Aggregage
Aggregage, Inc. is a U.S. private company that operated business-focused websites and email newsletters targeting B2B professionals, collecting opt-in professional data to personalize content and run email campaigns. As of August 15, 2025, all sites and services are paused while the company explores strategic options.
- Company typePrivate
- Founded2010
- HeadquartersEl Segundo, United States
- Headcount11–50
- GTM typeB2B
- OfferingDigital Commerce or Content
What Aggregage does
Aggregage, Inc. is a privately held U.S. company founded in 2010 and headquartered (via a Los Angeles P.O. box) in El Segundo, California, that developed and operated a portfolio of business-focused media properties — websites and email newsletters centered on popular online topics aimed at B2B professionals. Its core offering was a web-based platform built on commodity infrastructure (SSL-encrypted communication, cookies, SendGrid for email, Google Analytics for traffic analysis) that collected opt-in professional information (job title, level, role, department, company, industry, professional interests) to personalize content, run newsletters, and share promotional information across social channels including Twitter, Facebook, and LinkedIn.
The business model is not explicitly disclosed in available sources: pricing is not public, no enterprise customers are named, and no revenue figures have been reported. The company appears to have been horizontally positioned, serving a broad base of B2B professionals rather than a defined vertical, and distributed content via self-serve website access and email subscriptions — a PLG-style, low-touch GTM motion with no named enterprise contracts. Total disclosed funding to date is approximately $1M (a 2014 round from Accordance Ventures LP, AWV Partners, and TCA Venture Group), leadership comprises co-founder/CEO Robert Flynn and founder/CTO Tony Karrer, and the company has historically operated with 11–50 employees.
Effective August 15, 2025, Aggregage paused all sites and services while it explores strategic options, is not processing new orders, campaigns, or account changes, and has indicated email support is unavailable. The operating status as of the source data is therefore best characterized as an active wind-down or strategic-review posture rather than a going-concern operating business, with material implications for any revenue, growth, or continuity assessment.
Aggregage firmographics
Firmographics- Name
- Aggregage
- Legal name
- Aggregage, Inc.
- Website
- https://aggregage.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Aggregage, Inc. is a U.S. private company that operated business-focused websites and email newsletters targeting B2B professionals, collecting opt-in professional data to personalize content and run email campaigns. As of August 15, 2025, all sites and services are paused while the company explores strategic options.
- Ownership category
- akta.pro rank
Aggregage industry classification
Industry- Product category
- Business Content Media
- NAICS
- Directory and Mailing List Publishers (51314)
- SIC
- Services-Direct Mail Advertising Services (7331)
- akta.pro primary industry
- Marketing Database & Contact Data Providers (B2B/B2C Lists) (BPAFAKAF)
- akta.pro secondary industries
- Data & Analytics for CRM (Attribution, BI, Predictive) (BPAFAFAE), Direct Response & Database Marketing (Mailing Lists, Data Hygiene) (MPAAAIAK)
Keywords
Where Aggregage is headquartered
LocationHeadquarters
- HQ city
- El Segundo
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Aggregage business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Distribution channels1 record
Marketing channels1 record
Aggregage product offering
Product offeringCore offering
Aggregage develops and deploys business media properties, including a network of websites and email newsletters that aggregate and distribute content focused on popular online topics for B2B professional audiences. The company collects first-party professional data (job title, role, department, company, industry, interests) to personalize content delivery and enable targeted email marketing communications. All sites and services were paused effective August 15, 2025 while the company explores strategic options.
Product overview
Aggregage is a B2B technology company that aggregates business and professional information. The company operated websites and services that collected professional user data including job titles, departments, company information, and professional interests. Effective August 15, 2025, all Aggregage sites and services have been paused while the company explores strategic options. No active products, modules, or named offerings are currently available or described in the source material.
Differentiator
Problem solved
Functional benefit
Products and services
- Aggregage Business Media Network A network of websites and email newsletters that aggregate and publish business and professional content on popular online topics, targeting B2B professional audiences and capturing first-party professional data (job title, role, department, company, industry, interests) to personalize content and enable opt-in email marketing. Effective August 15, 2025, all sites and services have been paused while the company explores strategic options.
Companies that use Aggregage
Customer profileSegments1 record
Ideal customer profiles1 record
Aggregage technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Aggregage partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Social Media Networks (Twitter, Facebook, LinkedIn)minorAggregage works with third parties including social network sites like Twitter, Facebook and LinkedIn. These platforms allow Aggregage to generate interest in products among members of social networks and allow users to share product interests with friends in their network.
Recent moves3 records
Expansion highlights1 record
Aggregage competitors and assessment
Company assessmentEmerging players
- Bombora: B2B intent data provider that aggregates business topic consumption signals across its publisher cooperative, conceptually similar to Aggregage's model of monetizing B2B content consumption signals.
- Demandbase: B2B account-based marketing platform combining firmographic, intent, and contact data to power ABM campaigns; competes for the same advertising and lead-gen budgets that Aggregage's newsletter audience targets.
Direct peers
- Industry Dive: Operates a portfolio of B2B topic-focused newsletters and websites targeting professionals across industries, mirroring Aggregage's model of verticalized B2B content delivery and audience monetization.
- Aberdeen Strategy & Research: B2B research and content firm producing newsletters, reports, and data assets for technology buyers — a comparable B2B content-to-data monetization model aimed at professional audiences.
- ZoomInfo: Leading B2B contact and company data provider that aggregates professional attributes similar to those Aggregage collects (title, department, company, industry) and packages them for sales and marketing use.
Broad incumbents
- Informa: Global B2B events, media, and intelligence company operating vertical content brands and newsletters; competes in the same B2B media-and-data category as Aggregage but at enterprise scale.
- Ziff Davis: Diversified B2B and consumer digital media operator (including Mashable, PCMag, Spiceworks) with significant B2B audience and data assets, providing a comparable large-scale model for B2B content and lead generation.
- Foundry (IDG): B2B technology media and marketing services company (successor to IDG) running brands like CIO, CSO, and Macworld with newsletters and lead-gen offerings targeting IT decision-makers — directly adjacent to Aggregage's B2B professional audience.
- TechTarget: Large B2B technology media and purchase-intent data platform offering newsletters, websites, and lead-gen services to technology vendors — overlapping with Aggregage's B2B newsletter and data aggregation model at greater scale.
Regional players
- Spiceworks Ziff Davis: B2B IT community and content platform (part of Ziff Davis) serving SMB and IT professionals with newsletters, forums, and vendor content, paralleling Aggregage's B2B professional targeting via owned content channels.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights5 records
Customer concentration
Aggregage social profiles
Digital presenceAggregage financial estimates
Financial estimateRevenue estimate
Valuation estimate
Aggregage leadership team
Management profileNumber of profiles
Profiles2 records
Aggregage funding detail
Funding detailFunding overview
Funding rounds2 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Aggregage M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Aggregage
What does Aggregage do?
Aggregage develops and deploys business media properties, including a network of websites and email newsletters that aggregate and distribute content focused on popular online topics for B2B professional audiences. The company collects first-party professional data (job title, role, department, company, industry, interests) to personalize content delivery and enable targeted email marketing communications. All sites and services were paused effective August 15, 2025 while the company explores strategic options.
Is Aggregage a public or private company?
Aggregage is a private company. It is classified as venture growth investor backed and is currently operating.
When was Aggregage founded?
Aggregage was founded in 2010. It employs 11 to 50 people.
Where is Aggregage based?
Aggregage is headquartered in El Segundo, United States, in the North America region.
Who are Aggregage's main competitors?
Emerging players on record are Bombora and Demandbase. Direct peers are Industry Dive, Aberdeen Strategy & Research and ZoomInfo. Broad incumbents are Informa, Ziff Davis, Foundry (IDG) and TechTarget. Spiceworks Ziff Davis is listed as a regional player.
Does Aggregage have an API?
No public API is recorded for Aggregage.
What industry is Aggregage in?
Aggregage's product category is Business Content Media. Its primary akta.pro industry code is BPAFAKAF, Marketing Database & Contact Data Providers (B2B/B2C Lists), with a secondary code of BPAFAFAE, Data & Analytics for CRM (Attribution, BI, Predictive). Its NAICS code is 51314 and its SIC code is 7331.