The Cirqle
The Cirqle is an Amsterdam-based SaaS platform that uses AI to help DTC and e-commerce brands discover creators, manage influencer and ambassador campaigns, and convert organic creator content into paid ads with first-party attribution across Meta, TikTok, and YouTube.
- Company typePrivate
- Founded2015
- HeadquartersAmsterdam, Netherlands
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What The Cirqle does
The Cirqle is an Amsterdam-based SaaS company that operates an AI-powered Influencer Operating System designed for direct-to-consumer and e-commerce brands. Founded in 2015 and operating through its Dutch legal entity Ballerton B.V., the platform unifies creator discovery, end-to-end campaign management, paid media amplification (Partnership Ads, TikTok Spark Ads, YouTube), first-party attribution, and performance reporting in a single workflow. Its core technology combines a proprietary database of more than 1.2 million verified creators enriched with historical RoAS, ad spend, revenue, and audience signals, with AI-driven modules including DeepSearch creator recommendations, RoAS Forecasting, AI-powered rate negotiation, and a 2025-launched MCP (Model Context Protocol) connector that exposes platform data to Claude, ChatGPT, Cursor, Gemini, and Copilot for agentic campaign workflows.
The Cirqle's product surface is sold on tiered annual subscriptions priced at €1,000, €2,000, €4,000, and €8,000 per month, billed monthly in advance, and acquired primarily through an enterprise field sales motion with a 'Book a Demo' CTA. Distribution is global but customer logos cluster in European DTC and US e-commerce — including Loop Earplugs, Matt Sleeps, Zelesta, LYMA LIFE, Secret Sales, LOOKFANTASTIC, ABOUT YOU, La Redoute, Vinted, Handyhuellen, and Opatra, alongside consumer brands such as Crocs, UGG, Hello Fresh, Johnson & Johnson, and Butternut Box. Native integrations with Meta Ads Manager, TikTok, YouTube, Shopify, Northbeam, Impact.com, and Slack form the backbone of its attribution and amplification stack, while compliance posture covers GDPR, UK GDPR, and CCPA.
Revenue mechanics are SaaS subscription recurring; no public ARR or revenue figure is disclosed and the capital base is modest (~$1.5M in disclosed funding across two early rounds), implying a capital-efficient, largely bootstrapped scaling path. Headcount sits in the 11–50 band, consistent with a focused mid-market-to-enterprise positioning rather than a high-burn growth-stage SaaS.
The Cirqle firmographics
Firmographics- Name
- The Cirqle
- Legal name
- Ballerton B.V.
- Website
- https://thecirqle.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Cirqle is an Amsterdam-based SaaS platform that uses AI to help DTC and e-commerce brands discover creators, manage influencer and ambassador campaigns, and convert organic creator content into paid ads with first-party attribution across Meta, TikTok, and YouTube.
- Ownership category
- akta.pro rank
The Cirqle industry classification
Industry- Product category
- Influencer Marketing Software
- NAICS
- Software Publishers (513210)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- Influencer Marketing Platforms (Discovery/Search/CRM) (MPACAGAA)
- akta.pro secondary industries
- Influencer Marketing & Creator Marketplaces (BPAMALAG), Influencer Operations & Payments (Workflow/Invoicing/Payouts) (MPAAAHAO)
Keywords
Where The Cirqle is headquartered
LocationHeadquarters
- HQ city
- Amsterdam
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
The Cirqle business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Platform Subscription: Subscription-based SaaS model with tiered pricing at €1,000, €2,000, €4,000, and €8,000 per month. Fees are invoiced monthly in advance. Platform provides end-to-end creator marketing capabilities including discovery, campaign management, attribution, and performance analytics.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Entry-level plan at €1,000/month |
| Subscription | Monthly | Mid-tier plan at €2,000/month |
| Subscription | Monthly | Upper-mid tier at €4,000/month |
| Subscription | Monthly | Enterprise tier at €8,000/month |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
The Cirqle product offering
Product offeringCore offering
The Cirqle sells a B2B SaaS Influencer Operating System (The Cirqle OS) that enables brands to discover creators using AI and first-party performance data, run end-to-end influencer, ambassador, and affiliate campaigns, activate organic creator content as paid Partnership Ads on Meta, TikTok, and YouTube, and forecast and attribute RoAS with integrations to Shopify and major ad platforms. The platform is sold on tiered monthly subscriptions to DTC and e-commerce brands and is accessible both through an enterprise sales motion and a self-serve creator portal.
Product overview
The Cirqle offers a unified Influencer Operating System (OS) that combines AI Creator Search, Campaign Management, Turn Into Ads (Partnership Ads), RoAS Forecasting, and Performance Reporting into a single platform. The core platform is The Cirqle OS, which serves as the central operating system for creator marketing. It is complemented by specialized modules: Influencer Programs for campaign management, Ambassador Programs for ongoing brand advocate management, and Affiliate Campaigns for affiliate partnerships. The Turn Into Ads feature enables direct conversion of organic creator content into paid ads on Meta, TikTok, and YouTube. Additional capabilities include MCP Connector (Agentic) for AI agent integration, 1st-Party Attribution for multi-platform sales tracking, Usage Rights Management for content licensing, and In-Platform Contracting for contract execution. The platform also offers a Gifting Compensation Feature for voucher-based influencer compensation.
Differentiator
Problem solved
Functional benefit
Products and services
- The Cirqle OS (Influencer Operating System) Unified SaaS platform that serves as an operating system for creator marketing, combining AI Creator Discovery, Campaign Management, Turn Into Ads, Reporting, and RoAS Forecasting into one integrated system for managing influencer, ambassador, and affiliate programs at scale. Sold to DTC and e-commerce brands on tiered monthly subscriptions.
- Influencer Programs Solution offering on The Cirqle OS that enables brands to plan, execute, and measure influencer marketing campaigns with AI creator selection, in-platform contracting, content approvals, rights management, and partnership ad activation.
- Ambassador Programs Solution offering on The Cirqle OS for running ongoing ambassador programs with automated link tracking, payouts, and full-funnel performance insights comparable to native ad managers.
- Affiliate Campaigns Solution offering on The Cirqle OS for managing affiliate partnerships with automated link tracking and payouts, integrated with the same workflows as influencer and ambassador programs.
- Partnership Ads / Turn Into Ads Productized capability that enables brands to convert organic creator content into paid Partnership Ads, Whitelisted Ads, and TikTok Spark Ads across Meta, TikTok, and YouTube, with usage rights management and instant license extensions.
- MCP Connector (Agentic Creator Marketing) Standalone agentic product that exposes The Cirqle's platform data to external AI systems via the Model Context Protocol, letting AI agents discover creators, launch campaigns, attribute revenue, and forecast RoAS through Claude, ChatGPT, Cursor, or any MCP-compatible client.
Quantifiable outcome
- 68% of DTC marketers now consider influencer campaigns vital to bottom line (The Cirqle 2025 research)
- +10 more outcomes
Companies that use The Cirqle
Customer profileNamed customers11 records
Segments3 records
Ideal customer profiles3 records
The Cirqle technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
AI capability8 records
Feature10 records
The Cirqle partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core.
- ShopifycoreNative integration with Shopify for e-commerce tracking, attribution, and seamless workflow between influencer campaigns and online store performance data.
- Meta (Facebook/Instagram)coreIntegration with Meta Ads Manager enabling Partnership Ads, Whitelisted ads, and performance tracking across Facebook and Instagram. Supports Turn-into-ads feature.
- TikTokcoreIntegration supporting TikTok Spark Ads and content amplification. Enables Turn-into-ads feature for TikTok platform.
- YouTubecoreSupport for Partnership Ads on YouTube as part of Turn-into-ads feature, enabling content amplification across multiple platforms.
- Claude (Anthropic)coreMCP (Model Context Protocol) connector enables Claude AI assistant to access The Cirqle platform data for workflow automation and insights. Part of AI-first strategy.
- ChatGPT (OpenAI)coreMCP connector enables ChatGPT to access The Cirqle platform data for AI-powered workflow automation and campaign insights.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
The Cirqle competitors and assessment
Company assessmentBroad incumbents
- LTK: Global creator commerce platform combining a creator marketplace, brand tools, and performance measurement. Comparable in influencer commerce and brand-campaign workflows, though operates a broader consumer marketplace alongside B2B tools.
Direct peers
- Modash: Creator discovery and analytics platform with a large global creator database and audience insights, serving brands and agencies. Overlaps with The Cirqle's AI Search and analytics capabilities.
- CreatorIQ: Enterprise influencer marketing platform offering creator discovery, campaign management, attribution, and analytics for global brands. Direct competitor to The Cirqle in performance-driven creator marketing for enterprise customers.
- Traackr: Influencer marketing platform focused on brand performance, campaign measurement, and creator analytics for global brands. Comparable in performance-marketing positioning and enterprise customer base.
- GRIN: Creator relationship management platform focused on DTC and e-commerce brands, with end-to-end workflows from discovery through payout. Highly comparable target customer and feature surface to The Cirqle.
- Upfluence: All-in-one influencer marketing platform with creator search, campaign management, and e-commerce integrations (Shopify). Direct competitor targeting similar DTC and e-commerce customers as The Cirqle.
- Aspire (formerly AspireIQ): Creator marketing platform serving DTC and enterprise brands with influencer workflows, content amplification, and ROI analytics. Closely comparable to The Cirqle in feature set and customer profile.
- HypeAuditor: Influencer analytics and fraud-detection platform serving brands and agencies globally. Comparable as an analytics layer that brands layer on top of creator marketing, partially overlapping with The Cirqle's measurement features.
Others
- impact.com: Partnership management platform covering affiliate, influencer, and B2B partnerships. Already integrated into The Cirqle, but its own partnership management suite competes for affiliate and creator program budgets.
Emerging players
- Shopify Collabs: Shopify-native creator marketplace and affiliate tool for DTC brands on Shopify. Represents a bundled, lower-friction alternative that could pressure The Cirqle's Shopify-merchant segment over time.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
The Cirqle social profiles
Digital presenceThe Cirqle compliance and trust
Trust signalCompliance3 records
The Cirqle financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Cirqle leadership team
Management profileNumber of profiles
Profiles2 records
The Cirqle funding detail
Funding detailFunding overview
Funding rounds2 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Cirqle M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Cirqle
What does The Cirqle do?
The Cirqle sells a B2B SaaS Influencer Operating System (The Cirqle OS) that enables brands to discover creators using AI and first-party performance data, run end-to-end influencer, ambassador, and affiliate campaigns, activate organic creator content as paid Partnership Ads on Meta, TikTok, and YouTube, and forecast and attribute RoAS with integrations to Shopify and major ad platforms. The platform is sold on tiered monthly subscriptions to DTC and e-commerce brands and is accessible both through an enterprise sales motion and a self-serve creator portal.
Is The Cirqle a public or private company?
The Cirqle is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Cirqle founded?
The Cirqle was founded in 2015. It employs 11 to 50 people.
Where is The Cirqle based?
The Cirqle is headquartered in Amsterdam, Netherlands, in the Europe region.
How does The Cirqle make money?
One revenue line is on record: saaS Platform Subscription.
Who are The Cirqle's main competitors?
LTK is listed as a broad incumbent. Direct peers are Modash, CreatorIQ, Traackr, GRIN, Upfluence, Aspire (formerly AspireIQ) and HypeAuditor. impact.com is listed as an others. Shopify Collabs is listed as an emerging player.
Does The Cirqle have an API?
Yes. The Cirqle offers an MCP (Model Context Protocol) connector that provides authenticated, read-only programmatic access to customer data on the platform for use by AI systems. The MCP Connector allows customers to retrieve data including Customer Personal Data, campaign metrics, and creator performance data. Access is controlled by a Bearer token issued by The Cirqle, scoped to a single customer account. The connector is read-only and supports access from Claude, ChatGPT, Cursor, or any MCP-compatible client. All MCP Connector requests are logged for 90 days for security, audit, and abuse-prevention purposes. Developer documentation is at thecirqle.com/mcp.
What industry is The Cirqle in?
The Cirqle's product category is Influencer Marketing Software. Its primary akta.pro industry code is MPACAGAA, Influencer Marketing Platforms (Discovery/Search/CRM), with a secondary code of BPAMALAG, Influencer Marketing & Creator Marketplaces. Its NAICS code is 513210 and its SIC code is 7310.