What Redwood Services does

Redwood Services is a private equity-backed home services roll-up platform founded in 2020 and headquartered in Memphis, Tennessee. The company acquires and partners with elite residential HVAC, plumbing, and electrical contractors in non-new-construction, 100% residential markets across the United States. As of mid-2026, Redwood comprises 22 or more partner companies operating across 19 or more states, collectively serving approximately 2.3 million customers annually with a workforce of roughly 30,500 teammates. Each partner company retains its local brand identity, leadership, and entrepreneurial culture, while Redwood provides capital, operational coaching, and strategic resources through its centralized Partner Support Center.

The underlying platform combines selective capital allocation with a "coaching, not commanding" operating philosophy. Redwood's Partner Support Center delivers data-driven decision guidance, best-practice coaching, technology implementation (notably ServiceTitan), procurement leverage, leadership development, and M&A support. The technology stack is not proprietary; it is built on industry-standard field service management tools, internal KPI frameworks, and structured sharing of best practices across the network. Redwood's acquisition model emphasizes tailored deal structures, uncapped upside for retained minority owners, and long-term incentives for partner-company management.

Redwood generates returns primarily through equity ownership in acquired partner companies rather than consolidated fee-for-service revenue. The deal economics demonstrated by the May 2025 majority investment from Altas Partners at approximately $1.1 billion and ~17x EBITDA, followed by the May 2026 acquisition of the Sierra Platform for approximately $220 million at 11x-13x EBITDA, suggest Redwood is acquiring at lower entry multiples than its own platform valuation, creating a value-creation arbitrage. Customer concentration is highly diversified by design: Redwood serves 2.3 million individual residential homeowners through its network, with no single end-customer representing a material share of revenue.

Name

Redwood Services

Legal name

Redwood Services

Website

https://redwoodservices.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Redwood Services is a PE-backed home services roll-up platform that acquires and partners with elite residential HVAC, plumbing, and electrical contractors across the United States, retaining local brands while providing capital, coaching, and operational support through a centralized Partner Support Center.

Ownership category

akta.pro rank

Headquarters

HQ city

Memphis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Investment Returns and Equity Stakes: Redwood generates returns through equity ownership in acquired home services companies. The company was acquired by Altas Partners for approximately $1.1 billion (~17x EBITDA), demonstrating the value creation through its roll-up strategy.
2. Partner Company Support Services: Provides operational, strategic, and financial support to partner companies in exchange for equity stakes and ongoing partnership fees.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

Redwood Services is a national home services investment platform that acquires and partners with elite residential HVAC, plumbing, and electrical contractors. Rather than operating a single unified brand, Redwood maintains a portfolio of 22+ partner companies that continue serving homeowners under their original local brands while receiving capital, operational coaching, centralized procurement, and strategic resources from Redwood's Partner Support Center. The company targets 100% residential, non-new construction home services businesses in growing U.S. markets.

Product overview

Redwood Services is a national home services investment and partnership platform that acquires and partners with residential HVAC, plumbing, and electrical service companies. Rather than operating a single unified product, Redwood maintains a portfolio of 22+ partner companies (acquired brands) that continue operating under their existing names while receiving strategic, financial, and operational support from Redwood's Partner Support Center. The platform model involves identifying elite home services contractors, providing capital and resources for growth, and fostering cross-market collaboration among partner companies.

Differentiator

Problem solved

Functional benefit

Products and services

• Rite Way Heating, Cooling & Plumbing Residential HVAC, plumbing, water and air quality services for homeowners in the Tucson metro area; over 11,000 active customers and 140+ team members.
• John C. Flood Residential plumbing, heating, air conditioning and electrical services in the Washington D.C. metropolitan area, operating since 1904.
• Allbritten Plumbing, Heating and Air Conditioning Services Residential plumbing, heating, and air conditioning services in Fresno and Central Valley, California, since 1932.
• Arlinghaus Plumbing, Heating and Air Conditioning Plumbing, heating, and air conditioning services in the Greater Cincinnati area across Kentucky, Indiana, and Ohio since 2008.
• Environment Masters Third-generation residential HVAC and plumbing services in the Metro Jackson, Mississippi area since 1957, with over 6,500 active customers.
• Apollo Heating, Cooling & Plumbing Residential plumbing, heating, and cooling services in Akron, Kent, and surrounding areas in Northeast Ohio since 2004.
• Best Care Home Services Residential HVAC and plumbing services across Memphis, TN and Huntsville, AL metro areas since 2009, serving over 40,000 homeowners with nearly 90 full-time employees.
• Keefe's A/C, Heating, Electrical, Generator & Plumbing Residential HVAC, heating, electrical, generator, and plumbing services in the New Orleans metro area since 1979, with nearly 125 full-time employees.
• Signature Heating, Cooling & Plumbing Residential HVAC, plumbing, and electrical services in Albuquerque and surrounding areas since 2017.
• B&J Plumbing, Heating, and Air Conditioning Residential plumbing, heating, and air conditioning services in Wilson, North Carolina since 1976, with over 60 employees and 13,000 customers.
• Crisafulli Bros. Third-generation residential HVAC, plumbing, and electrical services in the Albany, New York area since 1939, with 150 full-time employees and 23,000 residential customers served over the last two years.
• Parks Heating Cooling Plumbing & Electrical Family-owned residential heating, air conditioning, plumbing, sewer and drain, and electrical services throughout Charlotte, NC since 1973.
• Dean's Home Services Residential HVAC, plumbing, electrical, sewer, and drain services in the Minneapolis-St. Paul region since 1996, with over 120 teammates and 10,000 customers annually.
• Tony's Plumbing, Heating & Air Residential plumbing, sewer and drain, and HVAC services in the Modesto, California area for over 30 years, operated as a second-generation family business.
• Hope Plumbing, Heating and Cooling Residential plumbing, heating, and cooling services in Southeast Indianapolis since 2007, with over 135 employees, 5,000+ Google reviews, and a 4.9 average rating.
• Cardinal Heating, Cooling, Plumbing, & Electric Residential HVAC, plumbing, and electrical services in the greater Madison, Wisconsin market since 1984, operated as a second-generation business.
• Guaranteed Service Residential plumbing, heating, cooling, and electrical repairs and installations across New Jersey since 2018, with over 80 dedicated professionals.
• Sierra Air Conditioning & Plumbing Residential air conditioning, heating, plumbing, and indoor air quality services in Las Vegas Valley since 1986.
• Brothers Plumbing, Heating & Electric Family-owned residential plumbing, HVAC, and electrical services in the greater Denver metro area since 1980.
• Ultimate Heating, Air & Plumbing Residential HVAC, plumbing, drain, and indoor air quality services throughout the greater Boise and Treasure Valley area since 2000.
• Russett Southwest Residential HVAC and plumbing services throughout Southern Arizona since 1947, headquartered in Tucson.
• Pioneer Plumbing Residential plumbing and drain services in Tucson, Arizona since 1981.
• Hendrick Heat, Air & Plumbing Residential HVAC, plumbing, and heating services in the greater Tulsa, Oklahoma area since 2020.

Quantifiable outcome

• Rite Way tripled annual revenue from $30 million to around $70 million under Redwood partnership
• +2 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Authority Brands: PE-backed (Apax Partners) home services franchisor spanning HVAC, plumbing, electrical, and home improvement. Highly comparable to Redwood in targeting residential trades across the U.S.
• Neighborly (formerly Dwyer Group): Largest franchised home services platform covering HVAC, plumbing, electrical, and other trades. Directly comparable multi-brand home services roll-up model, though franchise-led versus Redwood's acquisition-led approach.
• Apex Service Partners: PE-backed roll-up of residential HVAC, plumbing, and electrical contractors across the Sun Belt. Directly comparable in scale, target customer (residential), and acquisition strategy to Redwood.
• Wrench Group: Residential HVAC, plumbing, and electrical services platform backed by Leonard Green. Operates a multi-brand roll-up model virtually identical to Redwood's in residential trades.

Broad incumbents

• ServiceMaster Brands: Franchisor of residential home services including restoration, cleaning, and pest control. Several Redwood executives (Lewis, Katz, Midha, Caron) are ServiceMaster alumni, indicating a deep talent and operating model overlap.
• HomeServe: Public home repair services and warranty provider serving utility customers across North America. Comparable residential home services customer base and membership/lifecycle revenue model.
• Frontdoor (American Home Shield): Public home warranty and on-demand home services company. Comparable in residential service delivery model and target customer, but operates a national warranty/contractor network rather than owning operator brands.

Others

• Nexstar Network: Member-owned coaching and best-practice network for residential HVAC, plumbing, and electrical contractors. Multiple Redwood executives (COO Conway, VPs Brinkley and Boduch) are Nexstar alumni, making it a strategic talent and methodology peer.

Emerging players

• Morris-Jenkins: Large residential HVAC and plumbing operator in the Carolinas. Comparable in customer focus and trade mix; representative of the founder-owned operator category Redwood targets for acquisition.
• Horizon Services: Residential HVAC, plumbing, and electrical services platform in the Mid-Atlantic. Smaller-scale but operates in the same trades and customer segments as Redwood's partner companies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@redwoodservices1910
• Facebookfacebook.com/people/Redwood-Services/61564857547989/?viewas&show_switched_toast=false&show_switched_tooltip=false&is_tour_dismissed=false&is_tour_completed=false&show_podcast_settings=false&show_community_review_changes=false&should_open_composer=false&badge_type=NEW_MEMBER&show_community_rollback_toast=false&show_community_rollback=false&show_follower_visibility_disclosure=false&bypass_exit_warning=true
• LinkedInlinkedin.com/company/redwood-services-llc
• Instagraminstagram.com/redwood_services?igshid=YmMyMTA2M2Y=

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries22 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments3 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Redwood Services