NAPA TRACS
NAPA TRACS provides cloud-based and desktop shop management software for over 10,000 U.S. auto repair shops. A wholly-owned subsidiary of Genuine Parts Company (NYSE: GPC), it delivers estimating, inventory, parts ordering, scheduling, and integrated payments via a three-tier subscription model.
- Company typePrivate
- Founded1989
- HeadquartersAtlanta, United States
- Headcount—
- GTM typeB2B
- OfferingSoftware
What NAPA TRACS does
NAPA TRACS, founded in 1989 and headquartered in Atlanta, Georgia, provides shop management software to the U.S. automotive aftermarket. The company serves more than 10,000 auto repair shops nationwide with a unified platform that covers estimating, scheduling, inventory management, customer communications, parts ordering, payment processing, and profitability analytics. NAPA TRACS operates as a wholly-owned subsidiary of Genuine Parts Company (NYSE: GPC), one of North America's largest automotive parts distributors, and benefits from the NAPA brand's 90+ year reputation and distribution network spanning over 10,000 auto parts stores.
The platform's core technology stack includes Epicor ProJobs-powered estimating for rapid job ticket creation, multi-vendor parts sourcing integrations (NAPA PROLink, PartsTech, RepairLink Shop, Epicor LaserCat 3, Nexpart), Mitchell1 ProDemand technical repair content, and a mobile companion app with VIN scanning on iOS and Android. An extensive partner ecosystem of more than 30 integrated modules extends the platform into CRM, digital vehicle inspections, integrated payments, AI-powered profit protection, reputation management, labor productivity tracking, and accounting automation.
The company monetizes through a three-tier subscription SaaS model with Silver at $109/month, Gold at $219/month, and Gold Plus at $249/month, requiring 12-month commitments and supported by a 90-day money-back guarantee. Go-to-market is primarily sales-led, combining direct inside sales, consultative demos, and on-site training with channel leverage through the NAPA AutoCare Center network. Primary customer segments are independent single-location repair shops, multi-location operators (targeted via the Gold Plus tier), fleet management businesses, and NAPA AutoCare affiliates.
NAPA TRACS firmographics
Firmographics- Name
- NAPA TRACS
- Legal name
- NAPA TRACS
- Website
- https://napatracs.com
- Company type
- Private
- Founded year
- 1989
- Operating status
- Operating
- Short description
- NAPA TRACS provides cloud-based and desktop shop management software for over 10,000 U.S. auto repair shops. A wholly-owned subsidiary of Genuine Parts Company (NYSE: GPC), it delivers estimating, inventory, parts ordering, scheduling, and integrated payments via a three-tier subscription model.
- Ownership category
- akta.pro rank
Where NAPA TRACS is headquartered
LocationHeadquarters
- HQ city
- Atlanta
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
NAPA TRACS business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure, Supply Chain
Revenue model
- Subscription SaaS (Silver Tier): Monthly subscription at $109/month providing core estimating and shop management features including unlimited estimates and invoices, electronic parts ordering, inventory management, VIN scanning, and basic reporting.
- Subscription SaaS (Gold Tier): Monthly subscription at $219/month building on Silver tier with Mitchell 1 ProDemand repair information, integrated time clock and email, marketing tools, advanced reporting, technician productivity tracking, and free learning management system access.
- Subscription SaaS (Gold Plus Tier): Premium monthly subscription at $249/month with unlimited users, unlimited 2-way text messaging, TRACSFlow, and dedicated account management for multi-location operators.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Silver tier - Core shop management at $109/month |
| Subscription | Monthly | Gold tier - Enhanced features at $219/month |
| Subscription | Monthly | Gold Plus tier - Enterprise features at $249/month |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
NAPA TRACS product offering
Product offeringCore offering
NAPA TRACS is a comprehensive auto repair shop management software platform that integrates estimating, scheduling, inventory management, customer communications, parts ordering, and payment processing into a unified system. The cloud-based and desktop solution is offered as a SaaS subscription with three tiers (Silver, Gold, Gold Plus) and is sold to over 10,000 auto repair shops across the United States, backed by the NAPA brand.
Product overview
NAPA TRACS is a comprehensive auto repair shop management platform consisting of a core shop management system with three pricing tiers (Silver at $109/month, Gold at $219/month, Gold Plus at $249/month), plus an extensive ecosystem of integrated partner modules and extensions. The core NAPA TRACS Shop Management System provides estimating, scheduling, inventory management, profitability analytics, integrated texting, and payment processing. Key add-on modules include Marketing & CRM (Demandforce, KUKUI, Epicor MechanicNet, Bolt On Technology), Digital Vehicle Inspections (AutoVitals, Bolt On, AutoServe1, Autoflow), WickedFile profit protection, SureCritic reputation management, SideKick360 business intelligence, NAPA SmartCall phone system, Labor Profit Management, Mitchell1 ProDemand technical information, and Accounting Link. Industry catalog integrations include PartsTech, RepairLink Shop, Epicor LaserCat 3, and Nexpart Multi-Seller. Payment integration through 360 Payments includes Text-to-Pay and Business Capital. Additional extensions include NAPA AutoCare CSI, Direct Mail Services (Mail Shark, UpSwell), Tire Registration Plus (Tiremetrix), and Bookar ecommerce. The platform is supported by TRACS Mobile App for iOS/Android and TRACS Learning Management System for training. TRACS Enterprise represents the advanced version with enhanced features including integrated credit card processing, Labor Matrix, and enhanced scheduling. A Legacy Conversion Utility facilitates upgrades from older TRACS LINK/NET systems.
Differentiator
Problem solved
Functional benefit
Brands
- SideKick360: Performance management tool providing sales, KPIs, and opportunities delivered by text, with point and click service advisor auditing tools and business intelligence reporting.
- SureCritic
- WickedFile
- Marketing & CRM
- Labor Profit Management
- Digital Vehicle Inspections (DVI)
- Mitchell1 ProDemand
Products and services
- NAPA TRACS Shop Management System Full-featured auto shop management system designed to increase shop profitability, efficiency, and productivity. Provides estimating, scheduling, inventory management, customer communications, parts ordering, profitability analytics, and integrated payments for auto repair shops.
- TRACS Mobile App Mobile companion app for NAPA TRACS that enables shop management on the go. Features instant mobile VIN scanning for accurate vehicle identification, detailed vehicle information retrieval, and seamless integration with existing TRACS systems. Available on iOS and Android.
- TRACS Enterprise Advanced version of the NAPA TRACS platform with enhanced features including integrated credit card processing via 360 Payments, NAPA EasyPay, Labor Matrix, Time Clock, Enhanced Calendar, Hazardous Material Fees, OE RepairLink, and AAA Repair Shop Portal. Includes a Legacy Conversion Utility for upgrades from older TRACS LINK/NET systems.
- 360 Payments
- TRACS Learning Management System Online learning platform providing TRACS training, including live online training sessions, recorded course library, setup guides, and shop management resources. Free with Gold and Gold Plus subscription packages.
Quantifiable outcome
- 10%+ profit increases within first few months of installation
- +5 more outcomes
Companies that use NAPA TRACS
Customer profileNamed customers12 records
Segments4 records
Ideal customer profiles3 records
NAPA TRACS technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration27 records
AI capability7 records
Feature7 records
NAPA TRACS partnerships and signals
Strategic signalPartnerships
25 partnerships are on record, tiered core, major and minor.
- WickedFilecoreWickedFile is an AI-powered auto shop profit protection platform integrated with NAPA TRACS. It centralizes invoices, credits, statements, and repair orders while automatically detecting missing vendor credits, part discrepancies, and high-risk transactions. The integration helps shops recover thousands in missed credits monthly.
- 360 Paymentscore360 Payments provides integrated payment processing, text-to-pay, and business capital services integrated directly into NAPA TRACS. Offers compliant surcharging options and flat rate pricing for most US shops.
- PartsTechcorePartsTech provides real-time parts search showing live inventory and wholesale pricing from all suppliers in one lookup. The integration gives access to over 11 million parts from brands like ACDelco, Bosch, Motorcraft. Also offers PartsTech Tires for tire ordering.
- RepairLink ShopcoreRepairLink Shop provides access to the largest online OEM mechanical parts marketplace with manufacturer-backed parts programs and promotional pricing. Integrated directly into NAPA TRACS for seamless parts ordering.
- Epicor LaserCat 3majorEpicor LaserCat 3 eCatalog consolidates 13,000+ product lines from 4,400+ suppliers with coverage of over 525 million applications. Provides faster, more accurate parts lookups with Cover-to-Cover feature to eliminate returns.
- Nexpart Multi-SellercoreNexpart Multi-Seller connects to the largest parts network with over 53,000 suppliers nationwide. Shows live local inventory and wholesale pricing on one screen. Multi-Seller shops earn rewards points on every parts order (1 point per $1 spent).
- Mitchell1 ProDemandcoreMitchell1 ProDemand provides repair, diagnostic and maintenance information from 90+ years of data collection. Helps technicians complete jobs faster with information presented in consistent, easy-to-understand format including DTCs, wiring diagrams, and specifications.
- DemandforcemajorDemandforce provides integrated customer communication including custom email campaigns, text messages, and postcards. Seamlessly integrates with NAPA TRACS for automated customer communications and marketing automation.
- KUKUImajorKUKUI provides all-in-one success platform including websites built for performance, CRM with call tracking and campaign management, text marketing, live web chat, and review management. Has been driving higher ARO and car counts to NAPA shops for over a decade.
- Epicor MechanicNetmajorEpicor MechanicNet is a customer retention and business growth solution for NAPA AutoCare Centers featuring promotions, service reminders, online appointments, dynamic websites, review management, and texting tools.
- Bolt On Technology (MILES)majorBolt On Technology provides MILES (Virtual Service Advisor), automated text/email campaigns, professional websites, and reputation management. Integrates with NAPA TRACS data for customer communication and marketing automation.
- AutoVitalsmajorAutoVitals provides complete shop success solutions including DVI, workflow automation, digital payments, CRM, rewards, reviews, websites, and digital marketing integrated into NAPA TRACS. Reports ARO tripling in 18 months after full implementation.
- Bolt On Technology (DVI)majorBolt On DVI provides photo-and-video vehicle inspection platform that turns recommended work into approved work. Technicians capture photos/videos, customers receive professional reports. Reports 20-30% increase in average repair order.
- AutoServe1majorAutoServe1 provides media-rich inspection reports with bidirectional NAPA TRACS integration. Offers video/image capturing, voice-to-text recording, trackable two-way texting, and VIN scanning for increased average repair orders.
- AutoflowmajorAutoflow provides DVI, workflow automation, and CRM solutions. Increases shop's ARO with detailed photo/video reports, automated text updates, and Rainy Day Folder for tracking declined services. No contracts, free setup and training.
- SideKick360majorSideKick360 provides performance management with daily KPI text reports, point-and-click service advisor auditing, technician productivity tracking, tire reporting by brand and size, and multi-location roll-up with drill-down capabilities.
- SureCriticmajorSureCritic provides AI-driven reputation marketing that converts repair orders into automated review invites, surfaces actionable insights, auto-triages unhappy customers with ReScore, and shares positive reviews to social media.
- Accounting LinkcoreAccounting Link powered by The Back Office connects NAPA TRACS with accounting software for seamless financial data transfer, eliminating double-entry. Supports single location to 200+ locations with customizable mapping and flexible category breakdown.
- Labor Profit ManagementcoreLabor Profit Management (LPM) is a web-based tool that tracks technician productivity, efficiency, and effective labor rate. Seamlessly integrated with NAPA TRACS Legacy and Enterprise versions, creating in-depth productivity and elapsed time reports.
- Ask Listen Retain (ALR)majorALR integrates directly with NAPA TRACS to automatically capture customer feedback after each repair order via email or SMS. Provides real-time manager alerts for negative feedback, NPS insights, and Net Promoter Score tracking for customer loyalty measurement.
- NAPA SmartCallcoreNAPA SmartCall provides phone system integration that displays customer info and repair orders on screen before answering. Monitors all incoming/outgoing calls with daily analysis for missed calls and after-hours follow-up.
- NAPA AutoCare CSImajorNAPA AutoCare CSI uses Ask Listen Retain process to help shops increase sales and create loyal customers. Automated email/SMS surveys after repairs with manager notifications for negative feedback. Includes gift card incentive for survey completion.
- Mail SharkminorMail Shark provides direct mail marketing with fully integrated ROI dashboard through NAPA TRACS integration. Mines customer data daily for targeted campaigns including customer acquisition and retention marketing.
- UpSwellminorUpSwell provides targeted direct-response marketing leveraging industry expertise and deep market insights. Offers comprehensive suite of services including free marketing assessment for auto repair shops.
- TRACS MobilecoreTRACS Mobile is a companion mobile app available on iOS and Android with instant VIN scanning capability. Allows shop management on the go with vehicle information retrieval and integration with existing TRACS systems.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
NAPA TRACS competitors and assessment
Company assessmentDirect peers
- Mitchell1: Mitchell1 (owned by Snap-on) provides shop management and repair information software for the automotive aftermarket, serving the same independent and franchise auto repair shops as NAPA TRACS. Notably, Mitchell1 ProDemand is also offered as an add-on integration within NAPA TRACS, illustrating how closely the two compete and co-exist in the same workflows.
- Tekmetric: Tekmetric is a cloud-native shop management platform for auto repair shops offering estimating, parts ordering, workflow, and payments. It targets the same SMB-to-mid-market collision and mechanical repair shops as NAPA TRACS and is a leading modern replacement for legacy desktop shop management systems.
- Shopmonkey: Shopmonkey provides cloud-based shop management software for auto repair shops covering estimating, workflow, customer communication, and payments. It serves the same independent and multi-location repair shop customers that NAPA TRACS targets, and competes directly on cloud-native UX and integrations.
- AutoLeap: AutoLeap is a cloud shop management platform built specifically for auto repair shops with estimating, parts ordering, and customer communication features. It targets a similar customer profile of independent repair shops and is positioned as a direct cloud-native alternative to NAPA TRACS.
- R.O. Writer: R.O. Writer is an established shop management software for the automotive aftermarket with estimating, repair orders, parts ordering, and accounting integration. It is one of the longest-standing direct competitors to NAPA TRACS in the same independent repair shop segment.
- Shop-Ware: Shop-Ware delivers cloud shop management for auto repair shops with workflow automation, customer communication, and digital vehicle inspection. It targets the same SMB auto repair shops as NAPA TRACS and competes for the same budgeting decisions on shop management software.
Emerging players
- AutoVitals: AutoVitals is a shop success platform focused on DVI, workflow, CRM and digital marketing for auto repair shops. It is both a NAPA TRACS integration partner and a partial competitor in the DVI/retention add-on category, competing for upsell wallet share on the same shop base.
- KUKUI: KUKUI is an all-in-one marketing, CRM, and website platform purpose-built for auto repair shops and is a NAPA TRACS integration partner. It competes in the adjacent marketing automation and customer retention add-on category, going after wallet share on the same 10,000+ independent repair shop customer base.
Broad incumbents
- CCC Intelligent Solutions: CCC Intelligent Solutions provides software, services, and network solutions across the auto insurance and collision repair ecosystem, including shop management capabilities. It is a much broader portfolio player than NAPA TRACS but overlaps in repair shop operations, particularly with collision and insurance-driven work.
- Epicor: Epicor is an enterprise software provider for automotive parts distribution and the aftermarket, whose MechanicNet shop CRM and LaserCat 3 parts catalog are integrated into NAPA TRACS and serve overlapping customers. It competes for shop-side and parts-catalog software budget across the same independent repair shop market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
NAPA TRACS social profiles
Digital presenceNAPA TRACS financial estimates
Financial estimateRevenue estimate
Valuation estimate
NAPA TRACS leadership team
Management profileNumber of profiles
NAPA TRACS funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
NAPA TRACS M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about NAPA TRACS
What does NAPA TRACS do?
NAPA TRACS is a comprehensive auto repair shop management software platform that integrates estimating, scheduling, inventory management, customer communications, parts ordering, and payment processing into a unified system. The cloud-based and desktop solution is offered as a SaaS subscription with three tiers (Silver, Gold, Gold Plus) and is sold to over 10,000 auto repair shops across the United States, backed by the NAPA brand.
Is NAPA TRACS a public or private company?
NAPA TRACS is a private company. It is classified as corporate owned and is currently operating.
When was NAPA TRACS founded?
NAPA TRACS was founded in 1989.
Where is NAPA TRACS based?
NAPA TRACS is headquartered in Atlanta, United States, in the North America region.
How does NAPA TRACS make money?
Three revenue lines are on record. Subscription SaaS (Silver Tier) is the primary driver. The others are subscription SaaS (Gold Tier) and subscription SaaS (Gold Plus Tier).
Who are NAPA TRACS's main competitors?
Direct peers on record are Mitchell1, Tekmetric, Shopmonkey, AutoLeap, R.O. Writer and Shop-Ware. Emerging players are AutoVitals and KUKUI. Broad incumbents are CCC Intelligent Solutions and Epicor.
Does NAPA TRACS have an API?
No public API is recorded for NAPA TRACS.