Senior Living Foresight

What Senior Living Foresight does

Senior Living Foresight is a privately held B2B media company serving the senior living industry, founded in 2011 by Steve Moran under the original name Senior Housing Forum. It produces editorial, audio, and video content aimed at owners and operators of senior living communities, covering leadership, sales and marketing, operations, employee engagement, life enrichment, technology, and development. Core products include a WordPress-based blog, the Foresight Radio podcast, Foresight TV video series, a daily email news digest, a business directory, and an advisory board initiative, supported by a portfolio of recurring branded franchises such as Marketing Monday, Tech Tuesday, KARE-ing Conversations, Directly Speaking, Pivot with Pettit, Heard in the Halls, and Murry off the Mic.

The platform is built on a WordPress CMS with podcast and video distribution capabilities, distributing content through owned web properties, Apple Podcasts, Spotify, YouTube, and major social channels (LinkedIn, X, Facebook, Instagram). The business model is content-led media monetization: free content access supported by recurring sponsor partnerships (with Procare HR as primary, plus SageAge Strategies and PointClickCare) and a daily email subscription. The company is independently owned by its founder with no disclosed institutional investment, operates from the US Pacific Northwest, and was actively publishing through July 2026.

Name

Senior Living Foresight

Legal name

Senior Living Foresight

Website

https://seniorlivingforesight.net

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Senior Living Foresight is a privately held B2B media company, founded in 2011 by Steve Moran, that produces editorial, podcast, and video content for owners and operators of senior living communities, monetized through email subscriptions and sponsor partnerships.

Ownership category

akta.pro rank

Product category

Senior Living Trade Media

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)

akta.pro primary industry

Senior/Third-Age Lifelong Learning Institutes (EDAAAEAJ)

Keywords

• Senior living media
• Industry content publishing
• Professional news platform
• Senior living podcasts
• Thought leadership content

Headquarters

HQ city

Citrus Heights

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Subscription/Membership: The company operates a subscription-based model where users can subscribe to receive daily email notifications of updated content. They also occasionally send emails on behalf of sponsors, indicating paid sponsorship as a revenue stream.

Distribution channels3 records

Marketing channels9 records

Core offering

Senior Living Foresight is a trade media company that publishes original editorial content, podcasts, and video programming for senior living industry professionals. Its core offerings include a long-running industry blog, the Foresight Radio podcast, Foresight TV video series, a daily news digest email, and a business directory, distributed free to readers and monetized through sponsorships and a newsletter subscription. The platform targets owners, operators, and executives of independent living, assisted living, memory care, and skilled nursing communities, providing insight into leadership, operations, marketing, technology adoption, and life enrichment.

Product overview

Senior Living Foresight is a media company with a content marketing platform focused on the senior living industry. The core offering is a blog with accompanying video and audio content series including Foresight TV, Foresight Radio podcast, and multiple branded content series (Marketing Monday, Tech Tuesday, KARE-ing Conversations, Directly Speaking, Pivot with Pettit, Heard in the Halls, Murry off the Mic). Founded in 2011 as Senior Housing Forum, the platform provides industry insights, leadership perspectives, and technology coverage for senior living operators. Additional services include a Business Directory, Daily News Digest, and an Advisory Board program.

Differentiator

Problem solved

Functional benefit

Products and services

• Senior Living Foresight Blog Industry blog featuring articles on leadership, sales and marketing, employee engagement, technology, life enrichment, and development in senior living; serves owners, operators, and executives of senior living communities.
• Foresight Radio Podcast Podcast series featuring interviews with industry leaders and technology innovators discussing senior living topics including AI, workforce solutions, and operational best practices.
• Foresight TV Video content platform featuring interviews and discussions with senior living operators and industry experts on leadership, census, and revenue topics.
• Marketing Monday Weekly content series focused on senior living sales and marketing strategies, best practices, and industry trends.
• Tech Tuesday Weekly content series exploring technology solutions, AI applications, and digital innovation in senior living.
• KARE-ing Conversations Video conversation series featuring interviews with care professionals and industry stakeholders.
• Directly Speaking Content series featuring direct perspectives from senior living professionals and leaders.
• Pivot with Pettit Content series focused on strategic pivots and transformations in senior living.
• Heard in the Halls Content series capturing perspectives and discussions from industry hallways and events.
• Murry off the Mic Audio/content series featuring discussions on senior living topics and industry insights.
• Foresight Advisory Board Advisory board initiative connecting industry expertise to support senior living operators and partners.
• Business Directory Directory of senior living industry businesses and service providers.
• Daily News Digest Daily headline aggregation service providing senior living industry news updates delivered to subscribers via email.

Named customers1 record

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered primary and core.

• Procare HRprimaryGTM or Marketing PartnerProcare HR is a partner providing HR solutions exclusively to the care industry. They offer HR administration, employee benefits, payroll, workers' compensation, and related services. The partnership appears to include sponsored content and advertising on the Senior Living Foresight platform.
• SageAge StrategiescoreGTM or Marketing PartnerSageAge Strategies is a senior living strategic marketing and sales consultation firm. They provide marketing and sales excellence services to client partners and appear on the platform as a partner with web design services credited to them.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Argentum: Senior living industry association providing news, education, advocacy, events, and resources to senior living companies and professionals. Operates Senior Living Executive magazine and competes for member/partner mindshare and sponsorship.
• Provider Magazine: Official publication of AHCA/NCAL serving long-term and post-acute care providers, with overlapping but broader audience than Senior Living Foresight. Covers skilled nursing and assisted living operations adjacent to senior living.

Others

• Caring.com: Consumer-facing senior care resource platform. Not a direct competitor but operates in the broader senior living ecosystem and competes for senior-related advertising and sponsorship budgets.
• A Place for Mom: Consumer-facing senior living referral and resource service. Operates in the senior living ecosystem but serves families rather than operators, making it adjacent rather than competitive to Senior Living Foresight's B2B media model.

Direct peers

• McKnight's Senior Living: Established trade news publication serving senior living operators with editorial coverage, news, and analysis. Long-running incumbent that competes for the same senior living professional audience and sponsorship dollars.
• Senior Housing News: Daily B2B trade publication covering senior housing, senior living, and skilled nursing news and analysis for operators and providers. Closest direct competitor to Senior Living Foresight in audience, format, and editorial coverage of the senior living industry.
• Senior Living Executive: Magazine published by industry association Argentum for senior living executives, covering leadership, operations, and trends. Direct competitor for executive readership and industry sponsorship revenue.

Emerging players

• Aging in Place Technology Watch: Niche consultancy and content platform focused on technology adoption for older adults aging in place. Overlaps with Senior Living Foresight's Tech Tuesday coverage and senior living tech audience, but more focused on consumer/in-home technology.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/SeniorForesight
• YouTubeyoutube.com/c/seniorlivingforesight
• Facebookfacebook.com/SeniorForesight
• LinkedInlinkedin.com/company/senior-housing-forum
• Instagraminstagram.com/seniorforesight

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Senior Living Foresight