Project Healthy Minds
Project Healthy Minds is a 501(c)(3) nonprofit that operates a free digital mental health marketplace, providing a clinically vetted directory of therapy, self-care apps, support groups, and crisis services to individuals and corporate partners, with celebrity ambassadors and a Corporate Coalition driving reach and funding.
- Company typePrivate
- Founded2020
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Project Healthy Minds does
Project Healthy Minds is a 501(c)(3) nonprofit corporation founded in 2020 and headquartered in New York City that operates what it describes as the world's first free digital mental health marketplace, accessible via web and mobile app at app.projecthealthyminds.com. The platform functions as a curated directory of mental health services—including therapy providers (Grow Therapy, Alma, Headway, Talkspace, Psychology Today), digital self-care apps (Headspace, Calm, Happify), and support groups (NAMI, Monument, Circles)—filterable by mental health challenge, price, and location, with every listing screened by a clinical advisory committee of board-certified physicians and psychologists. The marketplace is integrated with the 988 Suicide & Crisis Lifeline for 24/7 crisis response and is accompanied by the educational "Guide for Healthy Minds" resource launched in 2021.
The organization is funded entirely through donations and corporate partnerships rather than user fees; it accepts contributions via credit/debit card, PayPal, Venmo, ACH, wire transfer, stock gifts, and a Legacy Giving planned-giving program. Corporate partners include Universal Music Group, Music Health Alliance, Guaranteed Rate, Nespresso, AXIS, Artsy, Morning Brew, and Amber Health, with Harvard Business School as an academic research collaborator. A Corporate Coalition program enables enterprise engagement on workforce mental health, and a co-branded white-label platform was launched with Music Health Alliance in October 2025. The organization reaches consumers primarily through celebrity and cultural ambassadors—including Prince Harry, Meghan Markle, Demi Lovato, Bill Lawrence, and Carson Daly—and annual flagship events such as the World Mental Health Day Festival and Gala, supplemented by active social media presence and earned media coverage in Forbes, People, Today Show, The Hollywood Reporter, Variety, and Vanity Fair. It holds a four-star Charity Navigator rating and is governed by a board featuring senior figures from Universal Music Publishing Group, Apple, NBC, Boardroom, and McCann Worldgroup.
Project Healthy Minds firmographics
Firmographics- Name
- Project Healthy Minds
- Legal name
- Project Healthy Minds Corporation
- Website
- https://projecthealthyminds.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Project Healthy Minds is a 501(c)(3) nonprofit that operates a free digital mental health marketplace, providing a clinically vetted directory of therapy, self-care apps, support groups, and crisis services to individuals and corporate partners, with celebrity ambassadors and a Corporate Coalition driving reach and funding.
- Ownership category
- akta.pro rank
Project Healthy Minds industry classification
Industry- Product category
- Mental Health Services Marketplace
- NAICS
- Social Assistance (624), Offices of Mental Health Practitioners (except Physicians) (621330), Offices of Physicians, Mental Health Specialists (621112)
- SIC
- Services-Social Services (8300), Services-Health Services (8000), Services-Prepackaged Software (7372)
- akta.pro primary industry
- General Mental Health Therapy Platforms (Talk Therapy) (HLALAEAA)
- akta.pro secondary industries
- Care Navigation, Advocacy & Benefits Guidance Platforms (HLALADAJ), Crisis Support, Suicide Prevention & Acute Behavioral Triage Platforms (HLALAEAI)
Keywords
Where Project Healthy Minds is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Project Healthy Minds business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Marketing or Sales, Personnel, Technology or R&D, Operations, Others
Revenue model
- Donations and Charitable Contributions: Project Healthy Minds accepts online donations via credit/debit card, PayPal, Venmo, wire transfers, ACH, and stock gifts. They also have a Legacy Giving program for planned gifts. Donations are tax-deductible as they are a 501(c)(3) organization.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free marketplace access for all users |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
Project Healthy Minds product offering
Product offeringCore offering
Project Healthy Minds operates the world's first free digital mental health marketplace, a searchable directory platform that connects individuals to clinically screened mental health services including therapy providers, digital self-care apps, support groups, and 24/7 crisis resources. The platform supports filtering by mental health challenge, price, and location, and is complemented by annual advocacy events, workforce mental health research with corporate partners, and a robust clinical advisory council that vets every listed service.
Product overview
Project Healthy Minds operates a digital mental health marketplace as its core product, functioning as a free front door on the internet for accessing mental health services. The platform enables users to filter by mental health challenge, price, location, and more, with all listed services screened by a clinical advisory committee. The core marketplace is complemented by a Guide for Healthy Minds educational resource (launched 2021), a dedicated crisis services section with 24/7 support (988), and a co-branded platform with Music Health Alliance (launched October 2025) that extends specialized mental health access to music industry professionals. The company positions its marketplace as making finding mental health support 'as easy as booking a flight or restaurant reservation.'
Differentiator
Problem solved
Functional benefit
Products and services
- Project Healthy Minds Digital Mental Health Marketplace The world's first free digital mental health marketplace, accessible via web and mobile app, that allows users to search and filter clinically screened mental health services by challenge, price, and location. Functions as a free front door for accessing life-changing mental health services and integrates 24/7 crisis resources including the 988 Suicide & Crisis Lifeline. Intended for the general public seeking mental health support.
- Guide for Healthy Minds A mental health guide product launched in September 2021 providing educational and resource content to help individuals navigate mental health support options. Aimed at consumers seeking accessible mental health information and resources.
- Music Health Alliance Co-Branded Digital Platform A custom co-branded digital platform powered by Project Healthy Minds' technology, hosted on the Music Health Alliance website. Designed specifically for music industry professionals (artists, songwriters, employees) to access mental health support tailored to industry-specific pressures and irregular work schedules.
Quantifiable outcome
- Millions of potential users targeted for mental health service access
- +1 more outcomes
Companies that use Project Healthy Minds
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles3 records
Project Healthy Minds technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature3 records
Project Healthy Minds partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered supporting, core and flagship.
- Rich KleimansupportingSports and entertainment entrepreneur Rich Kleiman joined Project Healthy Minds' Board of Directors. Kleiman is co-founder and CEO of Boardroom and Kevin Durant's manager.
- Music Health AlliancecoreStrategic partnership to expand mental health access for music industry professionals nationwide. Initial phase includes launching a custom co-branded digital platform on the Music Health Alliance website, powered by Project Healthy Minds' technology, along with collaborative research to address barriers to mental health care in the music industry.
- The Archewell Foundation (Prince Harry and Meghan)flagshipPrince Harry and Meghan Markle were honored as Humanitarians of the Year by Project Healthy Minds for their advocacy work. They participate in events and use their platform to promote mental health awareness and digital safety for families.
- Universal Music GroupcoreUniversal Music Group joined Project Healthy Minds' workforce mental health research initiative alongside academic partners including Harvard Business School. This makes UMG the first music company to join this initiative, aiming to establish industry-wide benchmarks for mental health support and develop standardized frameworks for measuring workforce mental health correlation with organizational performance.
- Amber HealthsupportingPartnership with Amber Health enables Universal Music Group artists, songwriters, and employees to access crisis response, care planning, and specialized referrals through clinicians who understand the entertainment industry's unique pressures.
- NespressosupportingNespresso partnered with Project Healthy Minds to help destigmatize mental health and encourage expanded access to care.
- AXISsupportingAXIS joined Project Healthy Minds' Corporate Coalition to promote mental health within the insurance industry.
- ArtsysupportingPartnership in celebration of Women's History Month to support mental health initiatives.
- Morning BrewsupportingPartnership for the 'Imposters' podcast launch to spread mental health awareness through multimedia content.
- Harvard Business SchoolcoreAcademic partner in the workforce mental health research initiative alongside Universal Music Group to establish industry-wide benchmarks.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Project Healthy Minds competitors and assessment
Company assessmentDirect peers
- Headspace Health: Headspace (now Headspace Health after merging with Ginger) is a direct mental health and wellness platform offering therapy, coaching, and self-guided content. It competes with Project Healthy Minds for the same end user seeking mental health support, though Headspace operates a subscription model while PHM is free.
- BetterHelp: BetterHelp is a large online counseling network competing directly with the therapy providers aggregated on PHM's marketplace. Both aim to make therapist discovery easier, though BetterHelp operates as the provider while PHM operates as an aggregator.
- Lyra Health: Lyra Health is an employer-sponsored mental health benefits platform providing therapy and coaching to workforces. It is highly comparable to PHM's Corporate Coalition and UMG workforce initiative, serving the same enterprise buyer with mental health access.
- Spring Health: Spring Health is a mental health benefits platform sold primarily to employers. It overlaps with PHM's workforce mental health positioning and competes for the same employer-purchaser demand.
- Calm: Calm is a leading mental wellness and meditation app, also listed in PHM's marketplace. It targets overlapping consumer audiences with self-guided content and represents a direct alternative for users seeking digital self-care resources.
- Talkspace: Talkspace is an online therapy and psychiatry platform listed directly in Project Healthy Minds' marketplace. It is a comparable mental health access provider competing for the same user demand, with a B2B and B2C go-to-market motion similar to PHM's corporate partnerships.
Others
- Mental Health America: Mental Health America is a longstanding nonprofit community mental health organization focused on advocacy, screening, and education. It is comparable as a nonprofit mental health mission-driven organization pursuing similar anti-stigma and access goals, though it predates the digital marketplace model.
Emerging players
- Zocdoc: Zocdoc is a healthcare provider marketplace allowing users to find and book appointments with doctors. It is structurally comparable to PHM as a discovery and booking layer, though Zocdoc focuses on general medical rather than mental health.
- Grow Therapy: Grow Therapy is a therapist network and insurance-billing platform also listed in PHM's marketplace. It is comparable as a mental health access infrastructure provider, and could either remain a supply-side partner or evolve into a direct competitor marketplace.
- Alma: Alma is a therapist directory and insurance-billing platform listed in PHM's marketplace. It represents the supply-side infrastructure PHM connects users to, and competes for therapist acquisition as well as consumer mindshare.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Project Healthy Minds social profiles
Digital presenceProject Healthy Minds compliance and trust
Trust signalCompliance1 record
Project Healthy Minds financial estimates
Financial estimateRevenue estimate
Valuation estimate
Project Healthy Minds leadership team
Management profileNumber of profiles
Profiles6 records
Project Healthy Minds funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Project Healthy Minds M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Project Healthy Minds
What does Project Healthy Minds do?
Project Healthy Minds operates the world's first free digital mental health marketplace, a searchable directory platform that connects individuals to clinically screened mental health services including therapy providers, digital self-care apps, support groups, and 24/7 crisis resources. The platform supports filtering by mental health challenge, price, and location, and is complemented by annual advocacy events, workforce mental health research with corporate partners, and a robust clinical advisory council that vets every listed service.
Is Project Healthy Minds a public or private company?
Project Healthy Minds is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Project Healthy Minds founded?
Project Healthy Minds was founded in 2020. It employs 11 to 50 people.
Where is Project Healthy Minds based?
Project Healthy Minds is headquartered in New York, United States, in the North America region.
How does Project Healthy Minds make money?
One revenue line is on record: donations and Charitable Contributions.
Who are Project Healthy Minds's main competitors?
Direct peers on record are Headspace Health, BetterHelp, Lyra Health, Spring Health, Calm and Talkspace. Mental Health America is listed as an others. Emerging players are Zocdoc, Grow Therapy and Alma.
Does Project Healthy Minds have an API?
No public API is recorded for Project Healthy Minds.
What industry is Project Healthy Minds in?
Project Healthy Minds's product category is Mental Health Services Marketplace. Its primary akta.pro industry code is HLALAEAA, General Mental Health Therapy Platforms (Talk Therapy), with a secondary code of HLALADAJ, Care Navigation, Advocacy & Benefits Guidance Platforms. Its NAICS code is 624 and its SIC code is 8300.