Dogginstix
Dogginstix (Revnaq LLC) is a US-based manufacturer of natural, single-ingredient dog chews and treats, selling bully sticks, collagen chews, tripe, and feet products via DTC e-commerce and a wholesale membership program to individual pet owners, pet retailers, and dog daycares across the US and Canada.
- Company typePrivate
- Founded-
- HeadquartersOcala, United States
- Headcount101–250
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Dogginstix does
Dogginstix, operated by Revnaq LLC, is a US-based manufacturer and direct seller of natural, single-ingredient dog chews and treats, headquartered at 810 NW 25th Avenue, Unit #1, Ocala, Florida. The company's catalog of 32 products (27 in stock) centers on five collections: Bully Sticks, Lamb Collagen Sticks, Beef Collagen, Tripe, and Feet, all positioned as 100% natural with no artificial preservatives, fillers, or additives, and sourced from grass-fed and free-range livestock. Products are sold primarily in case quantities at premium price points ranging from approximately $117 to $520 per case (e.g., Beef Feet Case of 20 at $398, Lamb Collagen Ring Case of 40 at $520), with a low-cost Sample Pack at $24.99 for market testing. A Bamboo Display Rack SKU is also offered as a point-of-sale accessory for retail partners.
The business operates a dual-channel go-to-market: a Shopify-based direct-to-consumer storefront on dogginstix.com shipping to the United States and Canada with free shipping and a 10% first-order discount code (OFF10), paired with a gated wholesale membership program that serves pet store owners, independent retailers, and dog daycares with exclusive pricing, order tracking, dedicated support, and POS merchandising materials. Customer acquisition is driven by content marketing (an 11-page educational blog), organic social media across Twitter/X, Facebook, Pinterest, and Instagram, email newsletter capture with a discount incentive, and SEO-optimized product pages targeting natural dog chew and bully stick wholesale keywords. The underlying technology stack is a standard e-commerce platform with no proprietary AI, data, or platform capabilities disclosed; the company's intellectual property consists of the registered Dogginstix® trademark and a 2025 Pet Innovation Award. With 101–250 employees and no external funding rounds disclosed, Dogginstix appears to be a bootstrapped, operationally financed niche CPG brand.
Dogginstix firmographics
Firmographics- Name
- Dogginstix
- Legal name
- Revnaq LLC
- Website
- https://dogginstix.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Dogginstix (Revnaq LLC) is a US-based manufacturer of natural, single-ingredient dog chews and treats, selling bully sticks, collagen chews, tripe, and feet products via DTC e-commerce and a wholesale membership program to individual pet owners, pet retailers, and dog daycares across the US and Canada.
- Ownership category
- akta.pro rank
Dogginstix industry classification
Industry- Product category
- Pet Treats and Chews
- NAICS
- Dog and Cat Food Manufacturing (311111), Animal Food Manufacturing (31111)
- SIC
- Sausages & Other Prepared Meat Products (2013)
- akta.pro primary industry
- Pet Treats & Chews (AFADAFAF)
- akta.pro secondary industries
- Pet Health & Wellness Retail (Supplements, OTC, Flea/Tick) (CRALAHAC), Species-Specific Supplements (Dog/Cat/Other Companion Species) (HLAMALAN)
Keywords
Where Dogginstix is headquartered
LocationHeadquarters
- HQ city
- Ocala
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Dogginstix business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure
Revenue model
- Direct E-commerce Sales: Dogginstix generates revenue through direct-to-consumer sales via its e-commerce website, selling individual cases of natural dog chews and treats to pet owners. Products are sold at retail pricing with free shipping on all orders.
- Wholesale/B2B Sales: The company sells products in bulk cases to pet store owners, retailers, and dog daycares through its wholesale program. Wholesale customers access exclusive pricing with strong margins, enabling them to resell to end consumers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Retail case pricing for individual consumers |
| Unit Pricing | Pay-as-you-go | Wholesale pricing for retailers and pet stores |
| Unit Pricing | Pay-as-you-go | Sample pack for market testing |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
Dogginstix product offering
Product offeringCore offering
Dogginstix manufactures and sells premium, single-ingredient natural dog chews and treats — including bully sticks, lamb and beef collagen chews, tripe, and beef/lamb feet — made from grass-fed and free-range animals with no artificial preservatives. Products are sold directly to individual pet owners via the dogginstix.com e-commerce website and in bulk wholesale cases to pet retailers, independent pet stores, and dog daycares through a dedicated wholesale membership program.
Product overview
Dogginstix is a manufacturer of premium natural dog chews and treats, operating as a wholesale supplier for pet stores and retailers. The product portfolio centers on single-ingredient, all-natural beef and lamb-based chews including Bully Sticks (in Standard, Jumbo, Monster, and Cane varieties), Lamb Collagen Sticks (available in Twist, Barbell, Ring, Double Knots, and Cosmic Donut shapes), Beef Collagen products (UFO and Collabone), Tripe treats (Beef and Lamb in braided form), and Feet products (Beef and Lamb). The company also offers a Sample Pack for market testing and Bamboo Display Racks for retail merchandising. Products are available in multiple sizes (6", 12", 24") and sold primarily in wholesale case quantities. The company is headquartered in Ocala, Florida and ships throughout the United States and Canada.
Differentiator
Problem solved
Functional benefit
Products and services
- Bully Sticks Natural, single-ingredient beef pizzle dog chews available in Standard, Jumbo, Monster, and Cane varieties, in 6", 12", and 24" lengths. Designed for long-lasting chewing engagement and dental health benefits.
- Lamb Collagen Sticks Premium grass-fed lamb collagen chews for dogs supporting joint health, skin and coat condition. Available in multiple shapes including Twist, Barbell, Ring, Double Knots, Cosmic Donut, and various sizes from 6" to 24".
- Beef Collagen Free-range, grass-fed beef collagen chews including UFO and Collabone shapes. Single-ingredient, odor-free chews for joint support and extended chewing satisfaction.
- Tripe Treats Natural beef and lamb tripe chews in braided form. Available in 6", 12", and 24" sizes, supporting digestive health and providing omega-3 fatty acids.
- Beef Feet Odor-free beef feet treats sourced from grass-fed cows. Case of 20, natural and unprocessed chews for dogs.
- Lamb Feet Odor-free lamb feet treats, case of 40. Premium grade single-ingredient chews suitable for smaller breeds.
- Sample Pack Curated selection of top-selling items including 6" Bullystick, 6" Lamb Tripe, and 6" Lamb Collagen. Priced at $24.99, designed for testing the market and introducing customers to the product line. Limit 1 per customer.
- Bamboo Display Racks Eco-friendly bamboo display racks for retail point-of-sale. Includes counter display and 24" display box options compatible with various product sizes.
Quantifiable outcome
- Products are 100% natural with no artificial preservatives, colors, or flavors
- +1 more outcomes
Companies that use Dogginstix
Customer profileSegments2 records
Ideal customer profiles2 records
Dogginstix technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Dogginstix partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights4 records
Dogginstix competitors and assessment
Company assessmentDirect peers
- Best Bully Sticks: Direct-to-consumer and wholesale supplier of natural bully sticks and single-ingredient chews for dogs. Closest comparable to Dogginstix in product mix, channel strategy (DTC + B2B wholesale), and target customer of premium natural-chew pet owners and independent retailers.
- Barkworthies: Premium natural dog chew brand offering bully sticks, collagen, and single-ingredient chews through DTC and retail. Highly comparable assortment and value proposition to Dogginstix's bully sticks, lamb/beef collagen, and tripe lines.
- Jack & Pup: Bully sticks and natural dog chews brand selling via its own e-commerce site to premium-positioned pet parents. Directly competes with Dogginstix on bully sticks, odor-free claims, and single-ingredient natural sourcing.
- Redbarn Pet Products: Established natural pet treat and chew manufacturer with a broad bully stick, collagen, and chew portfolio distributed through specialty retail and online. Comparable to Dogginstix in product breadth within the natural chew category, with broader retail penetration.
- Natural Farm: Specialty manufacturer of natural bully sticks, collagen chews, and bones for dogs, with both DTC and wholesale channels. Directly overlaps Dogginstix's collagen (Cosmic Donut, Ring, etc.), bully sticks, and breed-size segmentation strategy.
- Earth Animal: Natural and holistic pet brand offering chews, treats, and supplements with a strong wellness narrative. Comparable to Dogginstix in single-ingredient and functional positioning (joint, dental health), though with a broader product portfolio.
- Charlee Bear: Natural dog treat brand named alongside Dogginstix in the 2025 Pet Innovation Awards. Overlaps directly in the natural treat category and shares a similar premium-but-accessible positioning targeting independent pet retailers and DTC consumers.
Broad incumbents
- Stella & Chewy's: Premium raw and freeze-dried pet food and treat brand with broad national distribution in pet specialty. Larger incumbent in the natural/functional pet space; broader category than Dogginstix but competes for the same premium natural-chew shopper and shelf space.
- Open Farm: Premium pet food brand emphasizing ethically sourced, grass-fed proteins across kibble, wet, treats, and supplements. Comparable sourcing story (grass-fed beef/lamb) and premium DTC-plus-retail model, though at a larger scale and broader assortment than Dogginstix.
- Vital Essentials: Raw and freeze-dried pet food and treat manufacturer with nationwide specialty distribution. Operates in the same natural, single-protein, minimally processed space as Dogginstix but at broader category scale across freeze-dried proteins and treats.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks7 records
Key highlights6 records
Customer concentration
Dogginstix social profiles
Digital presenceDogginstix financial estimates
Financial estimateRevenue estimate
Valuation estimate
Dogginstix leadership team
Management profileNumber of profiles
Dogginstix funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Dogginstix M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Dogginstix
What does Dogginstix do?
Dogginstix manufactures and sells premium, single-ingredient natural dog chews and treats — including bully sticks, lamb and beef collagen chews, tripe, and beef/lamb feet — made from grass-fed and free-range animals with no artificial preservatives. Products are sold directly to individual pet owners via the dogginstix.com e-commerce website and in bulk wholesale cases to pet retailers, independent pet stores, and dog daycares through a dedicated wholesale membership program.
Is Dogginstix a public or private company?
Dogginstix is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Dogginstix founded?
Dogginstix was founded in -1. It employs 101 to 250 people.
Where is Dogginstix based?
Dogginstix is headquartered in Ocala, United States, in the North America region.
How does Dogginstix make money?
Two revenue lines are on record. Direct E-commerce Sales are the primary driver. The others are wholesale/B2B Sales.
Who are Dogginstix's main competitors?
Direct peers on record are Best Bully Sticks, Barkworthies, Jack & Pup, Redbarn Pet Products, Natural Farm, Earth Animal and Charlee Bear. Broad incumbents are Stella & Chewy's, Open Farm and Vital Essentials.
Does Dogginstix have an API?
No public API is recorded for Dogginstix.
What industry is Dogginstix in?
Dogginstix's product category is Pet Treats and Chews. Its primary akta.pro industry code is AFADAFAF, Pet Treats & Chews, with a secondary code of CRALAHAC, Pet Health & Wellness Retail (Supplements, OTC, Flea/Tick). Its NAICS code is 311111 and its SIC code is 2013.