What Guardian Roofing, Gutters & Insulation does

Guardian Roofing, Gutters & Insulation is a privately held, Pacific Northwest-based residential and commercial roofing contractor founded in 2005 and headquartered in Auburn, Washington. The company delivers roof replacement, roof repair, gutter installation and repair (including its K-Guard seamless gutter line), and attic insulation services to homeowners, HOAs, property managers, and commercial property owners across Washington and Oregon, supported by four offices in Auburn, Everett, Wilsonville, and Portland. Every repair includes a proprietary 17-Point Digital Roof Analysis and is backed by a Guardian Workmanship Warranty and 100% Satisfaction Guarantee; the firm holds elite manufacturer certifications (Owens Corning Platinum Preferred, GAF) that unlock 50-year warranty options and contractor-locator lead referrals.

The business is entirely project-based and transactional, with revenue generated one project at a time through quote-based pricing on roofing systems (asphalt shingles, cedar shake, metal, tile, flat), gutter systems (K-Guard, gutter guards, fascia gutters), and attic insulation with air sealing. Go-to-market is sales-led, combining field sales representatives conducting on-site estimates, phone-based inside sales, and website self-serve booking, supplemented by partnerships with Owens Corning, GAF, and Upgrade (for financing) and a recurring annual community initiative — the Guardian HALO Project (founded 2018 by Lori Swanson) — that provides free roof replacements and has delivered over $200,000 in donated work, now media-amplified via a KING 5 partnership. The customer base is overwhelmingly long-tail residential (51–100 employees, no disclosed enterprise anchors), making customer concentration low but also capping revenue predictability to local Pacific Northwest weather and construction cycles.

Name

Guardian Roofing, Gutters & Insulation

Legal name

Guardian Roofing, Gutters & Insulation

Website

https://GuardianRoofing.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

51–100 employees

Short description

Guardian Roofing, Gutters & Insulation is a privately held Pacific Northwest roofing, gutter, and attic insulation contractor founded in 2005, serving residential and commercial customers across Washington and Oregon from offices in Auburn, Everett, Wilsonville, and Portland.

Ownership category

akta.pro rank

Product category

Residential Roofing Services

NAICS

Roofing Contractors (23816), Roofing Contractors (238160)

SIC

General Bldg Contractors - Residential Bldgs (1520), Asphalt Paving & Roofing Materials (2950)

akta.pro primary industry

Gutter Installation & Replacement (Seamless/Sectional) (HSAGAIAC)

akta.pro secondary industries

Gutter Cleaning (Residential & Light Commercial) (HSAIAKAA), Gutter Repair, Resealing & Leak Mitigation (HSAGAIAD), Gutter Replacement & Installation (Seamless/Sectional) (HSAIAKAE), Gutter Cleaning & Minor Gutter Repairs (HSAGAAAK)

Keywords

• Residential roofing services
• Gutter installation
• Attic insulation
• Storm damage repair
• Commercial roofing

Headquarters

HQ city

Auburn

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. Roof Replacement Services: One-time project-based revenue from full roof replacement using premium materials. Includes asphalt shingles, cedar shake, metal, tile, and flat roofing options with manufacturer certifications.
2. Roof Repair & Maintenance: Service revenue from repairs, storm damage restoration, leak fixes, and roof maintenance. Backs with Guardian Workmanship Warranty for customer confidence.
3. Gutter Installation & Repair: Revenue from gutter installation, repair, fascia gutters, and gutter guards including K-Guard systems. Protects homes from water damage and foundation issues.
4. Attic Insulation Services: Energy efficiency services including attic insulation, air sealing, and moisture control to reduce utility bills and improve home comfort.
5. Commercial Roofing: Project-based revenue from commercial property roofing services across the Pacific Northwest region.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Guardian Roofing, Gutters & Insulation delivers project-based residential and commercial roofing replacement and repair, gutter installation and repair (including K-Guard seamless gutters), and attic insulation services across the Pacific Northwest. Every repair includes a proprietary 17-point digital roof analysis and is backed by the Guardian Workmanship Warranty and 100% Satisfaction Guarantee. The company operates four office locations in Washington and Oregon and is certified by GAF and Owens Corning (Platinum Preferred) for manufacturer-backed warranties up to 50 years.

Product overview

Guardian Roofing, Gutters & Insulation is a service-based company offering a comprehensive suite of roofing, gutter, and attic insulation services across the Pacific Northwest. The portfolio centers on two core service areas—roofing (encompassing replacement, repair, inspections, and maintenance) and gutters (including K-Guard seamless gutters, gutter guards, and fascia gutters)—supplemented by attic insulation and cleaning services. Within roofing, the company offers multiple roof type sub-brands including asphalt shingles, cedar shake, flat roofing, metal roofing (with Isaiah Metal Roofing and Nu-Ray Metal Roofing lines), and tile roofing. Additional services include commercial roofing, HOAs & property management, skylights, solar tubes, and chimneys. The company also operates community-focused programs including the HALO Project (free roof giveaway initiative) and backs all work with the Guardian Protection Plan and satisfaction guarantee.

Differentiator

Problem solved

Functional benefit

Products and services

• Roof Replacement Full roof replacement service using premium materials for lasting protection and curb appeal, delivered by certified installers. Includes multiple roof type options (asphalt shingles, cedar shake, metal, tile, flat roofing) and is eligible for 50-year manufacturer-backed warranty through Owens Corning Platinum Preferred partnership. For residential and commercial property owners in the Pacific Northwest.
• Roof Repair Licensed roofer repairs that stop leaks, fix storm damage, and extend roof life. Each repair includes a 17-point digital roof analysis identifying all issues and is backed by the Guardian Workmanship Warranty. Senior, military, veteran, and first responder customers receive a 10% discount up to $150. For residential property owners.
• Roof Cleaning and Maintenance Roof cleaning service that removes moss, debris, and buildup to protect shingles and extend roof lifespan. For residential property owners seeking to maintain roof condition and avoid premature replacement.
• Storm Damage Repair Specialized repair services for storm and wind damage to restore roof integrity. Includes 24/7 emergency response capability. For residential homeowners facing storm-related roof damage in the Pacific Northwest.
• Commercial Roofing Roofing installation, repair, and maintenance services for commercial properties across the Pacific Northwest region. For business and commercial property owners seeking durable roofing solutions with minimal business disruption.
• Gutter Installation and Repair Gutter installation and repair services protecting homes from water damage and foundation issues. Includes the proprietary K-Guard seamless gutter system, fascia gutters, and gutter guards (including Gutter Dome). Systems are built for durability and year-round performance. For residential property owners.
• Attic Insulation Attic insulation service including air sealing and moisture control to improve home energy efficiency, reduce utility bills, and improve home comfort. For residential homeowners seeking energy efficiency upgrades.
• Skylights and Solar Tubes Installation Installation of skylights and solar tubes to improve natural lighting in homes. For residential homeowners seeking to add natural light as part of a roofing or renovation project.
• Chimney Services Chimney repair and maintenance services integrated with roofing solutions. For residential homeowners.
• HOA and Property Management Roofing Services Specialized roofing services for homeowner associations and property management companies requiring coordinated roof replacement, ongoing maintenance programs, gutter systems, and insulation services across multiple properties. For HOAs and property management firms in the Pacific Northwest.
• Attic Cleaning Professional attic cleaning service for improved air quality and insulation performance. For residential homeowners.
• Roof Inspection Comprehensive roof evaluation including the proprietary 17-point digital roof analysis to assess condition and identify all issues, with detailed assessment documentation. Offered free to all customers (expires July 31, 2026 per source).

Quantifiable outcome

• $200,000+ in roofing repairs and replacements delivered through community HALO Project since 2018
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Six partnerships are on record, tiered core and minor.

• KING 5coreGTM or Marketing Partner · 17 March 2026Media partnership with KING 5 television station for the 2026 Seattle HALO Project community initiative. The partnership amplifies outreach for nominations of deserving homeowners and nonprofit organizations needing free roof replacements, with KING 5 providing media coverage and promotion.
• Owens CorningcoreStrategic or Co-development Partner · 20 January 2026Platinum preferred contractor partnership with Owens Corning. Owens Corning donates materials while Guardian provides volunteer installation labor for veteran roof deployments. The partnership enables 50-year warranties on roof installations and includes collaboration on Habitat for Humanity Roof Deployment Project providing free roofs for honorably discharged veterans.
• Habitat for HumanitycoreStrategic or Co-development Partner · 20 January 2026Partnership with Habitat for Humanity on the national Roof Deployment Project. The initiative provides free roofs for veteran homeowners, with Habitat for Humanity coordinating nonprofit aspects while Guardian Roofing provides installation labor.
• GAFcoreStrategic or Co-development PartnerCertified contractor partnership with GAF, one of the largest roofing manufacturers. The certification provides access to premium materials and manufacturer-backed warranties, with Guardian appearing on GAF's contractor locator for customer referrals.
• VeluxminorGTM or Marketing PartnerPartner support for the HALO Project community initiative, providing resources and donations for free roof replacements to local families facing financial hardship.
• PicklesminorGTM or Marketing PartnerLocal partnership referenced as Pickles Partnership, details unspecified in available source material.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• LeafGuard: National one-piece seamless gutter and gutter guard brand with comparable gutter installation services, manufacturer-tied product positioning, and regional dealer model.
• Roofing Corp of America: National roofing consolidator acquiring regional residential and commercial roofing operators; represents both a strategic acquirer and a broader-scale competitor with similar service portfolio.
• Power Home Remodeling: Large multi-product exterior home services company offering roofing, windows, siding, and gutters with regional service delivery; overlaps with Guardian's exterior home improvement positioning.

Direct peers

• DaBella: Pacific Northwest-headquartered (Renton, WA) home improvement company offering roofing, siding, windows, and gutters with direct overlap in PNW roofing/gutter services and similar SMB/residential customer base.
• Long Home Products: Regional home improvement company delivering roofing, windows, siding, and baths with similar project-based residential model and multi-product cross-sell strategy.
• Bone Dry Roofing: National multi-location roofing franchise delivering roof replacement, repair, and gutter services with comparable residential/commercial mix and manufacturer-certified installer positioning.
• Mr. Roof: National roofing franchise offering residential and commercial roof replacement, repair, and related exterior services; comparable manufacturer-certified model and project-based revenue approach.

Regional players

• Cascade Roofing: Pacific Northwest roofing contractor serving Western Washington with residential and commercial roofing, repair, and maintenance—directly overlapping Guardian's core service area and customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/guardian_wa
• Facebookfacebook.com/guardianroofingwa
• LinkedInlinkedin.com/company/guardianroofing

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Guardian Roofing, Gutters & Insulation