient, third-party tested supplements across more than 30 health categories including healthy aging, heart and vascular, immune health, brain health, sleep, metabolism, men's health, women's health, gut health, and bone and joint. All products are manufactured in cGMP-certified U.S. facilities, and the company publicly posts Certificates of Analysis for every SKU to support a transparency-based value proposition. Distribution is operated through the company's own Shopify-powered e-commerce storefront at doublewoodsupplements.com, supplemented by a wholesale program, an affiliate program, a subscription program offering 20% off plus 3% Wood Credits, and a Root Rewards loyalty program.
The business model blends one-time DTC purchases with subscription recurring revenue, bundled stacks (Sleep Stack, Men's Health Stack, Mushroom Stack, Immune Stack, Nootropic Stack, Longevity Stack, Anti-Aging Stack), and a Build Your Own Stack configurator that lets customers select three supplements at up to 20% off. Pricing ranges from roughly $14.95 to $129.95 per SKU with free shipping on orders over $30 and a 30-day money-back guarantee. Customer acquisition is driven by organic content marketing via an in-house blog, an active social presence across Facebook, Instagram, TikTok, YouTube, Twitter/X, and LinkedIn, SEO, an affiliate program, and earned media coverage in Sports Illustrated, Men's Health, Women's Health, Philadelphia Business Journal, US Weekly, and Fitness Volt. The company employs 1-10 staff and is led by CEO Eric Wenke with co-founders Evan Wood and Reese Wood (VP of Operations).
The company targets health-conscious individual consumers interested in evidence-based, personalized supplementation protocols across use cases such as longevity, cognitive performance, metabolic health, sleep, and hormonal balance. Revenue, funding history, and ownership structure are not publicly disclosed; available data indicates no institutional investors, no parent company, and no M&A activity to date, consistent with a bootstrapped, founder-led operating model.
Double wood firmographics
Firmographics- Name
- Double wood
- Legal name
- Double Wood Supplements
- Website
- https://doublewoodsupplements.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Double Wood Supplements is a privately held, direct-to-consumer dietary supplement company founded in 2013 and based in Sharon Hill, Pennsylvania, selling 161 single-ingredient, third-party tested supplements across 30-plus health categories to health-conscious individual consumers seeking personalized, evidence-based protocols.
- Ownership category
- akta.pro rank
Double wood industry classification
Industry- Product category
- Dietary Supplements
- NAICS
- Food (Health) Supplement Retailers (456191), Health and Personal Care Retailers (456)
- SIC
- Medicinal Chemicals & Botanical Products (2833)
- akta.pro primary industry
- Healthy Aging & Cognitive Support Supplements (CRADAGAM)
- akta.pro secondary industries
- Specialty Condition Supplements (Sleep, Stress, Heart, Joint, Gut, Immunity) (CRADAGAE), Herbal & Botanical Supplements (CRADAGAD), Weight Management & Metabolic Supplements (CRADAGAG), Women’s Health Supplements (Prenatal, Menopause, Hormonal) (CRADAGAK), Functional Foods & Supplement Formats (Gummies, Chews, Powders, Shots) (CRADAGAI)
Keywords
Where Double wood is headquartered
LocationHeadquarters
- HQ city
- Philadelphia
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Double wood business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D
Revenue model
- Direct Product Sales: Double Wood generates revenue through direct-to-consumer sales of single-ingredient supplements via their e-commerce website. Products are sold as one-time purchases or through subscription plans. The company offers bundled stacks (pre-configured and customizable) at discounted prices, providing upsell opportunities.
- Subscription Program: The company operates a subscription model offering 20% discounts on all products. Subscribers earn 3% back in Wood Credits on every order compared to 1% for non-subscribers. There is no commitment period and subscriptions can be modified or cancelled at any time through the customer portal.
- Loyalty Program (Wood Credits): The Root Rewards Program allows customers to earn credits on purchases (1-3% back) that can be redeemed on future orders. This drives customer retention and repeat purchases.
- Affiliate Program: Double Wood offers an affiliate program allowing partners to earn commissions for referring customers, providing additional revenue channels.
- Wholesale Program: The company offers a wholesale program for business customers looking to resell Double Wood products, indicating B2B revenue opportunities alongside their standard DTC model.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard Individual Products |
| Subscription | Monthly | Subscription Plan |
| Unit Pricing | Pay-as-you-go | Pre-configured Stacks/Bundles |
| Subscription | Annual | Custom Build Your Stack |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Double wood product offering
Product offeringCore offering
Double Wood Supplements manufactures and sells a portfolio of single-ingredient, third-party tested dietary supplements directly to consumers through its e-commerce website. Products span categories such as healthy aging, brain health, sleep, immune health, metabolism, men's and women's health, and fitness, and are sold individually, in pre-configured stacks, or through a customizable "Build Your Stack" tool. The company emphasizes third-party tested purity, publicly available Certificates of Analysis, and cGMP-certified U.S. manufacturing.
Product overview
Double Wood Supplements is a direct-to-consumer health and wellness company offering a portfolio of single-ingredient, third-party tested supplements organized by health categories. The core offering consists of individual supplement products (capsules, powders, liquids, gummies) spanning Healthy Aging (NMN, Resveratrol, NAD+), Heart & Vascular (Citrus Bergamot, Nattokinase), Immune Health (Vitamin D3+K2, Lion's Mane, Quercetin), Brain Health (Alpha GPC, CDP Choline, Magnesium L-Threonate), Sleep (L-Theanine, Magnesium Glycinate, GABA), Fitness (Creatine, Tongkat Ali), and other health focus areas. Pre-configured bundled stacks (Men's Health Stack, Mushroom Stack, Sleep Stack, Immune Stack, Nootropic Stack, Longevity Stack) combine complementary single ingredients at discounted prices. The Build Your Own Stack feature allows customers to customize 3-supplement bundles with up to 20% savings. Additional offerings include a subscription service (20% off), Root Rewards loyalty program, and wholesale program. All products are manufactured in cGMP-certified U.S. facilities with third-party testing for purity and potency, with Certificates of Analysis publicly available.
Differentiator
Problem solved
Functional benefit
Products and services
- Magnesium L-Threonate (Magtein) Supplement Brain health supplement containing Magnesium L-Threonate (Magtein), studied to cross the blood-brain barrier at meaningful concentrations for memory and cognitive function support. Sold to health-conscious consumers via the company's e-commerce site.
- TUDCA Supplement
- Berberine Supplement
- Lion's Mane Mushroom Supplement
- NMN Supplement
- Resveratrol Supplement
- Fisetin Supplement
- NAD+ Supplement
- Nattokinase Supplement
- Citrus Bergamot Extract Supplement
- Astaxanthin Supplement
- S-Acetyl L-Glutathione Supplement
- Vitamin D3 + K2 Liquid Drops
- Serrapeptase Supplement
- Berberine with Ceylon Cinnamon Supplement
- DIM Supplement
- Fadogia Agrestis Supplement
- LJ-100 Tongkat Ali Supplement
- D-Mannose Supplement
- L-Theanine Supplement
- Magnesium Glycinate Supplement
- Alpha GPC Supplement
- CDP Choline Supplement
- Rhodiola Rosea Extract Supplement
- KSM-66 Ashwagandha Supplement
- Creatine Monohydrate Supplement
- Collagen Peptides Powder
- Glucosamine Chondroitin Supplement
- Chromium Picolinate Supplement
- Liposomal NAD Supplement
- Men's Health Stack
- Mushroom Stack
- Immune Stack (Quercetin + Zinc)
- Nootropic Stack (Alpha GPC + Uridine)
- Sleep Stack
- Longevity Stack
- Anti-Aging Stack (NMN Capsules + Resveratrol)
- Subscription Service
Quantifiable outcome
- Products have received thousands of positive reviews across individual supplements (e.g., 710 reviews for Magnesium Glycinate, 236 reviews for Astaxanthin, 209 reviews for another product)
Companies that use Double wood
Customer profileNamed customers6 records
Segments6 records
Ideal customer profiles2 records
Double wood technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Double wood partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights5 records
Double wood competitors and assessment
Company assessmentDirect peers
- Momentous: DTC single-ingredient supplement brand focused on brain health, sleep, longevity, and athletic performance. Closely comparable in target audience (biohackers, longevity consumers), transparency stance, and stack-builder-style merchandising.
- Thorne: Premium DTC supplement brand with third-party testing, practitioner-grade positioning, and a broad single-ingredient catalog spanning longevity, sleep, gut, and performance — directly overlapping Double Wood's quality and category playbook.
- Onnit: DTC supplements and nootropics brand (Alpha BRAIN, New Mood, etc.) targeting the same health-conscious, performance-oriented consumer via single-ingredient and branded-formula products sold primarily online.
- Nootropics Depot: Specialty retailer of single-ingredient nootropics and supplements with COA-level transparency and enthusiast-grade pricing. Comparable in transparency stance, single-ingredient focus, and biohacker target audience.
- Bulletproof: DTC wellness brand selling supplements, nootropics, and functional products targeting biohacker and longevity consumers. Closely comparable in audience, DTC-led GTM, and premium pricing on patented/branded ingredients.
Broad incumbents
- Athletic Greens / AG1: Larger DTC nutrition brand with subscription-led model targeting comprehensive daily wellness. While a single-SKU play, it competes for the same longevity/performance consumer wallet and uses a similar premium-transparency marketing approach.
- Life Extension: Established supplement brand with an extensive single-ingredient catalog across longevity, heart, immune, and brain health. Comparable in category breadth and clinical-dosing positioning, with greater scale and a longer heritage.
- Pure Encapsulations: Practitioner-channel supplement brand offering pure, hypoallergenic, third-party-tested single ingredients. Comparable product philosophy (purity, transparency, single ingredients) but distributed primarily through healthcare practitioners.
- Jarrow Formulas: Established supplement brand with a broad single-ingredient catalog covering cognitive, metabolic, immune, and longevity categories — overlapping heavily with Double Wood's SKU breadth at a more value-oriented price point.
Emerging players
- Designs for Health: Practitioner-grade supplement brand with research-backed, single-ingredient formulations across cognitive, metabolic, and longevity categories. Comparable in evidence-based positioning and stack-building use cases.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Double wood social profiles
Digital presenceDouble wood financial estimates
Financial estimateRevenue estimate
Valuation estimate
Double wood leadership team
Management profileNumber of profiles
Profiles3 records
Double wood funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Double wood M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Double wood
What does Double wood do?
Double Wood Supplements manufactures and sells a portfolio of single-ingredient, third-party tested dietary supplements directly to consumers through its e-commerce website. Products span categories such as healthy aging, brain health, sleep, immune health, metabolism, men's and women's health, and fitness, and are sold individually, in pre-configured stacks, or through a customizable "Build Your Stack" tool. The company emphasizes third-party tested purity, publicly available Certificates of Analysis, and cGMP-certified U.S. manufacturing.
Is Double wood a public or private company?
Double wood is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Double wood founded?
Double wood was founded in 2013. It employs 1 to 10 people.
Where is Double wood based?
Double wood is headquartered in Philadelphia, United States, in the North America region.
How does Double wood make money?
Five revenue lines are on record. Direct Product Sales are the primary driver. The others are subscription Program, loyalty Program (Wood Credits), affiliate Program and wholesale Program.
Who are Double wood's main competitors?
Direct peers on record are Momentous, Thorne, Onnit, Nootropics Depot and Bulletproof. Broad incumbents are Athletic Greens / AG1, Life Extension, Pure Encapsulations and Jarrow Formulas. Designs for Health is listed as an emerging player.
Does Double wood have an API?
No public API is recorded for Double wood.
What industry is Double wood in?
Double wood's product category is Dietary Supplements. Its primary akta.pro industry code is CRADAGAM, Healthy Aging & Cognitive Support Supplements, with a secondary code of CRADAGAE, Specialty Condition Supplements (Sleep, Stress, Heart, Joint, Gut, Immunity). Its NAICS code is 456191 and its SIC code is 2833.