What RetailX does

RetailX is the research, benchmarking and intelligence arm of Internet Retailing Media Services Limited, a UK-registered private company headquartered at 27 Clements Lane, London, that has operated in multichannel retail media for approximately 20 years. RetailX produces the annual UK Top500, Europe Top1000 and Global Elite 1000 performance rankings and tracks over 114,000 direct-to-consumer sites globally across 300+ performance metrics covering Financials, Web Traffic, Logistics, Delivery & Returns, and Sustainability. The company also runs ConsumerX, a quarterly survey panel of 10,000 consumers across 20 countries and 12 languages, and a Leadership Barometer tracking commercial leader sentiment in digital D2C businesses.

The core product is the RetailX Intelligence Platform, fully launched in October 2024, which consolidates the Retail DNA performance dataset, ConsumerX consumer survey module and Leadership Barometer into an on-demand SaaS offering with interactive charts and live data sets. RetailX distributes its intelligence through tiered subscriptions (a free Essential tier and a paid Pro tier), downloadable Data Packs purchased from the rankings, bespoke Custom Research Projects, and an exclusive RetailCraft leadership network that operates Chatham House Rule executive dinners and quarterly Salon sessions. Strategic partnerships with Adobe (UK Salon Series 2024-5) and Shopify (European Salon Series 2025) anchor the events program, while infrastructure dependencies include Qualtrics (survey platform), Stripe (payments), Google Analytics, Criteo and Lexis Nexis.

RetailX serves four primary customer segments: Retailers and D2C Brands (the core buyer of benchmarking and leadership insights), Vendors (using the data for prospect identification and ROI proof), Consultants & Agencies (leveraging datasets for client work), and Investors & Analysts (consuming financial and trend data for investment theses). Geographic coverage spans the UK, Netherlands, Germany, Denmark, France, Sweden and the United States, with the company headquartered in London and operating as a founder-led private business under Ian Jindal.

Name

RetailX

Legal name

Internet Retailing Media Services Limited

Website

https://retailx.net

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

RetailX is a London-based retail intelligence company providing benchmarking, consumer research and leadership networking to retailers, D2C brands, vendors, consultants and investors via its Intelligence Platform, annual rankings, and the RetailCraft executive network.

Ownership category

akta.pro rank

Product category

Retail Intelligence and Market Research

akta.pro primary industry

E-commerce & Retail CRM (Customer Data, Loyalty & Personalization) (HDAEAFAE)

Keywords

• Retail intelligence platform
• D2C benchmarking data
• Consumer survey research
• Multichannel retail rankings
• Retail performance analytics

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Intelligence Platform Subscriptions: Subscription-based access to RetailX Intelligence Platform with different membership levels (Essential free tier, Pro paid tier). Provides access to rankings data, interactive tools, and benchmarking capabilities.
2. Data Packs: Downloadable enriched lists of retailers and brands from Annual Performance rankings, available for purchase separately.
3. Custom Research Projects: Tailored research services designed, conducted, and published for specific client needs including retailers, brands, markets, or consumers.
4. Event Sponsorships: Research sponsorship from partners funds executive networking dinners and salon events. Dinners are funded from research sponsorship income.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

RetailX operates a retail intelligence platform and research business that benchmarks multichannel retailers and D2C brands using longitudinal performance data, consumer survey insights, and leadership sentiment tracking. It sells subscription access to its Intelligence Platform, publishes annual ranking reports (UK500, Europe1000, Global1000), offers downloadable Data Packs and custom research projects, and runs the invitation-only RetailCraft executive networking network with dinners and salons.

Product overview

RetailX is a research and intelligence company operating as a platform-plus-services model. The core offering is the RetailX Intelligence Platform, which combines Retail DNA (tracking 114,000+ D2C sites with 300+ performance metrics), ConsumerX (quarterly surveys of 10,000 consumers), and Leadership Barometer (quarterly D2C leader sentiment tracker). The company also publishes Retail Rankings (UK500, Europe1000, Global1000), offers Data Packs (downloadable ranking data) and Custom Projects (tailored research), and operates the RetailCraft Network including executive networking dinners and RetailX Salon events.

Differentiator

Problem solved

Functional benefit

Products and services

• RetailX Intelligence Platform SaaS intelligence platform providing competitor tracking, market trends, and performance analytics for retailers and brands via interactive charts, live data sets, and benchmarking across Financials, Web Traffic, Logistics, and Sustainability metrics.
• Data Packs Downloadable enriched lists of retailers and brands featured in RetailX Annual Performance rankings, providing raw ranked data for purchase.
• Custom Research Projects Tailored research services designed, conducted, analyzed, and published to meet specific client needs across retailers, brands, markets, or consumers.
• Leadership Barometer Quarterly tracker surveying commercial leaders in digital D2C businesses on confidence, focus, strategy, market views, team performance, and board perspectives, with benchmarking against industry peers.
• Retail Rankings Annual performance rankings including UK500, Europe1000, Global1000, and Global Elite rankings of top retailers and D2C brands based on financial performance, web traffic, delivery, and returns metrics.
• RetailCraft Executive Networking Dinners Monthly invitation-only executive dinners for commercial leaders in D2C businesses, held in UK and European cities under Chatham House Rule; sales-free and presentation-free.
• RetailX Salon Quarterly off-the-record meet-up series supporting exchange of ideas among D2C professionals, including Board Briefs and expert thought-seeders under Chatham House Rule.
• Store Guide / Store Tours Curated database of standout retail stores in global retail capitals (New York, Paris, London) with reviews, analysis, and guided NRF and Paris Marais tours for retail inspiration and benchmarking.

Quantifiable outcome

• Over 114,000 D2C sites tracked globally
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered core, supporting and strategic.

• QualtricscoreTechnology or IntegrationQualtrics is used as the survey platform for the Leadership Barometer, a quarterly check-in for retail leaders tracking confidence, focus, and strategy. The survey company handles data collection with identity not visible to the data team.
• Google AnalyticssupportingTechnology or IntegrationGoogle-based analytics providers are used for tracking website traffic and user behavior on the platform.
• CriteosupportingTechnology or IntegrationUK-based advertising network used for targeted advertising and retargeting across the platform.
• StripecoreTechnology or IntegrationUK-based payment processing provider for transaction handling, fees, and payment collection services.
• Lexis NexissupportingTechnology or IntegrationData broker/aggregator providing identity and contact data for research and leader identification purposes.
• AdobestrategicStrategic or Co-development PartnerAdobe partnered with RetailX for the UK Salon Series 2024-5. Adobe provided thought leadership input and co-presented sessions including topics on AI and Commercial Strategy.
• ShopifystrategicStrategic or Co-development PartnerShopify made the European Salon Series 2025 possible, touring Amsterdam, London, Copenhagen and Berlin for digital Product Development discussions.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Statista: Subscription statistics and research platform covering retail, ecommerce, and consumer trends. Comparable to RetailX's intelligence platform and data packs as a self-serve data subscription product for enterprise users.
• Edited: Retail analytics platform providing pricing, assortment, and competitive intelligence for fashion and general retail. Comparable to RetailX's benchmarking and competitive tracking features but with stronger apparel and pricing analytics depth.
• Insider Intelligence (eMarketer): Research and forecasting platform focused on digital retail, ecommerce, and consumer marketing trends. Comparable to RetailX's custom research and leadership insights products for investors, brands, and retailers.

Broad incumbents

• NielsenIQ: Global consumer intelligence company offering retail measurement, consumer panel data, and analytics. Overlaps with RetailX's ConsumerX consumer survey panel and Retail DNA retailer benchmarking, but at substantially greater scale and breadth.
• Kantar: Consumer insights and analytics company offering retail measurement, consumer panel, and brand performance data. Comparable to RetailX's benchmarking and consumer survey products, particularly for FMCG and grocery retailers.
• Salesforce Commerce Cloud (Tableau CRM / Data Cloud): Enterprise commerce and CRM platform that increasingly bundles retail and consumer analytics. Comparable to RetailX as a data platform serving ecommerce decision-makers, but as part of a much broader enterprise software suite.
• Euromonitor International: Global market research firm publishing syndicated and custom research on consumer industries, including retail. Comparable to RetailX's rankings reports and custom research streams, but at a much broader industry and geographic scope.
• GfK (Consumer Intelligence): Global market research firm providing consumer behavior, retail, and brand performance insights. Comparable to RetailX's custom research projects, consumer panel, and retail benchmarking offerings, but as part of a much broader research portfolio.

Direct peers

• Similarweb: Digital intelligence platform providing website traffic, engagement, and ecommerce benchmarking data. Comparable to RetailX because both sell subscription-based data products that benchmark retailers and D2C brands against competitors using web and performance signals.
• Edge by Ascential (now part of Lighthouse): Ecommerce market intelligence platform tracking digital shelf, pricing, and retail performance across thousands of brands. Directly comparable to RetailX's Retail DNA product and its retailer/brand ranking reports.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/retailx
• LinkedInlinkedin.com/company/rtlx/posts/?feedView=all

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RetailX