Rewardian
Rewardian is a SaaS employee recognition, rewards, and engagement platform serving enterprise and mid-market organizations across nine verticals, with a 10M-item rewards catalog, channel incentives modules, and a 94% client retention rate.
- Company typePrivate
- Founded2015
- HeadquartersAtlanta, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Rewardian does
Rewardian is a privately held SaaS company headquartered in Atlanta, Georgia, that operates a cloud-based employee recognition, rewards, and engagement platform serving enterprise and mid-market customers across nine verticals including healthcare, financial services, hospitality, government, manufacturing, retail, transportation, technology, and pharmaceuticals. The platform is modular and multi-tenant, comprising an Employee Recognition core that supports peer-to-peer, manager-to-employee, and nomination-based programs; automated Milestones for service anniversaries and career events; a Rewards Catalog with 10M+ options including global merchandise, travel (via Switchfly), gift cards, branded swag, and concierge services spanning 100+ countries; Gamification modules featuring leaderboards, badges, bingo, and contests; Analytics dashboards; and a trigger-based Communications engine. Add-on modules extend the platform to B2B Channel Incentives and internal Sales Incentives, while a separate Catalog-as-a-Service (CaaS) product exposes the rewards catalog through a REST-based Open API for third-party deployment.
Revenue is generated primarily through subscription-based SaaS contracts with annual billing and quote-based pricing that scales with organization size and selected modules. The company also earns revenue through professional services for program design, white-labeling, and enterprise implementation, and supplements recurring revenue with CaaS licensing. Go-to-market is a direct enterprise field-sales motion supported by RFP/RFI and demo entry points, alongside inside sales for mid-market accounts. The platform supports 1M+ users globally and reports a 94% client retention rate, with named enterprise deployments including Kimberly-Clark Professional, Love's Travel Stops, and MTSI.
Rewardian firmographics
Firmographics- Name
- Rewardian
- Legal name
- Rewardian, LLC
- Website
- https://rewardian.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Rewardian is a SaaS employee recognition, rewards, and engagement platform serving enterprise and mid-market organizations across nine verticals, with a 10M-item rewards catalog, channel incentives modules, and a 94% client retention rate.
- Ownership category
- akta.pro rank
Rewardian industry classification
Industry- Product category
- Employee Recognition Software
- NAICS
- Software Publishers (5132), Software Publishers (513210)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Loyalty, Rewards & Retention Platforms (BPAFAFAH)
- akta.pro secondary industries
- Loyalty, Rewards & Incentive Programs (BPAFAMAE), Rewards, Incentives & Gift Card Program Services (MPAAAIAG), Compensation Planning & Total Rewards (BPACAPAH), Rewards Marketplace & Redemption Platforms (Merchandise, Gift Cards, Experiences) (THALAKAC)
Keywords
Where Rewardian is headquartered
LocationHeadquarters
- HQ city
- Atlanta
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Rewardian business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Employee Recognition Platform SaaS: Subscription-based SaaS revenue from cloud-based employee recognition, rewards, and engagement platform. Includes modular features for recognitions, milestones, gamification, rewards catalog, analytics, communications, and integrations. Pricing is quote-based and typically scales with organization size and feature modules selected.
- B2B Channel Incentives Platform: Separate platform for manufacturers, distributors, dealers, and sales teams to run channel incentive programs. Supports sales promotions, dynamic points logic, tiered incentive structures, and real-time analytics by product, user, territory, or partner group.
- Sales Incentives Programs: Internal sales team motivation and performance programs, helping organizations incentivize their direct sales workforce.
- Catalog-as-a-Service (CaaS): Standalone rewards web shop deployable via open API into any global program, offering modular rewards fulfillment as a service.
- Professional Services: Program design consulting, custom branding, white-labeling, implementation services, and custom enterprise solutions including global scale configurations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise SaaS platform with modular features - pricing varies by organization size and selected capabilities |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Rewardian product offering
Product offeringCore offering
Rewardian sells a modular, multi-tenant SaaS platform that enables enterprises and mid-market organizations to run peer-to-peer, manager-to-employee, and nomination-based employee recognition programs, automated milestone and service anniversary celebrations, gamified engagement, and a global rewards catalog with 10M+ options across 100+ countries. The platform also includes a separate B2B channel incentives capability for manufacturers, distributors, dealers, and sales teams, an AI Recognition Assistant, Voice-to-Text Recognition, REST Open API, mobile apps, and analytics dashboards.
Product overview
Rewardian is a modular SaaS HR technology platform for employee recognition, rewards, engagement, and B2B channel incentives. The core offering consists of an Employee Recognition Platform supporting peer-to-peer, manager-to-employee, and nomination-based recognition, paired with Milestones for automated service anniversaries and career events. The platform includes a comprehensive Rewards Catalog with 500K+ rewards and 10M+ options across 100+ countries, Analytics & Reporting Dashboards for program metrics and KPIs, Behavioral & Automated Communications for trigger-based messaging, and Gamification & Engagement Modules featuring leaderboards, badges, bingo, and contests. Add-on modules extend the platform with B2B Channel Incentives for distributors and dealers, Sales Incentives for internal teams, AI Recognition Assistant for AI-powered message suggestions, Voice-to-Text Recognition for voice input, Catalog-as-a-Service (CaaS) for standalone reward shops, and a Mobile App for iOS and Android. Integration Services connect the platform to enterprise HRIS systems (Workday, SAP, ADP), communication tools (Slack, Teams), and any third-party system via REST API. Secondary services include Program Design Consulting and Branding/White-Labeling.
Differentiator
Problem solved
Functional benefit
Products and services
- Employee Recognition Platform Cloud-based, modular SaaS platform enabling enterprises and mid-market organizations to run peer-to-peer, manager-to-employee, and nomination-based recognition programs aligned to client culture and branding. Built on a multi-tenant cloud architecture with a REST-based Open API, mobile apps, analytics dashboards, and pre-built integrations with HRIS, SSO, communication, and LMS systems.
- B2B Channel Incentives Separate B2B channel incentive platform for manufacturers, suppliers, distributors, dealers, and sales teams to launch behavior-based sales promotions, configure dynamic points logic and tiered structures, and access real-time analytics by product, user, territory, or partner group.
- Sales Incentives Internal sales team motivation and performance program supporting both transactional and non-transactional triggers including training completions, referrals, and deal registration.
- Catalog-as-a-Service (CaaS) Standalone rewards web shop deployable via Rewardian's REST Open API into any global program, enabling modular rewards fulfillment as an independent solution with global merchandise, travel, gift cards, and swag across 100+ countries.
- Program Design Consulting Consulting services for program design and implementation, including customization of workflows, objectives, communication strategy, and ongoing customer success support for recognition and sales incentive programs.
- Branding and White-Labeling Custom branding and white-labeling services for the recognition platform, providing branded client experience with custom banners and white-labeled interfaces, including global scale configurations.
Quantifiable outcome
- 94% client retention rate demonstrates long-term value delivery and customer satisfaction
- +5 more outcomes
Companies that use Rewardian
Customer profileNamed customers12 records
Segments11 records
Ideal customer profiles2 records
Rewardian technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration16 records
AI capability5 records
Feature10 records
Rewardian partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core.
- SwitchflycoreStrategic partnership providing AI-powered travel and experiences inventory integrated into Rewardian's rewards catalog. Includes hotel and flight booking, rental cars, activities, and curated experiences such as cooking classes, beach getaways, and adventure travel.
- Amazon BusinesscorePartner providing global merchandise inventory access as part of Rewardian's rewards catalog, offering millions of items worldwide.
- SAP SuccessFactorscoreIntegration partnership enabling data transfer and single sign-on (SSO) between SAP SuccessFactors HRIS and Rewardian's recognition platform.
- WorkdaycoreIntegration partnership enabling HRIS data synchronization and SSO with Workday platform.
- Microsoft (Teams, Dynamics, SharePoint)coreIntegration partnerships with Microsoft ecosystem including Teams for recognition in flow of work, Dynamics for CRM data, and SharePoint for document integration.
- SlackcoreIntegration enabling recognition to be sent directly through Slack, reducing friction and enabling recognition in the flow of work.
- ADPcoreIntegration partnership for HRIS data synchronization and single sign-on with ADP payroll and HR platform.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
Rewardian competitors and assessment
Company assessmentBroad incumbents
- Blackhawk Network: Large incentive and prepaid solutions provider with extensive gift card and rewards distribution. Overlaps with Rewardian's corporate reward fulfillment and Catalog-as-a-Service offering, though operates at much larger scale across B2C and B2B.
- Workhuman: Large, well-capitalized provider of employee recognition and rewards software serving enterprise customers globally. Directly comparable to Rewardian's core recognition platform but at significantly greater scale, with broader Social Recognition and analytics offerings.
- O.C. Tanner: Long-established enterprise employee recognition and culture platform with deep rewards catalog and consulting services. Competes for the same enterprise HR buyer as Rewardian, with greater brand recognition and longer-tenured customer relationships.
Emerging players
- Tango Card: Digital rewards and gift card infrastructure provider used both by platforms (Catalog-as-a-Service analog) and direct enterprise buyers. Comparable on the rewards-delivery side of Rewardian's stack; competitive threat if Rewardian customers buy Tango directly.
- Fielo: Channel incentive and loyalty platform built on Salesforce. Comparable to Rewardian's B2B Channel Incentives product, serving manufacturers, distributors, and dealers — a direct competitor in the channel-incentives sub-segment.
Direct peers
- Motivosity: Employee recognition, rewards, and engagement platform with peer-to-peer and manager-to-employee programs plus a rewards marketplace. Direct competitor in mid-market with overlapping customer profiles and use cases.
- Kudos: Cloud-based employee recognition and engagement platform serving mid-market and enterprise. Comparable peer in product scope (peer-to-peer recognition, milestones, analytics) and target buyer (HR leaders).
- Awardco: Employee recognition and rewards platform known for low-cost Amazon-integrated catalog and aggressive mid-market pricing. Directly competes with Rewardian on rewards catalog breadth and price-sensitive enterprise deals.
- Achievers: Direct enterprise employee recognition and rewards SaaS competitor. Targets similar HR and engagement use cases with a comparable modular platform, recognition engine, and global rewards marketplace — the closest like-for-like competitor to Rewardian.
- Bonusly: Peer-to-peer recognition and rewards platform focused on culture and engagement, with integrations into Slack, Teams, and HRIS systems. Comparable on product functionality and integration strategy, though typically serving smaller organizations than Rewardian's enterprise core.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Rewardian social profiles
Digital presenceRewardian compliance and trust
Trust signalCompliance3 records
Rewardian financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rewardian leadership team
Management profileNumber of profiles
Profiles7 records
Rewardian subsidiaries and ownership
Company hierarchySubsidiaries2 records
Rewardian funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rewardian M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rewardian
What does Rewardian do?
Rewardian sells a modular, multi-tenant SaaS platform that enables enterprises and mid-market organizations to run peer-to-peer, manager-to-employee, and nomination-based employee recognition programs, automated milestone and service anniversary celebrations, gamified engagement, and a global rewards catalog with 10M+ options across 100+ countries. The platform also includes a separate B2B channel incentives capability for manufacturers, distributors, dealers, and sales teams, an AI Recognition Assistant, Voice-to-Text Recognition, REST Open API, mobile apps, and analytics dashboards.
Is Rewardian a public or private company?
Rewardian is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Rewardian founded?
Rewardian was founded in 2015. It employs 11 to 50 people.
Where is Rewardian based?
Rewardian is headquartered in Atlanta, United States, in the North America region.
How does Rewardian make money?
Five revenue lines are on record. Employee Recognition Platform SaaS are the primary driver. The others are B2B Channel Incentives Platform, sales Incentives Programs, catalog-as-a-Service (CaaS) and professional Services.
Who are Rewardian's main competitors?
Broad incumbents on record are Blackhawk Network, Workhuman and O.C. Tanner. Emerging players are Tango Card and Fielo. Direct peers are Motivosity, Kudos, Awardco, Achievers and Bonusly.
Does Rewardian have an API?
Yes. Rewardian offers a REST-based Open API framework that enables sending recognitions, feeding point balances, displaying activity and celebration feeds, and deploying standalone rewards shops (Catalog-as-a-Service). The API supports integration with any third-party system. Developer documentation is at www.rewardian.com/integrations-features.
What industry is Rewardian in?
Rewardian's product category is Employee Recognition Software. Its primary akta.pro industry code is BPAFAFAH, Loyalty, Rewards & Retention Platforms, with a secondary code of BPAFAMAE, Loyalty, Rewards & Incentive Programs. Its NAICS code is 5132 and its SIC code is 7372.