Valsoia
Valsoia is an Italian plant-based food company that develops, manufactures, and distributes branded dairy and meat alternatives across multiple categories through Italian supermarkets, Amazon, and other European retailers, serving health-conscious, vegetarian, and lactose-intolerant consumers.
- Company typePublic
- Founded1990
- HeadquartersBologna, Italy
- Headcount101–250
- GTM typeB2C
- OfferingHardware or Manufacturing
What Valsoia does
Valsoia S.p.A. is an Italian plant-based food company founded in 1990 in Bologna by Lorenzo Sassoli de Bianchi and listed on Borsa Italiana (Milan Stock Exchange) since 2006 under ticker VLS. The company develops, manufactures, and distributes a broad portfolio of plant-based dairy and meat alternatives — including soy and oat beverages, yogurt alternatives (marketed under the Yosoi sub-brand), plant-based ice cream and desserts, ready meals (both frozen and refrigerated), cheese alternatives, sliced plant-based deli products, hazelnut spreads, and condiments — built on proprietary formulations developed over more than three decades of food-technology R&D. Its product range is fortified with proteins, omega-6 (linoleic acid), calcium, and vitamins, and it holds an EFSA-authorized health claim that linoleic acid contributes to the maintenance of normal blood cholesterol levels.
The business operates a traditional branded consumer packaged goods model. Valsoia sells through all major Italian supermarket chains (the GDO channel) and directly to consumers via Amazon Fresh in six Italian cities (Bologna, Busto Arsizio, Torino, Milano, Bergamo, Roma) and a branded Amazon Italy storefront, with additional distribution across numerous European countries. The company targets health-conscious consumers, vegetarians and vegans, lactose-intolerant consumers, and families, using a multi-channel marketing mix (Instagram, Facebook, YouTube, the In.Forma online magazine, branded health events) anchored to its "Progetto Alimentare" nutrition philosophy and non-GMO sourcing commitment.
In December 2025 Valsoia executed its first major cross-border M&A, acquiring a 70% stake in Slovenian dairy Krepko for EUR 5.4 million and 70% of Slovenian kefir producer Kele & Kele d.o.o. for approximately EUR 3 million — moves that mark a pivot from a pure plant-based portfolio toward a broader fermented-dairy-adjacent platform with a foothold in the Slovenian and wider CEE markets. The company employs 101–250 people and operates as an independent publicly listed entity with no parent company.
Valsoia firmographics
Firmographics- Name
- Valsoia
- Legal name
- Valsoia S.p.A.
- Website
- https://valsoia.it
- Company type
- Public
- Founded year
- 1990
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Valsoia is an Italian plant-based food company that develops, manufactures, and distributes branded dairy and meat alternatives across multiple categories through Italian supermarkets, Amazon, and other European retailers, serving health-conscious, vegetarian, and lactose-intolerant consumers.
- Ownership category
- akta.pro rank
Valsoia industry classification
Industry- Product category
- Plant-based Foods
- NAICS
- Other Snack Food Manufacturing (311919)
- SIC
- Ice Cream & Frozen Desserts (2024), Food And Kindred Products (2000), Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030)
- akta.pro primary industry
- Plant-Based Yogurt Drinks & Cultured Alternatives (AFAFAEAG)
- akta.pro secondary industries
- Drinkable Yogurt & Kefir Beverages (Probiotic Shots, Smoothie-Style) (AFAHAIAC), Drinkable Yogurt & Kefir Manufacturing (AFAHADAC)
Keywords
Where Valsoia is headquartered
LocationHeadquarters
- HQ city
- Bologna
- HQ country
- Italy
- HQ region
- Europe
Offices1 record
Markets served
Valsoia business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Consumer Packaged Goods Sales: Valsoia generates revenue through the manufacture and sale of branded plant-based food products to consumers via retail (supermarkets) and e-commerce (Amazon). This is a traditional CPG business model with products sold at retail price points through third-party distributors and directly through online marketplaces.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Valsoia product offering
Product offeringCore offering
Valsoia manufactures and sells a complete range of plant-based (vegetal) food products under the Valsoia brand, including soy and oat beverages, yogurt alternatives (Yosoi), plant-based gelato, desserts, frozen and refrigerated dishes, cheese alternatives, sliced plant-based proteins, hazelnut spreads, and condiments. Products are sold primarily through Italian supermarket chains (GDO) and online via Amazon Italy, with selected distribution across other European countries.
Differentiator
Problem solved
Functional benefit
Brands
- Yosoi: Plant-based yogurt alternatives brand including Bianco Cremoso and various fruit flavors.
Products and services
- Bevande Vegetali (Plant-based Beverages) Plant-based drinking products in soy, oat, and other plant varieties including zero-sugar options, designed for Italian consumers seeking dairy-free alternatives for daily use.
- Alternative Vegetali allo Yogurt (Yogurt Alternatives) Plant-based yogurt alternatives (including the Yosoi sub-brand) in classic creamy and fruit flavors, plus a zero added-sugar line, sold to Italian consumers as a naturally lactose-free dairy substitute.
- Gelati Vegetali (Plant-based Gelato) Plant-based gelato range in classic, specialty, and zero added-sugar versions, offered as a dairy-free Italian dessert option for consumers and lactose-intolerant buyers.
- Dessert Vegetali (Plant-based Desserts) Plant-based chilled desserts in classic and zero added-sugar variants (including a fresh refrigerated line), sold to Italian consumers as lactose-free dessert alternatives.
- Pietanze Vegetali (Plant-based Dishes) Ready plant-based meal dishes in frozen (Surgelate) and refrigerated (Refrigerate) formats, designed for Italian consumers seeking quick vegetarian or vegan main courses.
- Alternative Vegetali al Formaggio (Cheese Alternatives) Plant-based cheese substitutes (including proprietary formats Morbidino, Gustosino, Tenerotta) sold to Italian consumers as lactose-free cheese alternatives for Italian cuisine.
- Affettati (Plant-based Sliced) Plant-based sliced deli products in classic and gluten-free variants, sold to Italian and family consumers as cold-cut alternatives.
- Crema Vegetale Alle Nocciole (Plant-based Hazelnut Spread) Plant-based hazelnut spread for Italian breakfast and snack use, formulated without dairy for lactose-intolerant consumers.
- Condimenti Vegetali (Plant-based Condiments) Plant-based condiments offered as dairy-free accompaniments to Italian meals for consumers and food service use.
Quantifiable outcome
- Linoleic acid (10g daily) contributes to maintaining normal blood cholesterol levels - EFSA authorized health claim
Companies that use Valsoia
Customer profileSegments4 records
Ideal customer profiles3 records
Valsoia technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Valsoia partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor.
- Kele & Kele d.o.o.minorValsoia acquired 70% of Slovenian kefir producer Kele & Kele d.o.o. for approximately €3 million. The deal involves a three-year active management period for current owners, with an option for Valsoia to acquire the remaining 30% after that period. This acquisition marks Valsoia's entry into the European kefir market.
- Krepko (Krepko d.o.o.)minorValsoia acquired a 70% stake in Slovenian dairy Krepko for EUR 5.4 million in December 2025. This represents Valsoia's expansion into the dairy alternatives market in Slovenia.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Valsoia competitors and assessment
Company assessmentDirect peers
- Alpro (Danone): Alpro is the European leader in plant-based dairy alternatives (drinks, yogurt alternatives, desserts, creamers) and the closest direct competitor to Valsoia's core beverage and yogurt-alternative product lines, particularly in Italy and other European markets.
- Oatly: Oatly is a leading plant-based beverage brand with growing presence in yogurt alternatives, ice cream, and cooking creams. It competes with Valsoia on retail shelf space in Europe, particularly in the oat-based segment that is taking share from soy-based incumbents.
- Sojasun (Triballat): Sojasun is a French plant-based brand covering soy drinks, yogurt alternatives, and desserts — a directly comparable product mix to Valsoia's soia-based heritage range and a relevant European peer in the plant-based cultured-dairy category.
- Beyond Meat: Beyond Meat is a plant-based meat-alternative brand with retail presence across Europe, including Italy. It is directly comparable to Valsoia's 'pietanze vegetali' (plant-based dishes) and affettati lines as a competing entrant for the same health-conscious Italian consumer.
- Daiya Foods: Daiya is a plant-based cheese and dessert specialist with distribution in European health-food channels. It is a direct peer to Valsoia's 'alternative vegetali al formaggio' range and 'dessert vegetali' lines in terms of product format and target consumer.
- Good Catch Foods: Good Catch is a plant-based seafood and prepared-meals brand. It is a relevant emerging peer to Valsoia's frozen and refrigerated 'pietanze vegetali' lines in the broader plant-based prepared-food category.
Broad incumbents
- Danone: Danone is the parent of Alpro and a broad incumbent in dairy and plant-based foods across Europe. It is a relevant peer for Valsoia given its portfolio overlap, EFSA-style nutritional positioning, and ability to leverage scale in Italian retail negotiations.
- Nestlé: Nestlé markets plant-based food and beverage lines (Wunda, Garden Gourmet) in Europe and competes for the same Italian GDO shelf space. It represents a broader incumbent competitor with substantially greater R&D and marketing resources than Valsoia.
Emerging players
- Califia Farms: Califia Farms is a plant-based beverage brand (almond, oat, and dairy-alternative drinks) with growing international distribution. It is an emerging peer in the plant-based beverage space where Valsoia's soia and avena drinks compete.
Regional players
- Granarolo: Granarolo is a major Italian dairy cooperative that has expanded into plant-based and lactose-free lines, sharing Valsoia's Italian GDO distribution footprint. It is the most direct Italian regional peer, competing head-to-head in retail and foodservice channels.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Valsoia social profiles
Digital presenceValsoia financial estimates
Financial estimateRevenue estimate
Valuation estimate
Valsoia leadership team
Management profileNumber of profiles
Profiles1 record
Valsoia subsidiaries and ownership
Company hierarchySubsidiaries2 records
Valsoia funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Valsoia M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Valsoia
What does Valsoia do?
Valsoia manufactures and sells a complete range of plant-based (vegetal) food products under the Valsoia brand, including soy and oat beverages, yogurt alternatives (Yosoi), plant-based gelato, desserts, frozen and refrigerated dishes, cheese alternatives, sliced plant-based proteins, hazelnut spreads, and condiments. Products are sold primarily through Italian supermarket chains (GDO) and online via Amazon Italy, with selected distribution across other European countries.
Is Valsoia a public or private company?
Valsoia is a public company. It is classified as public and is currently operating.
When was Valsoia founded?
Valsoia was founded in 1990. It employs 101 to 250 people.
Where is Valsoia based?
Valsoia is headquartered in Bologna, Italy, in the Europe region.
How does Valsoia make money?
One revenue line is on record: consumer Packaged Goods Sales.
Who are Valsoia's main competitors?
Direct peers on record are Alpro (Danone), Oatly, Sojasun (Triballat), Beyond Meat, Daiya Foods and Good Catch Foods. Broad incumbents are Danone and Nestlé. Califia Farms is listed as an emerging player. Granarolo is listed as a regional player.
Does Valsoia have an API?
No public API is recorded for Valsoia.
What industry is Valsoia in?
Valsoia's product category is Plant-based Foods. Its primary akta.pro industry code is AFAFAEAG, Plant-Based Yogurt Drinks & Cultured Alternatives, with a secondary code of AFAHAIAC, Drinkable Yogurt & Kefir Beverages (Probiotic Shots, Smoothie-Style). Its NAICS code is 311919 and its SIC code is 2024.