Daktronics

What Daktronics does

Daktronics is a publicly-traded designer, engineer, and manufacturer of large-format LED video display systems, electronic scoreboards, digital billboards, intelligent transportation signage, and audio systems, headquartered in Brookings, South Dakota. Founded in 1968 and listed on NASDAQ (ticker DAKT) since 1994, the company serves four primary verticals: sports venues (professional, collegiate, high school, and park/recreation), commercial/business (retail, healthcare, worship, and petroleum/c-store), out-of-home advertising, and transportation/government. Named enterprise customers include the New York Yankees, Real Madrid C.F., Inter Miami CF, the Tennessee Titans, the Arizona Diamondbacks, Los Angeles World Airports, the Seattle Mariners, and multiple state departments of transportation.

The company's core technology platform combines proprietary LED display hardware with an integrated software ecosystem that includes the Venus Control Suite (cloud-based content management), Show Control (live event production automation), Camino (automated sports graphics packages used across NHL, NBA, and NCAA venues), Data Studio (real-time sports data integration), and All Sport scoreboard consoles. In December 2025, Daktronics acquired MicroLED and MicroIC fabrication technologies along with 15 engineers from X Display Company Technology Limited, positioning the company for next-generation high-brightness, energy-efficient displays. Recent product launches include Camino 8 (July 2026), the Fuelight 5000 fuel price display series (July 2025), and the DXB-1000 sustainability-focused digital billboard (July 2025).

Daktronics generates revenue primarily through custom project-based hardware sales supplemented by recurring software subscriptions (e.g., Venus Control Suite tiers), DST Certification program subscriptions, and professional services including installation, creative content production, and ongoing maintenance. The go-to-market combines direct enterprise sales for large venue and government projects with a channel partner network of sign companies and AV integrators, supported by a Partner Portal and an annual Sales Expo event running since 1983. Manufacturing capacity spans Brookings and Redwood Falls, with a new Saltillo, Mexico facility scheduled to begin production in July 2026. The company posted FY2026 revenue of $838.7M (up 10.9% YoY), record annual orders of $860.8M, an operating margin of 7.3% (up 290 bps), and entered FY2027 with a $356.2M backlog.

Name

Daktronics

Legal name

Daktronics, Inc.

Website

https://daktronics.com

Company type

Public

Founded year

1968

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Daktronics designs, engineers, and manufactures large-format LED video displays, scoreboards, digital billboards, and transportation signage for sports venues, commercial businesses, out-of-home advertising, and government customers globally.

Ownership category

akta.pro rank

Product category

LED Video Display Systems

NAICS

Audio and Video Equipment Manufacturing (33431)

akta.pro primary industry

VP Hardware: LED Panels, Processors, Media Servers & Render Nodes (MPAHADAL)

akta.pro secondary industry

Event Production & Technical Services (AV/Lighting/Staging) (MPAAAGAB)

Keywords

• LED video displays
• Digital signage
• Sports scoreboards
• Out-of-home advertising
• Transportation message signs

Headquarters

HQ city

Brookings

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. LED Video Display Systems: Sale of large-format LED video displays for sports venues, commercial applications, and transportation. Custom-designed and manufactured displays sold as capital equipment purchases with project-based pricing.
2. Scoreboard and Timing Systems: Electronic scoreboards and timing systems for various sports levels from park and recreation to professional sports venues.
3. Digital Billboards and OOH Displays: Digital billboard and out-of-home advertising displays for the OOH advertising industry, including urban billboards, street furniture, and wallscapes.
4. Software Subscriptions: Venus Control Suite cloud-based software subscriptions with various package tiers (Basic, Select, Professional, Enterprise, Live). DST Certification program subscriptions at $200 (1 seat) or $500 (unlimited seats) annually.
5. Dynamic Message Signs (ITS): Intelligent Transportation System dynamic message signs for state DOTs and transportation authorities for highway information display.
6. Professional Services: Installation, configuration, creative services, event production support, and ongoing maintenance services for display systems.
7. Content Management Services: Full-service content management where Daktronics handles content creation, scheduling, and display control for customers who lack internal resources.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels9 records

Core offering

Daktronics designs, engineers, and manufactures large-format LED video displays, electronic scoreboards, digital billboards, transportation dynamic message signs, and integrated audio systems for sports venues, commercial businesses, out-of-home (OOH) advertising, and transportation/government customers. Its offerings pair custom-built hardware with proprietary cloud and on-premise control software (Venus Control Suite, Show Control, Camino, All Sport consoles, Data Studio) to manage content, live event production, and real-time data integration across display networks. The company also provides installation, creative content, managed content services, and partner certification (DST) programs.

Product overview

Daktronics offers a comprehensive portfolio of LED display and audiovisual systems organized around core hardware platforms (video displays, scoreboards, digital billboards, transportation signs) and integrated software solutions. The software ecosystem centers on Venus Control Suite (cloud-based content management), Show Control/Camino (live event production automation), All Sport scoreboard consoles, and Data Studio (real-time sports data integration). Hardware products span multiple categories including commercial LED displays (Galaxy GS6), fuel price displays (Fuelight 5000/3000), digital billboards (DB-7000, DXB-1000), LCD video walls, and specialized displays for sports, transportation, and advertising applications. The company recently expanded MicroLED and MicroIC capabilities through acquisition from X Display Company Technology Limited. Services include creative content production, technical certification programs (DST), and installation/support services.

Differentiator

Problem solved

Functional benefit

Brands

• Venus Control Suite: Cloud-based software platform for controlling and managing digital displays
• Show Control
• Camino
• Data Studio
• Fuelight
• Galaxy
• All Sport
• FrameWrx
• DakClassroom
• Sportsound

Products and services

• Venus Control Suite Cloud-based content management and control system for managing digital display networks. Includes scheduling, web editor, media library, display health monitoring, and user management applications for commercial and live-event display operators.
• Show Control Professional show control system for live events enabling operators to coordinate complex LED display presentations with video production elements. Powers game-day graphics and synchronized content across multiple displays in sports and entertainment venues.
• Camino Graphics content package system for professional sports venues that automates sports statistics displays, team comparisons, player information, and live data visualizations. Deployed in NHL, NBA, and NCAA venues.
• All Sport Pro Scoreboard control console for professional and college sports, expanded to include fixed-digit scoreboard integration alongside video display control capabilities.
• All Sport Lite

Quantifiable outcome

• Daktronics responsible for 8 of the 10 largest college football displays, with 7 of the 10 largest installed in past six years
• +2 more outcomes

Named customers21 records

Segments4 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability2 records

Feature7 records

Partnerships

15 partnerships are on record, tiered major, minor and core.

• StröermajorStrategic or Co-development Partner · 11 June 2026Partnership to deliver 'The Whale' display, the latest in Ströer's Public Video Giant Screens portfolio, installed at Hamburg Central Station, Germany's busiest train station.
• Street Media GroupminorChannel Partner/ Reseller/ Distributor · 11 May 202616-person OOH company leveraging Daktronics digital display technology to grow rapidly across multiple states.
• Circle City OutdoorminorChannel Partner/ Reseller/ Distributor · 27 April 2026Partnership to deliver new digital billboard in Lonsdale, Minnesota, strengthening community connections.
• DCL (Design Communications, Ltd.)coreImplementation/ SI/ Consulting Partner · 21 April 2026Partnership with DCL to design, manufacture and install 26 LED displays totaling nearly 10,000 square feet at Inter Miami CF's Nu Stadium at Miami Freedom Park.
• SEGD (Society for Experiential Graphic Design)minorStrategic or Co-development Partner · 16 April 2026Signed as Platinum Industry Partner including support of SEGD's Branded Environments event. Two decades of partnership celebrated.
• Cree LEDcoreTechnology or Integration · 19 March 2026Licensing agreement for LED display technology, announced December 17, 2024.
• OCVIBEmajorStrategic or Co-development Partner · 25 February 2026$25 million technology partnership to deploy 20,000 square feet of LED digital displays across the 100-acre mixed-use development surrounding Honda Center in Anaheim, California. Includes a 36-foot-high by 126-foot-wide media screen in the Urban Park and displays on parking structures. First phase opening early 2027.
• AuvisominorImplementation/ SI/ Consulting Partner · 25 February 2026Partnership with AV integrator Auviso to deliver SBB Clock Replica display for 'Railway Experience Switzerland' new rail hall in Luzern, Switzerland.
• American Association of Professional BaseballminorStrategic or Co-development Partner · 27 January 2026Official video display and control equipment provider partnership to bring education and professional sports together, connecting students with real-world career game-day experience.
• Grass ValleycoreTechnology or Integration · 11 December 2025Industry-first Show Control API integration enabling Grass Valley production switchers to read workspace structures, retrieve button definitions and metadata, and remotely trigger playback elements directly from Grass Valley interfaces. Reduces setup time, minimizes operator error, and provides visibility into display operations during live events.
• Grass ValleycoreTechnology or Integration · 11 December 2025Industry-first Show Control API integration - two-way communication layer between Grass Valley production switchers and Daktronics Show Control and Display Studio. Reduces setup time and minimizes operator error during live events.
• High Point NetworksminorImplementation/ SI/ Consulting Partner · 25 September 2025Collaboration for Pueblo Police Department's Real-Time Crime Center LED video wall installation in Colorado.
• Al Arabia Out Of HomeminorChannel Partner/ Reseller/ Distributor · 15 September 2025Partnership to manufacture and deliver 10 LED displays on skybridges above major roadways in Dubai, UAE.
• Grass ValleycoreTechnology or Integration · 10 July 2025Strategic technology partnership uniting Grass Valley's live production expertise with Daktronics' leadership in large-scale LED displays. Includes industry-first Show Control API integration allowing Grass Valley production switchers to natively access and interact with Daktronics Show Control and Display Studio environment. Co-exhibit at NAB and InfoComm shows.
• Park OutdoorcoreChannel Partner/ Reseller/ Distributor · 7 July 2025Longtime partnership with Park Outdoor for digital billboard installations. Park Outdoor operates 47 digital faces across Upstate New York with 19 at the Finger Lakes Division. Multiple installations including Ithaca's first digital billboard.

Scale indicators10 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Leyard/Planar: One of the closest direct competitors in fine-pitch LED video displays, with strong positions in control rooms, broadcast, and large-venue installations. Highly comparable in product mix (LED video walls, displays) and verticals (sports, broadcast, commercial).
• Watchfire Signs: Direct competitor in digital billboards and on-premise LED signs, particularly in the OOH advertising and commercial signage markets. Competes head-to-head on hardware features, content management software, and channel partner networks.
• Lighthouse Technologies: Specializes in large-format LED video displays for sports, entertainment, and OOH applications. Direct competitor in fine-pitch LED panels for stadiums and arena installations globally.
• Absen: One of the world's largest LED display manufacturers, competing across rental, fixed installation, commercial, and OOH segments. Strong pricing pressure on standard LED products and growing presence in sports venues.
• Unilumin: Global LED display manufacturer with broad portfolio across sports, rental, commercial, and OOH verticals. Competes on price-performance in fixed installations and increasingly in fine-pitch LED.

Broad incumbents

• Barco: Large established player in projection, LED, and image processing for entertainment, enterprise, and healthcare. Overlapping in live events and control room display technology with broader portfolio.
• Samsung Electronics: Global display incumbent with broad LED, LCD, and commercial display offerings. The Samsung 'The Wall' MicroLED product and commercial signage lines compete with Daktronics at the high end of large-format displays.
• LG Electronics: Major display manufacturer with commercial LED signage, video walls, and digital signage solutions. Competes broadly with Daktronics in commercial signage, transportation, and QSR digital menu boards.
• Christie Digital: Established projection and LED display provider serving cinemas, live events, and large venues. Overlaps with Daktronics in sports venues, theme parks, and large-format installations.

Emerging players

• ROE Visual: High-end LED display maker focused on virtual production (LED volumes), broadcast, and live events. Strong in the same Grass Valley ecosystem and increasingly competing for premium sports/venue installations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/daktronics
• YouTubeyoutube.com/daktronicsinc
• Facebookfacebook.com/Daktronics
• LinkedInlinkedin.com/company/daktronics

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A7 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Daktronics