Protractor Software
Protractor Software provides cloud-based, all-in-one shop management software — including work orders, digital vehicle inspections, integrated payments, accounting, and marketing — to independent automotive aftermarket repair shops and tire stores across North America and Canada, operating as a subsidiary of Vehlo.
- Company typePrivate
- Founded2003
- HeadquartersToronto, Canada
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Protractor Software does
Protractor Software Inc., founded in 2003 and headquartered in Toronto, Canada, develops cloud-based shop management software for independent automotive aftermarket repair shops and tire stores across North America. The platform is an all-in-one system spanning work order creation, digital vehicle inspections (DVI) with computer-vision-based VIN scanning, online appointment scheduling, integrated payments (via 360 Payments / Wells Fargo and Fifth Third Bank ISOs), parts and inventory management with vendor integrations to PartsTech, Nexpart, NAPA, WORLDPAC, and AutoZone, built-in general ledger accounting, customer relationship management with automated outreach, and an optional Digital Marketing Suite (websites, SEO, PPC, call tracking, ROI dashboards) provided through Autoshop Solutions. The technical stack is a cloud-native platform originally pioneered in 2003, re-architected on .NET in 2014, and extended through 50+ third-party integrations covering parts catalogs, OEM repair data (CARFAX, Epicor, Mitchell 1 ProDemand), payments, inspection tools (AutoServe1), and AI-adjacent partners (Mastertech.ai, Podium, Broadly). Protractor is PCI DSS compliant for payment processing and PIPEDA compliant for Canadian data privacy.
Revenue is generated primarily through tiered SaaS subscriptions priced from $359/month annual for the Core tier up to $1,169/month annual for the Elite tier (with a $249/month Marketing CRM + Online Service Scheduler add-on), supplemented by transaction fees on integrated payment processing, digital marketing services, and onboarding/professional services delivered through a structured six-step customer success program. Pricing is published in both USD and CAD, reflecting the company's active go-to-market across the US and Canada. Distribution combines direct sales (prominent 'Book a Demo' CTAs targeting multi-location enterprise accounts), self-serve website sales for SMBs, and cross-brand referrals from its parent company Vehlo, whose portfolio — including Shop-Ware, Shop Boss, Tire Guru, and Protractor — collectively serves 30,000+ customers globally and processes more than $10B in annual payments. Marketing channels include content (blog), event presence at SEMA, AAPEX, Vision Hi-Tech Training & Expo, ATI SuperConference, and ASTA Expo, co-marketing with 50+ integration partners, and the Protractor Plus learning platform for ongoing customer education. Protractor operates as a wholly owned subsidiary of Vehlo, with no independent institutional investors, public listing, or disclosed funding rounds.
Protractor Software firmographics
Firmographics- Name
- Protractor Software
- Legal name
- Protractor Software Inc.
- Website
- https://protractorsoftware.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Protractor Software provides cloud-based, all-in-one shop management software — including work orders, digital vehicle inspections, integrated payments, accounting, and marketing — to independent automotive aftermarket repair shops and tire stores across North America and Canada, operating as a subsidiary of Vehlo.
- Ownership category
- akta.pro rank
Protractor Software industry classification
Industry- Product category
- Auto Repair Shop Management Software
- NAICS
- Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Software/SaaS Subscriptions (Consumer & Prosumer) (CRAFAIAB)
Keywords
Where Protractor Software is headquartered
LocationHeadquarters
- HQ city
- Toronto
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Protractor Software business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Subscription (Shop Management Software): Tiered monthly/annual subscription plans for shop management software. Plans range from Core ($359/mo annual) to Elite ($1,169/mo annual). Additional add-ons include CRM + Online Service Scheduler for $249/mo. Transaction fees apply for payment processing.
- Integrated Payment Processing: Protractor Payments processes credit card transactions for shops, generating revenue through transaction fees. Supported by 360 Payment Solutions (ISO of Wells Fargo and Fifth Third Bank). Business capital advances ($500–$300,000) are also facilitated through payment processing activity. Cash discounting program available.
- Digital Marketing Services: Marketing Suite (included in Prestige and Elite tiers) provides high-performance websites, SEO content, PPC advertising management, call tracking, and ROI dashboards. Additional fees may apply for the Marketing ROI Dashboard beyond the base subscription.
- AutoServe1 Digital Vehicle Inspections: Advanced DVI capabilities including upgraded VIN scanner and custom vehicle inspection checklists, bundled in the Performance tier and above.
- Onboarding & Professional Services: Award-winning customer success team provides onboarding, system configuration, integration setup, data migration, and training. The onboarding program is structured across 6 steps, suggesting a professional services component.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Core: Full-featured shop management for high-performing single and multi-location shops. |
| Subscription | Monthly | Performance: Core features plus AutoServe1 advanced digital vehicle inspections. |
| Subscription | Monthly | Prestige: Core features plus full digital marketing suite from Autoshop Solutions. |
| Subscription | Monthly | Elite: Most comprehensive plan combining shop management, advanced inspections, and digital marketing. |
| Subscription | Monthly | Advanced Tools: CRM + Online Service Scheduler add-on. |
| Subscription | Annual | CAD Pricing: Canadian dollar pricing available across all tiers. |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels8 records
Protractor Software product offering
Product offeringCore offering
Protractor Software sells a cloud-based, all-in-one shop management platform for independent automotive aftermarket repair shops and tire stores. The platform combines work order creation, digital vehicle inspections (DVI), parts and inventory management, integrated payments, built-in accounting, customer communication/CRM, and a digital marketing suite. It is sold as tiered monthly/annual SaaS subscriptions across North America and Canada.
Product overview
Protractor Software offers an all-in-one, cloud-based shop management platform for auto repair shops and tire stores, providing a unified solution with modular components. The core platform includes Shop Management, Work Orders, Digital Vehicle Inspections (DVI), Online Service Scheduler, Customer Communication, Repair Roadmap, Labor & Parts Matrices, Parts & Inventory, Reporting, Dashboards, Integrated Payments, and Accounting. The platform is available in four pricing tiers: Core ($399/month) with foundational features, Performance (+$200/month) adding AutoServe1 advanced DVI, Prestige (+$700/month) adding Autoshop Solutions Digital Marketing Suite, and Elite ($1,299/month) combining all features. Additional add-ons include Marketing CRM + Online Service Scheduler ($249/month) and Protractor Plus training platform. The software supports single and multi-location operations across North America and Canada.
Differentiator
Problem solved
Functional benefit
Products and services
- Shop Management
Quantifiable outcome
- 6.3M annual repair orders created across Protractor's customer base — demonstrating at-scale operational throughput.
- +4 more outcomes
Companies that use Protractor Software
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles2 records
Protractor Software technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration42 records
AI capability5 records
Feature10 records
Protractor Software partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered major, core and minor.
- CARFAXmajorCARFAX provides trusted vehicle history information and seamless plate-to-VIN decoder integration within Protractor's Shop Manager. Instantly retrieves VIN, year, make, model, and odometer readings to populate vehicle fields. Shop repair data is protected — no labor, parts, or customer info is shared with CARFAX.
- 360 Paymentsmajor360 Payments provides integrated payment processing for Protractor Payments, enabling seamless, secure payment acceptance. Protractor Payments is supported by 360 Payment Solutions, Inc., a registered ISO of Wells Fargo Bank, N.A., Concord, CA, and Fifth Third Bank, N.A., Cincinnati, OH.
- AutoServe1majorAutoServe1's digital vehicle inspections translate technician findings into clear customer recommendations. Integrated in Protractor's Performance, Prestige, and Elite tiers with advanced DVI, upgraded VIN scanner, and custom inspection checklists.
- Autoshop Solutions (ASi)majorAutoshop Solutions provides award-winning automotive websites and digital marketing services integrated into Protractor's Prestige and Elite tiers. Includes high-performance websites, SEO content, Google Ads enablement, call tracking, and eCommerce capabilities.
- PartsTechmajorPartsTech provides the most connected, accurate, and efficient parts procurement platform for automotive repair shops. Integrated with Protractor for real-time catalog access, parts ordering, and inventory management.
- NexpartmajorNexpart eCommerce platform (WHI Solutions) enables quick part searching and ordering from multiple suppliers simultaneously, integrated with Protractor for streamlined parts procurement workflow.
- EpicormajorEpicor provides parts & labor estimation guides integrated into Protractor's Core and all higher tiers, delivering complete OEM repair, estimating, and maintenance information for accurate vehicle service pricing.
- Accounting LinkcoreAccounting Link specializes in simplifying the accounting process for Protractor users. Provides integration with third-party accounting tools for shops that prefer to use their own software, verifying and syncing daily activity with a few clicks.
- NAPA Auto PartscoreNAPA Auto Parts connects professional automotive technicians and DIY customers with quality parts and car care products. Integrated parts procurement option within Protractor for NAPA-sourced inventory.
- WORLDPACcoreWORLDPAC imports and distributes OE and quality aftermarket replacement parts for the independent service professional, offering 110,000+ part numbers across 41 import and domestic carlines. Integrated parts sourcing within Protractor.
- Mitchell 1 ProDemandcoreProDemand delivers complete OEM repair, estimating, and maintenance information with exclusive real-world knowledge to help automotive technicians repair vehicles more accurately and efficiently.
- Shop Owner CoachminorShop Owner Coach provides individualized coaching and recommendations tailored to each client's specific situation, offering structured and personalized business coaching for automotive shop owners.
- UpSwellminorUpSwell provides highly targeted digital and print marketing solutions for automotive shops, co-marketed within the Protractor partner ecosystem.
- Auto Care AssociationminorAuto Care Association is dedicated to helping vehicles last longer and perform more efficiently. Protractor collaborates with the association to strengthen its presence in the automotive aftermarket ecosystem.
- The InstituteminorThe Institute is a coaching organization dedicated to building strong businesses that provide meaningful and fulfilling lives for automotive shop owners, partnering with Protractor for industry education.
- Women in Auto CareminorWomen in Auto Care is a community dedicated to engaging, educating, and empowering women within the auto care industry. Protractor collaborates to support diversity and inclusion in the automotive aftermarket.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
Protractor Software competitors and assessment
Company assessmentDirect peers
- Garage360: Auto repair shop management SaaS positioned for independent shops and small chains. Direct competitor with comparable subscription pricing tiering, often cited alongside Protractor in shop software comparisons.
- Tekmetric: Leading cloud-based shop management SaaS for independent auto repair shops. Competes head-to-head with Protractor in the same vertical, with comparable tiered pricing and overlapping feature sets including DVI, CRM, and integrations.
- Shopmonkey: Cloud-based auto repair shop management platform serving single and multi-location independent shops. Comparable subscription model, customer base, and feature surface area (work orders, estimates, customer communication, payments).
- AutoLeap: Modern shop management SaaS targeting independent auto repair shops. Competes in the same buyer segment with comparable workflow tools and an emphasis on automation — frequently benchmarked against Protractor in shop software buyer's guides.
- Shop Boss: Direct sister brand under Vehlo offering shop management software for independent auto repair shops. Overlapping customer segments, product features, and distribution within the same Vehlo trade show and sales ecosystem.
- Shop-Ware: Direct sister brand under Vehlo, providing cloud-based shop management software for independent auto repair shops. Highly comparable product scope, customer base, and go-to-market motion — often directly cross-shopped against Protractor within the same Vehlo sales process.
- Tire Guru: Sister brand under Vehlo focused on tire and auto service shop management. Comparable platform structure and integrated payments, overlapping with Protractor's tire store and hybrid shop segment.
Broad incumbents
- Mitchell 1: Established provider of automotive repair information, estimating, and shop management software (Manager SE). Broader portfolio spanning OEM data and shop systems — overlaps with Protractor on ProDemand integration but does not focus exclusively on the independent aftermarket SaaS segment.
- CCC Intelligent Solutions: Large, diversified software provider serving the automotive insurance and repair ecosystem with estimating, shop management, and parts solutions. Adjacent incumbent with overlapping repair-shop software capabilities, but broader portfolio orientation.
- NAPA TRACS: NAPA Auto Parts' affiliated shop management software serving NAPA AUTO CARE centers and independent shops. Broad incumbent with deep parts-distribution ties — comparable in target customer (independent repair shops) but bundled with NAPA's parts ecosystem.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Protractor Software social profiles
Digital presenceProtractor Software compliance and trust
Trust signalCompliance2 records
Protractor Software financial estimates
Financial estimateRevenue estimate
Valuation estimate
Protractor Software leadership team
Management profileNumber of profiles
Profiles2 records
Protractor Software funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Protractor Software M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Protractor Software
What does Protractor Software do?
Protractor Software sells a cloud-based, all-in-one shop management platform for independent automotive aftermarket repair shops and tire stores. The platform combines work order creation, digital vehicle inspections (DVI), parts and inventory management, integrated payments, built-in accounting, customer communication/CRM, and a digital marketing suite. It is sold as tiered monthly/annual SaaS subscriptions across North America and Canada.
Is Protractor Software a public or private company?
Protractor Software is a private company. It is classified as corporate owned and is currently operating.
When was Protractor Software founded?
Protractor Software was founded in 2003. It employs 11 to 50 people.
Where is Protractor Software based?
Protractor Software is headquartered in Toronto, Canada, in the North America region.
How does Protractor Software make money?
Five revenue lines are on record. SaaS Subscription (Shop Management Software) is the primary driver. The others are integrated Payment Processing, digital Marketing Services, autoServe1 Digital Vehicle Inspections and onboarding & Professional Services.
Who are Protractor Software's main competitors?
Direct peers on record are Garage360, Tekmetric, Shopmonkey, AutoLeap, Shop Boss, Shop-Ware and Tire Guru. Broad incumbents are Mitchell 1, CCC Intelligent Solutions and NAPA TRACS.
Does Protractor Software have an API?
No public API is recorded for Protractor Software.
What industry is Protractor Software in?
Protractor Software's product category is Auto Repair Shop Management Software. Its primary akta.pro industry code is CRAFAIAB, Software/SaaS Subscriptions (Consumer & Prosumer). Its NAICS code is 5132 and its SIC code is 7372.