Nativex
Nativex is a Singapore-headquartered cross-regional digital marketing agency and DSP operator, the international brand of HKEX-listed Mobvista Group, serving 10,000+ brands globally with media buying, influencer marketing, creative, and specialized China-market entry services.
- Company typePrivate
- Founded2015
- HeadquartersGuangzhou, China
- Headcount501–1,000
- GTM typeB2B
- OfferingServices
Nativex firmographics
Firmographics- Name
- Nativex
- Legal name
- Nativex
- Website
- https://nativex.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Nativex is a Singapore-headquartered cross-regional digital marketing agency and DSP operator, the international brand of HKEX-listed Mobvista Group, serving 10,000+ brands globally with media buying, influencer marketing, creative, and specialized China-market entry services.
- Ownership category
- akta.pro rank
Nativex industry classification
Industry- Product category
- Digital Marketing Services
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Marketing Localization (Campaign, Web, App, Social) (MPAAANAB)
- akta.pro secondary industries
- Brand Experience (BX) & Service Design (BPAFAEAI), Localization & Internationalization Services (Language/Currency/Pricing) (CRAFAJAI)
Keywords
Where Nativex is headquartered
LocationHeadquarters
- HQ city
- Guangzhou
- HQ country
- China
- HQ region
- Asia
Offices2 records
Markets served
Nativex business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- Media Buying Services: Agency fees and commissions from managing global advertising campaigns across platforms including TikTok, Facebook, Google, and APAC-specific media. Services include media planning, account management, and optimization.
- DSP Platform: Nativex DSP platform providing programmatic advertising with extensive traffic sources via SDK ad networks, OEM traffic, and top developers. Revenue generated through advertising spend management and platform fees.
- Influencer Marketing: Global influencer marketing services connecting brands with creators. Includes hashtag challenges, livestream marketing, authentic content creation, and full-funnel campaigns. Access to 100,000+ influencers globally.
- China Market Services (XploreChina): Specialized China marketing services including brand strategy, media buying, creative production, KOL marketing, and social media management. Certified partner with China's top media platforms.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Custom enterprise pricing based on client needs and ad spend volume |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Nativex product offering
Product offeringCore offering
Nativex is a cross-regional digital marketing agency that helps brands and apps achieve global growth through end-to-end services spanning research, media buying across global and APAC ad inventory, programmatic advertising via its proprietary Nativex DSP, influencer marketing with access to 100,000+ creators, creative production, and regional execution. The firm operates a self-service ad management platform (NativexLink), a dedicated TikTok Solution, and the XploreChina service for brands entering the Chinese market, all anchored by its BRIDGE Marketing Model.
Product overview
Nativex is a cross-regional digital marketing platform offering an integrated suite of solutions centered around Media Buying, DSP (Nativex DSP), Influencer Marketing, and Creative services (TopWorks). The core offerings are supported by specialized solutions including NativexLink (self-service ad management), TikTok Solution (full-service TikTok marketing), and XploreChina (specialized China market entry service). The BRIDGE Marketing Model provides a structured framework for cross-regional growth from 0 to 1, 10, and beyond, covering research, media buying, creative, influencer marketing, and regional execution. The company serves 10,000+ clients across verticals including e-commerce, gaming, beauty, travel, education, and fintech.
Differentiator
Problem solved
Functional benefit
Brands
- XploreChina: A specialized China marketing agency service by Nativex, offering brand strategy, media buying, creative, KOL marketing, and social media solutions for the Chinese market.
- NativexLink
Quantifiable outcome
- 20% increase in organic installs for Infinity Kingdom in Japan
- +7 more outcomes
Companies that use Nativex
Customer profileNamed customers9 records
Segments8 records
Ideal customer profiles4 records
Nativex technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration20 records
AI capability4 records
Feature4 records
Nativex partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core.
- NetflixcoreNetflix appointed Nativex as a Singapore-based adtech partner to collaborate on advertising solutions for its ad-supported streaming service. The partnership enables brands to reach audiences with various ad formats and targeting options globally, leveraging Netflix's premium inventory and content signals to enhance advertising effectiveness.
- TikTokcoreNativex was awarded Commerce Agency of the Year at TikTok Partner Summit & Awards 2026, recognizing strong collaboration with TikTok Shop and ability to help brands scale cross-border commerce across Southeast Asia. Full-service TikTok marketing agency offering account management, content creation, and optimization.
- BaiducoreNativex honored with Baidu's 2024 Trailblazer Award for helping global brands expand into the Chinese market. Certified ad service provider for Baidu.
- MintegralcoreSDK ad network partner for programmatic advertising. Mintegral is part of the Mobvista ecosystem and provides mobile advertising solutions integrated with Nativex DSP.
- UnitycoreSDK ad network partner providing programmatic advertising inventory through Nativex DSP platform.
- The Trade DeskcoreProgrammatic ad inventory partner through SDK ad networks for Nativex DSP platform.
- Ocean Engine (ByteDance)coreCertified ad service provider for Ocean Engine with partnership including Ocean Engine's KOL agency XingTu. Access to Douyin (Chinese TikTok) and other ByteDance platforms for China marketing.
- TencentcoreCertified ad service provider for Tencent advertising ecosystem including WeChat, QQ, and other Tencent platforms for China market entry.
- AlibabacoreCertified ad service provider for Alibaba advertising platforms supporting China market marketing campaigns.
- KuaishoucoreMedia channel partner for China marketing providing access to Kuaishou's short-video platform and advertising inventory.
- Sina WeibocoreCertified ad service provider for Sina Weibo, providing access to China's major social media platform for marketing campaigns.
- Xiaohongshu (RED)coreCertified ad service provider for Xiaohongshu (Little Red Book), China's leading lifestyle and social commerce platform.
- Amazon AdscorePrevious deal with Amazon Ads to expand accessible ad inventory across multiple markets, complementing Netflix partnership.
- Multi-Channel Networks (MCNs)core50+ strategic partnerships with Multi-Channel Networks globally. 500+ MCN partnerships in China, including Ocean Engine's KOL agency XingTu, providing access to professional influencer management and content creation capabilities.
- Influencer NetworkcoreAccess to 100,000+ influencers globally through network partnerships. Key verticals include eCommerce, Lifestyle, gaming, parenting, Entertainment, and cultural trends.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
Nativex competitors and assessment
Company assessmentDirect peers
- Moloco: Programmatic advertising platform with machine learning-driven DSP technology for app marketers and e-commerce. Overlaps with Nativex DSP in targeting algorithms, programmatic buying, and gaming/app advertiser focus.
- Liftoff: Mobile ad-tech and programmatic platform focused on app install advertising and performance user acquisition. Direct overlap with Nativex's mobile app advertiser segment and DSP capabilities.
- Adjust: Mobile measurement and analytics platform used by app marketers running cross-regional campaigns. While more focused on attribution than media buying, it operates in the same app-advertising ecosystem and overlaps with Nativex's gaming and app client base.
- AnyMind Group: Asia-based marketing, commerce, and creator economy platform with cross-border capabilities in influencer marketing, e-commerce enablement, and digital advertising across APAC markets — closely overlapping with Nativex's cross-regional agency model.
- Yeahmobi: China-headquartered cross-border digital marketing agency offering media buying, programmatic, and creator marketing across global platforms. Most directly comparable peer in terms of origin, scope, and target client base.
- FreakOut Holdings: Japan-headquartered digital marketing and programmatic advertising company operating across APAC with DSP technology and agency services. Comparable in geographic focus (APAC), technology profile (proprietary DSP), and cross-border positioning.
Broad incumbents
- The Trade Desk: Leading independent DSP with broad advertiser and agency relationships. While Nativex DSP is smaller in scale, both compete for programmatic media buying budgets across display, video, and CTV inventory.
- AppLovin: Mobile ad-tech platform with a major DSP and demand-side mediation capabilities, plus direct advertiser relationships across gaming and e-commerce. Operates at significantly larger scale and competes for the same mobile/DSP advertiser budgets.
- Sprout Social: Enterprise social media management and influencer marketing platform serving brands globally. Overlaps with Nativex's influencer marketing and social media campaign services at the brand-management layer.
Others
- Mintegral: Sibling company under Mobvista Group providing mobile ad network and SDK-based programmatic inventory. Not a competitor in agency services but an affiliated infrastructure provider and strategic partner within the parent ecosystem.
Market position
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Nativex social profiles
Digital presenceNativex financial estimates
Financial estimateRevenue estimate
Valuation estimate
Nativex leadership team
Management profileNumber of profiles
Profiles4 records
Nativex funding detail
Funding detailFunding overview
Funding rounds2 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Nativex M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Nativex
What does Nativex do?
Nativex is a cross-regional digital marketing agency that helps brands and apps achieve global growth through end-to-end services spanning research, media buying across global and APAC ad inventory, programmatic advertising via its proprietary Nativex DSP, influencer marketing with access to 100,000+ creators, creative production, and regional execution. The firm operates a self-service ad management platform (NativexLink), a dedicated TikTok Solution, and the XploreChina service for brands entering the Chinese market, all anchored by its BRIDGE Marketing Model.
Is Nativex a public or private company?
Nativex is a private company. It is classified as corporate owned and is currently operating.
When was Nativex founded?
Nativex was founded in 2015. It employs 501 to 1,000 people.
Where is Nativex based?
Nativex is headquartered in Guangzhou, China, in the Asia region.
How does Nativex make money?
Four revenue lines are on record. Media Buying Services are the primary driver. The others are DSP Platform, influencer Marketing and china Market Services (XploreChina).
Who are Nativex's main competitors?
Direct peers on record are Moloco, Liftoff, Adjust, AnyMind Group, Yeahmobi and FreakOut Holdings. Broad incumbents are The Trade Desk, AppLovin and Sprout Social. Mintegral is listed as an others.
Does Nativex have an API?
No public API is recorded for Nativex.
What industry is Nativex in?
Nativex's product category is Digital Marketing Services. Its primary akta.pro industry code is MPAAANAB, Marketing Localization (Campaign, Web, App, Social), with a secondary code of BPAFAEAI, Brand Experience (BX) & Service Design. Its SIC code is 7311.