What ForestNation does

ForestNation operates a web-based gifting and reforestation platform that combines digital Gift Stories (personalized e-greeting experiences supporting photos, video, voiceover, GIFs, and music) with physical Tree Kits (handmade, 100%-compostable growing kits using plant-based PLA pouches, handmade in the USA and shipped to USA and Canada). Every gift — digital or physical — triggers the planting of a real tree at one of five reforestation sites in Tanzania's Usambara Mountains, with each tree's growth tracked through a named, publicly viewable Forest Profile that reports trees planted, CO2 sequestered, oxygen produced, and local work hours created. Supporting platform capabilities include field-measured carbon credits based on the Working Trees study (approximately 0.025 tonnes CO2 per tree per year with a 30% uncertainty discount), the SEED Points gamification system tied to eco-education quizzes (Wise Up), customizable WePlant Badges embeddable on customer websites, and branded customizable Tree Kit packaging.

The company serves two primary customer segments. Individual consumers purchase Tree Kits and Gift Stories directly from the ForestNation e-commerce storefront for personal occasions (birthdays, anniversaries, sympathy, Earth Day); the first digital Gift Story is free, with paid upgrades beyond it. Corporate and enterprise clients — including Microsoft, Mercedes-Benz, Philips Monitors, Logitech, SAP Concur, Oracle, CrowdStrike, Heineken, Takeda, Marriott International, TD Bank USA, Solution Group, Westervelt, Henkel, Snappy, and others (500+ in total) — use ForestNation for employee appreciation, client gifting, per-order tree planting integrations, and event gifting. Enterprise acquisition follows a product-led land-and-expand motion: a flat $100 pilot delivers 100 branded Gift Stories with templates, a WePlant Badge, a live impact dashboard, and a 30-day money-back guarantee, with conversion into larger branded campaigns, bulk gifting, subscription-style programs, and per-transaction tree planting. Channel partners notably include Image Source (since 2021, distributing ForestNation to Microsoft and Mercedes-Benz via branded stores) and Galtec Solutions (delivering Philips Monitors' 'From Desk to Forest' campaign in 2023).

Revenue is generated through one-time physical Tree Kit sales, freemium-to-paid digital Gift Stories, flat-fee and subscription enterprise programs priced via custom proposal, transactional per-order tree-planting fees, and carbon credit sales. ForestNation operates without disclosed funding rounds, parent company, or headcount data, and maintains phone-based customer support in both the USA (+1 865 622 2424) and the UK (+44 203 239 0088), with reforestation operations concentrated in Tanzania.

Name

ForestNation

Legal name

ForestNation

Website

https://forestnation.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

ForestNation combines physical Tree Kits and digital Gift Stories, each triggering real tree planting in Tanzania. It serves individual consumers via e-commerce and corporate clients including Microsoft, Philips, and Logitech through branded gifting and per-order tree-planting integrations.

Ownership category

akta.pro rank

Product category

Sustainable Corporate Gifting & Reforestation

NAICS

Support Activities for Forestry (1153), Forest Nurseries and Gathering of Forest Products (113210), Forest Nurseries and Gathering of Forest Products (11321)

SIC

Forestry (800)

akta.pro primary industry

Timberland Carbon & Natural Capital Project Development (Offsets/REDD+) (AFAMAKAH)

akta.pro secondary industry

Forestry & Reforestation (BPAGAGAD)

Keywords

• Tree gifting platform
• Reforestation services
• Sustainable corporate gifts
• Tree planting programs
• Eco promotional products

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Tree Kit Sales: Handmade physical tree growing kits sold directly to consumers and businesses via the ForestNation web store. Sold individually or in bulk for corporate gifting and events. Products are handmade in the USA and shipped to USA and Canada addresses.
2. Digital Gift Stories: Digital personalized gifting experiences delivered instantly via email or messaging apps. The first Gift Story is offered for free to individual users. Businesses purchase branded Gift Stories in bulk or through subscription-style programs.
3. 100-Gift Pilot Program: A flat $100 USD program offering 100 branded digital Gift Stories, 100 templates, personalization and bulk-send tools, a live impact dashboard, a WePlant badge for the customer's website, and a 30-day results guarantee.
4. Trees Per Order / Trees-for-Orders: Businesses integrate tree planting into their sales operations — planting trees per order, per employee, per sale, or per event. Companies like Philips Monitors and Solution Group use this model, where a portion of profits or a fixed amount per transaction funds tree planting in Tanzania.
5. Carbon Credits: ForestNation offers carbon credits backed by field-measured CO2 sequestration data from trees planted in Tanzania. The Working Trees field study measures approximately 0.025 tonnes of CO2 per tree per year, with a 30% uncertainty discount applied.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

ForestNation sells physical Tree Kits (handmade compostable growing kits shipped to recipients in the USA and Canada) and digital Gift Stories (personalized e-greeting experiences delivered instantly worldwide). Every product triggers the planting of a matching real tree in ForestNation reforestation sites in Tanzania, with growth and impact tracked through live Forest Profiles.

Product overview

ForestNation is a tree gifting platform combining physical and digital products for sustainability engagement. The core offerings are Tree Kits (handmade physical growing kits shipped to recipients) and Gift Stories (digital tree gifts delivered instantly worldwide). These are supported by business solutions including the 100-Gift Pilot Program ($100 entry programme), Trees Impact (plant-a-tree-per-order enterprise solution), and Trees for Events. Engagement features include Forest Profiles (tracking dashboards), WePlant Badge (website widgets with live impact), and SEED Points (gamification for educational quizzes). The platform serves both individual consumers (personal tree gifting) and enterprise clients (employee gifting, event gifting, per-order planting, and branded corporate forests with ESG reporting).

Differentiator

Problem solved

Functional benefit

Products and services

• Gift Stories A digital tree gift experience delivered instantly to recipients worldwide via email or messaging apps. Each Gift Story plants a real tree in Tanzania and provides a link to a Forest Profile tracking the tree's growth over time. Designed for personal and corporate gifting occasions.
• Tree Kits Handmade physical growing kits shipped to recipients' doors in the USA and Canada. Each kit contains cups, lids, pellets, seeds, and paper leaflets, all 100% compostable with plant-based PLA pouch lining. Recipients plant and grow trees at home while matching trees are planted in Tanzania.
• 100-Gift Pilot Program A flat $100 corporate pilot program offering 100 branded digital Gift Stories, 100 templates, personalization and bulk-send capabilities, a live impact dashboard, a WePlant Badge, and a 30-day results guarantee — designed as a low-cost entry point for corporate buyers before scaling to larger programs.
• Trees Impact (Plant-a-Tree-Per-Order) An enterprise solution enabling companies to plant trees per sale, per employee, per unit, or per event, creating a named company forest in Tanzania with field-measured ESG data including CO2 sequestered, oxygen produced, and work hours created for local communities.
• Trees for Events Tree gifting solutions for conferences, trade shows, and corporate events, including attendee gifts, branded Tree Kits, digital Gift Stories triggered by registrations or check-ins, and named event forests in Tanzania tied to the event.
• Carbon Credits Carbon offset credits tied to tree planting in Tanzania, backed by field-measured CO2 sequestration data from the Working Trees field study, allowing companies to demonstrate measurable environmental impact and support reforestation projects.
• Employee Gift Program Tree-based employee appreciation and recognition program enabling companies to gift trees to employees as thank-you gestures, birthday gifts, welcome kits for new hires, work anniversaries, or team recognition rewards.
• School Fundraising Tree planting fundraising program for educational institutions, allowing schools to raise funds while supporting environmental reforestation in Tanzania.
• Custom Branding (Tree Kit Cups & Pouches) Custom branding options for Tree Kits, including label branding and full branding on cups and pouches, allowing companies to customize packaging with logos, colors, and event themes for corporate gifting.

Quantifiable outcome

• 500+ companies and 10,000+ individuals have planted with ForestNation, with nearly 2 million trees planted in Tanzania.
• +4 more outcomes

Named customers12 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Two partnerships are on record, tiered core.

• Galtec SolutionscoreStrategic or Co-development Partner · 1 January 2023Philips Monitors collaborated with Galtec Solutions (their long-standing distribution partner) to use ForestNation Gift Stories — digital e-gifts that plant trees in honor of Galtec's corporate customers. Each corporate customer who purchased a Philips Monitor through Galtec received an interactive digital Gift Story with environmental and social impact details about the trees planted on their behalf.
• Image SourcecoreChannel Partner/ Reseller/ Distributor · 1 January 2021Image Source, a top-tier promotional merchandise agency, integrated ForestNation's tree planting service into their core operations, planting a tree for every order placed. They also create dedicated Forest Profiles for key clients (e.g., Microsoft, Mercedes-Benz), enabling them to deliver personalized sustainability initiatives to their customers without managing planting operations or building custom platforms.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• tentree: tentree is an apparel brand that plants trees per item purchased, with tracked forest projects and corporate partnerships. Overlaps with ForestNation's Trees-for-Orders model and ESG branding, though tentree is product-led whereas ForestNation is platform-led.
• One Tree Planted: One Tree Planted is a nonprofit that partners with businesses to plant trees for ESG and CSR programs. Competes with ForestNation's per-order tree planting and corporate sustainability offerings, though typically as a nonprofit versus ForestNation's for-profit model.
• veritree: veritree is a reforestation technology platform providing tree planting, monitoring, and verification for businesses. Competes with ForestNation's enterprise tier on field-measured impact data, forest profiles, and ESG compliance offerings.
• Treedom: Treedom enables individuals and businesses to fund tree planting and gift trees to others, with tracked trees via online profiles. Directly competes with ForestNation in the tree-gifting and corporate sustainability space, with a similar combination of digital gifting and real-tree planting.
• Ecologi: Ecologi offers subscription-based climate action including tree planting and carbon offsetting for individuals and businesses. Competes directly with ForestNation's Trees-for-Orders and carbon credit offerings, with similar B2B ESG positioning and impact dashboard.

Broad incumbents

• Climate Impact X: Climate Impact X is a carbon exchange for high-quality carbon credits. Competes indirectly with ForestNation's carbon credits offering at the enterprise level, though CIX focuses on institutional-scale transactions rather than gifting.
• Pachama: Pachama is a carbon credit marketplace leveraging satellite data and ML for nature-based solutions. Overlaps with ForestNation's carbon credit offering and field-measured impact approach, though Pachama operates at a larger, more institutional scale.
• Ecosia: Ecosia is a search engine that uses ad revenue to plant trees, with a large consumer-facing sustainability brand. While not a direct gifting competitor, it competes for corporate sustainability mindshare and brand-driven tree planting impressions.

Emerging players

• Treeapp: Treeapp is a mobile app that enables individuals and businesses to plant trees daily and gift subscriptions. Adjacent to ForestNation's individual consumer and small-business gifting offering, with a more mobile-first distribution model.

Others

• Snappy: Snappy is a corporate gifting platform that partners with ForestNation for tree-gifting options. While not a direct competitor, Snappy is a key ecosystem channel for distributing ForestNation's Tree Kits and Gift Stories to enterprise buyers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ForestNation