Boardroom

What Boardroom does

Boardroom (legal entity Boardroom 35 LLC) is a privately held sports, media, and entertainment company co-founded in 2019 by NBA player Kevin Durant and his business partner Rich Kleiman, headquartered in New York. The company operates an integrated media platform covering the business intersection of sports, entertainment, and culture, built on four primary product lines: a direct-to-consumer digital property at boardroom.tv featuring editorial articles, Cover Story features, Boardroom Talks video interviews, and the daily "Headline To Go" newsletter; a Members Club subscription offering exclusive content and community; an events business including NBA/WNBA All-Star experiences, the Game Plan conference co-produced with CNBC, and The Afties at Cannes Lions; and an advisory arm serving athletes, brands, and executives. Distribution is anchored by an exclusive content and ad-sales partnership with Amazon-owned Wondery (placing Boardroom's podcasts and digital series on Prime Video, Amazon Music, and Fire TV Channels) and a content partnership with Yahoo Sports on its FAST channel network, alongside streaming placements for original productions on Apple TV+ (SWAGGER), Netflix (Two Distant Strangers), and Showtime (NYC Point Gods). A sister company, Boardroom Sports Holdings, holds equity investments in emerging sports properties including the Brooklyn Aces (Major League Pickleball), Gotham FC (NWSL), and the Philadelphia Union (MLS). The company is small (11–50 employees) with no public funding history and no disclosed revenue.

Name

Boardroom

Legal name

Boardroom 35 LLC

Website

https://boardroom.tv

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Boardroom is a private sports, entertainment, and culture business media brand co-founded by Kevin Durant and Rich Kleiman, operating boardroom.tv, Members Club subscription, B2B events, advisory services, and distributed podcasts/video via Amazon's Wondery and Yahoo Sports.

Ownership category

akta.pro rank

Product category

Sports & Entertainment Media

NAICS

Convention and Trade Show Organizers (561920), Spectator Sports (7112)

SIC

Television Broadcasting Stations (4833)

akta.pro primary industry

B2B Sports Digital Syndication & White-Label Streaming Services (MPAKAOAJ)

Keywords

• Sports media network
• Entertainment business content
• Digital media publishing
• Athlete business journalism
• Sports events sponsorship

Headquarters

HQ city

New City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Revenue model

1. Subscription Services (Members Club): Boardroom operates a Members Club subscription program offering exclusive content, events and experiences for paying members. The subscription provides access to premium content and networking opportunities within the sports and entertainment business community.
2. Podcast and Digital Content Distribution: Boardroom produces podcasts and digital video series distributed through partners like Wondery (Amazon) and Yahoo Sports. Revenue generated through advertising sales handled by distribution partners.
3. B2B Events and Experiences: Boardroom generates revenue through branded events and experiences including NBA and WNBA All-Star events, Game Plan conferences in partnership with CNBC, and The Afties at Cannes Lions. Revenue derived from sponsorships, ticket sales, and branded programming.
4. Advisory Services: Boardroom's advisory arm consults and connects athletes, brands and executives with their broader network and initiatives, generating fees for strategic guidance and introductions.
5. Branded Programming and Partnerships: Boardroom creates branded programming content such as Boardroom Brunch for partners like SPORT BEACH at Cannes Lions, combining their content creation capabilities with partner platforms and marketing initiatives.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Boardroom is a sports, media and entertainment brand that produces premium video, audio, editorial, and newsletter content covering the business of sports and entertainment. The company operates a Members Club subscription, hosts B2B events including the Game Plan conference in partnership with CNBC, NBA and WNBA All-Star experiences, and The Afties gathering at Cannes Lions, and provides an advisory arm connecting athletes, brands, and executives within its network.

Product overview

Boardroom is a sports, media, and entertainment brand co-founded by Kevin Durant and Rich Kleiman, operating as a multi-platform content company focused on the intersection of sports and entertainment business. The company's portfolio includes digital content products (Headline To Go newsletters, Cover Story editorial features, Boardroom Talks video series), a print magazine (Boardroom Magazine), an exclusive Members Club, and B2B events (NBA/WNBA All-Star events, Game Plan conference with CNBC, The Afties Cannes event). The ecosystem also encompasses an advisory service for athletes, brands and executives, and a sister company, Boardroom Sports Holdings, with investments in sports teams and leagues. The company also produces film and TV projects including award-winning documentaries and scripted series distributed through major streaming platforms.

Differentiator

Problem solved

Functional benefit

Products and services

• Headline To Go Daily newsletter delivering the biggest stories in sports and entertainment business directly to subscribers' inboxes.
• Cover Story Premium in-depth feature articles and long-form editorial content showcasing athletes, executives, musicians, and creators moving the business world forward.
• Boardroom Talks Interview-style video content featuring conversations with notable figures in sports, entertainment, and business.
• Members Club Exclusive subscription membership program offering access to premium content, events, and community for paying members interested in sports and entertainment business.
• Boardroom Magazine Seasonal print magazine featuring long-form editorial content, interviews, and cultural commentary on sports and entertainment business.
• B2B Events and Experiences Exclusive B2B events including NBA and WNBA All-Star events that bring together leaders across sports, entertainment, business, media, and culture for networking and branded experiences.
• Game Plan Conference Ticketed conference held in partnership with CNBC, focused on the business of sports and bringing together industry leaders.
• The Afties Exclusive annual gathering during the Cannes Lions festival connecting leaders across sports, entertainment, business, media, and culture. Hosted by Taylor Rooks.
• Advisory Services Advisory arm consulting and connecting athletes, brands, and executives with the broader Boardroom network and initiatives, generating fees for strategic guidance and introductions.

Quantifiable outcome

• Distribution across Amazon services including Prime Video, Amazon Music, and Fire TV Channels
• +1 more outcomes

Named customers4 records

Segments4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Eight partnerships are on record, tiered minor, flagship and core.

• Project Healthy MindsminorOthers · 25 June 2026Boardroom CEO Rich Kleiman joined the board of mental health nonprofit Project Healthy Minds, expanding the organization's roster of high-profile leaders across media, sports, and entertainment to help scale the group's mission to expand access to mental health resources and awareness.
• Wondery (Amazon)flagshipChannel Partner/ Reseller/ Distributor · 23 June 2026Boardroom reached an exclusive distribution agreement with Amazon-owned podcast network Wondery. Wondery acquired distribution and ad-sales rights to all of Boardroom's podcasts and digital series, with content distributed across Amazon services including Prime Video, Amazon Music, and Fire TV Channels. The deal signals Amazon's continued investment in sports podcasts through partnerships with high-profile athletes.
• AdobeminorGTM or Marketing Partner · 15 April 2026Adobe is a strategic partner for the SPORT BEACH platform at Cannes Lions 2026, where Boardroom serves as a programming partner alongside other major brands.
• PepsiCominorGTM or Marketing Partner · 15 April 2026PepsiCo is a strategic partner for the SPORT BEACH platform at Cannes Lions 2026, where Boardroom provides branded programming content.
• NBCUniversalminorGTM or Marketing Partner · 15 April 2026NBCUniversal is a strategic partner for the SPORT BEACH platform at Cannes Lions 2026, where Boardroom serves as a programming partner.
• SPORT BEACHflagshipGTM or Marketing Partner · 14 April 2026SPORT BEACH and Boardroom announced a strategic partnership for the Cannes Lions International Festival of Creativity 2026. The partnership combines Boardroom's branded programming, including its signature Boardroom Brunch, with SPORT BEACH's platform of elite athletes and marketing executives. Strategic partners for the event also include Adobe, PepsiCo, and NBCUniversal.
• Yahoo SportscoreChannel Partner/ Reseller/ Distributor · 20 August 2025Yahoo partnered with Kevin Durant and Rich Kleiman's Boardroom media company for new content series as part of Yahoo's launch of Yahoo Sports Network, a 24/7 FAST channel. Boardroom content joins Yahoo's competitive landscape alongside legacy players like ESPN and sportsbook media ecosystems.
• CNBC (Game Plan Conference)coreStrategic or Co-development PartnerBoardroom partners with CNBC for Game Plan, a ticketed conference focused on the business of sports. The partnership combines Boardroom's sports business expertise with CNBC's financial news platform.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Overtime: Sports media company producing short-form video, original leagues, and athlete-led content for Gen Z sports fans. Comparable in athlete-centric brand and digital-first content distribution.
• Jomboy Media: Independent sports media company producing viral video, podcasts, and editorial around MLB and broader sports culture. Comparable as an emerging digital sports content challenger.
• Front Office Sports: B2B media brand covering the business of sports for executives and brands. Closely comparable to Boardroom's business-of-sports editorial and events positioning.
• Barstool Sports: Digital sports and pop culture media brand built around personality-driven content, events, and merchandise. Comparable in mixing sports editorial, video, podcasts, and live experiences.
• Wave Sports & Entertainment: Athlete-led digital sports media network operating sports-focused content channels and podcasts. Closely comparable as an athlete-founded sports content brand targeting next-generation fans.
• The Athletic: Subscription-led sports media company producing deep sports business and culture coverage for engaged fans. Directly comparable in delivering premium sports journalism and newsletter-driven audience monetization.
• Minute Media (The Players' Tribune): Digital sports media platform operating athlete-owned brands including The Players' Tribune. Comparable in athlete-led sports storytelling and multi-brand digital publishing model.
• Bleacher Report: Digital-first sports media brand producing written, video, and social content at scale for sports fans. Comparable in cross-platform sports content distribution and youth-skewing audience.

Broad incumbents

• ESPN: Largest legacy U.S. sports media company spanning TV, digital, podcasts, and events. Comparable as the dominant incumbent that Boardroom competes against for audience and advertising.
• Sports Illustrated: Iconic sports media brand covering sports business, athletes, and culture across digital and print. Comparable in long-form sports editorial and brand-led sports business coverage.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/boardroom
• Xx.com/boardroom
• Facebookfacebook.com/TheBoardroom
• LinkedInlinkedin.com/company/boardroom1

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments6 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Boardroom