CenTrak

What CenTrak does

CenTrak, Inc. is a US-based healthcare Real-Time Location Systems (RTLS) provider founded in 2003 and headquartered in New Britain, Pennsylvania, operating as a subsidiary of UK-listed Halma plc. The company sells an enterprise location-services platform to hospitals, health systems, and senior living communities, with a stated installed base of 2,000+ healthcare facilities across North America and Europe (United Kingdom, Germany, France). The platform addresses seven problem families — asset tracking, staff and patient safety, clinical workflow, infection control, patient experience, environmental monitoring, and senior living — packaged as modular solutions including CenTrak Asset, Staff Duress, newbaby (infant protection), Wander Management, Nurse Call Automation, Hand Hygiene Compliance, Contact Tracing, Digital Wayfinding, and a multi-application Environmental Monitoring suite.

The underlying technology stack is multi-mode, combining BLE (Bluetooth Low Energy), patented Gen2IR (Second Generation Infrared) for clinical-grade room- and sub-room-level locating, UHF, Wi-Fi, and Low Frequency. CenTrak's competitive positioning centers on this accuracy advantage and on a system-management layer (Connect Pulse) plus purpose-built IoT devices (BLE multi-mode staff badges, asset tags, environmental sensors) that unify multiple use cases on a single infrastructure. The platform exposes open APIs and integrates bidirectionally with Epic (EHR/MyChart), six major nurse call vendors (Hillrom, Rauland, Ascom, Critical Alert, West-Com, Static Systems Group), CMMS systems, CMMS-driven recall management, access control, video management, and digital whiteboard partners (Get Well Network, Vibe, HCI), embedding CenTrak into the operational fabric of the customer's clinical IT stack.

CenTrak earns revenue through three streams: (1) hardware sales of IoT devices and infrastructure, (2) recurring software subscriptions (asset management, workflow automation, safety, infection control, environmental monitoring), and (3) professional services for implementation, clinical excellence consulting, training, and success management. Pricing is quote-based against multi-year contracts backed by a 7-year hardware warranty, sold through a direct enterprise field-sales motion targeting large IDNs. The Infinite Leap acquisition (November 2021) extended the platform with managed RTLS and consulting services. Certifications across Joint Commission, CDC/VFC, AABB, CLIA, USP 797, FDA 21 CFR Part 11, FACT, CAP, HACCP, ISO 17025, and NIST position the platform as a compliance-grade procurement solution for highly regulated healthcare environments.

Name

CenTrak

Legal name

CenTrak, Inc.

Website

https://centrak.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

251–500 employees

Short description

CenTrak provides enterprise Real-Time Location Systems (RTLS) to healthcare facilities, using patented Gen2IR infrared and multi-mode IoT infrastructure to track assets, staff, patients, and environments across 2,000+ hospitals and senior living communities globally.

Ownership category

akta.pro rank

Product category

Healthcare Real-Time Location Systems (RTLS)

NAICS

Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (3345)

SIC

Surgical & Medical Instruments & Apparatus (3841)

akta.pro primary industry

Remote Patient Monitoring (RPM) Platforms & Device Hubs (Connectivity/Gateways) (HLAHACAH)

akta.pro secondary industry

Fleet, Asset Tracking & Telematics Location Platforms (BPAMANAF)

Keywords

• Real-time location systems
• Healthcare asset tracking
• RTLS sensors
• Clinical-grade visibility
• Patient location tracking

Headquarters

HQ city

Newtown

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. RTLS Hardware (IoT Devices): Sale of purpose-built IoT hardware including asset tags, staff/patient badges, environmental sensors, room monitors, virtual walls, and infrastructure devices. Tags range from BLE-only cost-effective options to clinical-grade multi-mode devices.
2. Software Subscriptions and Platform Access: Software solutions including asset management software, workflow automation, safety applications, infection control monitoring, and environmental monitoring delivered as ongoing subscriptions with regular software and firmware updates.
3. Professional Services and Consulting: Clinical excellence consulting, implementation services, training, and success management programs to help healthcare facilities deploy and optimize RTLS solutions.
4. OnDemandOrder SaaS Solution: Equipment logistics automation software as a standalone SaaS solution or integrated into broader RTLS deployments for workflow automation including PAR-level replenishment.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels7 records

Core offering

CenTrak designs, manufactures, and sells real-time location systems (RTLS) hardware and software for healthcare environments. Its offerings include location badges, sensors, and a software platform used by hospitals and senior living facilities to track patients, staff, and assets and to support hand hygiene compliance and environmental monitoring.

Product overview

CenTrak is a Real-Time Location System (RTLS) platform provider for healthcare, offering a comprehensive enterprise location services solution with multiple integrated modules. The core CenTrak Asset platform provides healthcare asset tracking and management, which combines with specialized solutions including Staff Duress for workforce safety, newbaby for infant protection, and Wander Management for patient security. The workflow suite includes Nurse Call Automation and Clinical Workflow modules for operational efficiency. Infection Control offerings comprise Hand Hygiene Compliance Monitoring and Contact Tracing. Patient experience is addressed through Digital Wayfinding and Digital Infotainment Integrations. The Environment module covers Temperature & Environmental Monitoring across Clinical Laboratory, Pharmacy, Vaccine, Blood Bank, Cryogenic Storage, Food Service, and Pressurized Rooms applications. Supporting infrastructure includes Connect Pulse for system management, Gen2IR technology for clinical-grade locating, and purpose-built IoT devices and badges. The platform supports multi-mode technology (BLE, Gen2IR, LF, UHF, Wi-Fi) and integrates with nurse call systems (Hillrom, Rauland, Ascom, Critical Alert, West-Com, Static Systems Group), Electronic Health Records (Epic), and digital whiteboard providers (Get Well Network, Vibe, HCI).

Differentiator

Problem solved

Functional benefit

Brands

• newbaby™: Infant protection system and mother-baby matching solution
• TruView™
• Connect Pulse™
• OnDemandOrder
• CenTrak Asset™
• WorkflowRT
• CenTrak Experience™
• Clinical-Grade Locating™
• Gen2IR™
• Connect Core™

Products and services

• CenTrak RTLS Hardware (badges, sensors, environmental monitors) Physical RTLS infrastructure including location badges for people, multi-mode sensors placed throughout facilities, and environmental monitors used by hospitals, health systems, and senior living operators to detect presence, movement, and conditions at room and bay level.
• Clinical-Grade Visibility Software Platform Enterprise software that aggregates RTLS data on patients, staff, and assets to deliver real-time location, hand hygiene compliance, environmental monitoring, and workflow analytics for clinical and operational teams.
• Connect / TruView Software Modules Modules that surface location and condition data from CenTrak hardware to clinical and operational users, providing maps, reports, and integrations used by hospitals and senior living facilities.

Quantifiable outcome

• Over $10M in total benefit delivered to Atrium Health Wake Forest Baptist including $970K annual labor savings from automated temperature monitoring and $2M+ in staff productivity savings
• +6 more outcomes

Named customers8 records

Segments7 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration20 records

Feature5 records

Partnerships

Eleven partnerships are on record, tiered core.

• HillromcoreTechnology or IntegrationNurse call system integration partnership where CenTrak's RTLS provides automated call cancellation when staff enter patient rooms, documenting response times and enabling workflow automation for Hillrom customers.
• RaulandcoreTechnology or IntegrationNurse call automation integration enabling CenTrak to provide clinical-grade location data for automated call response documentation and nurse call workflow enhancement.
• AscomcoreTechnology or IntegrationIntegration partnership for nurse call system automation, combining Ascom's communication platform with CenTrak's RTLS location data for enhanced clinical workflow.
• Critical AlertcoreTechnology or IntegrationNurse call integration partner enabling automated response documentation and real-time workflow optimization using CenTrak's clinical-grade locating.
• West-ComcoreTechnology or IntegrationNurse call system integration partnership providing RTLS-enabled workflow automation and response time documentation.
• Static Systems GroupcoreTechnology or IntegrationIntegration partner for nurse call systems, enabling automated clinical workflow and staff location-based call management.
• Get Well NetworkcoreTechnology or IntegrationStrategic partnership integrating CenTrak's clinical-grade RTLS location data into Get Well Network's patient engagement and digital whiteboard platforms, displaying staff presence information to patients.
• VibecoreTechnology or IntegrationDigital whiteboard integration partner enabling real-time staff presence display using CenTrak's location data for enhanced patient experience.
• HCIcoreTechnology or IntegrationPatient engagement platform integration partner combining CenTrak's RTLS data with HCI's digital whiteboard solutions for improved patient communications.
• EpiccoreTechnology or IntegrationEHR integration partnership enabling bidirectional data flow: CenTrak receives patient scheduling data and sends staff presence/wayfinding information to Epic MyChart for appointment reminders with navigation.
• Halma plccoreOthersCenTrak is a subsidiary of Halma plc, a global group of life-saving technology companies listed on the London Stock Exchange. Halma provides strategic ownership and resources for growth.

Scale indicators12 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Sonitor Technologies: Sonitor is a healthcare-focused RTLS provider using high-definition ultrasound and other technologies for indoor positioning. It directly competes with CenTrak in hospital asset tracking, patient flow, and workflow use cases, particularly for facilities prioritizing room- and bay-level accuracy.
• Midmark RTLS: Midmark (which acquired TruSystem and other RTLS assets) offers real-time locating solutions for healthcare workflow, asset management, and environmental monitoring. It is a direct competitor in the hospital RTLS market with overlapping customer segments in acute care and clinical spaces.
• Versus Technology (TeleTracking): TeleTracking acquired Versus Technology and now offers an enterprise patient flow platform that incorporates RTLS for real-time locating of patients, staff, and assets. It is a direct competitor to CenTrak's clinical workflow and asset management solutions, often bundled with broader hospital operations software.
• Securitas Healthcare: Securitas Healthcare (formerly Stanley Healthcare) is the most direct competitor to CenTrak, offering enterprise RTLS, asset management, staff/patient safety, and environmental monitoring solutions to large hospital systems. It competes head-to-head across CenTrak's core asset, workflow, and safety modules with comparable multi-technology infrastructure.

Broad incumbents

• Cisco (DNA Spaces / CMX): Cisco's DNA Spaces and CMX platforms offer Wi-Fi-based location analytics and asset/people tracking, often bundled into enterprise networking deals. As a broad incumbent, Cisco is an indirect competitor on wayfinding and basic RTLS rather than clinical-grade patient monitoring.
• Zebra Technologies: Zebra Technologies, following its acquisition of Motorola Solutions' enterprise business, offers location and tracking solutions including BLE-based RTLS that compete with CenTrak's BLE tier. As a much larger enterprise hardware and software vendor, Zebra brings broad channel reach but lacks CenTrak's healthcare-only clinical-grade focus.
• GE Healthcare: GE Healthcare offers a broad portfolio of patient monitoring, hospital operations, and asset management solutions that overlap with CenTrak's clinical workflow and asset tracking offerings. As a broad incumbent, it competes on integrated enterprise deals rather than as a specialized RTLS vendor.

Emerging players

• Kontakt.io: Kontakt.io provides BLE-based RTLS hardware and cloud platform for healthcare and enterprise asset tracking, patient flow, and contact tracing. It competes with CenTrak's BLE tier and the OnDemandOrder logistics automation offering, often at lower price points.
• Aruba Networks (HPE): Aruba (a Hewlett Packard Enterprise company) provides BLE-based location services and asset tracking that compete with CenTrak's BLE tier for less clinical-grade use cases. Aruba often enters hospitals as part of broader Wi-Fi/network refreshes, putting pricing pressure on RTLS-only deployments.
• Inpixon: Inpixon offers indoor positioning and intelligence solutions using BLE, Wi-Fi, and other technologies, with a growing footprint in healthcare asset tracking and wayfinding. It competes with CenTrak on cost-sensitive deployments and digital wayfinding use cases.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/CenTrak
• LinkedInlinkedin.com/company/1233080

Compliance21 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CenTrak