NPAW
NPAW (NicePeopleAtWork S.L.) is a Barcelona-based SaaS provider of end-to-end video intelligence and analytics software for OTT platforms, broadcasters, and telecom operators, serving 200+ customers globally with its NPAW Suite.
- Company typePrivate
- Founded2008
- HeadquartersBarcelona, Spain
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What NPAW does
NPAW (legally NicePeopleAtWork S.L.) is a Barcelona-headquartered SaaS provider of video intelligence and analytics software for OTT streaming platforms, broadcasters, and telecom operators, founded in 2008. The company sells the NPAW Suite, a CDN- and player-agnostic end-to-end platform that combines QoE/QoS monitoring, Digital Experience Intelligence (DXI) modules for audience, content, retention, advertising, user journey, experimentation, recommendation, and account-sharing detection, plus delivery optimization through CDN Balancer (multi-CDN switching) and Multicast Valeria. The platform processes more than 2 trillion events daily across 197 countries and supports 15 billion video plays per month from 200+ customers including AMC, Orange, Telefonica, Rakuten, Warner Media, Fox, ProSieben, Deutsche Telekom, Viaplay, LaLiga, and Dorna Sports (MotoGP). AI capabilities include the NaLa AI Assistant for conversational troubleshooting, the Recommender engine, the Share Blocker fraud-detection model, and AI-driven ad decisioning in DXI Advertising, with external validation via ISO/IEC 42001 AI management certification.
The company monetizes primarily through enterprise SaaS subscription licensing of the NPAW Suite, supplemented by professional services for implementation and optimization, and is complemented by an OEM/embedded distribution channel via Vimeo Streaming Analytics (built on NPAW technology) for Vimeo OTT Enterprise customers with free base access and a paid Advanced add-on. Go-to-market is enterprise field sales targeting streaming operators, broadcasters, and telecom operators, supported by thought leadership content (annual Video Streaming Industry Report, white papers, case studies, multi-language localized websites) and brand sponsorships including Gresini Racing MotoGP. Recent strategic activity has focused on AI-governance certifications (ISO 27001, 27701, 42001, 20252, 14001, ENS Nivel Alto), expansion of the DXI product surface (DXI Advertising), and the Vimeo OEM partnership announced in October 2025.
NPAW firmographics
Firmographics- Name
- NPAW
- Legal name
- NicePeopleAtWork S.L.
- Website
- https://npaw.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- NPAW (NicePeopleAtWork S.L.) is a Barcelona-based SaaS provider of end-to-end video intelligence and analytics software for OTT platforms, broadcasters, and telecom operators, serving 200+ customers globally with its NPAW Suite.
- Ownership category
- akta.pro rank
NPAW industry classification
Industry- Product category
- Video Analytics Software
- NAICS
- Software Publishers (5132), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Infrastructure & Network Monitoring (NPM/NPMD) (HDABAJAA)
- akta.pro secondary industry
- Conversational NLP & Dialogue Management (chatbots, agents) (HDAAADAF)
Keywords
Where NPAW is headquartered
LocationHeadquarters
- HQ city
- Barcelona
- HQ country
- Spain
- HQ region
- Europe
Offices1 record
Markets served
NPAW business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- SaaS Platform Licensing: Subscription-based licensing of the NPAW Suite platform providing video analytics and intelligence solutions to streaming platforms, broadcasters, and telecom operators.
- Enterprise Add-on Services: Vimeo Streaming Analytics built on NPAW technology offers free base tier to OTT Enterprise customers with paid Advanced add-on for deeper customization, audience segmentation, and API access.
- Professional Services: Implementation, consulting, and support services for platform deployment and optimization.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free base tier for OTT Enterprise customers |
| Subscription | Annual | Advanced Add-on for deeper analytics |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels9 records
NPAW product offering
Product offeringCore offering
NPAW provides the NPAW Suite, a holistic, end-to-end SaaS video intelligence platform for streaming services, broadcasters, and telecom operators. The platform combines real-time QoE/QoS analytics, Digital Experience Intelligence (DXI) for audience engagement, multi-CDN switching, and a multicast delivery solution to monitor and optimize video quality and content performance across the entire OTT delivery chain.
Product overview
NPAW is a video intelligence platform offering the NPAW Suite, a comprehensive end-to-end analytics solution combining QoE/QoS monitoring (QoE Analytics Video, QoE Analytics App, QoE Analytics Ads, Monitoring End-to-End, NPAW Probes, NaLa AI Assistant), Digital Experience Intelligence (DXI) for audience engagement and monetization (Audience & Content, Content Discovery, Growth & Retention, DXI Advertising, User Journey, Experiments, Recommender, Share Blocker), and delivery optimization (CDN Balancer, Multicast Valeria). The platform processes over 2 trillion events daily across 197 countries, serving 200+ customers including major broadcasters, OTT platforms, and telecom operators worldwide.
Differentiator
Problem solved
Functional benefit
Products and services
- NPAW Suite Unified analytics platform combining QoE/QoS monitoring, Digital Experience Intelligence (DXI), and multi-CDN delivery solutions for streaming video businesses, processing over 2 trillion events daily across 197 countries for 200+ customers.
- Multicast Valeria Multicast video delivery solution enabling high-quality, low-latency, low-cost video transmission using standard encoders with fast packet recovery and instant channel switching for broadcasters and streaming video providers.
Quantifiable outcome
- Reduced buffer underrun errors by 50% (Deutsche Telekom)
- +4 more outcomes
Companies that use NPAW
Customer profileNamed customers12 records
Segments3 records
Ideal customer profiles3 records
NPAW technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability7 records
Feature8 records
NPAW partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core, minor and flagship.
- VimeocoreVimeo partnered with NPAW to integrate its comprehensive video analytics suite into Vimeo OTT for enterprise clients. The collaboration provides advanced insights on user behavior, content consumption, and platform performance, enabling data-driven growth and revenue optimization. Vimeo Streaming Analytics is built on NPAW technology.
- VimeocoreVimeo partnered with NPAW to integrate a comprehensive video analytics suite into Vimeo OTT for enterprise clients. The collaboration aims to provide advanced insights on user behavior, content consumption, and platform performance, enabling data-driven growth and revenue optimization.
- Gresini Racing MotoGP TeamminorNPAW is a sponsor of the BK8 Gresini Racing MotoGP team for the 2025 season. Gresini Racing is an Italian team with a decorated history in the MotoGP Championship, including 11 podiums last season.
- ZypecoreZype, an all-in-one video management and distribution platform, partnered with NPAW to offer integrated streaming content creation and analytics solutions. The partnership combines Zype's video management with NPAW's AI-driven video analytics.
- Cires21flagshipNPAW combined its Mid-Stream CDN Balancer with Cires21's Source Synchronized Encoding (SSE) technology to create a transformative delivery solution for MotoGP. This collaboration ensures video quality is consistently high, seamless, and uninterrupted even during peak traffic.
- Dorna Sports (MotoGP)flagshipDorna, the exclusive commercial and television rights holder for MotoGP, leverages NPAW's CDN Mid-Stream Balancer combined with Cires21's SSE technology to deliver unparalleled live viewing experiences to millions of fans worldwide.
- Deutsche TelekomflagshipDeutsche Telekom partnered with NPAW to ensure smooth video streaming across millions of devices in different countries. Using NPAW Suite's Video Analytics, Deutsche Telekom gained a unified platform to ensure consistent metrics and compare video streaming performance across its global presence, reducing buffer underrun errors by 50%.
- TVUPcoreTVUP, the OTT provider behind Tivify.tv, leveraged NPAW's Mid-Stream CDN Balancer to achieve higher streaming quality, reduced buffering, and cut CDN costs while delivering seamless experiences during audience peaks.
- ViaplayflagshipViaplay, one of Europe's leading streaming services, worked with NPAW to build a powerful, flexible, and resilient M-CDN balancing solution that automatically selects the best CDN according to business and audience requirements.
- OCScoreOCS, Orange's French OTT service, leveraged NPAW's video intelligence to double users during the pandemic while reducing errors by 60%, and later used Game of Thrones viewing data to increase user retention by 66%.
- TetcoreTet and NPAW partnered to bring next-gen video analytics to online video providers in the Baltics, providing holistic end-to-end analytics to boost engagement and QoE.
Scale indicators8 records
Recent moves3 records
Expansion highlights6 records
NPAW competitors and assessment
Company assessmentDirect peers
- Mux: Video infrastructure and analytics platform providing QoE monitoring, real-time analytics, and player/streaming APIs to video platforms. Competes in the same OTT engineering and operations buyer profile.
- JW Player (JWP): Video platform providing player, streaming infrastructure, and integrated analytics to OTT publishers. Overlaps with NPAW on the analytics layer and competes for similar streaming/video platform customers.
- Agama Technologies: Video service quality and customer experience monitoring specialist for IPTV, OTT, and broadcast operators. Closely aligned to NPAW's QoE/QoS monitoring mission with telecom operator customers.
- Conviva: Direct competitor offering real-time video QoE analytics for OTT streaming. Closest comparable in product scope, customer base (streamers, broadcasters, telcos), and AI-driven analytics positioning.
- Bitmovin: Video encoding and analytics provider for OTT. Offers per-title encoding, player, and QoE analytics modules serving similar broadcasters, telcos, and OTT platforms as NPAW.
Broad incumbents
- Synamedia: Video software and analytics provider for pay-TV operators, broadcasters, and OTT platforms. Competes broadly with NPAW's QoE and audience analytics modules within tier-1 telecom and broadcaster accounts.
- Datadog: Broad cloud observability platform expanding into real-user monitoring and APM. Does not specialize in video QoE but competes for engineering budget at the same streaming and digital media customers.
- Brightcove: Established video platform with player, CDN services, and built-in analytics. Overlaps with NPAW on the analytics layer of an OTT stack and shares the same enterprise streaming customer profile.
- Akamai: Global CDN and cloud security incumbent with growing video analytics and media-optimization capabilities. Sits adjacent to NPAW's CDN Balancer and QoS monitoring offerings, with greater scale and bundled pricing.
- Fastly: Edge cloud platform with CDN and observability services. Competes with NPAW at the delivery/monitoring layer for video workloads and represents a structural threat as observability consolidates at the CDN edge.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
NPAW social profiles
Digital presenceNPAW compliance and trust
Trust signalCompliance6 records
NPAW financial estimates
Financial estimateRevenue estimate
Valuation estimate
NPAW leadership team
Management profileNumber of profiles
Profiles7 records
NPAW funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
NPAW M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about NPAW
What does NPAW do?
NPAW provides the NPAW Suite, a holistic, end-to-end SaaS video intelligence platform for streaming services, broadcasters, and telecom operators. The platform combines real-time QoE/QoS analytics, Digital Experience Intelligence (DXI) for audience engagement, multi-CDN switching, and a multicast delivery solution to monitor and optimize video quality and content performance across the entire OTT delivery chain.
Is NPAW a public or private company?
NPAW is a private company. It is classified as private equity controlled and is currently operating.
When was NPAW founded?
NPAW was founded in 2008. It employs 101 to 250 people.
Where is NPAW based?
NPAW is headquartered in Barcelona, Spain, in the Europe region.
How does NPAW make money?
Three revenue lines are on record. SaaS Platform Licensing is the primary driver. The others are enterprise Add-on Services and professional Services.
Who are NPAW's main competitors?
Direct peers on record are Mux, JW Player (JWP), Agama Technologies, Conviva and Bitmovin. Broad incumbents are Synamedia, Datadog, Brightcove, Akamai and Fastly.
Does NPAW have an API?
Yes. Vimeo Streaming Analytics, built in partnership with NPAW, offers a paid Advanced add-on with API access for deeper customization and audience segmentation. However, no standalone public API documentation or developer portal was identified in the source materials.
What industry is NPAW in?
NPAW's product category is Video Analytics Software. Its primary akta.pro industry code is HDABAJAA, Infrastructure & Network Monitoring (NPM/NPMD), with a secondary code of HDAAADAF, Conversational NLP & Dialogue Management (chatbots, agents). Its NAICS code is 5132 and its SIC code is 7372.