validar

What validar does

Validar Inc. is a Seattle-based B2B event technology company founded in 2005 that provides a unified platform for capturing the full attendee journey from pre-event registration through post-event CRM activation. The platform is built around four core products — vCheckin (on-site registration and on-demand badge printing, scaling 20 to 70,000 attendees per deployment), vCapture (lead retrieval with dedicated devices, BYOD, offline capture, and Salesforce integration), EventHub (HTML5 attendee engagement, feedback, and meeting request capture), and EventScore (gamification) — supplemented by modules for ticketing, Salesforce integration (vConnect, Lead Import for AppExchange), API connectivity (vLink), active/passive session tracking (BLE/RFID), real-time analytics (Event Insight with REST API), and meeting automation (vMeetings). The architecture emphasizes interoperability with Salesforce, registration platforms, and marketing automation systems via managed AppExchange packages and a bi-directional API. Validar generates revenue through per-event subscription pricing across three deployment tiers (full-service staffed, kit-and-self-support, software-only), distributed through direct enterprise sales with consultative demos. It serves B2B event marketers, corporate marketing teams, event producers, exhibitors, and sales teams across technology, healthcare, financial services, and retail, with a deployed base spanning more than 1,000 events globally and marquee customers including Salesforce, AWS, Cloudflare, Stripe, Splunk, Twilio, Red Hat, and Bridgestone. Recent strategic moves include venture debt funding from Decathlon Capital Partners (June 2026), integration partnerships with Accredible (May 2026) for digital continuing education credentials, and Wicket (August 2025) for facial authentication check-in.

Name

validar

Legal name

Validar Inc.

Website

https://validar.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Validar is a Seattle-based B2B event technology company providing a unified platform for event registration, attendee tracking, lead retrieval, and CRM integration, serving enterprise event marketers and corporate marketing teams globally.

Ownership category

akta.pro rank

Product category

Event Technology Platform

NAICS

Convention and Trade Show Organizers (56192)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Ticketing, Registration & Event Technology (Badging, Apps) (BPAFAGAL)

akta.pro secondary industries

Conference & Trade Show Registration Platforms (THAHAFAB), Lead Capture / Lead Retrieval & Badge Scanning Tools (THAHAFAF), Event Lead Retrieval Apps & Badge Scanning (THAHAGAJ), Data, Analytics, CRM & Marketing Automation Integrations for Event Registration (THAHAFAK)

Keywords

• Event technology platform
• Event registration software
• Lead retrieval solutions
• Attendee engagement tools
• B2B event marketing

Headquarters

HQ city

Seattle

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure, Supply Chain

Revenue model

1. Event Technology Software Platform: Validar generates revenue through a software-as-a-service platform that provides event registration, attendance tracking, lead retrieval, and engagement tools. The platform is offered through tiered service models including full-service (hardware, software, setup, training, support, and teardown), kit-and-self-support (hardware and software with remote support), and software-only options. Pricing varies based on event size, service level, and deployment complexity.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels8 records

Core offering

Validar sells a modular event technology SaaS platform that helps B2B event marketers capture the full attendee journey from pre-event registration through on-site check-in, lead retrieval, session attendance tracking, attendee engagement, and post-event CRM activation. Its core products include vCheckin (on-site registration and badge printing), vCapture (lead retrieval), EventHub (attendee feedback and engagement), and EventScore (gamification), supplemented by Salesforce integrations (vConnect, Lead Import), a vLink REST API, Event Insight real-time analytics, vMeetings, and facial authentication via Wicket.

Product overview

Validar is an event technology platform providing a comprehensive suite of integrated products designed to capture the full attendee journey from pre-event registration through post-event follow-up. The platform operates on a modular architecture with core products (vCheckin for onsite registration and badge printing, vCapture for lead retrieval, EventHub for attendee engagement and feedback, and EventScore for gamification) supplemented by specialized modules for Salesforce integration (vConnect, Lead Import), API connectivity (vLink), session tracking, real-time analytics (Event Insight), and meeting automation (vMeetings). Together, these products enable event marketers to track registration, check-in, content consumption, lead capture, engagement scoring, and CRM integration within a unified data ecosystem.

Differentiator

Problem solved

Functional benefit

Brands

• vCheckin: On-site Registration & On-demand Badge Printing
• vCapture
• EventHub
• EventScore
• vConnect for Salesforce
• vLink
• Lead Import For AppExchange
• Event Insight
• Attendee Behavior Tracking
• vMeetings
• Event Tickets

Products and services

• vCheckin On-site attendee registration and on-demand badge printing solution that integrates with any pre-event registration system and scales from 20 to 70,000 attendees. Available as Full Service (hardware, software, setup, training, support, teardown), Kit and Self-Support (hardware and software with remote support), or Software Only. Includes express registration with Wicket facial authentication and is GDPR-compliant.
• vCapture Lead retrieval and lead management suite for exhibitors offering dedicated devices for fast reliable capture, custom qualifiers to score and rank leads, bring-your-own-device access, offline capture that works in airplane mode, and direct Salesforce integration for immediate post-event action.
• EventHub HTML5 attendee engagement application providing real-time feedback, engagement activity tracking, leaderboards, event agenda, dynamic evaluations, Likert-based benchmarking, and the ability to capture meeting requests from attendees.
• EventScore Gamification tool that rewards attendee engagement and drives exhibitor ROI by encouraging attendees to increase content consumption, exhibitor visitation rates, and evaluation response rates via a My Score tab and leaderboards.
• Event Tickets Ticketing solution that integrates with marketing stacks for fast check-in, delivering PKPass files for Apple and Android digital Wallet, embedded image URLs for HTML email, and SMS opt-in for ticket access via custom short codes.
• vConnect for Salesforce Managed Salesforce AppExchange package that automatically captures attendees' entire journey including renewed interest by leveraging Salesforce Campaigns, accelerating the buying cycle by capturing event content impact on each attendee's propensity to buy.
• vLink Validar API Endpoint API endpoint enabling bi-directional responsive integration with Marketing Automation and Registration platforms, pushing new registrants to Validar on submission and retrieving three unique URLs per attendee for pre, during, and post-event marketing.
• Lead Import for AppExchange Salesforce AppExchange application that drives leads from the show floor directly into Salesforce, with lead de-duping, Salesforce ID matching, field-level mapping, robust campaign assignment, lead assignment rules, auto-task generation, and import automation.
• Attendee Behavior Tracking Attendee behavior tracking supporting active (QR scans, checkpoint scanning) and passive (BLE iBeacon, RFID) tracking for sessions and common areas, including Validar Quick Scan, iTouch with Linea Pro scanner, and BLE iBeacon implicit tracking with time-in-room metrics.
• Event Insight Live dashboard providing real-time results on who showed up, session attendance, exhibit and sponsor traffic, and feedback, with Event Insight Mobile for drilling down to individual attendee activity and VIP tracking and a REST API for real-time data export.
• vMeetings Meeting scheduling tool that captures renewed interest from event content via EventHub evaluations and delivers live sales meetings as sessions breakout, integrating with Jifflenow, Hubb, and Salesforce meeting automation and triggering SMS or email acknowledgements with meeting links.

Quantifiable outcome

• More than 60 hours of post-event administrative work saved through the Accredible integration for digital certificate delivery
• +2 more outcomes

Named customers27 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature10 records

Partnerships

Four partnerships are on record, tiered core.

• AccrediblecoreTechnology or Integration · 19 May 2026Integration partnership connecting Validar's session attendance tracking with Accredible's digital credentialing platform. The integration automates delivery of verifiable continuing education certificates to event attendees based on verified participation data. Technologies include badge scanning, RFID, and BLE session attendance tracking. The integration reportedly saves event organizers approximately 60 hours of post-event administrative work.
• WicketcoreTechnology or Integration · 22 August 2025Integration combining Validar's vCheckin onsite registration with Wicket's privacy-first facial authentication technology. Enables frictionless attendee entry through opt-in selfie upload during registration and sub-second authentication upon arrival. Wicket's platform has powered over 4 million credential scans at major events and venues. The integration launched at the 2025 M&IW Summit.
• SalesforcecoreTechnology or IntegrationMultiple integrations with Salesforce: (1) vConnect for Salesforce - Managed AppExchange package integrating attendee activity into Salesforce Campaigns; (2) Lead Import for AppExchange - Imports captured leads with field-level mapping, de-duping, campaign assignment, and task generation. These integrations enable automatic CRM updates with event engagement data.
• Integration PartnerscoreTechnology or IntegrationValidar maintains a network of technology and integration partners displayed on their Integrations & Partners page. The partner grid (PartnerIntegrationGrid_May2026.png) shows logos for various technology platforms. The company states it works with 'a variety of sales and technology partners' and is 'always looking for more.'

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• EventMobi: EventMobi provides event apps, registration, lead retrieval, and engagement tools for in-person and hybrid events. It targets a similar mid-market B2B event marketer customer base and competes on attendee engagement features comparable to EventHub and EventScore.
• Swapcard: Swapcard provides event registration, networking, and AI-driven matchmaking for trade shows and conferences. It overlaps with Validar's registration and engagement offerings, particularly in B2B event contexts.
• Bizzabo: Bizzabo provides an end-to-end event experience platform with registration, onsite solutions, and engagement tools aimed at B2B event marketers. It is a direct competitor in the same mid-market and enterprise segment Validar serves.
• Cvent: Cvent is the largest enterprise event management platform, offering registration, lead retrieval, attendee engagement, and analytics for corporate meetings and trade shows. It directly competes with Validar's full-suite B2B event marketing positioning and serves many of the same enterprise customers.
• Hubilo: Hubilo is an event experience platform with registration, engagement, and lead capture capabilities aimed at B2B marketers. It is a direct competitor in the modern event technology category where Validar operates.
• Stova: Stova (formerly Aventri) is an event management platform offering registration, lead retrieval, onsite check-in, and engagement tools. It competes in the same enterprise trade show and conference segment as Validar.
• B2B Splash: B2B Splash is an event marketing platform built specifically for B2B demand generation, offering registration, lead capture, and Salesforce integration. It is a direct peer in the B2B event marketer segment that Validar explicitly targets.
• RainFocus: RainFocus is an enterprise event management platform focused on large-scale conferences and trade shows, with strong registration, lead capture, and CRM integration capabilities. It competes head-to-head with Validar for the same high-attendee enterprise deployments.

Broad incumbents

• Eventbrite: Eventbrite is a large public event ticketing and registration marketplace primarily serving consumer and small-business events. It is a broader incumbent in event registration and ticketing but lacks Validar's enterprise B2B lead retrieval depth.

Emerging players

• Whova: Whova offers event apps, registration, and attendee engagement tools widely used by associations and conferences. It overlaps with Validar's EventHub and registration capabilities but focuses more on community/networking features than on lead retrieval.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/validarinc
• Facebookfacebook.com/validarinc
• LinkedInlinkedin.com/company/validar-inc
• Instagraminstagram.com/validarinc

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about validar