Overit

What Overit does

Overit is a strategy-first, data-driven creative agency founded in 1993 by Dan Dinsmore and headquartered in Albany, New York. The firm operates as a full-service marketing and communications agency delivering an integrated portfolio spanning strategy, AI services, creative, business insights, digital marketing, web and technology development, and traditional marketing. Its client roster spans Fortune 500 and national brands across healthcare (Ellis Medicine, Albany Medical Center, Hudson Headwaters Health Network), financial services (Experian, CAP COM Federal Credit Union), home services and pest control (A-1 Pest Control, Thomas Pest Services, Catseye), entertainment (HBO, Netflix, Amazon Studios, Apple TV+, Marvel), consumer goods (Procter & Gamble), automotive (Mercedes, Geico), higher education, and government. The agency operates Overit Studios, a full-service audio, video, and digital production facility housed in a rehabilitated church, which has contributed to productions including HBO's The Deuce, Amazon Studios' Sneaky Pete, Apple TV+'s Servant, and Disney's Zootopia 2.

Overit generates revenue through custom professional services engagements with enterprise, mid-market, and SMB clients, distributed through direct sales with no channel partner or reseller model. Pricing is project-based and not publicly disclosed. The agency's go-to-market is sales-led, driven by direct client engagements and supported by an active inbound marketing engine — a blog dating to 2008, quarterly SEO Briefs, multi-part webinar series on AI for marketers, a podcast, and presence at industry conferences (INBOUND, SES NY, PRSA Boston). Its core technology stack is conventional marketing and production tooling rather than proprietary platform IP, with 'human-led, AI-amplified' positioning and AI Principle Guidelines framing its approach to generative AI in marketing workflows.

The business is privately held and founder-managed. In January 2026, Overit acquired Web Traffic Advisors, a specialized SEO and AI SEO consultancy founded in 2014 by Chris Boggs, migrating all WTA clients and adding Boggs as Chief Organic Strategist. The firm operates with 11-50 employees and has no disclosed external institutional investment. Ownership is concentrated with founder Dan Dinsmore; Monica Simeone serves as Chief Philanthropy Officer, Michelle Toch Dinsmore as Principal, and Paul Hook as VP of Business Development. The agency has earned 13 awards including Best In Show at the 2021 Ad Awards, and claims a marketing reach spanning more than 50 countries, with primary operating geography in the Northeast US delivered virtually to national and global brands.

Name

Overit

Legal name

Overit

Website

https://overit.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

Overit is a privately held, full-service creative and digital marketing agency founded in 1993 in Albany, NY, serving Fortune 500 and national enterprise clients across healthcare, financial services, entertainment, and home services with integrated strategy, creative, AI, web, and traditional marketing services plus an in-house audio/video production studio.

Ownership category

akta.pro rank

Product category

Marketing Agency Services

NAICS

Advertising Agencies (541810), Marketing Consulting Services (541613), Marketing Research and Public Opinion Polling (54191)

SIC

Services-Advertising Agencies (7311), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

akta.pro secondary industry

Market Research, Analytics & Consumer Insights (BPAFAAAM)

Keywords

• Marketing agency services
• Digital marketing strategy
• Creative campaign production
• SEO and AI optimization
• Web design development

Headquarters

HQ city

Albany

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Agency Services: Overit generates revenue through comprehensive marketing and communications agency services, including strategy, AI, creative, digital marketing, web and technology, and traditional marketing. The agency also operates Overit Studios, a full production capability for audio, video, and digital services housed in a rehabbed church facility.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels8 records

Core offering

Overit is a strategy-first, full-service marketing and communications agency that sells integrated agency engagements spanning strategy consulting, AI-augmented marketing, creative design, digital marketing (SEO/PPC/social), web and technology development, business insights/analytics, and traditional marketing. The agency also operates Overit Studios, an in-house production studio for audio, video, and digital content, and extends SEO and AI SEO capabilities through its acquired brand Web Traffic Advisors.

Product overview

Overit is a strategy-first, full-service marketing and communications agency offering an integrated portfolio of services organized around strategy, AI-powered marketing, creative, business insights, digital marketing, web & tech, and traditional marketing. The agency operates Overit Studios as a specialized audio/video production division, and has expanded its capabilities through the acquisition of Web Traffic Advisors to add specialized SEO and AI SEO consultancy services to its organic marketing ecosystem. The company positions itself as delivering 'people-first AI strategies' that leverage AI to complement human expertise rather than replace it.

Differentiator

Problem solved

Functional benefit

Brands

• Overit Studios: Audio, video, and digital production studio built in a rehabbed church, providing full production capability for all aspects of audio, video, and digital services.

Products and services

• Strategy Strategy-first, data-driven consulting services that help clients understand consumer behavior and develop effective marketing approaches; foundational to Overit's full-service engagements.
• AI Services People-first AI marketing and SEO services that apply Overit's AI Principle Guidelines framework, leveraging AI to complement and amplify human creativity, strategy, and expertise for clients.
• Creative Creative design and content development services including visual design, branding, and creative campaign execution for digital and traditional channels.
• Business Insights Analytics and data analysis services that inform marketing decisions and measure campaign performance across client engagements.
• Digital Marketing Comprehensive digital marketing services including SEO, PPC, social media, and content marketing delivered to enterprise and SMB clients.
• Web & Tech Web design, development, and technology services including website creation, technical implementation, and digital platform solutions for clients.
• Traditional Marketing Conventional marketing services including traditional advertising, print materials, and offline campaign management complementing the agency's digital offerings.
• Overit Studios Full-service audio, video, and digital production studio housed in a rehabilitated church, providing recording, mixing, video production, and motion graphics capabilities as a standalone division of Overit.
• Web Traffic Advisors Specialized SEO and AI SEO consultancy providing enterprise-level organic marketing strategy, technical SEO, and AI-powered search optimization services to clients that have transitioned into Overit's ecosystem following the 2026 acquisition.

Quantifiable outcome

• Award-winning campaign work including Ellis Medicine Surgical Innovation (award-winning commercial) and CDTA campaigns
• +4 more outcomes

Named customers43 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Partnerships

One partnership is on record.

• Web Traffic AdvisorscoreStrategic or Co-development Partner · 15 January 2026Overit acquired Web Traffic Advisors, a specialized SEO and AI SEO consultancy founded in 2014 by Chris Boggs. As part of the transaction, Chris Boggs joins Overit as Chief Organic Strategist, bringing over two decades of SEO experience supporting enterprise clients and national brands. All existing Web Traffic Advisors clients migrate to Overit's organic marketing ecosystem, expanding the agency's organic client base and enabling delivery of enterprise-level organic strategy at scale.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Huge: Digital experience agency offering strategy, creative, and technology services to enterprise brands. Comparable to Overit as a strategy-first creative agency with integrated digital and web capabilities.
• R/GA: Global creative and digital agency offering strategy, design, and technology services for enterprise brands. Comparable to Overit as a full-service creative agency, though at significantly larger scale and with broader geographic reach.
• Droga5: Award-winning creative agency serving major global brands with integrated campaigns. Comparable to Overit in strategy-first, creative-led positioning and premium brand client roster.
• Jellyfish: Global digital marketing agency spanning media, creative, SEO, and analytics for enterprise clients. Comparable to Overit in offering integrated digital marketing, SEO, and creative services under one roof.

Direct peers

• Mekanism: Independent full-service creative agency offering integrated brand storytelling, content production, and digital marketing. Comparable to Overit in scale, independent ownership, and integrated creative-plus-production offering.
• Power Digital Marketing: Performance-focused full-service digital marketing agency offering SEO, paid media, content, and analytics. Comparable to Overit in offering integrated digital marketing capabilities under a single brand.
• SmartSites: Full-service digital agency offering web design, SEO, PPC, and creative services primarily to SMB clients. Comparable to Overit in serving SMB pest control and home services verticals with digital marketing offerings.
• Thrive Internet Marketing Agency: Full-service digital marketing agency offering SEO, web design, PPC, and social media for SMB and mid-market clients. Comparable to Overit in offering integrated digital marketing services across multiple disciplines.
• WebFX: Full-service digital marketing agency specializing in SEO, web design, and content marketing for mid-market clients. Comparable to Overit in integrated digital service offering and mid-market positioning.
• Casual Films: Global video production and creative agency offering integrated brand storytelling and production services. Comparable to Overit's Overit Studios division in providing in-house audio/video/digital production for enterprise and entertainment brands.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/overitmedia
• Xx.com/overit
• LinkedInlinkedin.com/company/overit-media

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Overit