Big Chief Tire

What Big Chief Tire does

Big Chief Tire is a family-owned automotive repair and tire service retailer operating six physical locations across the Jacksonville, Florida metropolitan area, including Westside (headquarters, 5444 Normandy Blvd), Southside, Blanding, Northside, Mandarin, and Orange Park. Founded on August 19, 1961, by Navy officer Chief Parman and now in its fourth generation of family ownership under President Reed Parman, the company serves individual vehicle owners with a comprehensive service menu spanning oil changes, brake repair, wheel alignment, AC repair, steering and suspension, axle/CV joint work, and preventive maintenance, alongside tire sales and installations.

The underlying service platform is built on standard automotive diagnostic and alignment equipment operated by ASE-certified mechanics, supplemented by a Tire Protection Plan (free repairs/replacement up to three years) and a portfolio of six authorized tire brands (Michelin, BF Goodrich, Cooper, Uniroyal, Toyo, Nitto). Big Chief does not operate e-commerce or a mobile service fleet; all work is rendered on-site at its six bays, with appointments scheduled online or accepted as walk-ins. There are no disclosed proprietary software systems, AI/ML tools, or technology partnerships beyond standard appointment scheduling.

The business model is a direct-to-consumer professional services and retail hardware hybrid. Revenue is generated per job at published unit prices (e.g., synthetic blend oil change $49.99, alignments $99.99, brake jobs from $231.99), with tire sales providing hardware margin and financing offered through Snap! Finance and the CFNA credit card. Customer retention is supported by an average employee tenure exceeding 10 years, free tire rotations bundled with oil changes, a price-match guarantee, and community-rooted brand equity built across 60+ years in a single metro. The Mandarin store opened June 16, 2025, and the Orange Park location was acquired from All-Starz Tire & Automotive in May 2023, indicating measured, tuck-in style expansion within the home market.

Name

Big Chief Tire

Legal name

Big Chief Tire

Website

https://bigchieftire.com

Company type

Private

Founded year

1961

Operating status

Operating

Headcount range

11–50 employees

Short description

Big Chief Tire is a family-owned auto repair and tire retailer operating six locations across Jacksonville and Orange Park, Florida, serving individual vehicle owners with tire sales, maintenance, and repair services since 1961.

Ownership category

akta.pro rank

Product category

Automotive Repair and Tire Services

NAICS

Tire Dealers (441340), Automotive Repair and Maintenance (8111)

SIC

Services-Automotive Repair, Services & Parking (7500)

akta.pro primary industry

Retail Tire Sales & Installation (Consumer) (TLAKADAA)

akta.pro secondary industries

Wheel Services (Mount/Balance, Alignment, Rotation) (TLAKADAF), Tire & Wheel Services (Mount/Balance/Alignment) (TLAKAAAD)

Keywords

• Automotive repair services
• Tire sales installation
• Wheel alignment service
• Brake repair service
• Preventive vehicle maintenance

Headquarters

HQ city

Jacksonville

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Automotive Repair Services: Revenue generated from providing automotive repair and maintenance services including oil changes, brake repairs, wheel alignments, AC repair, steering/suspension repair, and preventive maintenance services. Services are priced per job with transparent pricing displayed publicly.
2. Tire Sales: Revenue from selling new tires and wheels. Big Chief Tire is an authorized dealer of Michelin tires and carries multiple major brands including BF Goodrich, Cooper, Uniroyal, Toyo, and Nitto tires.
3. Preventive Maintenance Services: Recurring revenue from routine maintenance services such as tire rotations, fluid flushes, and inspections that customers need periodically.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Big Chief Tire is a family-owned auto repair and tire service business operating six physical locations across Jacksonville, FL and Orange Park. The company sells and installs new tires from major brands (Michelin, BF Goodrich, Cooper, Uniroyal, Toyo, Nitto) and provides automotive repair and maintenance services including oil changes, brake repairs, wheel alignments, AC repair, steering and suspension repair, axle/CV joint repair, and preventive maintenance. Services are delivered on-site by ASE-certified mechanics, with transparent per-job pricing and financing options through Snap! Finance and CFNA.

Product overview

Big Chief Tire is a family-owned auto repair and tire shop operating as a single unified service platform with six locations across Jacksonville, FL and Orange Park. The company offers a comprehensive portfolio of automotive services anchored by tire sales and installation, supported by core maintenance services including oil changes, brake repairs, wheel alignments, AC repair, and preventative maintenance. The business operates on an integrated multi-location model where all six facilities (Westside, Southside, Blanding, Northside, Orange Park, and Mandarin) share common service offerings, pricing, and scheduling systems. Additional offerings include a Tire Protection Plan for road hazard coverage and lift kit installations. The company carries an authorized dealer portfolio of six major tire brands (Michelin, BF Goodrich, Cooper, Uniroyal, Toyo, and Nitto) and provides financing options through Snap! Finance and CFNA credit cards.

Differentiator

Problem solved

Functional benefit

Products and services

• Oil Change Services

Quantifiable outcome

• Four generations of family ownership since 1961
• +3 more outcomes

Named customers3 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Seven partnerships are on record, tiered minor and core.

• Walk Off CharitiesminorOthersCommunity partnership supporting youth baseball in Duval County. Big Chief Tire provides donations and sponsorship to help provide clinics, leagues, tournaments, facility improvements, development programs, and special events for children.
• The Healing Hearts ProjectminorOthersJacksonville-based non-profit supporting families affected by congenital heart defects (CHD). Big Chief Tire supports through donations, sponsorships, and community involvement.
• V For VictoryminorOthersOrganization supporting families battling cancer by providing essential needs, advocacy, and community support. Big Chief Tire partners with this organization to ease the burden on families throughout their journey.
• MichelincoreChannel Partner/ Reseller/ DistributorBig Chief Tire is an authorized dealer of Michelin tires, offering Michelin tire products and installation services to customers.
• Cooper TirescoreChannel Partner/ Reseller/ DistributorAuthorized dealer of Cooper tires with current promotional offer of $140 back on select Cooper tire purchases when using the Goodyear Credit Card.
• Snap! FinanceminorOthersFinancing partner offering flexible payment options for customers to pay for repairs over time rather than upfront.
• CFNA (Consumer Financial National Account)minorOthersCredit card financing option for customers - offers 6-months no interest on purchases of $149+ with a Big Chief Tire CFNA Card.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Goodyear Auto Service: Bridgestone/Firestone-anchored national chain offering tire sales (Goodyear, Cooper) and full auto repair, directly overlapping Big Chief's authorized dealer mix and service offering.
• Tire Kingdom: Regional tire and auto service chain operating across Florida, directly competing with Big Chief Tire in tire sales, alignments, brake service, and oil changes within the same Jacksonville metro and broader Florida market.
• Discount Tire: Large national tire retailer offering tire sales, mounting, balancing, and rotations; competes head-to-head with Big Chief Tire in tire selection, pricing, and installation across multiple Jacksonville-area locations.
• Firestone Complete Auto Care: National auto service and tire retailer offering the same core service mix as Big Chief (tires, alignments, brakes, oil changes, suspension) with strong brand recognition from Bridgestone's tire portfolio.
• Pep Boys: National full-service auto care chain providing tires, alignments, brakes, oil changes, and suspension repair, competing with Big Chief on breadth of services and convenience in metro markets.
• Sun Auto Tire & Service: Regional multi-location tire and auto service operator in the Southeast US with a similar model of multi-location retail stores offering tire sales and full mechanical service.
• NTB (National Tire & Battery): TBC Corporation-owned national tire and auto service chain offering tire sales, installation, alignments, and mechanical services, competing with Big Chief on convenience and tire brand portfolio.

Emerging players

• Christian Brothers Automotive: Faith-based national franchise offering full-service auto repair with an emphasis on trust and transparency, directly mirroring Big Chief's family-owned, trust-based value proposition.
• Tire Rack: Largest online tire retailer; competes with Big Chief for tire selection and pricing decisions even if not for installation, shaping the customer expectation that Big Chief must price-match against.

Broad incumbents

• Midas: National auto service franchise historically focused on exhaust, brakes, and tires; competes broadly with Big Chief's mechanical service offering in metro markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/bigchieftire
• Facebookfacebook.com/bctjax
• Instagraminstagram.com/bigchieftire_jax

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Big Chief Tire