Creatr

What Creatr does

Creator Hero (operating under the brand "Creatr") runs a cloud-based creator storefront and brand partnership marketplace that enables social media influencers and content creators to monetize their audiences through customizable e-commerce shops. The platform offers two core storefront products — a one-click "One Page Shop" with drag-and-drop functionality and a "Full Store Builder" for fully customizable product pages and collections — alongside an affiliate marketing system offering 20-50% commission rates (versus the 5-12% industry norm), smart attribution tracking, instant commission payouts, and centralized analytics. Creators gain access to a marketplace of 55K+ global brand partners (including Crate & Barrel, Lululemon, Sephora, Patagonia, Cartier, Gymshark, AG1, Under Armour, Net-a-Porter, Bang & Olufsen, Nespresso, Pottery Barn, Le Creuset, KITH, Matchaful, and Ritual), retain ownership of customer email lists and data, and can sell their own merchandise.

The business operates a product-led, community-driven go-to-market model, leveraging a suite of free analytics tools — TikTok, YouTube, and Instagram money calculators, fake follower checkers, and engagement rate calculators — as top-of-funnel lead magnets to attract creators. A complementary B2B motion targets brands seeking discovery of and partnership with creators. Revenue mechanics include affiliate commission flows, a $100-per-brand referral fee paid to creators who onboard new brand partners, and transaction-based potential on creator merchandise sales; specific pricing tiers are not publicly disclosed. Distribution is global via self-serve web signup, with enterprise conversations routed through Calendly demos.

The company is privately held with only ~$12,000 in disclosed external funding across small Northeastern University IDEA accelerator grants (2015-2016) and LearnLaunch (2017), and is led by co-founder Shomari Miller. It operates three offices — New York (1178 Broadway), London (39 Ludgate Hill), and Singapore (10 Collyer Quay) — supporting a worldwide creator and brand base despite a 1-10 employee headcount, and currently maintains an active operating status with live storefront, analytics, and signup infrastructure.

Name

Creatr

Legal name

Creator Hero

Website

https://creatr.me

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Creatr (Creator Hero) is a cloud-based marketplace platform that enables social media creators to build customizable e-commerce storefronts, earn 20-50% affiliate commissions, and access partnerships with 55K+ global brands, while serving consumer brands seeking creator-marketing channels.

Ownership category

akta.pro rank

Product category

Creator Commerce Platform

NAICS

Software Publishers (513210), Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Social Commerce & Creator Storefronts (Shoppable Links) (MPACAGAI)

akta.pro secondary industry

Creator Commerce & Affiliate Monetization Platforms (MPACAFAF)

Keywords

• Creator storefront platform
• Influencer monetization tools
• Affiliate marketing platform
• Brand partnership marketplace
• Social commerce analytics

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Affiliate Commissions: Creators earn 20-50% commission on every purchase made through their storefront links. Commission is automatically tracked and paid out instantly without needing to request from brands.
2. Brand Partnership Referrals: Creators earn $100 for every brand they refer to the platform that becomes a Creator Hero partner.
3. Own Merchandise Sales: Creators can sell their own merchandise alongside other brands directly from their storefront, potentially with transaction-based revenue.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Creatr operates Creator Hero, an influencer storefront platform that enables content creators to build customizable e-commerce storefronts (one-page shop or full store builder) and monetize their audiences through affiliate commissions of 20-50% and brand partnerships with 55K+ global brands. The platform centralizes affiliate tracking, instant commission payouts, customer email list ownership, and unified analytics across all brand partners.

Product overview

Creator Hero is an influencer storefront platform that operates as a unified product suite with two core storefront offerings (One Page Shop and Full Store Builder), enhanced by affiliate marketing and brand partnership capabilities. The platform provides creators with tools to monetize their influence through commission-based earnings (20-50% commission rates), access to 55K+ global brand partners, and a centralized analytics dashboard. Additionally, the platform offers a suite of free social media analytics tools including money calculators for TikTok, YouTube, and Instagram, fake follower checker tools, and engagement rate calculators across all three platforms. The architecture combines creator-optimized CMS, customer email list building, and smart attribution tracking into a cohesive monetization ecosystem.

Differentiator

Problem solved

Functional benefit

Products and services

• One Page Shop One-click storefront builder with drag-and-drop functionality that lets creators quickly set up a simple, single-page e-commerce presence to showcase and sell curated products.
• Full Store Builder Fully customizable storefront builder that enables creators to edit product pages, curate collections, publish gift guides, and create shoppable experiences for their audience.
• Affiliate Marketing Commission-based monetization service offering creators 20-50% commission rates, with automatic commission tracking and instant payout capabilities across brand partner purchases.
• Brand Partnerships Marketplace connecting creators with 55K+ global brand partners for building paid partnerships beyond affiliate earnings, with centralized partnership management.
• TikTok Money Calculator Free standalone tool to estimate TikTok channel earnings based on views, CPM, RPM ad revenue, and other monetization factors.
• YouTube Money Calculator Free standalone tool to estimate YouTube channel earnings based on views, CPM, RPM ad revenue, and other monetization factors.
• Instagram Money Calculator Free standalone tool to calculate the earning potential of an Instagram account.
• Instagram Fake Follower Checker Free standalone tool to verify any Instagram account and detect fake followers.
• YouTube Fake Follower Checker Free standalone tool to analyze YouTube channels and identify unusual activity or fake subscribers.
• TikTok Engagement Rate Calculator Free standalone tool to analyze TikTok content performance with data-driven engagement insights.
• Instagram Engagement Rate Calculator Free standalone tool to instantly analyze Instagram performance metrics.
• YouTube Engagement Rate Calculator Free standalone tool to calculate YouTube engagement rate based on likes, comments, and views.

Quantifiable outcome

• 20-50% commission rates (vs 5-12% traditional affiliate)
• +2 more outcomes

Named customers16 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

16 partnerships are on record, tiered core and minor.

• Crate & BarrelcoreChannel Partner/ Reseller/ DistributorHome goods brand partner available on the Creator Hero marketplace, allowing creators to feature Crate & Barrel products in their storefronts and earn commissions on sales.
• GymsharkcoreChannel Partner/ Reseller/ DistributorFitness apparel brand partner available on the Creator Hero marketplace, enabling fitness content creators to monetize their audiences through affiliate sales.
• LululemoncoreChannel Partner/ Reseller/ DistributorAthletic apparel brand partner available on the Creator Hero marketplace for lifestyle and fitness creators to feature products.
• SephoracoreChannel Partner/ Reseller/ DistributorBeauty retail brand partner available on the Creator Hero marketplace, allowing beauty and lifestyle creators to earn commissions on beauty product sales.
• PatagoniacoreChannel Partner/ Reseller/ DistributorOutdoor apparel brand partner available on the Creator Hero marketplace for outdoor and sustainability-focused creators.
• AG1coreChannel Partner/ Reseller/ DistributorHealth and wellness brand partner (formerly Athletic Greens) available on the Creator Hero marketplace for health and wellness creators.
• Under ArmourcoreChannel Partner/ Reseller/ DistributorSports apparel brand partner available on the Creator Hero marketplace for sports and fitness creators.
• CartiercoreChannel Partner/ Reseller/ DistributorLuxury jewelry brand partner available on the Creator Hero marketplace for luxury and fashion creators.
• Net-a-PortercoreChannel Partner/ Reseller/ DistributorLuxury fashion e-commerce partner available on the Creator Hero marketplace for high-end fashion creators.
• NespressominorChannel Partner/ Reseller/ DistributorCoffee brand partner available on the Creator Hero marketplace for lifestyle and food content creators.
• Bang & OlufsenminorChannel Partner/ Reseller/ DistributorPremium electronics brand partner available on the Creator Hero marketplace for tech and lifestyle creators.
• Pottery BarncoreChannel Partner/ Reseller/ DistributorHome goods brand partner available on the Creator Hero marketplace, similar to Crate & Barrel affiliation.
• Le CreusetminorChannel Partner/ Reseller/ DistributorPremium cookware brand partner available on the Creator Hero marketplace for food and cooking creators.
• MatchafulminorChannel Partner/ Reseller/ DistributorHealth and wellness matcha brand partner available on the Creator Hero marketplace for wellness and lifestyle creators.
• RitualminorChannel Partner/ Reseller/ DistributorHealth supplements brand partner available on the Creator Hero marketplace for health and wellness creators.
• KITHminorChannel Partner/ Reseller/ DistributorStreetwear fashion brand partner available on the Creator Hero marketplace for fashion and streetwear creators.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• LTK (formerly rewardStyle): LTK is the leading creator commerce platform connecting influencers with brands for affiliate-driven sales. Directly comparable to Creator Hero in target customer (creators), business model (affiliate commissions), and brand marketplace structure.
• Refersion: Affiliate and creator marketing platform for Shopify and DTC brands, with marketplace, tracking, and payouts. Comparable affiliate/creator storefront model serving a similar SMB-to-mid-market brand segment.
• Aspire (formerly AspireIQ): Creator marketplace and influencer marketing platform for brands. Directly competes on the brand-to-creator partnership workflow, with overlapping paid-partnership and affiliate functionality.
• Beacons: Beacons offers creators a link-in-bio storefront with built-in monetization, brand deals, and email capture. Closely mirrors Creator Hero's One Page Shop, email-list, and brand-partnership positioning.
• Shopify Collabs: Shopify's native creator and affiliate marketplace lets Shopify merchants discover and pay creators. Direct competitor with similar storefront + affiliate mechanics, backed by Shopify's merchant ecosystem.

Broad incumbents

• Impact.com: Enterprise partnership and affiliate management platform serving brands and creators. Overlaps with Creator Hero on the brand-creator partnership and affiliate tracking layer, with deeper enterprise tooling.
• CJ Affiliate (Commission Junction): One of the largest legacy affiliate marketing networks, used by major brands to run creator and publisher programs. Comparable on the brand-side affiliate infrastructure that Creator Hero also enables.
• Awin: Global affiliate network connecting advertisers with publishers and creators. Represents the traditional affiliate model (5-12% commissions) that Creator Hero's higher rates are disrupting.
• Amazon Influencer Program: Amazon's creator storefront and affiliate program offers product recommendations with built-in fulfillment. Competes for the same creator-driven commerce traffic, with vastly larger catalog scale.

Emerging players

• CreatorIQ: Enterprise influencer marketing platform focused on discovery, campaign management, and analytics. Adjacent to Creator Hero's brand-partnership module but skews to larger enterprise brand customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/profile.php?id=61574668431989
• LinkedInlinkedin.com/company/creatr-me
• Instagraminstagram.com/creatorhero.official
• Xx.com/iamcreatr

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds4 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Creatr