Austin Alliance

What Austin Alliance does

Austin Alliance Group (AAG) is a Georgetown, Texas-based HR consulting firm founded in August 2018 by Lisa Blanton. It delivers three core service lines — Team Building (custom learning and development programs built on the ADDIE framework using Everything DiSC and Five Behaviors assessments), Fractional HR (outsourced HR, payroll, benefits administration, compliance, HRIS implementation, and interim HR leadership on flexible hourly/weekly/monthly engagements), and Top Talent Development (PXT Select and Checkpoint 360 assessments, coaching, succession planning, and performance management) — and added Bookkeeping Services in April 2026.

The firm operates as a privately held Texas corporation with no external funding, 1-10 employees, and a deep advisory bench averaging 20 years of HR and leadership experience. Its tech stack is non-proprietary: services are delivered through industry-standard frameworks (ADDIE, DiSC, Five Behaviors, PXT Select, Checkpoint 360) licensed via a Wiley authorized-partner relationship, augmented by a proprietary free Team Health Assessment Quiz used as a top-of-funnel lead tool.

AAG's go-to-market is sales-led and relationship-driven: discovery-first custom program design, direct outreach, and strong community involvement through Austin SHRM (seven consecutive years co-facilitating 'Stepping Stones to Enhanced Leadership'), SHRM Texas board roles, Austin Business Journal panels, and DisruptHR speaking. Customers range from startups and SMBs to Fortune 500 companies across verticals including healthcare, government, non-profit, retail, manufacturing, utilities, and software/tech, with geographic concentration in Texas (Austin, Dallas, Houston) and nationwide virtual delivery. Pricing is primarily quote-based, with one standardized public workshop SKU at $498 per participant.

Name

Austin Alliance

Legal name

Austin Alliance Group

Website

https://austinalliancegroup.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Austin Alliance Group is a Georgetown, Texas-based HR consulting firm providing fractional HR, custom team building, and talent development services to startups, SMBs, and Fortune 500 companies across Texas and nationwide via virtual delivery, using Wiley assessment frameworks and ADDIE-based programs.

Ownership category

akta.pro rank

Product category

HR Consulting Services

NAICS

Human Resources Consulting Services (541612)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Corporate Team-Building & Offsite Services (HSACADAF)

akta.pro secondary industry

Digital Workplace & Collaboration Consulting (BPAHAEAH)

Keywords

• HR consulting services
• Fractional HR support
• Team building programs
• Leadership development
• Talent development

Headquarters

HQ city

Georgetown

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Fractional HR Services: Ongoing HR support services provided on flexible plans including project, hourly, weekly, or monthly arrangements. Covers HR management, payroll processing, benefits administration, compliance guidance, policy development, HRIS implementation, and employee lifecycle management.
2. Team Building Programs: Custom learning and development programs delivered through stakeholder collaboration, proven tools, assessments, and interactive workshops. Programs address communication, DEI&B, team cohesion, conflict resolution, and leadership development.
3. Top Talent Development: Services include career and leadership coaching, performance management, recruiting, and succession planning. Uses PXT Select™ and Checkpoint 360° assessments.
4. Virtual Workshop Programs: Live interactive workshops such as 'From Hire to Fire: Connecting Law, Ethics, and Teams' offered at $498 per participant with digital materials and templates included.
5. Bookkeeping Services: Daily transaction recording, bank reconciliations, monthly/quarterly/annual reporting, accounts payable and receivable, payroll setup and processing, state tax setup, sales tax reporting, and accounting software setup.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Austin Alliance Group is an HR consulting firm offering three core services: custom team building and learning & development programs built on the ADDIE framework using Everything DiSC and Five Behaviors, fractional and outsourced HR support (payroll, benefits, compliance, HRIS, policy), and top talent development using PXT Select and Checkpoint 360 assessments. The firm also runs public virtual workshops and an ancillary bookkeeping service for small businesses.

Product overview

Austin Alliance Group is an HR consulting firm offering three core service lines: Team Building Services (custom learning and development using Everything DiSC and The Five Behaviors frameworks), Fractional HR Services (outsourced HR support including payroll, benefits, compliance, and HRIS), and Top Talent Development (assessment-based talent identification and leadership development using PXT Select and Checkpoint 360). The firm also offers public training programs such as the From Hire to Fire Virtual Course, and has recently expanded into Bookkeeping Services for small businesses. Services are available in Austin, Dallas, Houston, and nationwide virtually.

Differentiator

Problem solved

Functional benefit

Products and services

• Team Building Services Custom learning and development programs designed using the ADDIE framework to address team communication, trust, conflict, and collaboration challenges for organizations. Programs use Everything DiSC and The Five Behaviors assessment tools and are tailored per client through stakeholder interviews.
• Fractional HR Services Flexible on-demand HR outsourcing providing strategic HR support, payroll and benefits administration, compliance guidance, HRIS implementation, and interim HR leadership for organizations without HR departments or those needing supplemental support. Engagements available on project, hourly, weekly, or monthly plans.
• Top Talent Development Organizational talent identification, evaluation, and development programs including PXT Select assessments, Checkpoint 360 surveys, mentoring, coaching, leadership development, succession planning, recruiting, and custom performance management systems for client organizations.
• From Hire to Fire Virtual Course Public virtual workshop series covering the complete employee lifecycle including hiring practices, employee engagement, performance management, compliance culture, and offboarding processes. Provides HRCI and SHRM recertification credits; priced at $498 per participant with module bundles available.
• Bookkeeping Services Bookkeeping support for startups and small businesses including daily transaction recording, bank reconciliations, monthly/quarterly/annual reporting, accounts payable and receivable, payroll setup and processing, state tax setup, sales tax reporting and filing, accounting software setup, and chart of accounts setup and reviews.

Quantifiable outcome

• Benefit vendor refunds of $13,000+ identified for clients during audits
• +1 more outcomes

Named customers13 records

Segments10 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Nine partnerships are on record, tiered minor and core.

• Austin Business JournalminorGTM or Marketing Partner · 24 March 2026Sponsorship and panel participation at Austin Business Journal's Business Insights Luncheon events, including the sold-out 'The Future Is Fractional 2026' event sponsored by Amplify Credit Union.
• Austin SHRMcoreStrategic or Co-development Partner · 27 February 2026Seven consecutive year partnership facilitating Austin SHRM's 'Stepping Stones to Enhanced Leadership' program. AAG facilitates three modules of the program running March to November 2026 with virtual sessions, providing HR professionals with leadership development training accredited by HRCI and SHRM for up to 36 hours of recertification credit.
• SHRM TexascoreStrategic or Co-development PartnerLisa Blanton serves as Co-Director of Certification for SHRM Texas state-wide HR association, contributing to professional development and certification programs for HR practitioners across Texas.
• Amplify Credit UnionminorGTM or Marketing PartnerEvent sponsor for Austin Business Journal panels and luncheons where Austin Alliance Group founder Lisa Blanton speaks on fractional leadership topics.
• WileycoreTechnology or IntegrationAuthorized Partner for Everything DiSC®, Five Behaviors®, and PXT Select™ assessment and learning solutions. Uses Wiley's assessment tools for team building, leadership development, and talent selection programs.
• National Speakers Association (Austin Chapter)minorStrategic or Co-development PartnerLisa Blanton is a board member of the National Speakers Association's local Austin chapter, recognized for expertise in leadership, communication, and team building.
• Association for Talent Development (ATD)minorStrategic or Co-development PartnerLisa Blanton holds Training and Facilitation certification from ATD. The company employs ATD Certified Virtual Instructional Designers.
• DisruptHRminorGTM or Marketing PartnerLisa Blanton delivered a DisruptHR talk titled 'Let's Bring the L-Word Back Into the Workplace' as a recognized speaker in the HR disruption space.
• AustinWorkNetminorStrategic or Co-development PartnerAdvisory member David Hughen is Founder and CEO of AustinWorkNet, a strategic human capital consulting firm, bringing over 30 years of HR experience and having served 500+ client organizations.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Paychex: Large payroll, HR, and benefits provider with HR outsourcing and advisory offerings for SMBs — overlapping AAG's fractional HR + payroll support and bookkeeping adjacencies.
• TriNet: PEO serving small and mid-sized businesses with full-service HR, payroll, benefits, and compliance — competing with AAG for the same SMBs that need fractional HR support without a full HR function in-house.
• Insperity: Public PEO providing fractional/full HR outsourcing, payroll, benefits, and performance management to SMBs and mid-market — a scaled, technology-enabled competitor to AAG's fractional HR service line.
• CBIZ: National professional services firm with a substantial HR consulting practice (compensation, benefits, compliance, talent) — competes for the enterprise and mid-market HR advisory work AAG targets.

Direct peers

• ThinkHR: HR compliance, training, and advisory firm selling to SMB employers and broker channels — comparable in target customer (resource-constrained SMBs needing HR support) and curated content-led delivery.
• Xenium HR: Outsourced HR, payroll, and benefits provider for SMBs in the Pacific Northwest, with a fractional HR model and team development offering — comparable scope, client size, and outsourced delivery motion to AAG.
• The Bailey Group: Mid-sized HR consulting firm providing fractional HR, leadership development, and team effectiveness to growing organizations — closely mirrors AAG's discovery-first, customized delivery for SMB and mid-market clients.
• OneDigital: One of the largest US HR, benefits, and wealth advisory firms offering fractional HR, team development, and leadership consulting to mid-market and enterprise clients — the closest scaled analog to AAG's discovery-first consulting model.
• Sequoia Consulting Group: HR and benefits consulting firm serving mid-market and growth-stage companies with fractional HR, total rewards, and people operations services — directly comparable in offering mix and client size.

Emerging players

• DecisionWise: Employee engagement survey, leadership development, and culture consulting firm — overlaps directly with AAG's team building and top talent development service lines and its use of assessment-based diagnostics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/GoToAAG
• LinkedInlinkedin.com/company/austin-alliance-group
• Instagraminstagram.com/gotoaag
• Xx.com/GoToAAG

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles17 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Austin Alliance