Your Wellness Connection

What Your Wellness Connection does

Your Wellness Connection (YWC) is a privately held, founder-owned integrative wellness center headquartered at 7410 Switzer Rd, Shawnee, Kansas, serving the Kansas City metropolitan area. Founded in 2001 by Dr. Michelle Robin following her 1992 launch of Robin Chiropractic & Acupuncture Center, YWC operates as a multi-disciplinary 'one-roof' clinic delivering 15+ clinical and wellness services including chiropractic, acupuncture, functional and integrative medicine, primary care, sleep medicine, IV nutrition, peptide therapy, GLP-1 medical weight loss, counseling and psychiatry, massage therapy, manual lymphatic drainage, esthetics, reflexology, Reiki, infrared sauna, pediatric care, and laboratory testing. Care delivery is organized around the proprietary 'Quadrants of Well-Being' framework (Mechanical, Chemical, Energetical, Psychospiritual) developed by Dr. Robin, which segments practitioners into coordinated 'next-door neighbor' teams to deliver whole-person care plans.

The company runs a direct-to-consumer model with both insurance-based billing (notably Sleep Medicine accepting Medicare and major insurances) and direct-pay fee-for-service pricing across clinical modalities. Pricing is per-session, ranging from $55 (15-minute lab review) to $600 (PRF microneedling) and up to $600/month for GLP-1 weight management. Recurring revenue is generated through infrared sauna memberships ($150/month, $500/6-month, $900/year), supplement sales via a Fullscript-powered dispensary, and event space rental of the Wisdom Room ($425 half-day, $625 full-day). E-commerce extends to branded consumer products (eBooks, books, card decks). The company serves 'thousands of clients monthly' (per 2022 disclosure) with a 5.0/5 Google rating across 159 reviews, and is supported by 11-50 employees.

YWC is bootstrapped and privately held by Dr. Robin, who also operates related entities Small Changes Big Shifts (corporate wellness, online education, books) and the Kansas City Wellness Consortium. Strategic relationships include AdventHealth (collaborative medical oversight), Fullscript (supplement infrastructure), and a bench of GTM marketing partners (BrainTap, Metagenics, TouchPoint Solutions, Notes To Self). No external funding rounds, parent company, or M&A activity is disclosed.

Name

Your Wellness Connection

Legal name

Your Wellness Connection

Website

https://yourwellnessconnection.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

Your Wellness Connection is a privately held integrative wellness center in Shawnee, Kansas, offering 15+ clinical and wellness services—including chiropractic, functional medicine, primary care, sleep medicine, IV nutrition, and counseling—under one roof, serving thousands of individual and family clients monthly in the Kansas City metro via direct-pay and insurance-based fee-for-service models.

Ownership category

akta.pro rank

Product category

Integrative Wellness Services

NAICS

Ambulatory Health Care Services (621), Offices of Chiropractors (62131), Outpatient Mental Health and Substance Abuse Centers (621420), Diet and Weight Reducing Centers (812191)

SIC

Services-Health Services (8000), Services-Specialty Outpatient Facilities, Nec (8093), Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Mind-Body Wellness Coaching (Holistic/Integrative) (HSADAGAG)

akta.pro secondary industries

Spa & Massage Services (Day Spas, Massage Studios, Treatment Packages) (THAJAHAC), Mindfulness & Mental Wellbeing Experiences (Stress Management, Sleep Retreats, Coaching) (THAJAHAH), Medical Wellness & Longevity (Health Screening, Biohacking, Anti-aging Programs) (THAJAHAI)

Keywords

• Integrative wellness services
• Chiropractic care
• Functional medicine
• Acupuncture therapy
• Holistic health center

Headquarters

HQ city

Shawnee

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Clinical Service Fees: Fee-for-service payments for therapeutic services including chiropractic, acupuncture, massage therapy, counseling, and functional medicine consultations. Services are priced per session with varying durations.
2. Product Sales: Sale of wellness books, eBooks, card decks, and inspirational products through the online shop. Products include Small Changes Big Shifts eBook, Wellness On A Shoestring, The E Factor, and Inspiring Quotes Card Decks.
3. Membership Subscriptions: Monthly and annual sauna memberships offering unlimited use of infrared sauna facilities. One-month memberships at $150, 6-month at $500, and annual at $900.
4. Event Space Rental: Rental of the Wisdom Room for workshops, meetings, and community events. Half-day events at $425 and full-day events at $625.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Your Wellness Connection is an integrative wellness center operating under a multi-disciplinary one-roof model, delivering chiropractic care, acupuncture, functional and integrative medicine, counseling/psychiatric services, massage therapy, infrared sauna, IV nutrition, esthetics, primary care, pediatric care, sleep medicine, reflexology, reiki, and manual lymphatic drainage. Services are organized around the proprietary Quadrants of Well-Being framework and are sold on a per-session basis with some insurance acceptance. The company also sells wellness books, eBooks, card decks, and infrared sauna memberships.

Product overview

Your Wellness Connection is a diversified integrative wellness center offering whole-person care under one roof. The company provides a comprehensive portfolio of services including Acupuncture, Chiropractic, Chiropractic Acupuncture, Counseling/Psychiatric, Esthetics, Functional & Integrative Medicine, Infrared Sauna, IV Nutrition/Aesthetics, Labs, Manual Lymphatic Drainage, Massage Therapy, Pediatric Care, Primary Care, Reflexology, Reiki & Energy Medicine, Sleep Medicine, and Wisdom Room Rental. These services are organized around the Four Quadrants of Well-Being framework: Mechanical, Chemical, Energetical, and Psychospiritual. In addition to services, the company sells wellness products including books (The E Factor®, Wellness On A Shoestring®, Small Changes Big Shifts®) in both physical and digital formats, card decks (Inspiring Quotes Card Decks, 52 Well-Being Snackables Deck), and offers supplement products through partners like Fullscript. The company also runs community programs like the 'Strong at 6:30' fitness class.

Differentiator

Problem solved

Functional benefit

Products and services

• Acupuncture

Quantifiable outcome

• 5.0 star rating from 159 Google reviews
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature1 record

Partnerships

Eight partnerships are on record, tiered core and minor.

• FullscriptcoreTechnology or IntegrationFullscript powers the dispensary at Your Wellness Connection, providing healthcare supplements and wellness products shipped to patients' doors. Patients can access their member login through the YWC website.
• BrainTapminorGTM or Marketing PartnerBrainTap offers wellness technology products and trials. YWC promotes BrainTap to patients with a free 15-day gift offer.
• MetagenicsminorGTM or Marketing PartnerMetagenics is a supplement partner with a dedicated practitioner page for Dr. Michelle Robin.
• TouchPoint SolutionsminorGTM or Marketing PartnerTouchPoint Solutions provides wellness technology. YWC offers a 12% discount code MROBIN for patients.
• Notes To SelfminorGTM or Marketing PartnerNotes To Self provides inspirational products. YWC offers a 10% discount code 'socks4eachday' for orders $75+ with free shipping.
• Small Changes Big ShiftscoreStrategic or Co-development PartnerRelated organization founded by Dr. Michelle Robin offering online wellness education, corporate wellness programs, and books/learning tools. Shares the Quadrants of Well-Being framework with YWC.
• Advent HealthcoreStrategic or Co-development PartnerAdvent Health provides collaborative medical oversight for patients. Case study demonstrates coordination between functional medicine at YWC and primary care at Advent Health for a patient with autoimmune condition and inflammation.
• Kansas City Wellness ConsortiumminorStrategic or Co-development PartnerOrganization founded by Dr. Michelle Robin to support wellness community in Kansas City.

Scale indicators4 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Next Health: Premium integrative wellness and longevity center offering IV therapy, hormone optimization, aesthetic services, functional medicine, and advanced diagnostics via a membership-driven, cash-pay model. Comparable in multi-modality integration and premium positioning.
• Fountain Life: Membership-based preventive health and longevity center combining advanced diagnostics, AI-driven imaging, and integrative care. Comparable in its cash-pay, premium-tier, whole-person preventive health positioning.
• Parsley Health: Functional medicine membership practice combining advanced testing, nutrition, and root-cause care for chronic conditions. Closely comparable in its root-cause functional medicine positioning and cash-pay membership model for whole-person care.
• Restore Hyper Wellness: Multi-modality wellness franchise offering cryotherapy, IV drip therapy, infrared sauna, hyperbaric oxygen, and compression therapy under one roof with a cash-pay, direct-to-consumer model. Directly comparable in service breadth, pricing structure, and one-roof convenience positioning.
• The Wellness Way: Franchise network of integrative wellness clinics offering chiropractic, functional medicine, nutrition, and hormone therapy. Comparable as a multi-modality, doctor-led wellness clinic model with a replicable operating playbook.

Others

• Fullscript: Supplement dispensary platform powering YWC's patient product channel and enabling practitioner-driven supplement recommendations. Comparable as an enabling ecosystem partner rather than a competitor.

Broad incumbents

• Mayo Clinic Integrative Medicine: Integrative medicine and health program within Mayo Clinic combining conventional care with complementary therapies. Overlaps in whole-person care philosophy but operates at vastly larger institutional scale.
• One Medical (Amazon): Membership-based primary care platform with national footprint offering integrated preventive and chronic care. Comparable in cash-pay membership primary care and integrative positioning, though far larger and tech-enabled.
• Cleveland Clinic Center for Integrative & Lifestyle Medicine: Large health system's integrative medicine program offering acupuncture, chiropractic, functional medicine, and mind-body therapies within a hospital network. Comparable service mix but embedded in a much broader institutional footprint.

Emerging players

• Hims & Hers Health: Direct-to-consumer telehealth platform offering weight loss (including GLP-1), mental health, dermatology, and primary care via a cash-pay subscription model. Comparable in cash-pay consumer wellness delivery and weight loss offerings, though delivered virtually rather than on-site.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/yourwellnessconnection
• LinkedInlinkedin.com/in/drmichellerobin
• Xx.com/wellness_kc

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Your Wellness Connection