The Studio (MDR)

What The Studio (MDR) does

The Studio (MDR) (legal entity: Pilates Pro – Marina Del Rey Inc.) is a privately held boutique fitness studio chain founded in January 2011 by Lisa Solomon in Marina Del Rey, California. The company operates six physical studio locations across the Los Angeles westside and South Bay (Marina Del Rey/West, Los Angeles/East, Playa Vista, Culver City, Manhattan Beach, and Redondo Beach), offering 45-minute Lagree Fitness workouts on proprietary Megaformer machines, a low-impact, high-resistance total-body format combining cardio and weight-bearing elements designed by Sebastien Lagree. Over 72,000 clients have been served since inception, with more than 400 classes offered weekly and class programming written fresh daily by lead teachers.

The core product is the (MDR) Total Body class, supported by tiered offerings including INTRO TO (MDR), (MDR) Essentials, (MDR) Total Body Lite, and specialty classes ((MDR) A** N' Abs, STUDIO (MD-ARMS) & Abs, Advanced Total Body). Revenue is generated through a Monthly Unlimited Membership at $259/month (auto-billed, recurring), class packs (5/10/20 sessions priced $165-$570), single classes at $37, intro offers for new clients (Intro 4 Pack at $69, Intro 2-Week Unlimited at $89), private sessions from $150, bridal packages from $249, gift cards, and in-studio retail. Distribution is direct-to-consumer via the company website and Mindbody booking platform (web and native iOS/Android apps), with incremental reach through three third-party marketplace channels (ClassPass, GymPass, FitReserve).

The business is founder-led, bootstrapped, and operates without disclosed external funding or institutional investors. Marketing relies on earned media (35+ press placements including Vogue, Forbes, LA Times, NBC Today, New York Times, Cosmopolitan), instructor-led organic social media (Instagram), 19 published client transformation stories, email newsletter capture, and a dedicated first-timers conversion funnel. The company holds Chamber of Commerce membership and has no disclosed patents, regulatory actions, M&A activity, or AI/ML capabilities.

Name

The Studio (MDR)

Legal name

Pilates Pro – Marina Del Rey Inc.

Website

https://thestudiomdr.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

The Studio (MDR) operates six boutique fitness studios across the Los Angeles westside and South Bay, offering 45-minute Lagree workouts on Megaformer machines to local consumers. Founded in 2011 by Lisa Solomon, the business monetizes through recurring monthly memberships, class packs, intro offers, and private sessions, and has served over 72,000 clients.

Ownership category

akta.pro rank

Product category

Boutique Fitness

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

General Personal Training (In-Person & Virtual) (HSADAAAA)

akta.pro secondary industries

Private 1:1 Yoga/Pilates & Small-Group Sessions (HSADACAI), Small-Group Personal Training (Semi-Private) (HSADAAAN)

Keywords

• Boutique fitness studio
• Lagree fitness workouts
• Megaformer group classes
• Low-impact strength training
• Boutique group fitness

Headquarters

HQ city

Marina Del Rey

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Monthly Unlimited Membership: All Access Monthly Membership at $259/month — unlimited visits for 30 days, auto-charged monthly. Cancel anytime with 30 days notice. Maximum 1 class per day.
2. Class Packs: 5 Pack for $165, 10 Pack for $315, 20 Pack for $570. Single class at $37. Credits valid for 6 months from first class usage (or 12 months for 20+ packs).
3. Intro Offers (New Clients): Intro 4 Pack at $69, Intro 2-Week Unlimited at $89 for new clients only. Intro 2-week window begins from date of first scheduled class. Intro packages expire 30 days after purchase.
4. Private Sessions: One-on-one sessions with instructors starting at $150 per session.
5. Bridal Packages: Wedding-themed packages starting at $249, targeting brides-to-be seeking pre-wedding fitness transformation.
6. Gift Cards: Gift cards available for purchase for gifting to prospective or existing members.
7. Third-Party Platform Revenue: Classes also available through ClassPass, GymPass, and FitReserve platforms — clients book and pay through those third-party channels, generating indirect revenue through platform take rates.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

The Studio (MDR) is a boutique fitness studio chain offering 45-minute Lagree Fitness workouts on proprietary Megaformer machines, delivered across six LA westside locations. The studio sells individual classes, class packs (5/10/20), monthly unlimited memberships ($259/month), introductory offers for new clients, one-on-one private sessions, bridal packages, and gift cards. More than 400 customized classes are run weekly, with daily programming written fresh by lead teachers.

Product overview

The Studio (MDR) is a boutique fitness studio chain offering Lagree Fitness workouts on proprietary Megaformers. The core offering is a 45-minute total-body workout class available in multiple formats: (MDR) TOTAL BODY (signature class), (MDR) ESSENTIALS (beginner), (MDR) TOTAL BODY LITE (lower intensity), and specialty classes including (MDR) A** N' ABS, STUDIO (MD-ARMS) & ABS, and ADVANCED (MDR) TOTAL BODY. The studio also offers INTRO TO (MDR) for first-time clients and Private Sessions for one-on-one training. Membership options include Monthly Unlimited Membership, Class Packs (5/10/20 sessions), and Single Classes. Introductory offers for new clients include Intro 4 Pack and Intro 2-Week Unlimited. A mobile app for Apple and Android provides class booking and account management.

Differentiator

Problem solved

Functional benefit

Products and services

• Group Fitness Classes (Lagree on Megaformers)
• Private Sessions

Quantifiable outcome

• Over 72,000 clients served since January 2011
• +3 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• SLT (Strength, Lengthen, Tone): Multi-location boutique studio built around the Lagree Megaformer workout with small-group classes and similar pricing tiers; the closest direct format analog to The Studio (MDR).
• Solidcore: National boutique fitness chain offering Lagree-style 'former' workouts in small-group class settings; competing for the same premium, results-oriented consumer segment as The Studio (MDR).
• Physique 57: Premium boutique studio offering small-group barre and isometric strength classes; comparable in pricing tier, target client, and small-group instructor-led format to The Studio (MDR).

Broad incumbents

• Club Pilates: Large franchise system offering reformer-based Pilates classes; shares equipment lineage and target demographic with The Studio (MDR) but operates as a mass-market franchise rather than a single-market boutique operator.
• Pure Barre: Established national boutique barre franchise offering small-group, music-driven strength classes; competes in the same 'small-group, low-impact, results-driven' positioning as The Studio (MDR).
• Barry's Bootcamp: Iconic premium boutique fitness brand combining treadmill cardio with strength intervals; competes for the same high-income LA clientele but in a cardio-forward rather than Lagree format.
• CorePower Yoga: National boutique yoga and fitness chain with multiple class intensities and memberships; comparable pricing and recurring subscription model to The Studio (MDR) but in a yoga-forward modality.
• Orangetheory Fitness: Large-scale franchise offering heart-rate-zone interval training in small-group formats; competes for LA fitness spend with a much larger footprint and broader consumer demographics.
• Rumble Boxing: Premium boutique boxing-inspired group fitness concept with similar high-intensity, music-driven, small-group class format and comparable price points; targets a similar LA demographic.

Others

• ClassPass: Fitness marketplace platform that distributes The Studio (MDR)'s classes to incremental users; an ecosystem partner rather than direct competitor, but a key customer-acquisition channel with platform-pricing leverage over the studio's margins.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/thestudiomdr
• Facebookfacebook.com/TheStudioMDR
• LinkedInlinkedin.com/company/the-studio-mdr-

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Studio (MDR)