Apifon
Apifon is a Greek B2B SaaS company providing an API-first multichannel messaging and marketing automation platform (SMS, Viber, RCS, Email, WhatsApp, Messenger) for enterprise, mid-market, and SMB customers across Europe.
- Company typePrivate
- Founded2014
- HeadquartersThessaloníki, Greece
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Apifon does
Apifon is a privately held B2B SaaS company headquartered in Thessaloniki, Greece, that operates a cloud-based, API-first multichannel messaging and marketing automation platform. The platform enables businesses to reach customers across SMS, Viber, RCS, Email, WhatsApp Business, and Facebook Messenger from a single unified interface, with native plugins and a public API (documented at docs.apifon.com) for embedding messaging into customer systems. Core platform capabilities include a drag-and-drop audience growth builder with GDPR-compliant data collection, a campaign builder, audience segmentation, date-based marketing automations with smart SMS failover for undelivered Viber messages, dynamic QR code generation, and an analytics/insights layer for campaign performance and ROI optimization.
The platform is sold primarily to enterprise and mid-market businesses (with named logos including Google, IBM, L'Oreal, Eurobank, IKEA, Viber, Vodafone, and Microsoft, alongside 1,500+ businesses reported worldwide), as well as to SMEs via self-serve signup. Distribution is hybrid: direct enterprise sales in Greece and Romania (phone numbers disclosed), a global self-serve signup flow (signup.apifon.com), and a partner ecosystem of technology integrators and channel resellers. The business model is subscription-based SaaS with usage-driven messaging fees; pricing is not publicly disclosed and is quote-based per customer.
Apifon has established formal channel and technology partnerships with Google (messaging partner, March 2018), Viber (official business messaging provider), IBM, Vodafone, and Microsoft (Partner Network member), and has been recognized by EIT Digital Accelerator (October 2018, first Greek company selected) and Endeavor Greece (Scale-up program, January 2021). The company maintains additional offices in Athens (Greece), Madrid (Spain), and Vienna (Austria), and the founder/CEO Konstantinos Stroumpakis has been recognized multiple times in Fortune Greece's 40 Under 40 list (2019, 2020, 2021).
Apifon firmographics
Firmographics- Name
- Apifon
- Legal name
- Apifon
- Website
- https://apifon.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Apifon is a Greek B2B SaaS company providing an API-first multichannel messaging and marketing automation platform (SMS, Viber, RCS, Email, WhatsApp, Messenger) for enterprise, mid-market, and SMB customers across Europe.
- Ownership category
- akta.pro rank
Apifon industry classification
Industry- Product category
- Business Messaging Software
- NAICS
- Wired and Wireless Telecommunications (except Satellite) (5171)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Messaging APIs, CPaaS & Programmable Communications (BPAMACAL)
Keywords
Where Apifon is headquartered
LocationHeadquarters
- HQ city
- Thessaloníki
- HQ country
- Greece
- HQ region
- Europe
Offices4 records
Markets served
Apifon business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Infrastructure, Personnel, Marketing or Sales, Operations
Revenue model
- SaaS Platform Subscription: Cloud-based messaging platform subscription model providing access to multichannel messaging tools, analytics, automations, and API integrations. Revenue generated through platform usage fees and subscription tiers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Custom enterprise and SMB plans available |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Apifon product offering
Product offeringCore offering
Apifon operates a cloud-based, API-first SaaS platform that enables businesses to send and automate customer communications across SMS, Viber, RCS, Email, WhatsApp, and Facebook Messenger from a single interface. The platform includes audience growth tools, a campaign builder, marketing automations, audience segmentation, analytics, and dynamic QR code generation. It targets enterprise and mid-market companies with both direct sales and self-serve signup, supported by a partner ecosystem and global API access.
Product overview
Apifon is a unified multichannel messaging platform that enables businesses to engage customers across multiple communication channels including SMS, Viber, RCS, Email, WhatsApp, and Messenger from a single platform. The platform provides a comprehensive suite of marketing tools organized around a core messaging infrastructure, including audience growth features (contact list building, landing pages, GDPR-compliant data collection), campaign creation tools, analytics and optimization capabilities, marketing automations with smart failover mechanisms, audience segmentation, and dynamic QR code generation. The platform offers native API and plugin integrations for connecting existing business applications.
Differentiator
Problem solved
Functional benefit
Products and services
- Apifon Platform Cloud-based SaaS platform that enables businesses to engage customers across SMS, Viber, RCS, Email, WhatsApp, and Facebook Messenger from a single interface, with marketing automation, audience segmentation, analytics, and API integrations.
- SMS Messaging SMS messaging channel for businesses to send simple, fast, and effective text messages to customers as part of the multichannel platform.
- Viber Business Messaging Viber business messaging channel providing interactive rich-media messaging capabilities and cost-effective customer communication through the official Viber partnership.
- RCS (Rich Communication Services) RCS channel offering enhanced messaging features beyond standard SMS, including rich media, branding, and interactive capabilities for next-generation business messaging.
- Email Marketing Email marketing channel enabling businesses to send personalized emails designed to convert recipients into customers, integrated with the multichannel platform.
- WhatsApp Business Solution Business messaging through WhatsApp providing a direct and widely-used communication channel for customer engagement as part of the Apifon platform.
- Messenger Interactive messaging through Facebook Messenger for customer communication and engagement as part of the Apifon platform.
- Apifon Public API Public REST API that allows developers to integrate their applications with the Apifon messaging platform to send messages and synchronize customer data across business systems.
Quantifiable outcome
- Platform sent over 1 billion messages in 2020
- +3 more outcomes
Companies that use Apifon
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles3 records
Apifon technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Feature8 records
Apifon partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered major, minor, flagship and core.
- Endeavor GreecemajorSelected for Endeavor Scale-up program, which assists the most promising Greek-founded technology companies with international development through mentorship and network access.
- CERTH (Centre for Research and Technology Hellas)minorSmart-Water project research collaboration between Thessaloniki Water Supply and Sewerage Company (EYATH), Apifon Telecommunications, and the Information Technologies Institute (ITI) of CERTH.
- EIT DigitalflagshipApifon became the first Greek company to join the EIT Digital Accelerator, gaining access to European business development expertise, high-level know-how in business development, and a large network of partners.
- GooglecoreApifon formalized cooperation with Google as a messaging platform partner. This is a flagship partnership enabling Apifon to leverage Google's technology ecosystem and distribution reach.
- IBMcoreApifon has established an important collaboration with IBM as part of its international expansion strategy, leveraging IBM's technology and enterprise relationships.
- VibercoreApifon partners with Viber as an official business messaging provider, offering Viber Business Messaging as one of its core communication channels.
- VodafonemajorApifon has established important collaboration with Vodafone as a telecommunications partner for messaging services.
- MicrosoftcoreApifon collaborates with Microsoft as a technology partner and is a Microsoft Partner Network member, utilizing Azure cloud infrastructure and related technologies.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Apifon competitors and assessment
Company assessmentDirect peers
- Infobip: Croatian-founded CPaaS provider offering SMS, WhatsApp, Viber, RCS, and email APIs globally. Closest comparable peer: same European regional origins, same multi-channel messaging product, same enterprise customer target, and a documented trajectory from regional leader to global unicorn.
- CM.com: Dutch CPaaS and customer engagement platform providing SMS, WhatsApp Business, voice, and marketing automation APIs. Comparable in product scope (multi-channel messaging plus marketing automation), European customer base, and mid-market positioning relative to Twilio-class giants.
- Bird (formerly MessageBird): Dutch CPaaS providing SMS, WhatsApp Business, email, voice, and marketing automation. Closely comparable product set including channel coverage, marketing automation, and developer APIs, with shared European customer base and similar mid-to-enterprise target market.
- Plivo: Cloud communications platform providing SMS, voice, and WhatsApp Business APIs for developers and enterprises. Comparable developer-first positioning, similar mid-market enterprise focus, and overlapping channel mix with Apifon.
- Telnyx: Communications platform offering messaging, voice, and networking APIs with an API-first developer focus. Comparable developer-led GTM, overlapping SMS/voice/WhatsApp capabilities, and similar target on enterprise customers building programmable customer engagement.
Broad incumbents
- Twilio: Global CPaaS leader offering programmable SMS, WhatsApp, voice, email, and video APIs plus Segment CDP. Direct product overlap on every Apifon channel, with broader portfolio and significantly greater scale that makes Twilio the dominant incumbent benchmark for enterprise CPaaS deals.
- Sinch: Swedish-listed global CPaaS provider offering SMS, RCS, WhatsApp, and voice APIs with strong operator relationships. Comparable in enterprise messaging focus, European roots, and carrier-grade reliability positioning, though materially larger and publicly traded.
- Vonage (Ericsson): CPaaS division of Ericsson offering SMS, voice, video, and messaging APIs to enterprise developers. Overlapping product capabilities and customer segments, with the additional credibility of Ericsson ownership making it a frequent competitor in regulated and carrier-adjacent RFPs.
Regional players
- Route Mobile: Indian-headquartered CPaaS provider with international expansion offering SMS, WhatsApp, voice, and email APIs. Comparable in scaling from a regional base into global enterprise accounts, though primarily competing in EMEA, APAC, and LATAM rather than Apifon's core European markets.
Emerging players
- 360dialog: WhatsApp Business API specialist and Meta partner providing tooling and APIs for WhatsApp messaging at scale. Partial overlap with Apifon's WhatsApp offering, focused specifically on WhatsApp as an emerging channel opportunity.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Apifon social profiles
Digital presenceApifon financial estimates
Financial estimateRevenue estimate
Valuation estimate
Apifon leadership team
Management profileNumber of profiles
Profiles10 records
Apifon funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Apifon M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Apifon
What does Apifon do?
Apifon operates a cloud-based, API-first SaaS platform that enables businesses to send and automate customer communications across SMS, Viber, RCS, Email, WhatsApp, and Facebook Messenger from a single interface. The platform includes audience growth tools, a campaign builder, marketing automations, audience segmentation, analytics, and dynamic QR code generation. It targets enterprise and mid-market companies with both direct sales and self-serve signup, supported by a partner ecosystem and global API access.
Is Apifon a public or private company?
Apifon is a private company. It is classified as venture growth investor backed and is currently operating.
When was Apifon founded?
Apifon was founded in 2014. It employs 51 to 100 people.
Where is Apifon based?
Apifon is headquartered in Thessaloníki, Greece, in the Europe region.
How does Apifon make money?
One revenue line is on record: saaS Platform Subscription.
Who are Apifon's main competitors?
Direct peers on record are Infobip, CM.com, Bird (formerly MessageBird), Plivo and Telnyx. Broad incumbents are Twilio, Sinch and Vonage (Ericsson). Route Mobile is listed as a regional player. 360dialog is listed as an emerging player.
Does Apifon have an API?
Yes. Apifon offers a public API that allows developers to integrate their applications with the Apifon messaging platform. The API supports connecting applications to send messages and keep data synchronized. Documentation is available at docs.apifon.com. Developer documentation is at docs.apifon.com.
What industry is Apifon in?
Apifon's product category is Business Messaging Software. Its primary akta.pro industry code is BPAMACAL, Messaging APIs, CPaaS & Programmable Communications. Its NAICS code is 5171 and its SIC code is 7372.