validar
Validar is a Seattle-based B2B event technology company providing a unified platform for event registration, attendee tracking, lead retrieval, and CRM integration, serving enterprise event marketers and corporate marketing teams globally.
- Company typePrivate
- Founded2005
- HeadquartersSeattle, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What validar does
Validar Inc. is a Seattle-based B2B event technology company founded in 2005 that provides a unified platform for capturing the full attendee journey from pre-event registration through post-event CRM activation. The platform is built around four core products — vCheckin (on-site registration and on-demand badge printing, scaling 20 to 70,000 attendees per deployment), vCapture (lead retrieval with dedicated devices, BYOD, offline capture, and Salesforce integration), EventHub (HTML5 attendee engagement, feedback, and meeting request capture), and EventScore (gamification) — supplemented by modules for ticketing, Salesforce integration (vConnect, Lead Import for AppExchange), API connectivity (vLink), active/passive session tracking (BLE/RFID), real-time analytics (Event Insight with REST API), and meeting automation (vMeetings). The architecture emphasizes interoperability with Salesforce, registration platforms, and marketing automation systems via managed AppExchange packages and a bi-directional API. Validar generates revenue through per-event subscription pricing across three deployment tiers (full-service staffed, kit-and-self-support, software-only), distributed through direct enterprise sales with consultative demos. It serves B2B event marketers, corporate marketing teams, event producers, exhibitors, and sales teams across technology, healthcare, financial services, and retail, with a deployed base spanning more than 1,000 events globally and marquee customers including Salesforce, AWS, Cloudflare, Stripe, Splunk, Twilio, Red Hat, and Bridgestone. Recent strategic moves include venture debt funding from Decathlon Capital Partners (June 2026), integration partnerships with Accredible (May 2026) for digital continuing education credentials, and Wicket (August 2025) for facial authentication check-in.
validar firmographics
Firmographics- Name
- validar
- Legal name
- Validar Inc.
- Website
- https://validar.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Validar is a Seattle-based B2B event technology company providing a unified platform for event registration, attendee tracking, lead retrieval, and CRM integration, serving enterprise event marketers and corporate marketing teams globally.
- Ownership category
- akta.pro rank
validar industry classification
Industry- Product category
- Event Technology Platform
- NAICS
- Convention and Trade Show Organizers (56192)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Ticketing, Registration & Event Technology (Badging, Apps) (BPAFAGAL)
- akta.pro secondary industries
- Conference & Trade Show Registration Platforms (THAHAFAB), Lead Capture / Lead Retrieval & Badge Scanning Tools (THAHAFAF), Event Lead Retrieval Apps & Badge Scanning (THAHAGAJ), Data, Analytics, CRM & Marketing Automation Integrations for Event Registration (THAHAFAK)
Keywords
Where validar is headquartered
LocationHeadquarters
- HQ city
- Seattle
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
validar business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure, Supply Chain
Revenue model
- Event Technology Software Platform: Validar generates revenue through a software-as-a-service platform that provides event registration, attendance tracking, lead retrieval, and engagement tools. The platform is offered through tiered service models including full-service (hardware, software, setup, training, support, and teardown), kit-and-self-support (hardware and software with remote support), and software-only options. Pricing varies based on event size, service level, and deployment complexity.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Per event | Full Service - Complete hardware, software, and staffing solution |
| Subscription | Per event | Kit and Self-Support - Hardware and software with remote support |
| Subscription | Per event | Software Only - Self-support model |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels8 records
validar product offering
Product offeringCore offering
Validar sells a modular event technology SaaS platform that helps B2B event marketers capture the full attendee journey from pre-event registration through on-site check-in, lead retrieval, session attendance tracking, attendee engagement, and post-event CRM activation. Its core products include vCheckin (on-site registration and badge printing), vCapture (lead retrieval), EventHub (attendee feedback and engagement), and EventScore (gamification), supplemented by Salesforce integrations (vConnect, Lead Import), a vLink REST API, Event Insight real-time analytics, vMeetings, and facial authentication via Wicket.
Product overview
Validar is an event technology platform providing a comprehensive suite of integrated products designed to capture the full attendee journey from pre-event registration through post-event follow-up. The platform operates on a modular architecture with core products (vCheckin for onsite registration and badge printing, vCapture for lead retrieval, EventHub for attendee engagement and feedback, and EventScore for gamification) supplemented by specialized modules for Salesforce integration (vConnect, Lead Import), API connectivity (vLink), session tracking, real-time analytics (Event Insight), and meeting automation (vMeetings). Together, these products enable event marketers to track registration, check-in, content consumption, lead capture, engagement scoring, and CRM integration within a unified data ecosystem.
Differentiator
Problem solved
Functional benefit
Brands
- vCheckin: On-site Registration & On-demand Badge Printing
- vCapture
- EventHub
- EventScore
- vConnect for Salesforce
- vLink
- Lead Import For AppExchange
- Event Insight
- Attendee Behavior Tracking
- vMeetings
- Event Tickets
Products and services
- vCheckin On-site attendee registration and on-demand badge printing solution that integrates with any pre-event registration system and scales from 20 to 70,000 attendees. Available as Full Service (hardware, software, setup, training, support, teardown), Kit and Self-Support (hardware and software with remote support), or Software Only. Includes express registration with Wicket facial authentication and is GDPR-compliant.
- vCapture Lead retrieval and lead management suite for exhibitors offering dedicated devices for fast reliable capture, custom qualifiers to score and rank leads, bring-your-own-device access, offline capture that works in airplane mode, and direct Salesforce integration for immediate post-event action.
- EventHub HTML5 attendee engagement application providing real-time feedback, engagement activity tracking, leaderboards, event agenda, dynamic evaluations, Likert-based benchmarking, and the ability to capture meeting requests from attendees.
- EventScore Gamification tool that rewards attendee engagement and drives exhibitor ROI by encouraging attendees to increase content consumption, exhibitor visitation rates, and evaluation response rates via a My Score tab and leaderboards.
- Event Tickets Ticketing solution that integrates with marketing stacks for fast check-in, delivering PKPass files for Apple and Android digital Wallet, embedded image URLs for HTML email, and SMS opt-in for ticket access via custom short codes.
- vConnect for Salesforce Managed Salesforce AppExchange package that automatically captures attendees' entire journey including renewed interest by leveraging Salesforce Campaigns, accelerating the buying cycle by capturing event content impact on each attendee's propensity to buy.
- vLink Validar API Endpoint API endpoint enabling bi-directional responsive integration with Marketing Automation and Registration platforms, pushing new registrants to Validar on submission and retrieving three unique URLs per attendee for pre, during, and post-event marketing.
- Lead Import for AppExchange Salesforce AppExchange application that drives leads from the show floor directly into Salesforce, with lead de-duping, Salesforce ID matching, field-level mapping, robust campaign assignment, lead assignment rules, auto-task generation, and import automation.
- Attendee Behavior Tracking Attendee behavior tracking supporting active (QR scans, checkpoint scanning) and passive (BLE iBeacon, RFID) tracking for sessions and common areas, including Validar Quick Scan, iTouch with Linea Pro scanner, and BLE iBeacon implicit tracking with time-in-room metrics.
- Event Insight Live dashboard providing real-time results on who showed up, session attendance, exhibit and sponsor traffic, and feedback, with Event Insight Mobile for drilling down to individual attendee activity and VIP tracking and a REST API for real-time data export.
- vMeetings Meeting scheduling tool that captures renewed interest from event content via EventHub evaluations and delivers live sales meetings as sessions breakout, integrating with Jifflenow, Hubb, and Salesforce meeting automation and triggering SMS or email acknowledgements with meeting links.
Quantifiable outcome
- More than 60 hours of post-event administrative work saved through the Accredible integration for digital certificate delivery
- +2 more outcomes
Companies that use validar
Customer profileNamed customers27 records
Segments4 records
Ideal customer profiles3 records
validar technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature10 records
validar partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- AccrediblecoreIntegration partnership connecting Validar's session attendance tracking with Accredible's digital credentialing platform. The integration automates delivery of verifiable continuing education certificates to event attendees based on verified participation data. Technologies include badge scanning, RFID, and BLE session attendance tracking. The integration reportedly saves event organizers approximately 60 hours of post-event administrative work.
- WicketcoreIntegration combining Validar's vCheckin onsite registration with Wicket's privacy-first facial authentication technology. Enables frictionless attendee entry through opt-in selfie upload during registration and sub-second authentication upon arrival. Wicket's platform has powered over 4 million credential scans at major events and venues. The integration launched at the 2025 M&IW Summit.
- SalesforcecoreMultiple integrations with Salesforce: (1) vConnect for Salesforce - Managed AppExchange package integrating attendee activity into Salesforce Campaigns; (2) Lead Import for AppExchange - Imports captured leads with field-level mapping, de-duping, campaign assignment, and task generation. These integrations enable automatic CRM updates with event engagement data.
- Integration PartnerscoreValidar maintains a network of technology and integration partners displayed on their Integrations & Partners page. The partner grid (PartnerIntegrationGrid_May2026.png) shows logos for various technology platforms. The company states it works with 'a variety of sales and technology partners' and is 'always looking for more.'
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
validar competitors and assessment
Company assessmentDirect peers
- EventMobi: EventMobi provides event apps, registration, lead retrieval, and engagement tools for in-person and hybrid events. It targets a similar mid-market B2B event marketer customer base and competes on attendee engagement features comparable to EventHub and EventScore.
- Swapcard: Swapcard provides event registration, networking, and AI-driven matchmaking for trade shows and conferences. It overlaps with Validar's registration and engagement offerings, particularly in B2B event contexts.
- Bizzabo: Bizzabo provides an end-to-end event experience platform with registration, onsite solutions, and engagement tools aimed at B2B event marketers. It is a direct competitor in the same mid-market and enterprise segment Validar serves.
- Cvent: Cvent is the largest enterprise event management platform, offering registration, lead retrieval, attendee engagement, and analytics for corporate meetings and trade shows. It directly competes with Validar's full-suite B2B event marketing positioning and serves many of the same enterprise customers.
- Hubilo: Hubilo is an event experience platform with registration, engagement, and lead capture capabilities aimed at B2B marketers. It is a direct competitor in the modern event technology category where Validar operates.
- Stova: Stova (formerly Aventri) is an event management platform offering registration, lead retrieval, onsite check-in, and engagement tools. It competes in the same enterprise trade show and conference segment as Validar.
- B2B Splash: B2B Splash is an event marketing platform built specifically for B2B demand generation, offering registration, lead capture, and Salesforce integration. It is a direct peer in the B2B event marketer segment that Validar explicitly targets.
- RainFocus: RainFocus is an enterprise event management platform focused on large-scale conferences and trade shows, with strong registration, lead capture, and CRM integration capabilities. It competes head-to-head with Validar for the same high-attendee enterprise deployments.
Broad incumbents
- Eventbrite: Eventbrite is a large public event ticketing and registration marketplace primarily serving consumer and small-business events. It is a broader incumbent in event registration and ticketing but lacks Validar's enterprise B2B lead retrieval depth.
Emerging players
- Whova: Whova offers event apps, registration, and attendee engagement tools widely used by associations and conferences. It overlaps with Validar's EventHub and registration capabilities but focuses more on community/networking features than on lead retrieval.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
validar social profiles
Digital presencevalidar compliance and trust
Trust signalCompliance2 records
validar financial estimates
Financial estimateRevenue estimate
Valuation estimate
validar leadership team
Management profileNumber of profiles
Profiles1 record
validar funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
validar M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about validar
What does validar do?
Validar sells a modular event technology SaaS platform that helps B2B event marketers capture the full attendee journey from pre-event registration through on-site check-in, lead retrieval, session attendance tracking, attendee engagement, and post-event CRM activation. Its core products include vCheckin (on-site registration and badge printing), vCapture (lead retrieval), EventHub (attendee feedback and engagement), and EventScore (gamification), supplemented by Salesforce integrations (vConnect, Lead Import), a vLink REST API, Event Insight real-time analytics, vMeetings, and facial authentication via Wicket.
Is validar a public or private company?
validar is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was validar founded?
validar was founded in 2005. It employs 11 to 50 people.
Where is validar based?
validar is headquartered in Seattle, United States, in the North America region.
How does validar make money?
One revenue line is on record: event Technology Software Platform.
Who are validar's main competitors?
Direct peers on record are EventMobi, Swapcard, Bizzabo, Cvent, Hubilo, Stova, B2B Splash and RainFocus. Eventbrite is listed as a broad incumbent. Whova is listed as an emerging player.
Does validar have an API?
Yes. Validar offers a vLink API Endpoint that enables bi-directional integration with Marketing Automation and Registration platforms. The API allows platforms to push new registrants to Validar on submission and retrieve three unique URLs per attendee for pre, during, and post-event marketing. Validar's Event Insight platform includes a REST API for real-time data access, enabling organizations to treat attendees within their marketing stack or analyze data in visualization tools. Developer documentation is at validar.com/products/vlink-validar-api-endpoint.
What industry is validar in?
validar's product category is Event Technology Platform. Its primary akta.pro industry code is BPAFAGAL, Ticketing, Registration & Event Technology (Badging, Apps), with a secondary code of THAHAFAB, Conference & Trade Show Registration Platforms. Its NAICS code is 56192 and its SIC code is 7370.