InfoTracer
InfoTracer is a U.S. consumer public records search platform, operated by InfoPay, Inc., that aggregates 5+ billion records nationwide and sells unlimited monthly membership subscriptions at $24.95 to individuals seeking people searches, background information, and identity verification.
- Company typePrivate
- Founded2007
- HeadquartersChicago, United States
- Headcount11–50
- GTM typeB2C
- OfferingSoftware
What InfoTracer does
InfoTracer is a U.S. consumer public records search platform operated by InfoPay, Inc. and headquartered in Boston, MA. Founded in 2007, the company aggregates over 5 billion records from thousands of public and private sources across all 50 U.S. states, delivering them through a unified self-serve web interface that supports searches by name, phone, email, address, username, license plate, and VIN. The product portfolio spans roughly 25 specialized modules covering criminal records, arrest and inmate records, court records, vital records (marriage, divorce, birth, death), property and asset records, bankruptcy and lien searches, driving records, professional license verification, vehicle lookups, and a deep web search capability. The platform is differentiated by an industry-first Facial Recognition Search feature that enables photo-based identity matching against publicly available facial images, governed by a published Biometric Information and Security Policy.
The business model is a single-tier monthly subscription: unlimited membership access is priced at $24.95 per month, positioning the company below the $30+ pricing of competing consumer people-search services such as BeenVerified. Monetization is purely consumer/PLG: free preliminary searches capture top-of-funnel demand, with full report access gated behind membership registration. Go-to-market relies on a self-serve website, an extensive SEO footprint of state-specific landing pages for all 50 states plus Puerto Rico, an educational content blog (InfoCenter), and organic social profiles across Facebook, Twitter, YouTube, LinkedIn, and Pinterest; Trustpilot reviews (3,000+ count cited) provide social proof. The company is approved as an NMVTIS Data Provider for vehicle history, and explicitly disclaims FCRA consumer-report applicability to limit regulated use cases.
The company is bootstrapped/founder-owned with no disclosed external funding, employs 11-50 people, and claims a cumulative base of 1M+ satisfied customers and 25M+ searches run. Leadership includes founder Levon Gasparian and Chief Security Officer Ben Hartwig. The addressable customer base is primarily individuals seeking to reconnect with lost contacts, verify personal safety, or conduct informal due diligence, with secondary use cases in legal and professional research; no enterprise SKUs, APIs, partner integrations, or named B2B customers are disclosed.
InfoTracer firmographics
Firmographics- Name
- InfoTracer
- Legal name
- InfoPay, Inc.
- Website
- https://infotracer.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- InfoTracer is a U.S. consumer public records search platform, operated by InfoPay, Inc., that aggregates 5+ billion records nationwide and sells unlimited monthly membership subscriptions at $24.95 to individuals seeking people searches, background information, and identity verification.
- Ownership category
- akta.pro rank
InfoTracer industry classification
Industry- Product category
- Public Records Search
- NAICS
- Web Search Portals and All Other Information Services (519290)
- SIC
- Services-Consumer Credit Reporting, Collection Agencies (7320)
- akta.pro primary industry
- Search Engines (BPAMAAAB)
- akta.pro secondary industries
- Recommendation & Discovery Engines (content/product) (BPAMAAAG), Search, Discovery & Ranking Personalization (HDAAAGAE), Web Directories & Link Indexes (BPAMAAAK)
Keywords
Where InfoTracer is headquartered
LocationHeadquarters
- HQ city
- Chicago
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
InfoTracer business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Marketing or Sales, Operations, Personnel, Infrastructure
Revenue model
- Monthly Membership Subscription: Recurring monthly subscription model providing unlimited search access to public records database
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Unlimited Membership |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
InfoTracer product offering
Product offeringCore offering
InfoTracer operates a web-based public records search platform aggregating over 5 billion records drawn from thousands of public and private sources across all 50 U.S. states. Customers subscribe to a monthly membership ($24.95/month) that provides unlimited search access across criminal records, arrest records, court records, vital records, property and asset records, driving records, professional licenses, and people/contact lookups. The platform is differentiated by an industry-first facial recognition search capability that allows users to identify individuals by uploading a photograph.
Product overview
InfoTracer is a comprehensive public records search platform offering over 5 billion records from thousands of public and private sources. The core platform provides a unified search interface where users can search by name, phone, email, address, username, license plate, or VIN. The product portfolio includes specialized search modules for criminal records, arrest records, court records, vital records (marriage, birth, death, divorce), property records, asset searches, driving records, professional licenses, and vehicle lookups (VIN/plate). A key differentiator is the industry's first facial recognition search capability for photo-based identity matching. The platform operates as a monthly subscription service ($24.95/month unlimited memberships) and is available across all 50 U.S. states. The company also operates as an approved NMVTIS (National Motor Vehicle Title Information System) Data Provider for vehicle history information.
Differentiator
Problem solved
Functional benefit
Products and services
- InfoTracer Public Records Search Platform A subscription-based web platform providing unlimited searches across more than 5 billion aggregated public and private records covering criminal records, arrests, court records, vital records, property records, assets, professional licenses, contact information, and social profiles. Users can search by name, phone, email, address, username, license plate, or VIN and access results nationwide across all 50 U.S. states. Targeted at individual consumers who need to find people, verify identities, or conduct personal due diligence.
- Facial Recognition Search A photo-based identity search feature that lets users upload a photograph and compares facial images from public sources to determine identity. Operates under a documented Biometric Information and Security Policy with limited retention periods and privacy protections. Available to subscribers of the InfoTracer platform.
Quantifiable outcome
- 5+ billion records accessible
- +2 more outcomes
Companies that use InfoTracer
Customer profileSegments3 records
Ideal customer profiles2 records
InfoTracer technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature3 records
InfoTracer partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights6 records
InfoTracer competitors and assessment
Company assessmentDirect peers
- Instant Checkmate: Subscription background-check service focused on criminal records, arrest data, and sex offender registries. Direct competitor in InfoTracer's criminal-records and arrest-records modules with similar positioning and pricing.
- BeenVerified: Direct horizontal people-search competitor offering subscription-based public records access by name, phone, email, and address. Even featured as a partner integration on InfoTracer's own homepage, indicating direct overlap in product, pricing model, and target consumer use cases.
- TruthFinder: Subscription-based public records and background-check service providing criminal, contact, and asset lookups. Competes head-to-head with InfoTracer for the same individual consumer doing personal due diligence and reconnecting with people.
- Spokeo: People search engine aggregating public records by name, email, phone, and address. Closely comparable on horizontal data aggregation, PLG-style self-serve funnel, and consumer subscription pricing.
- Intelius: Long-standing public records provider offering people search, background checks, and reverse lookups. Operates in the same horizontal consumer segment with comparable subscription pricing and use cases.
- PeopleFinder: People-search and public records platform emphasizing reconnecting with people and basic background checks. Overlaps with InfoTracer's primary persona (individuals seeking to reconnect) and core people-search module.
- USSearch: Consumer-facing public records search offering people finder, criminal, and address lookup features. Closely mirrors InfoTracer's per-search product surface and subscription tiering.
- PeopleLooker: Subscription people-finder offering reverse phone/email/address lookups and basic background checks. Comparable consumer-facing product surface, pricing structure, and personal-use-cases positioning.
Broad incumbents
- Pipl: Identity resolution provider aggregating public records for both consumer and enterprise identity verification use cases. Operates in the same underlying public-records aggregation space but with deeper B2B/government exposure than InfoTracer.
- Checkr: Enterprise-focused background-check and FCRA-compliant consumer reporting agency. Operates in the broader public records and identity space but at the higher-value regulated end of the market that InfoTracer explicitly does not serve.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
InfoTracer social profiles
Digital presenceInfoTracer financial estimates
Financial estimateRevenue estimate
Valuation estimate
InfoTracer leadership team
Management profileNumber of profiles
Profiles2 records
InfoTracer funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
InfoTracer M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about InfoTracer
What does InfoTracer do?
InfoTracer operates a web-based public records search platform aggregating over 5 billion records drawn from thousands of public and private sources across all 50 U.S. states. Customers subscribe to a monthly membership ($24.95/month) that provides unlimited search access across criminal records, arrest records, court records, vital records, property and asset records, driving records, professional licenses, and people/contact lookups. The platform is differentiated by an industry-first facial recognition search capability that allows users to identify individuals by uploading a photograph.
Is InfoTracer a public or private company?
InfoTracer is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was InfoTracer founded?
InfoTracer was founded in 2007. It employs 11 to 50 people.
Where is InfoTracer based?
InfoTracer is headquartered in Chicago, United States, in the North America region.
How does InfoTracer make money?
One revenue line is on record: monthly Membership Subscription.
Who are InfoTracer's main competitors?
Direct peers on record are Instant Checkmate, BeenVerified, TruthFinder, Spokeo, Intelius, PeopleFinder, USSearch and PeopleLooker. Broad incumbents are Pipl and Checkr.
Does InfoTracer have an API?
No public API is recorded for InfoTracer.
What industry is InfoTracer in?
InfoTracer's product category is Public Records Search. Its primary akta.pro industry code is BPAMAAAB, Search Engines, with a secondary code of BPAMAAAG, Recommendation & Discovery Engines (content/product). Its NAICS code is 519290 and its SIC code is 7320.