Better Impact

What Better Impact does

Better Impact is a vertical SaaS provider of volunteer management software, founded in 2001 by Tony Goodrow in Hamilton, Ontario, and headquartered across offices in Hamilton, Winston-Salem (US), London (UK), and Australia/New Zealand. Its core product, Volunteer Impact, is a cloud-based platform that consolidates the volunteer lifecycle—recruitment, onboarding, customizable e-learning/training, scheduling, communications (email and one-way SMS), tracking, and ROI reporting—into a single system, supplemented by a Volunteer Portal, a mobile app, and a one-click reporting/analytics engine. Integrated add-on modules include Client Impact (for service-based nonprofits and healthcare organizations coordinating volunteer-client encounters) and Member Impact (for membership organizations managing renewals and engagement); the portfolio also spans Volunteer Link (corporate volunteering/CSR) and, following the March 2026 acquisition of Galaxy Digital, the Get Connected volunteer-center network connecting 400+ community volunteer centers.

Better Impact sells primarily on a quote-based annual subscription, priced by volunteer profile count and feature tier, with a free trial funnel feeding an inside-sales motion staffed by Software Sales Advisors and post-sale Implementation Advisors. The customer base spans 85,000+ organizations across verticals including universities, hospices, hospitals, state/national parks, animal shelters, food banks, churches, museums, municipalities, and (via Get Connected and Volunteer Link) corporate CSR teams and volunteer centers. Localization into English, Spanish-MX, French-CA, and Portuguese-PT supports geographic reach across North America, the UK, Australia/New Zealand, and selected Latin American markets.

The company is privately held and has been owned by The Brydon Group, a private equity firm, since December 2024; Galaxy Digital (acquired March 2026) operates as a wholly-owned subsidiary with its former CEO Walt Dickinson now serving as Better Impact's Chief Revenue Officer. Distribution runs through direct sales, self-serve inbound, and the 400+ volunteer-center channel partners in the Get Connected network. Revenue mechanics are entirely recurring subscription plus modest professional services for implementation; specific revenue, headcount, and cap-table details are not publicly disclosed in the available data.

Name

Better Impact

Legal name

Better Impact Inc.

Website

https://betterimpact.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

Better Impact is a vertical SaaS provider of volunteer management software serving 85,000+ nonprofits, healthcare, parks, universities, municipalities, and corporate CSR teams across five countries via its Volunteer Impact, Client Impact, Member Impact, Volunteer Link, and Get Connected platforms, operating on quote-based subscription pricing.

Ownership category

akta.pro rank

Product category

Volunteer Management Software

NAICS

Civic and Social Organizations (813410), Social Advocacy Organizations (8133)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Volunteerism, Service-Learning & Community Service (EDALAHAG)

akta.pro secondary industries

Volunteer & Companion Support Services (Hospice Volunteer Programs) (HSABAFAO), Community Development & Social Impact Programs (EDAIAGAA), Disaster Relief & Humanitarian Aid Volunteering (EDAIAGAF)

Keywords

• Volunteer management software
• Nonprofit software platforms
• Volunteer scheduling software
• Corporate volunteering tools
• Member engagement software

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Volunteer Impact SaaS Subscription: Tiered, subscription-based SaaS pricing for the Volunteer Impact product, billed by volunteer profile count (ACCEPTED and INACTIVE statuses) and feature tier; quote-based, with implementation/onboarding support included post-purchase.
2. Client Impact Module: Integrated add-on module sold alongside Volunteer Impact for service-based nonprofits and healthcare organizations to coordinate volunteer-client interactions. Subscription upsell from base platform.
3. Member Impact Module: Integrated add-on module for membership organizations to manage profiles, renewals, and engagement. Subscription upsell from base platform.
4. Corporate Volunteering / Volunteer Link: Corporate volunteering solution acquired via Galaxy Digital, connecting employees to 200,000+ vetted volunteer opportunities and providing CSR measurement tools. Subscription revenue from corporate accounts.
5. Get Connected / Volunteer Center Network: Volunteer matching and opportunity network for 400+ community volunteer centers (from Galaxy Digital acquisition) — SaaS subscription + transaction-enabled matching service for volunteer centers and their corporate/nonprofit partners.
6. Professional Services / Implementation: Consultative post-purchase Implementation Advisor engagements to support adoption, plus ROI calculator and training content services to retain and expand accounts.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels11 records

Core offering

Better Impact develops and sells Volunteer Impact, a cloud-based volunteer management SaaS that covers recruitment, onboarding, e-learning training, scheduling, communications, tracking, and reporting across the volunteer lifecycle. The platform is complemented by Volunteer Link for corporate volunteering/CSR programs and the Get Connected network acquired from Galaxy Digital, which serves 400+ community volunteer centers.

Differentiator

Problem solved

Functional benefit

Brands

• Volunteer Impact: Flagship volunteer management solution covering recruitment, training, scheduling, tracking, communication, digital engagement, and data management.
• Client Impact
• Member Impact
• Volunteer Link
• Get Connected by Galaxy Digital

Products and services

• Volunteer Impact Cloud-based volunteer management SaaS for nonprofits, healthcare, parks, municipalities, faith-based organizations, and other volunteer-reliant entities. Handles the full volunteer lifecycle from recruitment, online applications, customizable e-learning training, self-scheduling, communications (email and one-way SMS), hour tracking, and one-click ROI/impact reporting. Targeted at volunteer coordinators and program managers.
• Volunteer Link (Corporate Volunteering) Corporate volunteering/CSR solution that connects corporate employees to vetted volunteer opportunities and provides CSR measurement and impact reporting tools. Targeted at corporate CSR teams needing to aggregate employee volunteer activity and demonstrate ROI.
• Get Connected by Galaxy Digital Volunteer matching and opportunity network serving 400+ community volunteer centers and providing access to 200,000+ vetted volunteer opportunities. Targets community volunteer centers, nonprofits, and corporate volunteer programs needing opportunity matching and referral at scale.

Quantifiable outcome

• Up to 95% volunteer show-up rates (after switching to Better Impact)
• +6 more outcomes

Named customers10 records

Segments16 records

Ideal customer profiles7 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature9 records

Partnerships

Eight partnerships are on record, tiered flagship, core and minor.

• Galaxy Digital (Get Connected)flagshipStrategic or Co-development Partner · 11 March 2026Better Impact acquired Galaxy Digital on March 11, 2026, integrating the Get Connected volunteer management system and opportunity network into the Better Impact platform. Galaxy Digital's former CEO Walt Dickinson joined Better Impact as Chief Revenue Officer. Combined entity supports 600M+ volunteer hours, 400+ volunteer centers, 85,000 nonprofits/community organizations.
• Volunteer Management Professionals of Canada (VMPC)coreStrategic or Co-development PartnerBetter Impact co-hosts the annual Volunteer Management Hybrid Conference (VMHC) in partnership with VMPC and AL!VE each fall, giving volunteer managers expert insights, actionable strategies, and networking across North America.
• Association of Leaders in Volunteer Engagement (AL!VE)coreStrategic or Co-development PartnerBetter Impact co-hosts the annual VMHC hybrid conference in partnership with AL!VE and VMPC; AL!VE members attend as a core community.
• Council for Certification in Volunteer Administration (CCVA)minorGTM or Marketing PartnerBetter Impact blog references CCVA's Certified in Volunteer Administration (CVA) credential as the top credential in the volunteer space; Better Impact webinars offer PDUs to maintain CVA certification, aligning the product with the credentialing ecosystem.
• VolunteerMatch / IdealistminorGTM or Marketing PartnerBetter Impact's volunteer recruitment blog highlights VolunteerMatch and Idealist as recommended volunteer matching websites (with Idealist "soon to be merging with another popular site, Idealist"); cited as channels organizations can promote their volunteer opportunities through.
• Points of Light EngageminorGTM or Marketing PartnerBetter Impact cites Points of Light Engage as a recommended volunteer matching website for promoting volunteer opportunities.
• Double the DonationminorGTM or Marketing PartnerBetter Impact co-publishes content with Double the Donation on volunteer grants and VTO, integrating corporate giving resources into the volunteer management workflow.
• Big Brothers Big Sisters (Micah Roberts background)minorOthersBetter Impact Software Sales Advisor Micah Roberts has a background as a mentor with Big Brothers Big Sisters; this is referenced in his bio as the origin of his nonprofit expertise, not as a formal commercial partnership.

Scale indicators11 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Neon One: Vertical SaaS for small-to-mid nonprofits covering CRM, fundraising, events, and volunteer management; competes head-to-head with Better Impact in the small/mid nonprofit segment with a more CRM-centric product.
• InitLive (Community Brands / Vanco): Volunteer and event-shift management platform focused on large-scale, shift-based volunteer programs (sports, festivals, nonprofits); overlaps with Better Impact's scheduling and tracking modules for event-heavy volunteer use cases.

Direct peers

• VolunteerHub: Direct volunteer management SaaS competitor; Better Impact publishes a head-to-head comparison page ('Better Impact vs. VolunteerHub') and both sell tiered subscription software to nonprofits, universities, and volunteer-engaging organizations.
• Volgistics: Long-standing volunteer scheduling/tracking SaaS cited by San Diego Humane Society as a legacy platform replaced by Better Impact; competes in the same core volunteer database, scheduling, and reporting use cases for nonprofits.
• Galaxy Digital (Get Connected): Pre-acquisition (Mar 2026) volunteer management and opportunity-matching SaaS serving 400+ community volunteer centers; now part of Better Impact but historically a direct competitor in the volunteer-center and corporate-volunteering segments.

Broad incumbents

• Points of Light: Global volunteer-infrastructure nonprofit operating the Points of Light Engage platform for volunteer opportunity matching and corporate engagement; overlaps with Better Impact's volunteer-center and corporate CSR offerings at a broader, mission-driven scale.
• VolunteerMatch: Largest US volunteer-opportunity matching network; Better Impact's own blog cites VolunteerMatch as a recommended recruitment channel. While primarily a matching marketplace, its scale and brand compete for nonprofit recruitment budgets and increasingly for basic tracking functionality.
• Bonterra (Network for Good, Givebutter, etc.): Scaled nonprofit software platform combining fundraising, CRM, and volunteer/grant management; broader portfolio than Better Impact but directly competes for nonprofit software wallet share with bundled offerings.
• Salesforce.org (Nonprofit Cloud / NPSP): Enterprise nonprofit CRM and program management suite; competes for the same nonprofit budgets as Better Impact and has the scale and certifications (SOC 2, HIPAA-eligible) to displace Better Impact at large healthcare and higher-ACV enterprise accounts that outgrow mid-market volunteer SaaS.
• Idealist: Major volunteer-opportunity and nonprofit-jobs matching site; Better Impact's blog recommends Idealist (now merging with another platform) as a recruitment channel, and it competes for nonprofit program awareness and volunteer acquisition mind-share.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/betterimpact
• YouTubeyoutube.com/@betterimpactinc
• Facebookfacebook.com/BetterImpactInc
• LinkedInlinkedin.com/company/better-impact-inc-
• Instagraminstagram.com/betterimpact

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Better Impact