Springboard Wine Company

What Springboard Wine Company does

Springboard Wine Company is a California-licensed wholesale distributor of wine and spirits, founded in 2006 and headquartered in Petaluma. The company is co-owned by sisters Sybil Ajay Sanford (CEO and Founder) and Elizabeth Corsini (President and Northern California Sales Manager), both still active in daily operations. It represents approximately 80+ wine brands and 20+ spirits brands, almost exclusively from family-owned, quality-driven producers with a strong tilt toward sustainable, organic, and biodynamic practices. The portfolio is organized into four categories: Domestic Wines, Imported Wines, Spirits, and Zero Proof, supplemented by a proprietary import arm called Springboard Direct Imports.

Name

Springboard Wine Company

Legal name

Springboard Wine Company LLC

Website

https://springboardwine.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Springboard Wine Company is a California wine and spirits wholesaler, founded in 2006 and co-owned by sisters Sybil Ajay Sanford and Elizabeth Corsini, representing 80+ wine and 20+ spirits brands from family-owned producers to restaurants and retailers across California.

Ownership category

akta.pro rank

Headquarters

HQ city

Petaluma

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Wholesale Distribution: Springboard operates as a California wine and spirits wholesaler, purchasing products from family-owned producers and reselling to restaurants, retailers, and other accounts throughout California. Revenue generated through distributor margins on wine and spirits products.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Springboard Wine Company is a California wine and spirits wholesaler that purchases products from family-owned, quality-driven producers and resells them to restaurants, retailers, wine bars, hotels, and other hospitality accounts throughout Northern and Southern California. The company maintains a portfolio of 80+ wine brands and 20+ spirits brands spanning domestic wines, imported wines, spirits, zero-proof beverages, and cocktail-related products, supported by a field sales team and Tue-Fri delivery schedule with low minimums and mix-and-match pricing.

Product overview

Springboard Wine Company is a California wine and spirits wholesaler founded in 2006, co-owned by sisters Sybil Ajay Sanford and Elizabeth Corsini. The company operates as a portfolio distributor representing family-owned, quality-driven wine and spirits producers from around the world. Their product portfolio spans multiple categories including Domestic Wines (Andrew Will, Arietta, Averaen, Bethel Heights, Breggo Cellars, Brick & Mortar, Broadley, Cliff Lede, Cobb Wines, Delta, Eric Kent, Farella, Four Dimes, Gemstone, Groundwork, Halcon Wines, Hendry, I Brand, Iconic, Itri Cellars, Joseph-Jibril, La Marea, Lichen Estate, Los Chuchaquis, Marine Layer, Mike & Molly, Monte Rio Cellars, North Valley Vineyards, Onward, Paradigm, Pavette, Paysan, The Piquette Project, Pride Mountain Vineyards, Red Car, Requiem, Robert Biale, Sans Liege, Scherrer Winery, Shypoke Cellars, Sidekick, Skull Wines, Skylark, Sostener, Stirm Wine Company, Tansy Wines, Tatomer, Turnbull Wine Cellars, Union Sacré, Vaughn Duffy, Wrath), Imported Wines (Since 1897, Dee Vine Wines, DeGrazia, DNS Wines, Grace Under Pressure, Hand Picked Selections, Mary Taylor, Springboard Direct Imports, Valkyrie Selections), Spirits (Accompani, Alida Tequila, Alpine Distilling, Atōst, Batiste Rhum, Besos de Angelica, Blended Family Liqueurs, Calisco Craft Brandy, Dexter Bourbon Company, DS Concepts, Hetchy Vodka, Inspiro Tequila, Keeper's Quest, Prolijo Mezcal, Rockwell Vermouth, Straightaway, Tetya Kapa Vodka, Thirst Trap, Tierra y Libertad), and Zero Proof (Cut Above Zero Proof Spirits, Kally, Pentire Drinks, Prima Pavé). The company serves as the sales and distribution arm for these brands in California, providing delivery, invoicing, and sales support to restaurant and retail customers.

Differentiator

Problem solved

Functional benefit

Brands

• Springboard Direct Imports: Direct import portfolio featuring producers from Europe's most classic regions including La Guita from San Lucar and Domaine Frédéric Brouca from Faugères.

Products and services

• Domestic Wine Portfolio
• Imported Wine Portfolio
• Spirits Portfolio
• Zero Proof Portfolio
• Cocktail Components Portfolio

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core and minor.

• Andrew WillcoreChannel Partner/ Reseller/ DistributorWashington State boutique family-owned winery located on Vashon Island, represented by Springboard in California. One of the premier Washington State wineries, founded 1989.
• AriettacoreChannel Partner/ Reseller/ DistributorNapa Valley winery specializing in limited production Bordeaux-style blends, founded 1996 by Fritz and Caren Hatton with legendary winemaker Andy Erickson.
• Valkyrie SelectionscoreChannel Partner/ Reseller/ DistributorImport partner bringing benchmark and emerging wines from Spain, France, Australia, England and strong domestic arm including Banshee, Valravn, Averæn, Requiem.
• Inspiro TequilacoreChannel Partner/ Reseller/ DistributorWomen-owned additive free tequila, WBENC certified, Certified B Corp, part of Additive Free Alliance. Distilled by master distiller Ana Maria Romero.
• Hand Picked SelectionscoreChannel Partner/ Reseller/ DistributorImporter of artisanal wines from independent growers and family-owned wineries in Europe, founded in 1985. Includes Château Pegau Chateauneuf-du-Pape.
• Pentire DrinksminorChannel Partner/ Reseller/ DistributorCornish non-alcoholic botanical blends, B-Corp certified. Creates natural and inspiring botanical blends for drinks without added sugar or artificial ingredients.
• Straightaway Crafted CocktailscoreChannel Partner/ Reseller/ DistributorReady-to-drink craft cocktails and wine-based spritzes. RTD cocktails made at fancy bar quality level, sizes from 50ml to 750ml.
• Rockwell VermouthminorChannel Partner/ Reseller/ DistributorAmerican take on classic European vermouth using California sagebrush (Artemisia Californica) as distinctive ingredient, handcrafted in California small batches.
• Prima PavéminorChannel Partner/ Reseller/ DistributorItalian non-alcoholic wine, woman-owned and founded by Dejou and Marco Marano. Dealcoholized through low-intervention reverse osmosis filtration preserving texture and flavors.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Vias Imports: Italian wine specialist importer and US distributor focused on family-owned Italian estates. Comparable as a small-scale, family-oriented wine importer/distributor with similar producer-relationship model.
• Europvin: Boutique importer and national distributor of family-owned European estates. Similar in scale, family-owned supplier focus, and import-plus-distribution hybrid business.
• Wine Warehouse: California-based wine and spirits wholesaler serving restaurants and retailers. Directly comparable to Springboard in geography (CA), customer base (on-premise and off-premise), and portfolio breadth across domestic and imported producers.
• Skurnik Wines & Spirits: Family-run importer and distributor specializing in small-production, family-owned wineries across Europe and the US. Closely aligned with Springboard's small-producer, importer-plus-distributor hybrid model.
• T. Edward Wines: NY-based boutique wine importer and national distributor representing family-owned estates. Comparable as a small-to-mid scale importer/distributor focused on family-owned, terroir-driven producers.
• Kermode Lynch Wine Merchants: Boutique wine importer and California distributor focused on family-owned, quality-driven producers from France and Italy. Closely mirrors Springboard's family-owned/import portfolio model and CA-based distribution.
• Verity Wine Partners: Family-owned importer and distributor of family-produced wines and artisanal spirits. Directly comparable to Springboard in mission (family-owned focus), product mix (wine + spirits), and distribution model.

Broad incumbents

• Southern Glazer's Wine and Spirits: Largest US beverage alcohol distributor. Overlaps with Springboard in wine/spirits distribution to on- and off-premise accounts in California, but operates at vastly greater scale, geography, and portfolio breadth.
• Republic National Distributing Company: Major US beverage alcohol distributor with significant California presence. Comparable in core category and customer segments but competes at a scale and capital base far beyond Springboard's.
• Winebow: Large US wine and spirits importer/distributor with a portfolio that includes family-owned and premium producers. Comparable in product category and customer base, but materially larger and broader in geography than Springboard.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/springboardwine
• Xx.com/springboardwine
• Facebookfacebook.com/SpringboardWine
• LinkedInlinkedin.com/company/springboard-wine-company

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Springboard Wine Company