Systeme
Systeme.io is an all-in-one SaaS platform, founded in 2017 in Dublin, Ireland, that lets solo entrepreneurs and small businesses build sales funnels, run email and SMS marketing, sell online courses, manage affiliates and communities, and automate workflows from a single subscription account.
- Company typePrivate
- Founded2017
- HeadquartersDublin, Ireland
- Headcount101–250
- GTM typeB2C
- OfferingSoftware
What Systeme does
Systeme.io (operated by ITACWT Limited, Dublin, Ireland) is a bootstrapped, private SaaS company founded in 2017 that sells an all-in-one business-building platform to solo entrepreneurs, small business owners, course creators, coaches, agencies, and content creators. The product consolidates more than 15 functional modules — sales funnel builder, email marketing, website/blog builder, marketing automation, online courses, community builder, affiliate management, booking calendar, CRM pipelines, evergreen webinars, creator stores, SMS marketing, physical products, sub-accounts, and white-label — under a single subscription account. Architecture is a cloud-based multi-tenant SaaS hosted on AWS infrastructure in Ireland with encrypted storage and EU data residency, plus integrations with Stripe and PayPal for payments, SendGrid for email delivery, Google APIs for sign-in and scheduling, and Facebook Pixel/Conversions API for ad tracking. A public REST API and a free 24-tool marketing utilities directory extend the surface area.
The company makes money almost entirely through tiered monthly and annual SaaS subscriptions (Free, Startup at $17/month, Webinar at $47/month, Unlimited at $97/month), with annual plans offering roughly two months free and the Unlimited plan eliminating transaction fees. Distribution is product-led and self-serve, supplemented by a 60% lifetime recurring affiliate program that has paid out over $5,000,000, an active Facebook community of more than 251,000 members, YouTube tutorials and podcast, an SEO-driven blog, and a free 28-video Certification course. Reported scale is 500,000+ entrepreneurs on the platform with 101-250 employees; no external funding has been disclosed. Pricing references for Nigeria indicate emerging-market localization efforts, though the company is not formally listed and has no disclosed revenue or ARR figures.
Systeme firmographics
Firmographics- Name
- Systeme
- Legal name
- ITACWT Limited
- Website
- https://systeme.io
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Systeme.io is an all-in-one SaaS platform, founded in 2017 in Dublin, Ireland, that lets solo entrepreneurs and small businesses build sales funnels, run email and SMS marketing, sell online courses, manage affiliates and communities, and automate workflows from a single subscription account.
- Ownership category
- akta.pro rank
Systeme industry classification
Industry- Product category
- All-in-one online business platform
- NAICS
- Computer Systems Design and Related Services (54151), Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Service Catalog, Request Fulfillment & Self-Service Portals (BPAEAJAI)
- akta.pro secondary industry
- Systems Administration & IT Operations (Windows/Linux, Monitoring, ITSM) (EDABAFAH)
Keywords
Where Systeme is headquartered
LocationHeadquarters
- HQ city
- Dublin
- HQ country
- Ireland
- HQ region
- Europe
Offices1 record
Markets served
Systeme business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Subscription Plans: Monthly and annual subscription tiers (Free, Startup, Webinar, Unlimited) with tiered feature limits including contacts, funnels, courses, and automation rules. Revenue is recurring from paid plan subscriptions.
- Unlimited Plan Transaction Fee Elimination: The Unlimited plan eliminates transaction fees for payment processing, providing value through feature unlocking rather than per-transaction charges
- Affiliate Commission Payouts: Systeme.io operates an affiliate program paying 60% lifetime recurring commissions to affiliates who refer new customers. Total commissions paid exceed $5,000,000.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free plan for new users |
| Subscription | Monthly | Startup plan - Entry paid tier |
| Subscription | Monthly | Webinar plan - For webinar-focused businesses |
| Subscription | Monthly | Unlimited plan - Full platform access |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels7 records
Systeme product offering
Product offeringCore offering
Systeme.io is an all-in-one SaaS platform that lets entrepreneurs build sales funnels, send email marketing campaigns, create and sell online courses, automate marketing workflows, manage affiliate programs, build communities, host evergreen webinars, run CRM pipelines, and accept payments through Stripe or PayPal. It is sold primarily through a freemium self-serve subscription with Free, Startup, Webinar, and Unlimited tiers, plus a 60% lifetime recurring affiliate program.
Product overview
Systeme.io is an all-in-one digital marketing and online business platform that provides a unified solution for entrepreneurs to launch and manage their online businesses. The core platform consists of multiple integrated modules including Sales Funnels, Email Marketing, Website Builder, Marketing Automation, Online Courses Builder, Community Builder, Affiliate Management, Booking Calendar, Pipelines (CRM), Webinars, Creator Stores, SMS Marketing, Physical Products, Sub-accounts, White Label, and Blog. The platform also offers supplementary products including a Free Tools Directory (24 marketing utilities), a Public API for developer integrations, and a free Certification course with 28 training videos. The platform is offered through tiered subscription plans (Free, Startup, Webinar, and Unlimited) with different contact limits and feature access.
Differentiator
Problem solved
Functional benefit
Products and services
- Systeme.io All-in-One Platform (subscription suite)
- Sales Funnels
- Email Marketing
- Website Builder
- Marketing Automation
- Online Courses Builder
- Community Builder
- Affiliate Management
- Booking Calendar
- Pipelines (CRM)
- Automated Webinars
- Creator Stores
- SMS Marketing
- Sub-accounts
- White Label
- Physical Products
- Free Tools Directory
- Public API
- Systeme.io Certification
- Affiliate Program
Quantifiable outcome
- 500,000+ entrepreneurs use the platform for their online businesses
- +1 more outcomes
Companies that use Systeme
Customer profileNamed customers5 records
Segments6 records
Ideal customer profiles3 records
Systeme technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Feature12 records
Systeme partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- StripecoreStripe is used as the primary payment processor for handling payment transactions on systeme.io. Users can activate Stripe payments to accept credit card payments through their funnels and order forms. Stripe processes secure online payments with encrypted transactions.
- PayPalcorePayPal integration is available for payment processing, allowing users to accept PayPal payments alongside Stripe. Documentation provided for connecting PayPal accounts to systeme.io for payment collection.
- Amazon Web Services (AWS)coreAWS provides the cloud infrastructure hosting for systeme.io servers. Data is stored in AWS data storage systems and databases in Ireland, remaining within the European Union. Data is encrypted and stored on secure servers.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Systeme competitors and assessment
Company assessmentEmerging players
- Thinkific: Course creation and commerce platform focused on course creators and educators — partial overlap with Systeme.io's online courses and community modules.
- Teachable: Online course and coaching platform with sales and email features — competes specifically in the course-creator segment that Systeme.io also targets.
Broad incumbents
- Mailchimp: Established SMB email marketing and automation incumbent; competes with Systeme.io's email and automation modules from a much larger scale position.
- Kit (formerly ConvertKit): Email-first creator marketing platform with automations, landing pages, and commerce — a broader incumbent in the creator/SMB marketing stack where Systeme.io also competes on email.
- HubSpot: Broad CRM, marketing automation, and content platform with overlapping funnel, email, and CRM pipeline features — although typically serves larger SMBs and mid-market.
Direct peers
- ClickFunnels: Sales funnel builder and all-in-one marketing platform targeting the same solopreneur and SMB audience with overlapping funnel, email, course, and community functionality.
- Kartra: Integrated marketing platform combining funnels, email, memberships, video, and helpdesk; competes head-to-head with Systeme.io for SMB all-in-one buyers.
- Builderall: All-in-one digital marketing platform with funnel, email, website, and course tools at budget-friendly pricing — overlapping value proposition and target SMB segment.
- Kajabi: All-in-one platform for course creators, coaches, and creators offering funnels, email, courses, and communities — direct competitor in the creator-economy bundle.
- GrooveFunnels (Groove.cm): Funnel and marketing platform that explicitly positions as a lower-cost ClickFunnels alternative for online entrepreneurs — directly comparable audience and feature set.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights6 records
Customer concentration
Systeme social profiles
Digital presenceSysteme financial estimates
Financial estimateRevenue estimate
Valuation estimate
Systeme leadership team
Management profileNumber of profiles
Profiles1 record
Systeme funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Systeme M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Systeme
What does Systeme do?
Systeme.io is an all-in-one SaaS platform that lets entrepreneurs build sales funnels, send email marketing campaigns, create and sell online courses, automate marketing workflows, manage affiliate programs, build communities, host evergreen webinars, run CRM pipelines, and accept payments through Stripe or PayPal. It is sold primarily through a freemium self-serve subscription with Free, Startup, Webinar, and Unlimited tiers, plus a 60% lifetime recurring affiliate program.
Is Systeme a public or private company?
Systeme is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Systeme founded?
Systeme was founded in 2017. It employs 101 to 250 people.
Where is Systeme based?
Systeme is headquartered in Dublin, Ireland, in the Europe region.
How does Systeme make money?
Three revenue lines are on record. SaaS Subscription Plans are the primary driver. The others are unlimited Plan Transaction Fee Elimination and affiliate Commission Payouts.
Who are Systeme's main competitors?
Emerging players on record are Thinkific and Teachable. Broad incumbents are Mailchimp, Kit (formerly ConvertKit) and HubSpot. Direct peers are ClickFunnels, Kartra, Builderall, Kajabi and GrooveFunnels (Groove.cm).
Does Systeme have an API?
Yes. Systeme.io offers a public API that allows developers to build or automate integrations with the platform. The API is documented and accessible to users for extending platform functionality. Developer documentation is at help.systeme.io/article/2329-how-to-use-systeme-io-public-api.
What industry is Systeme in?
Systeme's product category is All-in-one online business platform. Its primary akta.pro industry code is BPAEAJAI, Service Catalog, Request Fulfillment & Self-Service Portals, with a secondary code of EDABAFAH, Systems Administration & IT Operations (Windows/Linux, Monitoring, ITSM). Its NAICS code is 54151 and its SIC code is 7372.