Cove
- Company typePrivate
- Founded2017
- HeadquartersDraper, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
Cove firmographics
Firmographics- Name
- Cove
- Legal name
- Cove Smart, LLC
- Website
- https://covesmart.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Cove industry classification
Industry- Product category
- DIY Home Security Systems
- NAICS
- Security Systems Services (except Locksmiths) (561621), Security Systems Services (56162)
- SIC
- Retail-Radio, Tv & Consumer Electronics Stores (5731)
- akta.pro primary industry
- Alarm Systems & Monitoring Kits Retail (CRAIAMAG)
- akta.pro secondary industries
- Residential CCTV & Door/Perimeter Surveillance Packages (HSAHACAH), Residential Security System Installation (Wired/Wireless) (HSAHABAA), At-Home Medical Alert Sensors & Smart Home Safety Integrations (HSAHAHAJ), Sensor & Peripheral Installation/Replacement (Door/Window, Motion, Glass Break) (HSAHABAD)
Keywords
Where Cove is headquartered
LocationHeadquarters
- HQ city
- Draper
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Cove business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Technology or R&D, Operations, Supply Chain, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Professional Monitoring Subscriptions: Monthly subscription fees for 24/7 professional alarm monitoring services. Three service tiers available: Basic, Plus, and Premium. Month-to-month commitment with no long-term contracts required. Includes digital dispatch via RapidSOS and alarm verification.
- Equipment Sales: Sale of security hardware including hubs, sensors, cameras (indoor, outdoor, doorbell), environmental detectors (smoke, CO, flood), and accessories. Equipment can be purchased upfront or through Pay Later/Pay Never options with minimum service commitment.
- Premier Membership Plan: Optional five-year membership plan providing special benefits, discounts, and services for a one-time upfront fee.
- Video Recording Services: Optional subscription for camera recording services with at least 7 days of video/audio storage from date of first capture.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Basic Service Plan with essential monitoring features |
| Subscription | Monthly | Plus Service Plan with enhanced features |
| Subscription | Monthly | Premium Service Plan with full feature set including lifetime warranty |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Cove product offering
Product offeringCore offering
Cove sells DIY-installed wireless home security hardware (a hub and alarm panel, intrusion sensors, indoor/outdoor/doorbell cameras, and environmental detectors) paired with 24/7 subscription-based professional alarm monitoring. The system is self-installed, requires no long-term contracts, and is managed through the Cove Connect mobile app, with optional add-on video recording and a Premier Membership plan.
Product overview
Cove is a DIY home security platform offering a unified system with multiple product categories. The core system consists of the Hub and Alarm Panel as the central controller, paired with Burglary and Intrusion Sensors (door, window, motion, glass break, key fob, panic button, siren) for entry-point protection. The portfolio extends to AI-powered Smart Cameras (Indoor Camera/Home Cam, Outdoor Camera/Solar Cam, Doorbell Camera) that provide video surveillance with anomaly detection capabilities. Environmental Sensors (smoke, carbon monoxide, water leak detectors) add life safety monitoring. All devices are managed through the Cove Connect App, and the entire system is backed by 24/7 Professional Monitoring with three monitoring centers, RapidSOS digital dispatch, and InstaText alarm verification. The system supports both DIY self-installation and optional professional installation.
Differentiator
Problem solved
Functional benefit
Products and services
- Hub and Alarm Panel
Quantifiable outcome
- Faster emergency dispatch via RapidSOS digital dispatch (3-4 minutes savings per emergency)
- +2 more outcomes
Companies that use Cove
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
Cove technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability2 records
Feature6 records
Cove partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor and core.
- Elizabeth Smart FoundationminorCove is a proud partner of the Elizabeth Smart Foundation. Proceeds from each sale help provide home security to survivors of sexual abuse. This is a charitable/social impact partnership rather than commercial.
- RapidSOScoreRapidSOS provides emergency response data technology that enables Cove to send alarm information directly to dispatchers' screens digitally, saving 3-4 minutes compared to traditional phone call dispatch. RapidSOS End User License Agreement is included as an addendum to Cove's Terms of Sale.
- RapidSOScoreIn emergencies, Cove's partnership with RapidSOS enables digital dispatch. Most security companies rely on phone calls to communicate with dispatchers; Cove sends info straight to dispatchers' screens via RapidSOS, saving 3-4 minutes per emergency.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Cove competitors and assessment
Company assessmentDirect peers
- SimpliSafe: SimpliSafe is the most direct DIY, professionally monitored home security competitor with a comparable no-contract, self-install hardware-plus-subscription model targeting homeowners and renters in the US.
- Ring (Amazon): Ring offers DIY home security systems, doorbell and indoor/outdoor cameras, and optional professional monitoring with deep Alexa/Amazon integration, directly overlapping Cove's product portfolio and DIY value proposition.
- Frontpoint Home Security: Frontpoint is a US-focused DIY home security company with cellular-based equipment and optional professional monitoring, closely mirroring Cove's self-install, no-long-term-contract approach and customer profile.
- Abode Systems: Abode offers DIY, self-monitored or professionally monitored smart home security systems with strong smart-home ecosystem integrations (HomeKit, Google, Alexa), overlapping with Cove's intrusion sensors and camera portfolio at similar price points.
Broad incumbents
- ADT: ADT is the largest traditional professionally monitored security provider in the US, offering professionally installed systems with multi-year contracts; it competes with Cove for the professionally monitored segment but at a higher price point and contract structure.
- Vivint: Vivint is a major smart home security and automation provider offering professionally installed systems with integrated cameras, smart locks, and energy management, competing with Cove in the smart-home-security category but at a premium price point.
- Brinks Home: Brinks Home is a traditional professionally monitored security provider offering both DIY and professionally installed packages with multi-year contracts, competing with Cove for budget-conscious homeowners seeking monitored security.
- Google Nest (Secure): Google Nest offers Nest Cam, Nest Doorbell, and the discontinued Nest Secure alarm system, deeply integrated with Google Home ecosystem, competing with Cove on AI camera features and DIY installation in the smart home security space.
Emerging players
- Wyze: Wyze sells affordable DIY smart home cameras, sensors, and a low-cost home monitoring service, competing with Cove on entry-level price and DIY installation while pushing further into the smart home ecosystem.
- Arlo Technologies: Arlo focuses on wireless DIY home security cameras and video doorbells with optional subscription plans, overlapping with Cove's camera-centric product line while leaning more heavily into cloud video subscriptions.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Cove social profiles
Digital presenceCove financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cove leadership team
Management profileNumber of profiles
Profiles2 records
Cove funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cove M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cove
What does Cove do?
Cove sells DIY-installed wireless home security hardware (a hub and alarm panel, intrusion sensors, indoor/outdoor/doorbell cameras, and environmental detectors) paired with 24/7 subscription-based professional alarm monitoring. The system is self-installed, requires no long-term contracts, and is managed through the Cove Connect mobile app, with optional add-on video recording and a Premier Membership plan.
Is Cove a public or private company?
Cove is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Cove founded?
Cove was founded in 2017. It employs 1 to 10 people.
Where is Cove based?
Cove is headquartered in Draper, United States, in the North America region.
How does Cove make money?
Four revenue lines are on record. Professional Monitoring Subscriptions are the primary driver. The others are equipment Sales, premier Membership Plan and video Recording Services.
Who are Cove's main competitors?
Direct peers on record are SimpliSafe, Ring (Amazon), Frontpoint Home Security and Abode Systems. Broad incumbents are ADT, Vivint, Brinks Home and Google Nest (Secure). Emerging players are Wyze and Arlo Technologies.
Does Cove have an API?
No public API is recorded for Cove.
What industry is Cove in?
Cove's product category is DIY Home Security Systems. Its primary akta.pro industry code is CRAIAMAG, Alarm Systems & Monitoring Kits Retail, with a secondary code of HSAHACAH, Residential CCTV & Door/Perimeter Surveillance Packages. Its NAICS code is 561621 and its SIC code is 5731.