Brondell

What Brondell does

Brondell is a privately held manufacturer and direct-to-consumer retailer founded in 2003 in San Francisco by Dave Samuel. The company designs, markets, and distributes a unified portfolio of healthy home products organized under four pillars: Flush (bidets and toilet seats), Drink (water filtration systems), Breathe (air purifiers), and Bathe (water-efficient showerheads and shower filters). Brondell sells through its own e-commerce storefront at brondell.com, a 16-year Costco partnership, distribution across more than 5,900 US retail stores and 600+ Canadian stores, and additional shelf placement at Home Depot and Lowe's. The product ecosystem spans the core Brondell line, the acquired Nebia shower brand, the Omigo travel-bidet sub-brand, and Aurabeat-based commercial air purification technology. Its customer base is primarily residential consumers, augmented by a Brondell Pro commercial / small-business program and accessibility-focused buyers served through partnerships with Walter Reed, Liftseat, and senior living organizations.

The company's technology stack rests on patented Nebia spray technology (claimed to deliver up to 40% water savings and 75% greater spray force), AG+ sanitizing technology used in the Brondell Pro air purifier (independently tested at MRIGlobal to eliminate ≥99.9% of SARS-CoV-2 within 15 minutes with zero ozone), and Water Quality Association Gold Seal-certified filtration media on under-counter and reverse osmosis systems. Hardware products use recycled materials (65% recycled ABS plastic in bidet attachments; 10% in bidet seats; recycled ocean plastics in the Nebia Corre dock). Pricing tiers span from entry-level non-electric bidet attachments under $50 to the Sutro Integrated Smart Bidet Toilet at $2,199.99, supporting horizontal price segmentation across each product category.

Brondell generates revenue predominantly through one-time hardware sales of bidets, filtration systems, air purifiers, and showerheads, supplemented by a consumables-based recurring revenue layer from replacement filters and accessories tied to the installed base. The company accepts HSA/FSA payments on eligible products, operates a loyalty rewards and Give $20 Get $20 referral program, and runs an affiliate program through Impact.com. Sustainability positioning (1% for the Planet membership, ForestNation tree planting, Seatrees kelp restoration) and accessibility / community programs (Walter Reed, SF Meals on Wheels, Bridges Global Missions, City of Newark) are central to brand identity rather than primary revenue drivers.

Name

Brondell

Legal name

Brondell Inc.

Website

https://brondell.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

Brondell is a San Francisco-based manufacturer and direct-to-consumer retailer of healthy home products — bidets, water filtration systems, air purifiers, and water-efficient showerheads — sold via brondell.com, Costco, Home Depot, Lowe's, and 5,900+ US retail stores.

Ownership category

akta.pro rank

Product category

Home Wellness Hardware

NAICS

Toilet Preparation Manufacturing (32562), Industrial and Commercial Fan and Blower and Air Purification Equipment Manufacturing (333413), Small Electrical Appliance Manufacturing (335210), Soap and Cleaning Compound Manufacturing (32561)

SIC

Electric Housewares & Fans (3634), Household Appliances (3630), Industrial & Commercial Fans & Blowers & Air Purifing Equip (3564)

akta.pro primary industry

Air Care & Home Fragrance (Air Fresheners, Candles, Plug-ins, Diffusers) (CRADAKAI)

akta.pro secondary industries

Water & Home System Care (Water Softeners, Septic Treatments, Drain/Openers, Appliance Cleaners) (CRADAKAK), Bathroom-Specific Air Care & Toilet Rim/Drop-In Deodorizers (CRAJAEAI)

Keywords

• Bidet products
• Water filtration systems
• Air purifiers
• Water-efficient showerheads
• Home wellness hardware

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Personnel, Technology or R&D, Operations, Infrastructure

Revenue model

1. Hardware Product Sales: Brondell's primary revenue stream is one-time hardware sales of bidets, bidet toilet seats, bidet attachments, hand-held bidet sprayers, travel bidets, water filtration systems (countertop, under-counter, reverse osmosis), air purifiers, showerheads, shower filters, kitchen faucets, and accessories. Products are sold direct-to-consumer via Brondell.com and through major retail channels including Costco, Home Depot, and Lowe's.
2. Replacement Filters and Accessories: Recurring revenue from replacement filters, parts, and accessories for installed water filtration systems, air purifiers, and bidet products. Replacement filters represent a consumables-based recurring revenue component tied to the installed base of products.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels7 records

Core offering

Brondell manufactures and distributes an ecosystem of healthy home products spanning four categories: bidet toilet seats, bidet attachments, and travel bidets (Flush); countertop, under-counter, and reverse osmosis water filtration systems (Drink); HEPA-type and commercial air purifiers (Breathe); and water-efficient showerheads and shower filters under the Nebia brand (Bathe), plus kitchen faucets and accessories. Products are sold directly to consumers through Brondell.com and through major retail partners including Costco, Home Depot, and Lowe's, with a secondary commercial channel (Brondell Pro) for healthcare, senior living, and small business customers.

Product overview

Brondell offers a unified ecosystem of home wellness products organized around four pillars: Flush (bidets and toilet seats), Breathe (air purifiers), Drink (water filtration systems), and Bathe (shower products). The portfolio spans bidet toilet seats including the Swash series and non-electric models, bidet attachments under the FreshSpa/EasySpa/SimpleSpa brands, travel bidets under the Omigo sub-brand, air purifiers including the Horizon, Brondell Pro (featuring Aurabeat technology), and commercial units, countertop and under-sink water filtration systems including reverse osmosis models, and water-efficient showerheads under the acquired Nebia brand. The company also offers kitchen faucets and accessories like bamboo bidet towels. Products range from entry-level non-electric options to luxury smart bidet toilets with prices from under $20 to over $2,000.

Differentiator

Problem solved

Functional benefit

Brands

• Nebia: Water-efficient shower products acquired by Brondell, featuring patented spray technology for sustainable showering with up to 40% water savings.
• Omigo
• Aurabeat

Products and services

• Swash 1400 Luxury Bidet Toilet Seat

Quantifiable outcome

• Over 1.388 million trees saved based on bidet sales
• +7 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

18 partnerships are on record, tiered core and supporting.

• 1% for the PlanetcoreStrategic or Co-development PartnerBrondell joined 1% for the Planet in 2022. One percent of sales on select bidet attachments (FreshSpa Comfort+, EasySpa, PureSpa, SimpleSpa Eco Essential, SimpleSpa Eco Advanced) supports vetted environmental nonprofits. Brondell staff volunteer at 1% for the Planet events annually.
• SeatreescoreStrategic or Co-development PartnerMarch/World Water Day partnership. Kelp the Planet campaign: qualifying purchases funded planting of 1 square foot of crayweed kelp per order off the coast of Sydney, Australia. Restored 2,000 square feet of kelp forest in 2024, supporting marine biodiversity and CO2 reduction.
• ForestNationcoreStrategic or Co-development PartnerSpring Plant-A-Tree program: for each qualifying purchase in April, ForestNation plants a tree in Tanzania, East Africa. Seed packets also sent with qualifying orders for local planting. Over 8,900 trees planted in the Brondell Forest in Tanzania.
• Feeding AmericasupportingOthersSeptember Hunger Action Month partnership. $1 from most Brondell.com purchases donated to fight food insecurity in the San Francisco Bay Area.
• Alameda County Community Food Bank (ACCFB)supportingOthersSeptember Hunger Action Month partnership alongside Feeding America. Brondell employee volunteers pack food at ACCFB warehouse for distribution to 400+ food pantries and meal programs.
• Breast Cancer Prevention Partners (BCPP)supportingOthersOctober Breast Cancer Awareness Month partnership through 1% for the Planet. Awareness campaign plus free pink travel bidet with every bidet toilet seat purchase.
• Walter Reed Military Medical CentersupportingOthersDonated bidet seats for use in the Center's rehabilitation apartments to support wounded veterans' accessible hygiene and independence.
• LiftseatsupportingStrategic or Co-development PartnerPartnership with Liftseat to provide accessible hygiene solutions for wounded veterans at home, combining bidet technology with accessible seating.
• Mission Plus OnesupportingOthersDonated bidet seats to provide injured veterans with options for accessible hygiene at home.
• Senior Living ForesightsupportingOthersPartner connecting with local senior living communities for programs focused on health, hygiene, and independence in the bathroom.
• San Francisco Meals on WheelssupportingOthersDonated air purifiers to seniors impacted by wildfire smoke, partnered with SF LGBT Center for wildfire relief air purification.
• Werner HousesupportingOthersDonated air purifiers, water filtration systems, and bidets to support aging in place at this state-of-the-art home.
• SF LGBT CentersupportingOthersPartnered with SF LGBT Center to provide air purification systems at no cost during Northern California wildfire smoke events.
• Bridges Global MissionssupportingOthersDonated thousands of GoSpa Travel Bidets to Bridges Global Missions for sanitation solutions for women in Haiti and the Philippines.
• City of Newark, NJsupportingOthersDonated thousands of Coral Under Sink Carbon Block Water Filtration Systems to families during the 2019 Newark drinking water crisis.
• California Native Plant Society (CNPS)supportingOthersAnnual Earth Day volunteer partnership with CNPS and Visitacion Valley Greenway (GOAL) to maintain McLaren Park Native Plant Garden in San Francisco, planting native greenery and removing debris.
• AurabeatcoreTechnology or IntegrationBrondell Pro Sanitizing Air Purifier powered by Aurabeat AG+ technology, independently tested at MRIGlobal. Aurabeat technology is used in hospitals, universities, and hotels worldwide.
• CostcocoreChannel Partner/ Reseller/ Distributor16-year retail partnership. Swash CL150 Non-Electric Bidet launched at Costco locations nationwide and online at Costco.com. Represents one of Brondell's longest-standing retail channel relationships.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/brondell
• YouTubeyoutube.com/user/brondell1
• Facebookfacebook.com/Brondell.Inc
• Instagraminstagram.com/brondell.inc
• TikToktiktok.com/@brondell
• LinkedInlinkedin.com/company/602215

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brondell