Fillout
Fillout is a no-code form and workflow platform serving 100,000+ organizations — from SMBs to Fortune 500s and government — with drag-and-drop forms, bidirectional Airtable/Notion sync, AI-powered generation, scheduling, payments, and PDF workflows on a freemium subscription model under the Zite parent brand.
- Company typePrivate
- Founded2023
- HeadquartersChicago, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Fillout does
Fillout is an all-in-one no-code form and workflow platform that enables organizations to build forms, surveys, quizzes, scheduling flows, payment forms, PDF workflows, and automated approvals without engineering resources. Its core technology centers on a drag-and-drop builder with 50+ field types, native bidirectional sync with databases such as Airtable, Notion, Google Sheets, PostgreSQL, MySQL, and MongoDB (including the ability to edit existing records), and a workflow engine supporting conditional routing, email/Slack notifications, AI-driven classification, and integrations with CRMs, file-storage platforms, and automation tools like Zapier and Make. The product suite is augmented by AI features — AI Form Builder, AI Quiz Maker, AI Survey Maker, and AI Signature Generator — built on ChatGPT/OpenAI integrations.
The company serves a heterogeneous mix of SMBs and mid-market teams, non-profits, educational institutions (Harvard), government entities (Fairfax County), and enterprises (Airbnb, Wayfair, The Athletic, Dominos, TrueCar, Bombas, Church Media Squad, GAP Consulting), with 100,000+ organizations on the platform and 10,000+ paying customers. The platform holds SOC 2 Type 2 certification, AES-256 encryption at rest, and offers data-residency options in the US, EU, UK, Australia, and Canada to support regulated buyers.
Fillout operates a freemium, product-led growth model: a free tier with 1,000 monthly submissions, unlimited forms, and unlimited seats drives self-serve acquisition, with paid tiers at $15/$40/$75/month (annual billing) and custom Enterprise pricing. A $100/month Conversion Kit add-on layers lead enrichment, abandonment recovery, and ad tracking on top. The legal entity (Restly, Inc.) was rebranded to Zite in March 2026, repositioning the company as an AI-enabled no-code business software platform with Fillout as the flagship product and a separate Zite Database product growing 30% month-over-month. Fillout completed a ~$1.6M seed round in October 2024 from BoxGroup, Elad Gil, Nat Friedman, and strategics from Figma, GitHub, and Linear, while operating profitably with negative lifetime burn.
Fillout firmographics
Firmographics- Name
- Fillout
- Legal name
- Restly, Inc.
- Website
- https://fillout.com
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Fillout is a no-code form and workflow platform serving 100,000+ organizations — from SMBs to Fortune 500s and government — with drag-and-drop forms, bidirectional Airtable/Notion sync, AI-powered generation, scheduling, payments, and PDF workflows on a freemium subscription model under the Zite parent brand.
- Ownership category
- akta.pro rank
Fillout industry classification
Industry- Product category
- Form Builder Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- eSignature, Forms & Digital Workflow Platforms (HDAEAHAJ)
- akta.pro secondary industry
- Workflow Automation & No-Code Collaboration (BPAMAMAK)
Keywords
Where Fillout is headquartered
LocationHeadquarters
- HQ city
- Chicago
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Fillout business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations, Others
Revenue model
- Subscription Plans: Fillout generates revenue primarily through tiered subscription plans (Free, Starter, Pro, Business) with increasing response limits and features. Annual billing offers 20% discount. Additional revenue from Conversion Kit add-on at $100/month.
- Enterprise Licensing: Enterprise tier for large organizations with advanced security, SSO, custom SLAs, audit logs, and dedicated support. Flat monthly or annual fee not based on seats or submissions.
- Conversion Kit Add-on: Premium add-on for lead generation optimization including form abandonment recovery, drop-off notifications, lead enrichment, ad tracking, and address autocomplete at $100/month.
- Discount Programs: Discounts offered to non-profits, students, startups, and educational institutions for paid plans.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free - Forever free tier with core features |
| Subscription | Annual | Starter - $15/month (billed annually $180) |
| Subscription | Annual | Pro - $40/month (billed annually $480) |
| Subscription | Annual | Business - $75/month (billed annually $900) |
| Subscription | Monthly | Enterprise - Custom pricing |
| Subscription | Monthly | Conversion Kit Add-on - $100/month |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Fillout product offering
Product offeringCore offering
Fillout is an all-in-one no-code form builder platform that enables organizations to create forms, surveys, quizzes, scheduling pages, PDFs, payment pages, workflows, and e-signatures via a drag-and-drop interface with 50+ field types and AI-powered generation. The platform offers native bidirectional sync with databases such as Airtable, Notion, and Google Sheets, and integrates with 50+ apps including Stripe, HubSpot, Salesforce, Slack, Google Calendar, and Microsoft Outlook for end-to-end data intake and process automation.
Product overview
Fillout is an all-in-one form solution platform that operates under the Zite parent company umbrella (formerly Restly, Inc., rebranded March 2026). The core offering includes Fillout Forms for building web forms with 50+ field types, Fillout Scheduling for meeting booking, Fillout PDF Generation for document workflows, Fillout Payments powered by Stripe, Fillout Workflows for automation, and Fillout Signatures for e-signatures. The platform offers AI-powered tools including AI Form Builder, AI Quiz Maker, AI Survey Maker, and AI Signature Generator that leverage ChatGPT/OpenAI for content generation. Additional products include Google Forms Customizer for migrating from Google Forms and the Conversion Kit add-on for lead generation optimization. Fillout serves 100,000+ organizations across industries with enterprise-grade security under the Zite brand.
Differentiator
Problem solved
Functional benefit
Products and services
- Fillout Forms The primary form builder platform enabling users to create multi-page forms, surveys, and quizzes with drag-and-drop interface, 50+ field types, conditional logic, and customizable branding. Used by SMBs, mid-market companies, and enterprises for secure data intake.
- Fillout Scheduling Scheduling forms feature that enables meeting booking with Google Calendar and Microsoft Outlook sync, custom event types, routing forms, round robin meetings, collective meetings, buffer times, and automated reminders.
- Fillout PDF Generation PDF workflow tool that converts PDFs and documents into online forms with field mappings, and generates filled PDFs from form submissions. Supports automatic PDF generation on submission, email delivery, and uploads to third-party apps.
- Fillout Payments Payment form integration powered by Stripe that supports one-time payments, subscriptions, memberships, and pay-what-you-want models. Includes 0% added fees and supports credit card, ACH, Affirm, and Stripe Link.
- Fillout Workflows Built-in automation feature for forms, scheduling, and approval workflows including email notifications, Slack alerts, task assignments, approval routing, and AI-powered classification and routing of submissions.
- Fillout Signatures E-signature collection capability built into forms, allowing respondents to sign agreements and contracts electronically. Included in Starter plan and above.
- AI Form Builder
- AI Quiz Maker
- AI Survey Maker
- Google Forms Customizer
- AI Signature Maker
Quantifiable outcome
- Reduce no-shows by 40% compared to previous scheduling tools
- +3 more outcomes
Companies that use Fillout
Customer profileNamed customers10 records
Segments6 records
Ideal customer profiles5 records
Fillout technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration56 records
AI capability13 records
Feature9 records
Fillout partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core.
- StripecoreOfficial Stripe partner providing payment processing capabilities. Fillout offers 0% added fees on Stripe transactions with support for credit cards, ACH, Affirm, subscriptions, and pay-what-you-want models.
- AirtablecoreNative bidirectional integration with Airtable allowing creation and updating of records. Key differentiator as one of the most popular integrations. Users report seamless sync where new Airtable fields appear automatically in Fillout.
- NotioncoreNative bidirectional integration with Notion databases, allowing creation and updating of entries from form submissions. Highly praised by Notion consultants and power users.
- Google SheetscoreNative integration sending form submissions directly to Google Sheets for data tracking and analysis.
- HubSpotcoreCRM integration for capturing leads and updating HubSpot data from form submissions.
- SalesforcecoreEnterprise CRM integration creating and updating Salesforce records from forms. Available on Enterprise plan.
- ZapiercoreZapier integration enabling automation with thousands of popular apps through the Zapier ecosystem.
- CalendlycoreScheduling integration allowing users to book meetings directly from forms via Calendly. Available on Pro plan and above.
- SlackcoreSlack integration for notifications when forms are submitted and workflow alerts.
- MailchimpcoreEmail marketing integration for adding and updating contacts in Mailchimp lists from form submissions.
- Google WorkspacecoreIntegrations with Google Calendar for scheduling, Google Drive for file storage, Google Docs for document generation, and Google Analytics for tracking.
- Make (Integromat)coreMake (formerly Integromat) integration for designing and automating complex workflows with hundreds of apps.
- PipedrivecoreCRM integration creating deals, persons, and organizations in Pipedrive directly from form submissions.
Scale indicators7 records
Recent moves8 records
Expansion highlights7 records
Fillout competitors and assessment
Company assessmentDirect peers
- Jotform: Direct competitor offering drag-and-drop form building with payments, PDF, scheduling and integrations. Jotform is named as a primary competitor in Fillout's versus pages and migration offers.
- Typeform: Direct competitor in the online form and survey builder market, targeting SMBs and mid-market with conversational UI and integrations. Fillout explicitly runs comparison pages against Typeform and offers migration discounts to capture its customers.
- SurveyMonkey: Direct competitor in surveys and forms with a stronger enterprise research/analytics heritage. Fillout targets SurveyMonkey users with comparison pages and migration discounts.
- Formstack: Direct competitor focused on digital forms, document generation and workflow automation for mid-market and healthcare. Fillout explicitly compares against Formstack and offers migration discounts.
- Paperform: Direct competitor offering form, survey, booking and payment capabilities with a design-led UX. Comparable SMB/mid-market positioning and feature parity across forms, payments and workflows.
Emerging players
- Retool: No-code/low-code internal tool builder, with overlapping team pedigree (Retool is named in Fillout's team background). Comparable as a no-code platform for non-engineers building business software, and adjacent to Fillout's Zite vision of 'reliable business software beyond forms.'
- Tally: Fast-growing no-code form builder with a generous free tier targeting similar SMB and creator segments. Comparable to Fillout in GTM (PLG, freemium, no-code) and overlapping with Airtable/Notion power users.
- Airtable Interface: Airtable's native interface/forms layer that directly competes with Fillout's bidirectional Airtable sync, since customers can build forms inside Airtable itself. Key ecosystem dependency that could compress Fillout's most differentiated integration.
Broad incumbents
- Microsoft Forms: Free incumbent form builder within Microsoft 365 ecosystem. Comparable to Google Forms as a free baseline, with calendar and Teams integrations that overlap Fillout's enterprise messaging integrations.
- Google Forms: Free incumbent form builder bundled with Google Workspace; Fillout has a dedicated 'Google Forms Customizer' tool that imports and upgrades Google Forms, treating it as the default low-end competitor to displace.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Fillout social profiles
Digital presenceFillout compliance and trust
Trust signalCompliance2 records
Fillout financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fillout leadership team
Management profileNumber of profiles
Fillout funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fillout M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fillout
What does Fillout do?
Fillout is an all-in-one no-code form builder platform that enables organizations to create forms, surveys, quizzes, scheduling pages, PDFs, payment pages, workflows, and e-signatures via a drag-and-drop interface with 50+ field types and AI-powered generation. The platform offers native bidirectional sync with databases such as Airtable, Notion, and Google Sheets, and integrates with 50+ apps including Stripe, HubSpot, Salesforce, Slack, Google Calendar, and Microsoft Outlook for end-to-end data intake and process automation.
Is Fillout a public or private company?
Fillout is a private company. It is classified as venture growth investor backed and is currently operating.
When was Fillout founded?
Fillout was founded in 2023. It employs 11 to 50 people.
Where is Fillout based?
Fillout is headquartered in Chicago, United States, in the North America region.
How does Fillout make money?
Four revenue lines are on record. Subscription Plans are the primary driver. The others are enterprise Licensing, conversion Kit Add-on and discount Programs.
Who are Fillout's main competitors?
Direct peers on record are Jotform, Typeform, SurveyMonkey, Formstack and Paperform. Emerging players are Retool, Tally and Airtable Interface. Broad incumbents are Microsoft Forms and Google Forms.
Does Fillout have an API?
Yes. Fillout offers REST API access available on all plans including the free tier. The API allows developers to send data to any REST API on form submission via webhooks. Integration logic and conditional integration features are also supported. Developer documentation is at www.fillout.com/help.
What industry is Fillout in?
Fillout's product category is Form Builder Software. Its primary akta.pro industry code is HDAEAHAJ, eSignature, Forms & Digital Workflow Platforms, with a secondary code of BPAMAMAK, Workflow Automation & No-Code Collaboration. Its NAICS code is 518 and its SIC code is 7372.