What Auction Network does

Auction Network, LLC is a privately held Tulsa, Oklahoma-based online real estate auction technology platform founded in 2007. It operates a dual-site ecosystem consisting of AuctionNetwork.com, which markets properties and serves as the public-facing portal, and bid.auctionnetwork.com, the bidding portal where registered users place bids in real time. The platform supports three auction methods — Online Only (2–3 day timed auctions), Live from the Lawn (in-person auctions with online bidding and live video webcast), and Foreclosure/Courthouse Steps (physical-location trustee sales). Listings span Residential, Commercial, Farm/Ranch & Land, Luxury (via a partnership with Luxury Group Auctions), Special Use, Government/Bank Owned (including HUD Second Chance), Foreclosure/Trustee, and 1st/2nd Lien Mortgage properties, distributed across 20+ US states with 280+ active listings.

The underlying technology is a web-based auction management system featuring a Max Bid automated proxy-bidding engine, advanced property search and filtering (by state, property type, auction type, beds/baths, sq ft, lot size, year built), virtual tours and multimedia catalogs, live video webcasting of live auctions, integrated payment and escrow handling, and a customizable email alert service. Auction Network monetizes primarily through transaction-based fees: a $299 Technology Fee per completed transaction plus a percentage of the sale price, supplemented by premium/featured listing placements and membership/registration services. Acquisitions require a 10% down payment ($5,000 minimum) and close within 30 days on an as-is, where-is basis with no financing or inspection contingencies.

Go-to-market combines a product-led self-serve model for individual buyers and SMB sellers with a sales-led channel for enterprise supply. Williams & Williams acts as the core auctioneer partner and channel, providing professional auction services and licensed entities (e.g., TX Williams & Williams Worldwide Real Estate, LLC) that funnel institutional and REO inventory onto the platform. Licensed real estate brokers are also invited to list properties, creating a multi-channel supply motion. Customer segments are two-sided and primarily horizontal: individual buyers and investors (including foreclosure/bank-owned purchasers), private and institutional sellers (banks, HUD, financial institutions, corporations such as Bayer US Real Estate), and real estate brokers/agents. Marketing is conducted through email alerts, the listing/website platform, YouTube testimonial videos, and SEO-optimized state and city property pages.

Name

Auction Network

Legal name

Auction Network, LLC.

Website

https://auctionnetwork.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Auction Network is a Tulsa-based online real estate auction platform founded in 2007 that connects individual buyers, SMB sellers, banks, and brokers through web-based timed, live, and foreclosure auctions across 20+ US states, monetizing via a $299 transaction technology fee and sale-price commissions.

Ownership category

akta.pro rank

Product category

Online Real Estate Auction Platform

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Online/Virtual Real Estate Auctions (Marketplace Platforms) (BPAJAEAJ)

akta.pro secondary industries

Residential Real Estate Auctions (BPAJAEAA), Commercial Real Estate Auctions (BPAJAEAB), Land & Farm/Ranch Real Estate Auctions (BPAJAEAD), Foreclosure/REO & Distressed Property Auctions (BPAJAEAF)

Keywords

• Online real estate auctions
• Property auction platform
• Foreclosure auctions
• Real estate bidding
• Bank-owned properties

Headquarters

HQ city

Tulsa

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Auction Transaction Fees: Revenue generated from facilitating real estate auctions. Sellers pay technology fees and commissions when properties sell at auction. The platform charges a Technology Fee of $299 per transaction and takes a percentage of the sale price.
2. Premium Listings and Featured Properties: Featured properties section on the platform may generate additional revenue from sellers who pay for premium placement visibility
3. Membership Services: Registration and membership services provide access to bidding and advanced platform features

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Auction Network operates an online real estate auction technology platform that connects licensed real estate brokers, banks, government entities, and individual sellers with buyers through multiple auction formats. The platform supports Online Only auctions (2-3 day), Live from the Lawn auctions (in-person with online bidding), and Foreclosure/Courthouse Steps auctions, spanning residential, commercial, farm/ranch, land, luxury, government/bank-owned, foreclosure, and mortgage lien property categories across 20+ U.S. states.

Product overview

Auction Network operates as an online real estate auction technology platform, functioning as a unified ecosystem consisting of the AuctionNetwork.com marketing platform and the bid.auctionnetwork.com bidding portal. The platform serves as an intermediary connecting licensed real estate brokers and sellers with buyers through multiple auction formats. The core product portfolio includes property-type modules (Residential, Commercial, Farm/Ranch & Land, Luxury, and Special Use auctions) and auction-type modules (Government/Bank Owned, Foreclosure/Trustee, Second Chance, and Mortgage Lien auctions). Three auction methods are supported: Online Only (2-3 day auctions), Live from the Lawn (in-person with online bidding), and Foreclosure/Courthouse Steps (physical location only). Key features include the Max Bid automated bidding system and live video webcasts. The platform also offers a customizable Email Alert Service for auction notifications and integrates with Luxury Group Auctions for high-value properties.

Differentiator

Problem solved

Functional benefit

Products and services

• AuctionNetwork.com Online Real Estate Auction Platform Core online real estate auction technology platform used by licensed real estate brokers and sellers to market properties and manage bids, supporting multiple auction methods including online-only bidding, live auctions with online participation, and courthouse steps foreclosure auctions.
• Bidding Platform (bid.auctionnetwork.com) Online bidding portal where registered users can search, filter, watchlist, and bid on auction properties, with Max Bid automated bidding, auction calendar integration, and property watchlist functionality.
• Residential Auctions Auction category for single-family residential property auctions including single-family homes, condos, townhouses, duplexes, and mobile/manufactured homes, targeting individual buyers and investors.
• Commercial Auctions Auction category for commercial real estate including office, retail, industrial, multi-family, mixed-use, and hospitality properties, targeting commercial investors and businesses.
• Farm/Ranch & Land Auctions Auction category for agricultural land, ranch properties, and undeveloped land targeting farmers, ranchers, and land investors.
• Luxury Auctions Auction category for high-value luxury property auctions offered through a partnership with Luxury Group Auctions, targeting high-net-worth buyers and luxury real estate sellers.
• Special Use Auctions Auction category for specialty properties including bank branches, unique commercial assets, and other non-standard property types, offered in partnership with Williams & Williams.
• Government/Bank Owned Auctions Auction category for REO (Real Estate Owned), bank-owned properties, and HUD/government seized properties offered through Second Chance and government/bank-owned auction formats.
• Foreclosure/Trustee Auctions Auction category for courthouse steps foreclosure auctions held at designated physical locations, typically without online bidding options, serving foreclosure trustees and lender sellers.
• Mortgage Lien Auctions Auction category for 1st Lien and 2nd Lien Mortgage properties offered on the platform, targeting mortgage lien holders and investors.

Quantifiable outcome

• 90 days from listing to cash in hand (seller testimonial)

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• Williams & WilliamscoreChannel Partner/ Reseller/ DistributorWilliams & Williams is the primary auctioneer partner providing professional auction services through the Auction Network platform. TX Williams & Williams Worldwide Real Estate, LLC is the licensed entity handling Texas auctions. The partnership provides technology platform for Williams & Williams to market properties and manage online bids.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Redfin: Redfin is a national residential brokerage and portal offering consumer-facing home search with light auction and 'hot homes' features. It is a broad incumbent that competes for both buyer traffic and seller leads that might otherwise flow through auction-first platforms like Auction Network.
• Zillow: Zillow is the largest US residential real estate search portal with limited auction functionality and broader brokerage/marketplace ambitions. While not specialized in auctions, it competes for the same buyer attention and seller listings as Auction Network and represents the broader-market competitive backdrop.

Direct peers

• Auction.com: Auction.com is the largest online residential foreclosure and bank-owned real estate auction marketplace in the US, owned by CoStar Group. It is the most direct competitor, operating the same online auction model targeting the same distressed-property buyer and seller segments that Auction Network serves.
• Hubzu: Hubzu is an online real estate auction marketplace formerly owned by Blackstone focused on bank-owned, foreclosure, and resale properties. It is a direct competitor offering online-only and live online auctions with similar buyer-protection and bidding-automation features to Auction Network.
• Williams & Williams: Williams & Williams is both Auction Network's core channel partner and a vertically integrated real estate auctioneer that runs Live-from-the-Lawn and online auctions across multiple states. It is the most direct operational peer, providing the licensed auctioneer infrastructure that powers Auction Network's transactions.
• Bid4Assets: Bid4Assets operates online auctions for real estate (including tax-default and foreclosure), vehicles, and other assets. It is a direct competitor in the online real estate auction segment and shares the same distressed-property focus and self-serve bidding flow used by Auction Network.
• Xome: Xome is an online real estate auction and MLS-style marketplace operating across residential foreclosure, REO, and traditional inventory. It directly overlaps Auction Network's online-only, foreclosure, and Second Chance auction offerings for retail buyers and institutional sellers.
• Concierge Auctions: Concierge Auctions is a luxury real estate auction marketplace for high-value homes. It directly competes with Auction Network's Luxury module (offered via the Luxury Group Auctions partnership) for affluent sellers and buyers of high-value residential property.
• Hudson & Marshall: Hudson & Marshall is a US real estate auction company running both live and online auctions across residential, land, and commercial properties. It offers similar Live-from-the-Lawn and online auction formats that parallel the three auction methods deployed through Auction Network's platform.

Emerging players

• Sotheby's (Real Estate Auctions): Sotheby's International Realty runs luxury and estate auctions through its Sotheby's Concierge Auctions arm and via partner marketplaces. It is relevant as a specialized peer in the luxury property auction vertical where Auction Network is also expanding through its Luxury Group Auctions partnership.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/AuctionNetwork
• Facebookfacebook.com/AuctionNetwork

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Auction Network