WelcomeHome Software
WelcomeHome Software is an Atlanta-based vertical SaaS company offering a SOC 2-compliant cloud CRM purpose-built for senior living operators and home care agencies, with per-community and per-agency subscriptions, an AI Snapshot feature, and a Senior Care Insights data platform on 1 billion+ industry data points.
- Company typePrivate
- Founded2018
- HeadquartersAtlanta, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What WelcomeHome Software does
WelcomeHome Software, Inc. is a privately held vertical SaaS company headquartered in Atlanta, Georgia, that builds a cloud-based CRM platform purpose-built for the senior living and home care industries. Founded around 2017-2018 by John Lariccia (Co-Founder & CEO) and Ryan Winograd after the founders observed operator frustrations with retrofitted generic CRMs, the company addresses the long, family-driven sales cycles and referral-source complexity unique to senior housing and home care admissions.
The platform runs on AWS infrastructure and is delivered as a SOC 2-compliant service across web and native iOS/Android mobile applications with full desktop feature parity. It is organized into three product lines: (1) WelcomeHome CRM for Senior Living, split into a Core base tier and a 2026-launched Enhanced tier that adds call tracking, multi-step automations, a visual email builder, and post-tour surveys; (2) Home Care CRM, priced at $300 per agency per month with a $100/month call tracking add-on; and (3) Senior Care Insights, a sales and marketing intelligence portal launched on 1 billion+ data points across 3,000+ communities in all 50 states, with subscription tiers ranging from free to $6,000/year for enterprise-plus dashboards that pipe benchmarks into PowerBI or Tableau. An open API connects the CRM to marketing automation tools (HubSpot, Act-On, Constant Contact, ActiveCampaign, ActiveDEMAND), referral sources (A Place for Mom, Caring.com, Roobrik), and EHR systems (PointClickCare). AI features include AI Snapshot for consolidated prospect views, call summarization and transcription, enhanced multi-channel automations, and an AidQuest-powered 24/7 HIPAA-compliant live chat agent.
WelcomeHome makes money through recurring per-community and per-agency subscriptions on its CRM products plus subscription tiers on Senior Care Insights, sold via a sales-led motion anchored by a 'Book a Demo' CTA and 60-minute tailored live demos. Distribution is direct (inside and field sales), supported by content marketing, SEO, webinars, YouTube, industry events, and a recent ecosystem partnership via LifeLoop's OpenLoop Network. Named enterprise customers include Dial Senior Living, Traditions Management, Franciscan Ministries (The Providence), and Arrow Senior Living (Vitalia Senior Residences). The company is privately controlled by its founders with no disclosed institutional funding, parent company, or acquisition activity.
WelcomeHome Software firmographics
Firmographics- Name
- WelcomeHome Software
- Legal name
- WelcomeHome Software, Inc.
- Website
- https://welcomehomesoftware.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- WelcomeHome Software is an Atlanta-based vertical SaaS company offering a SOC 2-compliant cloud CRM purpose-built for senior living operators and home care agencies, with per-community and per-agency subscriptions, an AI Snapshot feature, and a Senior Care Insights data platform on 1 billion+ industry data points.
- Ownership category
- akta.pro rank
WelcomeHome Software industry classification
Industry- Product category
- Senior Living & Home Care CRM Software
- NAICS
- Custom Computer Programming Services (541511), Computer Systems Design and Related Services (54151)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Patient Relationship Management (PRM) & CRM for Provider Growth (Marketing/Outreach) (HLACAEAO)
- akta.pro secondary industries
- Customer Service, Support & Contact Center CRM (HDAEAFAC), Customer Success & Account Management CRM (HDAEAFAD), Customer Service/Support CRM & Contact Center Platforms (BPAFAFAK)
Keywords
Where WelcomeHome Software is headquartered
LocationHeadquarters
- HQ city
- Atlanta
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
WelcomeHome Software business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- Senior Living CRM Subscription: Per community/month subscription model with two tiers: WelcomeHome Core (base CRM features) and WelcomeHome Enhanced (adds Enhanced Call Tracking, Enhanced Automations, Visual Email Builder, and Post-Tour Surveys). Price per senior living community is easy to understand.
- Home Care CRM Subscription: $300 per agency per month with unlimited users and training. Optional call tracking add-on at $100/month for 5 lines, $10/month per additional line.
- Senior Care Insights Data Subscription: Four-tier subscription model for sales and marketing intelligence data: Free (1 user, basic reports), Single Team at $600/year, Enterprise at $3000/year, and Unlimited at $6000/year.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Home Care CRM at $300/agency/month with full feature access |
| Subscription | Annual | Free Single User - Basic access to core reports |
| Subscription | Annual | Single Team - For regionals and sales managers |
| Subscription | Annual | Enterprise - For teams where data is central to decision-making |
| Subscription | Annual | Enterprise Plus - For large operators, analytics teams, and investors |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels10 records
WelcomeHome Software product offering
Product offeringCore offering
WelcomeHome Software provides a purpose-built CRM platform for senior living operators and home care agencies that manages prospects, tracks referral sources, automates follow-up across the 18+ touchpoint sales cycle, and converts inquiries into move-ins or starts of care. The offering includes a Senior Living CRM (Core and Enhanced tiers), a Home Care CRM, a native iOS/Android mobile app with full feature parity, and Senior Care Insights – a sales and marketing intelligence portal built on 1 billion+ industry data points for benchmarking.
Product overview
WelcomeHome Software offers a unified CRM platform for senior living and home care with two distinct product lines. The Senior Living CRM includes WelcomeHome Core for essential prospect/referrer management and WelcomeHome Enhanced as a premium add-on tier with call tracking, automations, email builder, and post-tour surveys. The Home Care CRM provides agency-specific workflows including Enhanced Automations and Visual Email Builder. Additionally, the Senior Care Insights platform provides sales and marketing intelligence through industry benchmarks and data reports. A native mobile app complements all offerings with full feature parity. The platform is distinguished by purpose-built AI features including AI Snapshot, call summarization, and automated lead capture.
Differentiator
Problem solved
Functional benefit
Brands
- Senior Care Insights: A sales and marketing intelligence platform for senior living that centralizes industry benchmarks, state-level performance data, market comparisons, and ongoing research. Built on 1 billion+ data points across all 50 states.
Products and services
- WelcomeHome Senior Living CRM (Core) The primary CRM platform for senior living operators, providing prospect management, referral tracking, automated follow-up, and conversion tracking designed specifically for senior living with industry-specific workflows for independent living, assisted living, and memory care communities.
- WelcomeHome Enhanced (Senior Living CRM Premium Tier) Premium tier for the senior living CRM adding four tools: Enhanced Call Tracking (automatic call capture, recording, transcription, campaign attribution), Enhanced Automations (multi-step follow-up sequences), Visual Email Builder, and Post-Tour Surveys for marketing attribution and prospect engagement.
- Home Care CRM CRM platform tailored for home care agencies, providing prospect and referral management, automated sequences, visual email builder, activity tracking, pipeline reporting, and mobile app access for converting inquiries into starts of care, priced at $300 per agency per month with an optional call tracking add-on.
- Senior Care Insights Sales and marketing intelligence platform providing industry benchmarks, state and market-level data, and research reports for the senior living and home care industry. Built on 1 billion+ data points from thousands of communities across all 50 U.S. states, with subscription tiers from free to $6,000/year.
- WelcomeHome Mobile App Native mobile application for iOS and Android providing full prospect management, real-time notifications, in-platform call/text/email, and 100% feature parity with the desktop WelcomeHome CRM, including talk-to-text call logging and direct integration with Google Maps and Waze.
Quantifiable outcome
- 10.57% more inquiries turning into active clients for home care agencies
- +11 more outcomes
Companies that use WelcomeHome Software
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
WelcomeHome Software technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration17 records
AI capability10 records
Feature8 records
WelcomeHome Software partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core.
- LifeLoop (OpenLoop Network)coreWelcomeHome is one of six technology partners (Accushield, ALIS, August Health, ECP, TELS, and WelcomeHome) in LifeLoop's OpenLoop Network. This partner ecosystem addresses interoperability challenges in senior living by connecting care, engagement, and operational data systems. Partners commit to delivering pre-built data flows to reduce IT burden and improve coordination for senior living operators.
- AidQuestcoreIntegration partnership for AI-powered senior care engagement. AidQuest's 24/7 HIPAA-compliant human-powered live chat platform integrates with WelcomeHome CRM to enable intelligent lead qualification, automated information gathering, and personalized follow-up. Live chat agents engage prospects around the clock, pre-qualify leads, and automatically populate WelcomeHome profiles.
- HubSpotcoreWelcomeHome was the first CRM in the senior living industry to fully integrate with HubSpot. HubSpot controls the entire nurturing journey of senior living leads from awareness through decision-making. Universal data sync creates a single source of truth for marketing agencies, corporate teams, and vendors.
- ActiveDEMANDcoreActiveDEMAND provides dynamic website lead scoring tracking pages families visit, duration of visits, downloads, and developing prospects with personalized content. When someone downloads a pricing guide, they receive personalized follow-up by 9 AM without requiring team action.
- Act-OncoreAct-On provides robust marketing automation including email marketing, landing pages, and lead scoring designed to guide prospects through their journey. Offers CRM integrations and user-friendly experience at accessible price point.
- Constant ContactcoreAmong first integrations added to WelcomeHome. Simple email automation creates targeted campaigns based on prospect behavior. When a family schedules a tour in WelcomeHome, Constant Contact automatically sends a welcome series that builds trust before arrival.
- ActiveCampaigncoreBudget-smart nurture campaigns, automatically sends tour confirmations, follows up after visits, and keeps families engaged. Perfect for smaller communities, does heavy lifting of fostering lead engagement while keeping WelcomeHome CRM updated in real-time.
- A Place for MomcoreReferral source connecting prospective residents with local advisors who provide tailored recommendations. Maximize value of these leads by taking advantage of WelcomeHome's built-in features and integrations.
- Caring.comcoreOnline lead referral source matching prospective residents with participating senior living providers in their geographic area. Connected properly to WelcomeHome CRM to track lead source effectiveness.
- PointClickCarecoreHealthcare platform integration enabling better monitoring and management of residents' health, ensuring timely care and interventions. Part of EHR systems integration capability.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
WelcomeHome Software competitors and assessment
Company assessmentOthers
- A Place for Mom: A Place for Mom is the largest senior living referral network, integrated with WelcomeHome as a lead source. It is not a CRM competitor but shapes lead flow that feeds WelcomeHome's CRM funnel.
Broad incumbents
- PointClickCare: PointClickCare is the dominant EHR and care-management platform for senior care and post-acute providers. It serves overlapping senior living and home care buyers and is integrated with WelcomeHome today, making it both a competitor and partner.
- Salesforce: Salesforce is the leading generic CRM platform and a baseline competitor in nearly every SaaS-adjacent vertical. Many senior living operators run Salesforce as a horizontal CRM that WelcomeHome explicitly displaces.
- HubSpot: HubSpot is a leading marketing, sales, and CRM platform integrated with WelcomeHome, but also a competitor for any prospect evaluating generic CRM-plus-marketing-automation stacks.
Direct peers
- LifeLoop: LifeLoop is a senior living resident engagement, communication, and life enrichment platform. It leads the OpenLoop Network that WelcomeHome joined and overlaps on the multi-location senior living buyer.
- MatrixCare: MatrixCare provides EHR, business intelligence, and CRM-adjacent tools for senior living, home health, and hospice. It targets the same vertical buyers with overlapping sales and marketing workflows.
- August Health: August Health is a senior living EHR and care-operations platform and OpenLoop Network partner. It overlaps with WelcomeHome on the same multi-location senior living buyer and partnership ecosystem.
- Eldermark: Eldermark offers senior living CRM and sales/marketing automation purpose-built for assisted living, independent living, and memory care operators. It is a direct vertical competitor to WelcomeHome's Senior Living CRM.
- Yardi: Yardi is a major senior living and multifamily property management software suite with CRM, EHR, and operations modules. It is the most established vertical competitor to WelcomeHome for senior living operators seeking an all-in-one stack.
- ALIS (Assisted Living Software): ALIS provides electronic health records and operational software for assisted living communities and is an OpenLoop Network partner. It targets the same small-to-mid assisted living operators as WelcomeHome.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
WelcomeHome Software social profiles
Digital presenceWelcomeHome Software compliance and trust
Trust signalCompliance1 record
WelcomeHome Software financial estimates
Financial estimateRevenue estimate
Valuation estimate
WelcomeHome Software leadership team
Management profileNumber of profiles
Profiles6 records
WelcomeHome Software funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
WelcomeHome Software M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about WelcomeHome Software
What does WelcomeHome Software do?
WelcomeHome Software provides a purpose-built CRM platform for senior living operators and home care agencies that manages prospects, tracks referral sources, automates follow-up across the 18+ touchpoint sales cycle, and converts inquiries into move-ins or starts of care. The offering includes a Senior Living CRM (Core and Enhanced tiers), a Home Care CRM, a native iOS/Android mobile app with full feature parity, and Senior Care Insights – a sales and marketing intelligence portal built on 1 billion+ industry data points for benchmarking.
Is WelcomeHome Software a public or private company?
WelcomeHome Software is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was WelcomeHome Software founded?
WelcomeHome Software was founded in 2018. It employs 1 to 10 people.
Where is WelcomeHome Software based?
WelcomeHome Software is headquartered in Atlanta, United States, in the North America region.
How does WelcomeHome Software make money?
Three revenue lines are on record. Senior Living CRM Subscription is the primary driver. The others are home Care CRM Subscription and senior Care Insights Data Subscription.
Who are WelcomeHome Software's main competitors?
A Place for Mom is listed as an others. Broad incumbents are PointClickCare, Salesforce and HubSpot. Direct peers are LifeLoop, MatrixCare, August Health, Eldermark, Yardi and ALIS (Assisted Living Software).
Does WelcomeHome Software have an API?
Yes. WelcomeHome offers an open API that allows integrations with third-party software. The API enables data synchronization between WelcomeHome and external platforms, including marketing automation tools, lead referral sources, and healthcare management systems. Communities can request API tokens through their Customer Success Manager for integration setup.
What industry is WelcomeHome Software in?
WelcomeHome Software's product category is Senior Living & Home Care CRM Software. Its primary akta.pro industry code is HLACAEAO, Patient Relationship Management (PRM) & CRM for Provider Growth (Marketing/Outreach), with a secondary code of HDAEAFAC, Customer Service, Support & Contact Center CRM. Its NAICS code is 541511 and its SIC code is 7372.