NPAW

What NPAW does

NPAW (legally NicePeopleAtWork S.L.) is a Barcelona-headquartered SaaS provider of video intelligence and analytics software for OTT streaming platforms, broadcasters, and telecom operators, founded in 2008. The company sells the NPAW Suite, a CDN- and player-agnostic end-to-end platform that combines QoE/QoS monitoring, Digital Experience Intelligence (DXI) modules for audience, content, retention, advertising, user journey, experimentation, recommendation, and account-sharing detection, plus delivery optimization through CDN Balancer (multi-CDN switching) and Multicast Valeria. The platform processes more than 2 trillion events daily across 197 countries and supports 15 billion video plays per month from 200+ customers including AMC, Orange, Telefonica, Rakuten, Warner Media, Fox, ProSieben, Deutsche Telekom, Viaplay, LaLiga, and Dorna Sports (MotoGP). AI capabilities include the NaLa AI Assistant for conversational troubleshooting, the Recommender engine, the Share Blocker fraud-detection model, and AI-driven ad decisioning in DXI Advertising, with external validation via ISO/IEC 42001 AI management certification.

The company monetizes primarily through enterprise SaaS subscription licensing of the NPAW Suite, supplemented by professional services for implementation and optimization, and is complemented by an OEM/embedded distribution channel via Vimeo Streaming Analytics (built on NPAW technology) for Vimeo OTT Enterprise customers with free base access and a paid Advanced add-on. Go-to-market is enterprise field sales targeting streaming operators, broadcasters, and telecom operators, supported by thought leadership content (annual Video Streaming Industry Report, white papers, case studies, multi-language localized websites) and brand sponsorships including Gresini Racing MotoGP. Recent strategic activity has focused on AI-governance certifications (ISO 27001, 27701, 42001, 20252, 14001, ENS Nivel Alto), expansion of the DXI product surface (DXI Advertising), and the Vimeo OEM partnership announced in October 2025.

Name

NPAW

Legal name

NicePeopleAtWork S.L.

Website

https://npaw.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

101–250 employees

Short description

NPAW (NicePeopleAtWork S.L.) is a Barcelona-based SaaS provider of end-to-end video intelligence and analytics software for OTT platforms, broadcasters, and telecom operators, serving 200+ customers globally with its NPAW Suite.

Ownership category

akta.pro rank

Product category

Video Analytics Software

NAICS

Software Publishers (5132), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Infrastructure & Network Monitoring (NPM/NPMD) (HDABAJAA)

akta.pro secondary industry

Conversational NLP & Dialogue Management (chatbots, agents) (HDAAADAF)

Keywords

• Video analytics platform
• OTT video monitoring
• QoE analytics
• Streaming intelligence
• CDN optimization

Headquarters

HQ city

Barcelona

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. SaaS Platform Licensing: Subscription-based licensing of the NPAW Suite platform providing video analytics and intelligence solutions to streaming platforms, broadcasters, and telecom operators.
2. Enterprise Add-on Services: Vimeo Streaming Analytics built on NPAW technology offers free base tier to OTT Enterprise customers with paid Advanced add-on for deeper customization, audience segmentation, and API access.
3. Professional Services: Implementation, consulting, and support services for platform deployment and optimization.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels9 records

Core offering

NPAW provides the NPAW Suite, a holistic, end-to-end SaaS video intelligence platform for streaming services, broadcasters, and telecom operators. The platform combines real-time QoE/QoS analytics, Digital Experience Intelligence (DXI) for audience engagement, multi-CDN switching, and a multicast delivery solution to monitor and optimize video quality and content performance across the entire OTT delivery chain.

Product overview

NPAW is a video intelligence platform offering the NPAW Suite, a comprehensive end-to-end analytics solution combining QoE/QoS monitoring (QoE Analytics Video, QoE Analytics App, QoE Analytics Ads, Monitoring End-to-End, NPAW Probes, NaLa AI Assistant), Digital Experience Intelligence (DXI) for audience engagement and monetization (Audience & Content, Content Discovery, Growth & Retention, DXI Advertising, User Journey, Experiments, Recommender, Share Blocker), and delivery optimization (CDN Balancer, Multicast Valeria). The platform processes over 2 trillion events daily across 197 countries, serving 200+ customers including major broadcasters, OTT platforms, and telecom operators worldwide.

Differentiator

Problem solved

Functional benefit

Products and services

• NPAW Suite Unified analytics platform combining QoE/QoS monitoring, Digital Experience Intelligence (DXI), and multi-CDN delivery solutions for streaming video businesses, processing over 2 trillion events daily across 197 countries for 200+ customers.
• Multicast Valeria Multicast video delivery solution enabling high-quality, low-latency, low-cost video transmission using standard encoders with fast packet recovery and instant channel switching for broadcasters and streaming video providers.

Quantifiable outcome

• Reduced buffer underrun errors by 50% (Deutsche Telekom)
• +4 more outcomes

Named customers12 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability7 records

Feature8 records

Partnerships

Eleven partnerships are on record, tiered core, minor and flagship.

• VimeocoreTechnology or Integration · 2 October 2025Vimeo partnered with NPAW to integrate its comprehensive video analytics suite into Vimeo OTT for enterprise clients. The collaboration provides advanced insights on user behavior, content consumption, and platform performance, enabling data-driven growth and revenue optimization. Vimeo Streaming Analytics is built on NPAW technology.
• VimeocoreTechnology or Integration · 1 October 2025Vimeo partnered with NPAW to integrate a comprehensive video analytics suite into Vimeo OTT for enterprise clients. The collaboration aims to provide advanced insights on user behavior, content consumption, and platform performance, enabling data-driven growth and revenue optimization.
• Gresini Racing MotoGP TeamminorGTM or Marketing Partner · 1 January 2025NPAW is a sponsor of the BK8 Gresini Racing MotoGP team for the 2025 season. Gresini Racing is an Italian team with a decorated history in the MotoGP Championship, including 11 podiums last season.
• ZypecoreTechnology or Integration · 22 November 2024Zype, an all-in-one video management and distribution platform, partnered with NPAW to offer integrated streaming content creation and analytics solutions. The partnership combines Zype's video management with NPAW's AI-driven video analytics.
• Cires21flagshipTechnology or IntegrationNPAW combined its Mid-Stream CDN Balancer with Cires21's Source Synchronized Encoding (SSE) technology to create a transformative delivery solution for MotoGP. This collaboration ensures video quality is consistently high, seamless, and uninterrupted even during peak traffic.
• Dorna Sports (MotoGP)flagshipStrategic or Co-development PartnerDorna, the exclusive commercial and television rights holder for MotoGP, leverages NPAW's CDN Mid-Stream Balancer combined with Cires21's SSE technology to deliver unparalleled live viewing experiences to millions of fans worldwide.
• Deutsche TelekomflagshipTechnology or IntegrationDeutsche Telekom partnered with NPAW to ensure smooth video streaming across millions of devices in different countries. Using NPAW Suite's Video Analytics, Deutsche Telekom gained a unified platform to ensure consistent metrics and compare video streaming performance across its global presence, reducing buffer underrun errors by 50%.
• TVUPcoreTechnology or IntegrationTVUP, the OTT provider behind Tivify.tv, leveraged NPAW's Mid-Stream CDN Balancer to achieve higher streaming quality, reduced buffering, and cut CDN costs while delivering seamless experiences during audience peaks.
• ViaplayflagshipStrategic or Co-development PartnerViaplay, one of Europe's leading streaming services, worked with NPAW to build a powerful, flexible, and resilient M-CDN balancing solution that automatically selects the best CDN according to business and audience requirements.
• OCScoreTechnology or IntegrationOCS, Orange's French OTT service, leveraged NPAW's video intelligence to double users during the pandemic while reducing errors by 60%, and later used Game of Thrones viewing data to increase user retention by 66%.
• TetcoreTechnology or IntegrationTet and NPAW partnered to bring next-gen video analytics to online video providers in the Baltics, providing holistic end-to-end analytics to boost engagement and QoE.

Scale indicators8 records

Recent moves3 records

Expansion highlights6 records

Direct peers

• Mux: Video infrastructure and analytics platform providing QoE monitoring, real-time analytics, and player/streaming APIs to video platforms. Competes in the same OTT engineering and operations buyer profile.
• JW Player (JWP): Video platform providing player, streaming infrastructure, and integrated analytics to OTT publishers. Overlaps with NPAW on the analytics layer and competes for similar streaming/video platform customers.
• Agama Technologies: Video service quality and customer experience monitoring specialist for IPTV, OTT, and broadcast operators. Closely aligned to NPAW's QoE/QoS monitoring mission with telecom operator customers.
• Conviva: Direct competitor offering real-time video QoE analytics for OTT streaming. Closest comparable in product scope, customer base (streamers, broadcasters, telcos), and AI-driven analytics positioning.
• Bitmovin: Video encoding and analytics provider for OTT. Offers per-title encoding, player, and QoE analytics modules serving similar broadcasters, telcos, and OTT platforms as NPAW.

Broad incumbents

• Synamedia: Video software and analytics provider for pay-TV operators, broadcasters, and OTT platforms. Competes broadly with NPAW's QoE and audience analytics modules within tier-1 telecom and broadcaster accounts.
• Datadog: Broad cloud observability platform expanding into real-user monitoring and APM. Does not specialize in video QoE but competes for engineering budget at the same streaming and digital media customers.
• Brightcove: Established video platform with player, CDN services, and built-in analytics. Overlaps with NPAW on the analytics layer of an OTT stack and shares the same enterprise streaming customer profile.
• Akamai: Global CDN and cloud security incumbent with growing video analytics and media-optimization capabilities. Sits adjacent to NPAW's CDN Balancer and QoS monitoring offerings, with greater scale and bundled pricing.
• Fastly: Edge cloud platform with CDN and observability services. Competes with NPAW at the delivery/monitoring layer for video workloads and represents a structural threat as observability consolidates at the CDN edge.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/watch?v=9Z-Ule-IaUw
• Xx.com/NPAW_BI
• LinkedInlinkedin.com/company/1695623

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NPAW