Bentley’s Pet Stuff

What Bentley’s Pet Stuff does

Bentley's Pet Stuff is a U.S. specialty pet retail and services chain founded in 2008 by Lisa Senafe in Arlington Heights, Illinois. The company operates 22 physical storefronts across six states (Illinois, Georgia, Wisconsin, Florida, California, and Michigan), supplemented by an e-commerce storefront at shop.petstuff.com that supports curbside pickup, and four retained regional sub-brands (Protein for Pets, Wags to Wiskers, All 4 Pets, Earthwise Pet Supply & Grooming). Its core proposition is the retail of all-natural pet food, treats, and supplies that exclude corn, wheat, soy, by-products, and artificial preservatives, anchored by the proprietary Mixology® rotational feeding program (a registered trademark) and a curated brand portfolio including Dr. Marty's, Earth Animal, Nutrisource/PureVita, and Weruva/B.F.F./Cat Person.

The company's service-side business model layers professional pet grooming (full-service, mini, deluxe, cat, mobile grooming in the Chicago metro, and self-wash stations at $15 per 30 minutes) onto the retail footprint, with grooming available at 12+ locations and online booking through third-party platforms. Grooming revenue is unit-priced by breed, coat condition, and service type, while add-on services (teeth brushing, shed control, specialty baths, gland care) are individually listed. Customer acquisition is primarily through physical storefronts, supported by the PAWscape™ educational blog, local Facebook/Instagram presence, email/loyalty program, and rescue-community partnerships (WoofGang Rescue, GRRR).

Go-to-market is direct-to-consumer with no B2B channel identified; segments are health-conscious pet owners seeking natural nutrition and pet owners requiring professional grooming. Bentley's is privately held, founder-owned, with no parent company, institutional investor, funding round, or public listing disclosed in source data. The company has expanded through a combination of organic store opening and tuck-in acquisitions rather than external capital, while consistently retaining acquired regional brand identities under a multi-banner portfolio strategy.

Name

Bentley’s Pet Stuff

Legal name

Bentley's Pet Stuff

Website

https://petstuff.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Bentley's Pet Stuff is a U.S. specialty pet retail chain operating 22 stores across six states, selling all-natural pet food, treats, and supplies, and offering professional grooming, mobile grooming, and self-wash services to individual pet owners under its proprietary Mixology® rotational feeding program.

Ownership category

akta.pro rank

Product category

Pet Retail and Grooming Services

NAICS

Pet and Pet Supplies Retailers (45991), Pet Care (except Veterinary) Services (812910)

SIC

Retail-Miscellaneous Shopping Goods Stores (5940)

akta.pro primary industry

General Pet Supplies Retail (Multi-category) (CRALAHAA)

akta.pro secondary industries

Pet Health & Wellness Retail (Supplements, OTC, Flea/Tick) (CRALAHAC), Pet Grooming Supplies Retail (At-home) (CRALAHAG), Pet Supplies Retail (CRALAIAI), Pet Accessories & Travel Gear Distribution (Collars, Leashes, Carriers) (CRAOAKAF)

Keywords

• Natural pet food retail
• Professional pet grooming
• Pet supplies store
• Rotational pet feeding
• Pet retail chain

Headquarters

HQ city

Des Plaines

HQ country

United States

HQ region

North America

Offices22 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Pet Food and Supplies Retail: Sale of premium all-natural pet food, treats, and supplies through physical retail stores and online e-commerce platform. Carries brands including Dr. Marty's, Earth Animal, Nutrisource, PureVita, and Weruva. Products include kibble, canned food, freeze-dried, dehydrated, and raw pet foods.
2. Professional Pet Grooming Services: Full-service dog and cat grooming including full body deluxe groom, mini groom, bath and nails, and cat grooming. Additional a la carte services include teeth brushing, shed control treatment, flea and skunk bath, and various trims. Grooming is available at most locations with online booking.
3. Self-Wash Stations: Self-serve dog wash stations at select locations offering 30-minute wash sessions for $15. Stations include shampoo, tubs, towels, dryers, and aprons.
4. Mobile Grooming Services: At-home pet grooming service in Schaumburg, IL and surrounding areas including Barrington, Fox River Grove, Lake Zurich, Algonquin, Carpentersville, and Dundee. Brings full-service grooming to customer homes.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Bentley's Pet Stuff is a multi-store pet retail chain that sells all-natural, premium pet food, treats, and supplies through 22 physical retail locations across the U.S. and an online store. The company complements its product retail with professional grooming services (full-service bath, deluxe groom, cat grooming, mobile grooming, self-wash stations), and differentiates through its proprietary Mixology® rotational pet feeding methodology.

Product overview

Bentley's Pet Stuff is a pet retail chain offering a curated portfolio of all-natural pet food, treats, supplies, and grooming services. The core offering is the proprietary Mixology® Rotational Pet Feeding program (founded 2008) supplemented by premium pet food sub-brands including Dr. Marty's, Earth Animal, Nutrisource/PureVita, and Weruva/B.F.F./Cat Person. The company provides professional grooming services (full-service bath, deluxe groom, mini groom, cat grooming) at 12+ locations, mobile grooming in Schaumburg/Chicago metro, self-wash stations, and nail trim days. Product categories span pet food (kibble, wet, dehydrated, freeze-dried raw, raw), health supplements, and accessories. The company prohibits corn, wheat, soy, by-products, and China-made products in all carried foods/treats.

Differentiator

Problem solved

Functional benefit

Brands

• Mixology®: Rotational pet feeding methodology and program created by founder Lisa Senafe, promoting variety in protein sources, food types and brands for optimal pet health.

Products and services

• Premium Pet Food (Multi-Brand Assortment) All-natural pet food and treats carried across Bentley's locations and online store, sourced from premium brands. Formats include kibble, wet/canned, dehydrated, freeze-dried raw, and raw. The assortment excludes corn, wheat, soy, by-products, and artificial preservatives, and products from China are not carried.

Quantifiable outcome

• Deshedding treatment can decrease shedding by up to 80% when used regularly
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered minor.

• WoofGang RescueminorOthers · 11 July 2026Partnership for in-store adoption events. Bentley's Pet Stuff Oak Creek location partners with WoofGang Rescue for dog adoption meet & greet events, providing a venue for rescue dogs to meet potential adopters.
• Georgia Rescue, Rehabilitation & Relocation (GRRR)minorOthersGroomer Tim at the Habersham location grooms incoming dogs for Georgia Rescue, Rehabilitation & Relocation (GRRR), providing grooming services for shelter dogs awaiting adoption.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Petco: National specialty pet retailer with grooming services, private-label natural lines (Whole Hearted), and growing veterinary care. Directly comparable to Bentley's on store-based retail and grooming; competes heavily in the natural food segment.
• PetSmart: Largest North American specialty pet retailer with full grooming salons and an expanded natural/organic assortment. Operates at a vastly larger scale than Bentley's but overlaps directly in store-based pet retail, grooming services, and premium food positioning.
• Chewy: Leading online-only pet retailer offering autoship, broad assortment, and competitive pricing on premium and natural pet foods. Directly comparable in product category and customer base; competing force for Bentley's e-commerce and curbside pickup business.

Direct peers

• Wag N' Wash Natural Pet Food & Grooming: Small U.S. chain of natural pet food stores with full grooming and self-wash, explicitly positioned on natural/holistic nutrition. Closely comparable on curated assortment, service model, and target customer.
• Hollywood Feed: Regional U.S. pet retail chain headquartered in Memphis with ~200 stores focused on natural, holistic, and raw pet foods plus grooming and self-wash. Highly comparable to Bentley's in mission, assortment philosophy, and service model.
• Mud Bay: Pacific Northwest natural pet retail chain with ~50 stores emphasizing holistic nutrition, in-store expertise, and grooming services. Closely matches Bentley's on mission, mix, and service offering; useful regional comparable.
• Pet Supplies Plus: U.S. franchise-based neighborhood pet store chain (~700 locations) offering food, supplies, grooming, and self-wash. Comparable on service mix and store-within-a-market model, though with less premium positioning.
• Healthy Spot: Premium natural pet retail chain on the West Coast combining stores, grooming, and self-wash with curated natural food assortments. Comparable on premium positioning and customer experience; direct competitor in California.
• Kriser's Natural Pet: Multi-unit natural pet retail chain with grooming and self-wash built around natural/holistic pet food. Closely comparable on positioning and store experience; direct competitor in several Midwestern markets.

Emerging players

• Unleashed by Petco: Petco's smaller-footprint neighborhood banner emphasizing natural food, grooming, and curated supplies. Directly comparable to Bentley's neighborhood store model and could be considered a scaled competitor to Bentley's footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/bpsHabersham
• Instagraminstagram.com/bentleyshabersham
• LinkedInlinkedin.com/company/bentleys-petstuff

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bentley’s Pet Stuff